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Country Report

Hot Drinks in

Hot Drinks in Tunisia

28 pages, Feb 2018

US$2,100

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Hot drinks is the most mature category within non-alcoholic drinks

The main characteristic of hot drinks in Tunisia in 2017 was stability. Hot drinks was significantly more stable than soft drinks, especially in volume terms.

Health and wellness trend drives demand for tea

The strong health and wellness trend, which continued in 2017, resulted in growing volume sales of tea. Although Tunisia remains a predominantly coffee-drinking nation, tea continues to gain share as many consumers view it as a healthier hot beverage than coffee.

Domestic companies maintain strong positioning

Domestic players continued to hold the largest joint share within hot drinks. Key product types such as fresh coffee, green tea, black tea and other hot drinks enjoy high penetration in Tunisia thanks to the strong presence of domestic companies with competitive pricing strategies, most notably Office du Commerce de la Tunisie (OCT).

Innovation is focused on new pods for popular Lavazza machines

The most notable trend in innovation within hot drinks in Tunisia in 2017 was the strong improvement of coffee pods that are compatible with Lavazza machines. These machines became very popular in on-trade outlets during the review period, and coffee pods are now available in many different varieties and flavours.

Outlook for hot drinks over the forecast period remains positive

Hot drinks in Tunisia is expected to post healthy volume and retail value growth at constant 2017 prices over the forecast period. The growing demand for convenience and increasing interest in premium products among consumers will help sustain positive growth.

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Hot Drinks Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hot Drinks industry in Tunisia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hot Drinks industry in Tunisia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Tunisia for free:

The Hot Drinks in Tunisia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Hot Drinks in Tunisia?
What are the major brands in Tunisia?
How has an increasing desire for heart healthy or fiber-added drinks affected the hot drinks industry in Tunisia?
Are manufacturers changing packaging sizes and formats to fit an on-the-go lifestyle?
How have changing demographics (for example an aging population) affected the hot drinks market in Tunisia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

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Hot Drinks in Tunisia

EXECUTIVE SUMMARY

Hot drinks is the most mature category within non-alcoholic drinks

Health and wellness trend drives demand for tea

Domestic companies maintain strong positioning

Innovation is focused on new pods for popular Lavazza machines

Outlook for hot drinks over the forecast period remains positive

MARKET DATA

Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2012-2017
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2012-2017
Table 3 Retail Sales of Hot Drinks by Category: Volume 2012-2017
Table 4 Retail Sales of Hot Drinks by Category: Value 2012-2017
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2012-2017
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2012-2017
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2012-2017
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2012-2017
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2013-2017
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2014-2017
Table 13 Retail Distribution of Hot Drinks by Format: % Volume 2012-2017
Table 14 Retail Distribution of Hot Drinks by Format and Category: % Volume 2016
Table 15 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2017-2022
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2017-2022
Table 17 Forecast Retail Sales of Hot Drinks by Category: Volume 2017-2022
Table 18 Forecast Retail Sales of Hot Drinks by Category: Value 2017-2022
Table 19 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2017-2022
Table 21 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2017-2022
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 23 Forecast Total Sales of Hot Drinks by Category: Total Volume 2017-2022
Table 24 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2017-2022

DEFINITIONS

SOURCES

Summary 1 Research Sources

Coffee in Tunisia

HEADLINES

PROSPECTS

On-trade outlets will continue to boost coffee sales over the forecast period

Fresh ground coffee pods expected to continue to perform well over the forecast period

Development of distribution channels supports growth

COMPETITIVE LANDSCAPE

Société Café Bondin continues to lead in Tunisia

Domestic players lead coffee in 2017

No significant launches in 2017

CATEGORY DATA

Table 25 Retail Sales of Coffee by Category: Volume 2012-2017
Table 26 Retail Sales of Coffee by Category: Value 2012-2017
Table 27 Retail Sales of Coffee by Category: % Volume Growth 2012-2017
Table 28 Retail Sales of Coffee by Category: % Value Growth 2012-2017
Table 29 NBO Company Shares of Coffee: % Retail Value 2013-2017
Table 30 LBN Brand Shares of Coffee: % Retail Value 2014-2017
Table 31 Forecast Retail Sales of Coffee by Category: Volume 2017-2022
Table 32 Forecast Retail Sales of Coffee by Category: Value 2017-2022
Table 33 Forecast Retail Sales of Coffee by Category: % Volume Growth 2017-2022
Table 34 Forecast Retail Sales of Coffee by Category: % Value Growth 2017-2022

Other Hot Drinks in Tunisia

HEADLINES

PROSPECTS

Parental awareness of their children’s health expected to threaten growth of other hot drinks sales over the forecast period

