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Learn moreJan 2021
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The impact of the COVID-19 pandemic on Tunisia was much less pronounced than what was seen in other North African countries during 2020. However, the government did implement a nationwide quarantine lockdown, which saw the consumer foodservice industry completely shuttered for several weeks during spring and early summer.
Tunisia was an early mover in terms of introducing measures to track the COVID-19 virus, installing thermal cameras in all the country's ports and airports in February. In spite of a change of government during February, the new administration continued the country’s preparations to combat the spread of the virus.
The competitive environment in hot drinks during 2020 remained a mixed bag of strong local players and the global leaders. Coffee companies remained prominent among the outright industry leaders, a reflection of the ubiquity of coffee in Tunisian society as well as the higher unit prices charged for coffee than for tea.
The COVID-19 pandemic had little impact on the retail distribution of hot drinks over the course of 2020. The only major trend of note was a shift away from shopping in supermarkets and hypermarkets, in favour of traditional grocery retailers.
A fairly substantial shift was noted in sales of hot drinks away from the on-trade towards the off-trade during 2020. This shift was particularly pronounced in coffee and tea, categories in which on-trade sales remain considerably higher than off-trade sales.
The forecast period is expected to see a return to strong positive sales growth across all categories of hot drinks. The Tunisian economy is likely to recover strongly from the economic recession that unfolded over the course of 2020 as the COVID-19 pandemic and the official response to it foreshadowed severe interruption to commercial activity in numerous key sectors of the Tunisian economy.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Hot Drinks industry in Tunisia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Hot Drinks industry in Tunisia, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Tunisia for free:
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This industry report originates from Passport, our Hot Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.