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Hot Drinks in Tunisia
January 2022
Hot drinks in 2021: The big picture
Despite a global economic crisis due to COVID-19, which caused major interruptions to commercial activity in various sectors of the Tunisian economy, hot drinks will maintain positive rates in both retail volume and value growth. The link between Tunisian consumer and hot drinks products is very strong and these consumption habits have not significantly changed during their home seclusion.
2021 key trends
Health awareness, triggered by the impact of the pandemic, is strongly impacting consumers’ purchasing decisions in 2021. This is particularly evident in tea, with green tea, which is strongly associated with health and immunity seeing the strongest growth.
Competitive landscape
The competitive environment in hot drinks during 2021 remained a mixed bag of strong local players and the global leaders. Coffee companies remained prominent among the outright industry leaders - a reflection of the ubiquity of coffee in Tunisian society as well as the higher unit prices in coffee than in tea.
Retailing developments
The COVID-19 pandemic has had little impact on the retail distribution of hot drinks. Whilst supermarkets experienced a dip in share in the first year of the pandemic (in favour of traditional grocery retailers), this will largely have been claimed back in 2021.
Foodservice vs retail split
Despite the strict, sanitary measures imposed by the Tunisian government on restaurants, hotels and cafés, foodservice will record volume growth in 2021. This is because consumption of hot drinks in cafés is an important part of Tunisian culture with many consumers continuing to purchase products for takeaway.
What next for hot drinks?
The forecast period is expected to see a return to robust positive sales growth across all categories of hot drinks. However, the category is relatively mature with some companies (such as Société Café Bondin and Société Café Ben Yedder) having had presence in the country for over a century.
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Overview:
Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
Coffee
Tea
Other Hot Drinks
If you're in the Hot Drinks industry in Tunisia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hot Drinks in Tunisia report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Hot Drinks in Tunisia?
To what extent are health considerations impacting consumption of Hot Drinks in Tunisia?
What are the traditional preferences in Hot Drinks in Tunisia? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Hot Drinks in Tunisia?
Which are the leading brands in Hot Drinks in Tunisia?
How are products distributed in Hot Drinks in Tunisia?
How is the rise of e-commerce changing the retail and competitive landscape?
Have home seclusion and social distancing measures following COVID-19 benefited sales of Hot Drinks?
Where is future growth expected to be most dynamic?
Hot Drinks in Tunisia
EXECUTIVE SUMMARY
Hot drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
MARKET DATA
Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2016-2021Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2016-2021Table 3 Retail Sales of Hot Drinks by Category: Volume 2016-2021Table 4 Retail Sales of Hot Drinks by Category: Value 2016-2021Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2016-2021Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2016-2021Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2016-2021Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2016-2021Table 9 Total Sales of Hot Drinks by Category: Total Volume 2016-2021Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2016-2021Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2017-2021Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2018-2021Table 13 Retail Distribution of Hot Drinks by Format: % Volume 2016-2021Table 14 Retail Distribution of Hot Drinks by Format and Category: % Volume 2021Table 15 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2021-2026Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2021-2026Table 17 Forecast Retail Sales of Hot Drinks by Category: Volume 2021-2026Table 18 Forecast Retail Sales of Hot Drinks by Category: Value 2021-2026Table 19 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2021-2026Table 20 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2021-2026Table 21 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2021-2026Table 22 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2021-2026Table 23 Forecast Total Sales of Hot Drinks by Category: Total Volume 2021-2026Table 24 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
