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Hot Drinks in Tunisia

January 2022
USD 2,450
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Overview:

Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Coffee
  • Tea
  • Other Hot Drinks

If you're in the Hot Drinks industry in Tunisia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Hot Drinks in Tunisia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Hot Drinks in Tunisia?
  • To what extent are health considerations impacting consumption of Hot Drinks in Tunisia?
  • What are the traditional preferences in Hot Drinks in Tunisia? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
  • How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Hot Drinks in Tunisia?
  • Which are the leading brands in Hot Drinks in Tunisia?
  • How are products distributed in Hot Drinks in Tunisia?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • Have home seclusion and social distancing measures following COVID-19 benefited sales of Hot Drinks?
  • Where is future growth expected to be most dynamic?

Hot Drinks in Tunisia

EXECUTIVE SUMMARY

Hot drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?

MARKET DATA

Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2016-2021 Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2016-2021 Table 3 Retail Sales of Hot Drinks by Category: Volume 2016-2021 Table 4 Retail Sales of Hot Drinks by Category: Value 2016-2021 Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2016-2021 Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2016-2021 Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2016-2021 Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2016-2021 Table 9 Total Sales of Hot Drinks by Category: Total Volume 2016-2021 Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2016-2021 Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2017-2021 Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2018-2021 Table 13 Retail Distribution of Hot Drinks by Format: % Volume 2016-2021 Table 14 Retail Distribution of Hot Drinks by Format and Category: % Volume 2021 Table 15 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2021-2026 Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2021-2026 Table 17 Forecast Retail Sales of Hot Drinks by Category: Volume 2021-2026 Table 18 Forecast Retail Sales of Hot Drinks by Category: Value 2021-2026 Table 19 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2021-2026 Table 20 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2021-2026 Table 21 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2021-2026 Table 22 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2021-2026 Table 23 Forecast Total Sales of Hot Drinks by Category: Total Volume 2021-2026 Table 24 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources

Coffee in Tunisia

KEY DATA FINDINGS

2021 DEVELOPMENTS

Raw materials for coffee production secured, allowing continual growth
Foodservice volume sales continue to grow thanks to the country’s strong coffee-drinking culture
The introduction of new premium products leads to improvements in packaging and marketing from domestic brands

PROSPECTS AND OPPORTUNITIES

Good vaccination rate and pandemic decline to aid steady growth in foodservice
Rising unit prices to push consumers towards less expensive brands
Tight competition in instant coffee as brands try to take share from Nescafé

CATEGORY DATA

Table 25 Retail Sales of Coffee by Category: Volume 2016-2021 Table 26 Retail Sales of Coffee by Category: Value 2016-2021 Table 27 Retail Sales of Coffee by Category: % Volume Growth 2016-2021 Table 28 Retail Sales of Coffee by Category: % Value Growth 2016-2021 Table 29 NBO Company Shares of Coffee: % Retail Value 2017-2021 Table 30 LBN Brand Shares of Coffee: % Retail Value 2018-2021 Table 31 Forecast Retail Sales of Coffee by Category: Volume 2021-2026 Table 32 Forecast Retail Sales of Coffee by Category: Value 2021-2026 Table 33 Forecast Retail Sales of Coffee by Category: % Volume Growth 2021-2026 Table 34 Forecast Retail Sales of Coffee by Category: % Value Growth 2021-2026

Tea in Tunisia

KEY DATA FINDINGS

2021 DEVELOPMENTS

Retail only partially benefits from COVID-19 restrictions as foodservice sees slowed growth
Increase in health awareness is changing tea drinking habits
Niche of fruit/herbal tea sees growing demand as portfolio expands

PROSPECTS AND OPPORTUNITIES

Deteriorating purchasing power to lead to higher demand for budget brands
Foodservice growth to accelerate as consumers return to pre-COVID-19 lives
New varieties to be launched in the category, bringing more diversity

CATEGORY DATA

Table 35 Retail Sales of Tea by Category: Volume 2016-2021 Table 36 Retail Sales of Tea by Category: Value 2016-2021 Table 37 Retail Sales of Tea by Category: % Volume Growth 2016-2021 Table 38 Retail Sales of Tea by Category: % Value Growth 2016-2021 Table 39 NBO Company Shares of Tea: % Retail Value 2017-2021 Table 40 LBN Brand Shares of Tea: % Retail Value 2018-2021 Table 41 Forecast Retail Sales of Tea by Category: Volume 2021-2026 Table 42 Forecast Retail Sales of Tea by Category: Value 2021-2026 Table 43 Forecast Retail Sales of Tea by Category: % Volume Growth 2021-2026 Table 44 Forecast Retail Sales of Tea by Category: % Value Growth 2021-2026

Other Hot Drinks in Tunisia

KEY DATA FINDINGS

2021 DEVELOPMENTS

COVID-19 has little impact on sales of other hot drinks
Foodservice growth rebounds to pre-pandemic levels as vaccinations prevent long, strict restrictions and lockdowns
Children and younger consumers remain the main target audience

PROSPECTS AND OPPORTUNITIES

Acceleration in retail sales growth expected as more brands enter the category
Presence of other hot drinks set to improve in foodservice channel as beverages become more fashionable
A shift towards traditional outlets during crisis

CATEGORY DATA

Table 45 Retail Sales of Other Hot Drinks by Category: Volume 2016-2021 Table 46 Retail Sales of Other Hot Drinks by Category: Value 2016-2021 Table 47 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2016-2021 Table 48 Retail Sales of Other Hot Drinks by Category: % Value Growth 2016-2021 Table 49 NBO Company Shares of Other Hot Drinks: % Retail Value 2017-2021 Table 50 LBN Brand Shares of Other Hot Drinks: % Retail Value 2018-2021 Table 51 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2021-2026 Table 52 Forecast Retail Sales of Other Hot Drinks by Category: Value 2021-2026 Table 53 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2021-2026 Table 54 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2021-2026
The following categories and subcategories are included:

Hot Drinks

      • Fresh Coffee Beans
        • Fresh Ground Coffee Pods
        • Standard Fresh Ground Coffee
        • Regular Instant Standard Coffee
        • Decaffeinated Instant Standard Coffee
        • Regular Instant Coffee Mixes
        • Decaffeinated Instant Coffee Mixes
      • Loose Black Tea
      • Tea Bags Black
    • Fruit/Herbal Tea
    • Green Tea
    • Instant Tea
    • Other Tea
      • Chocolate-based Flavoured Powder Drinks
      • Malt-based Hot Drinks
      • Non-Chocolate-based Flavoured Powder Drinks
    • Other Plant-based Hot Drinks

Hot Drinks

This is the aggregation of Coffee, Tea, and Other Hot Drinks.

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This report originates from Passport, our Hot Drinks research and analysis database.

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