The war in Ukraine is having a negative impact, with the resultant energy crisis leading to soaring inflation and dampening volume sales. As a result, while hot drinks are expected to register an increase in current value sales, retail volume sales are expected to fall, with coffee dragging down the overall performance.
Though price is a significant driver of value sales in 2022, due to high inflation, players also look to differentiate themselves in other ways. For instance, within coffee, players increasingly highlight the origins of the coffee.
The status quo remains in 2022, with local companies having a significant foothold. Local player Franck dd continues to have a firm hold on the top spot and is a clear leader in coffee, leading in fresh coffee and offering the most popular brand in instant coffee.
Supermarkets have gained significant value share within hot drinks over the review period, at the expense of small local grocers. Also, notable is the continued expansion of discounters in Croatia and the resultant increase in private label.
Whereas retail channels are expected to register a decline in volume sales in 2022, foodservice channels are expected to see increased volume sales, as society opens up fully, post pandemic lockdowns. Foodservice channels are also bolstered by the return of foreign tourists.
Hot drinks will register moderate volume growth over the forecast period, with population decline dampening volume growth somewhat.
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This is the aggregation of Coffee, Tea, and Other Hot Drinks.See All of Our Definitions
This report originates from Passport, our Hot Drinks research and analysis database.
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