Other hot drinks foodservice sales expected to continue benefiting from the increase in coffee shops

Other hot drinks expected to register higher growth than in the review period

COMPETITIVE LANDSCAPE

Société Tunisienne de Chocolaterie et de Confiserie leads other hot drinks in 2017

Other hot drinks dominated by domestic brands

Other hot drinks manufacturers are expected to focus on increasing health and wellness concerns

CATEGORY DATA

Table 35 Retail Sales of Other Hot Drinks by Category: Volume 2012-2017
Table 36 Retail Sales of Other Hot Drinks by Category: Value 2012-2017
Table 37 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2012-2017
Table 38 Retail Sales of Other Hot Drinks by Category: % Value Growth 2012-2017
Table 39 NBO Company Shares of Other Hot Drinks: % Retail Value 2013-2017
Table 40 LBN Brand Shares of Other Hot Drinks: % Retail Value 2014-2017
Table 41 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2017-2022
Table 42 Forecast Retail Sales of Other Hot Drinks by Category: Value 2017-2022
Table 43 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2017-2022
Table 44 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2017-2022

Tea in Tunisia

HEADLINES

PROSPECTS

Green tea expected to continue to support overall tea sales

Consumer awareness of the benefits of tea expected to grow over the forecast period

Tea expected to register healthy growth over the forecast period

COMPETITIVE LANDSCAPE

Office du Commerce de la Tunisie (OCT) dominates tea in Tunisia

Tea sales dominated by domestic companies

SPIPA continues to invest in fruit/herbal tea

CATEGORY DATA

Table 45 Retail Sales of Tea by Category: Volume 2012-2017
Table 46 Retail Sales of Tea by Category: Value 2012-2017
Table 47 Retail Sales of Tea by Category: % Volume Growth 2012-2017
Table 48 Retail Sales of Tea by Category: % Value Growth 2012-2017
Table 49 NBO Company Shares of Tea: % Retail Value 2013-2017
Table 50 LBN Brand Shares of Tea: % Retail Value 2014-2017
Table 51 Forecast Retail Sales of Tea by Category: Volume 2017-2022
Table 52 Forecast Retail Sales of Tea by Category: Value 2017-2022
Table 53 Forecast Retail Sales of Tea by Category: % Volume Growth 2017-2022
Table 54 Forecast Retail Sales of Tea by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Hot Drinks in Tunisia

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Executive Summary

New Report Guarantee

Hot drinks is the most mature category within non-alcoholic drinks

Health and wellness trend drives demand for tea

Domestic companies maintain strong positioning

Innovation is focused on new pods for popular Lavazza machines

Outlook for hot drinks over the forecast period remains positive

Samples

Overview

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Table of Contents

Hot Drinks in Tunisia

EXECUTIVE SUMMARY

Hot drinks is the most mature category within non-alcoholic drinks

Health and wellness trend drives demand for tea

Domestic companies maintain strong positioning

Innovation is focused on new pods for popular Lavazza machines

Outlook for hot drinks over the forecast period remains positive

MARKET DATA

DEFINITIONS

SOURCES

Coffee in Tunisia

HEADLINES

PROSPECTS

On-trade outlets will continue to boost coffee sales over the forecast period

Fresh ground coffee pods expected to continue to perform well over the forecast period

Development of distribution channels supports growth

COMPETITIVE LANDSCAPE

Société Café Bondin continues to lead in Tunisia

Domestic players lead coffee in 2017

No significant launches in 2017

CATEGORY DATA

Other Hot Drinks in Tunisia

HEADLINES

PROSPECTS

Parental awareness of their children’s health expected to threaten growth of other hot drinks sales over the forecast period

Other hot drinks foodservice sales expected to continue benefiting from the increase in coffee shops

Other hot drinks expected to register higher growth than in the review period

COMPETITIVE LANDSCAPE

Société Tunisienne de Chocolaterie et de Confiserie leads other hot drinks in 2017

Other hot drinks dominated by domestic brands

Other hot drinks manufacturers are expected to focus on increasing health and wellness concerns

CATEGORY DATA

Tea in Tunisia

HEADLINES

PROSPECTS

Green tea expected to continue to support overall tea sales

Consumer awareness of the benefits of tea expected to grow over the forecast period

Tea expected to register healthy growth over the forecast period

COMPETITIVE LANDSCAPE

Office du Commerce de la Tunisie (OCT) dominates tea in Tunisia

Tea sales dominated by domestic companies

SPIPA continues to invest in fruit/herbal tea

CATEGORY DATA

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