Coffee in Tunisia
KEY DATA FINDINGS
2021 DEVELOPMENTS
Raw materials for coffee production secured, allowing continual growth
Foodservice volume sales continue to grow thanks to the country’s strong coffee-drinking culture
The introduction of new premium products leads to improvements in packaging and marketing from domestic brands
PROSPECTS AND OPPORTUNITIES
Good vaccination rate and pandemic decline to aid steady growth in foodservice
Rising unit prices to push consumers towards less expensive brands
Tight competition in instant coffee as brands try to take share from Nescafé
CATEGORY DATA
Table 25 Retail Sales of Coffee by Category: Volume 2016-2021Table 26 Retail Sales of Coffee by Category: Value 2016-2021Table 27 Retail Sales of Coffee by Category: % Volume Growth 2016-2021Table 28 Retail Sales of Coffee by Category: % Value Growth 2016-2021Table 29 NBO Company Shares of Coffee: % Retail Value 2017-2021Table 30 LBN Brand Shares of Coffee: % Retail Value 2018-2021Table 31 Forecast Retail Sales of Coffee by Category: Volume 2021-2026Table 32 Forecast Retail Sales of Coffee by Category: Value 2021-2026Table 33 Forecast Retail Sales of Coffee by Category: % Volume Growth 2021-2026Table 34 Forecast Retail Sales of Coffee by Category: % Value Growth 2021-2026
Tea in Tunisia
KEY DATA FINDINGS
2021 DEVELOPMENTS
Retail only partially benefits from COVID-19 restrictions as foodservice sees slowed growth
Increase in health awareness is changing tea drinking habits
Niche of fruit/herbal tea sees growing demand as portfolio expands
PROSPECTS AND OPPORTUNITIES
Deteriorating purchasing power to lead to higher demand for budget brands
Foodservice growth to accelerate as consumers return to pre-COVID-19 lives
New varieties to be launched in the category, bringing more diversity
CATEGORY DATA
Table 35 Retail Sales of Tea by Category: Volume 2016-2021Table 36 Retail Sales of Tea by Category: Value 2016-2021Table 37 Retail Sales of Tea by Category: % Volume Growth 2016-2021Table 38 Retail Sales of Tea by Category: % Value Growth 2016-2021Table 39 NBO Company Shares of Tea: % Retail Value 2017-2021Table 40 LBN Brand Shares of Tea: % Retail Value 2018-2021Table 41 Forecast Retail Sales of Tea by Category: Volume 2021-2026Table 42 Forecast Retail Sales of Tea by Category: Value 2021-2026Table 43 Forecast Retail Sales of Tea by Category: % Volume Growth 2021-2026Table 44 Forecast Retail Sales of Tea by Category: % Value Growth 2021-2026
Other Hot Drinks in Tunisia
KEY DATA FINDINGS
2021 DEVELOPMENTS
COVID-19 has little impact on sales of other hot drinks
Foodservice growth rebounds to pre-pandemic levels as vaccinations prevent long, strict restrictions and lockdowns
Children and younger consumers remain the main target audience
PROSPECTS AND OPPORTUNITIES
Acceleration in retail sales growth expected as more brands enter the category
Presence of other hot drinks set to improve in foodservice channel as beverages become more fashionable
A shift towards traditional outlets during crisis
CATEGORY DATA
Table 45 Retail Sales of Other Hot Drinks by Category: Volume 2016-2021Table 46 Retail Sales of Other Hot Drinks by Category: Value 2016-2021Table 47 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2016-2021Table 48 Retail Sales of Other Hot Drinks by Category: % Value Growth 2016-2021Table 49 NBO Company Shares of Other Hot Drinks: % Retail Value 2017-2021Table 50 LBN Brand Shares of Other Hot Drinks: % Retail Value 2018-2021Table 51 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2021-2026Table 52 Forecast Retail Sales of Other Hot Drinks by Category: Value 2021-2026Table 53 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2021-2026Table 54 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2021-2026
The following categories and subcategories are included:
Hot Drinks
Fresh Coffee Beans
Fresh Ground Coffee Pods
Standard Fresh Ground Coffee
Regular Instant Standard Coffee
Decaffeinated Instant Standard Coffee
Regular Instant Coffee Mixes
Decaffeinated Instant Coffee Mixes
Loose Black Tea
Tea Bags Black
Fruit/Herbal Tea
Green Tea
Instant Tea
Other Tea
Chocolate-based Flavoured Powder Drinks
Malt-based Hot Drinks
Non-Chocolate-based Flavoured Powder Drinks
Other Plant-based Hot Drinks
Hot Drinks
This is the aggregation of Coffee, Tea, and Other Hot Drinks.