Executive Summary

Mar 2019
Hot drinks continues to perform well in 2018 in both retail volume and current value terms

In 2018, hot drinks continued to register solid retail volume and current value growth in Tunisia, whilst volume growth in the foodservice channel was even stronger. Coffee and tea continued to dominate sales thanks to a strong drinking culture in the country.

Growth of the foodservice channel helps to drive overall sales

Growing investment in commercial real estate as a result of a government policy to dramatically increase tourism is driving the expansion of the horeca channel, as well as shopping malls. In addition, thanks to the increased number of young couples that habitually go out for coffee, more tea and coffee houses are being opened in the country’s largest cities, providing not only products but also new experiences.

Domestic players continue to lead hot drinks in 2018

Key product types like fresh coffee, green tea, black tea and other hot drinks enjoy high penetration in Tunisia thanks to the strong presence of domestic companies with competitive pricing strategies, most notably Société Café Bondin, Société Café Ben Yedder and Office du Commerce de la Tunisie (OCT). These domestic players maintain extensive distribution networks that cover both traditional and modern grocery retailers, and enable them to reach the majority of consumers in rural and urban areas alike.

New products target consumer demand for flavour sophistication

In 2018, tea remained the most dynamic category in terms of new product development. To target increasing consumer preferences for flavour sophistication and flavour diversification, leading companies continue to launch products that combine different flavours, such as black tea with different herbal variants, and new herbal teas that feature different combinations of herbs.

Positive outlook is expected for the forecast period

Hot drinks in Tunisia is expected to post healthy growth over the forecast period. Different factors will drive sales to increase at a higher rate over the forecast period than they did over the review period in value terms, including a rise in the number of consumers demanding functional and healthier products.

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Hot Drinks in Tunisia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hot Drinks industry in Tunisia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hot Drinks industry in Tunisia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Tunisia for free:

The Hot Drinks in Tunisia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Hot Drinks in Tunisia?
  • What are the major brands in Tunisia?
  • How has an increasing desire for heart healthy or fiber-added drinks affected the hot drinks industry in Tunisia?
  • Are manufacturers changing packaging sizes and formats to fit an on-the-go lifestyle?
  • How have changing demographics (for example an aging population) affected the hot drinks market in Tunisia?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

Hot Drinks in Tunisia

EXECUTIVE SUMMARY

Hot drinks continues to perform well in 2018 in both retail volume and current value terms
Growth of the foodservice channel helps to drive overall sales
Domestic players continue to lead hot drinks in 2018
New products target consumer demand for flavour sophistication
Positive outlook is expected for the forecast period

MARKET DATA

Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2013-2018
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2013-2018
Table 3 Retail Sales of Hot Drinks by Category: Volume 2013-2018
Table 4 Retail Sales of Hot Drinks by Category: Value 2013-2018
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2013-2018
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2013-2018
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2013-2018
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2013-2018
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2014-2018
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2015-2018
Table 13 Retail Distribution of Hot Drinks by Format: % Volume 2013-2018
Table 14 Retail Distribution of Hot Drinks by Format and Category: % Volume 2018
Table 15 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2018-2023
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2018-2023
Table 17 Forecast Retail Sales of Hot Drinks by Category: Volume 2018-2023
Table 18 Forecast Retail Sales of Hot Drinks by Category: Value 2018-2023
Table 19 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2018-2023
Table 21 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2018-2023
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 23 Forecast Total Sales of Hot Drinks by Category: Total Volume 2018-2023
Table 24 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2018-2023

SOURCES

Summary 1 Research Sources

Coffee in Tunisia

HEADLINES

PROSPECTS

Fresh coffee will keep dominating sales
Fresh ground coffee pods expected to continue attracting more consumers
Health and wellness trend could pose a threat to coffee over the forecast period

COMPETITIVE LANDSCAPE

Société Café Bondin continues to lead in Tunisia
Nescafé maintains its dominance within instant coffee in Tunisia
Increasing investment in marketing through social media

CATEGORY DATA

Table 25 Retail Sales of Coffee by Category: Volume 2013-2018
Table 26 Retail Sales of Coffee by Category: Value 2013-2018
Table 27 Retail Sales of Coffee by Category: % Volume Growth 2013-2018
Table 28 Retail Sales of Coffee by Category: % Value Growth 2013-2018
Table 29 NBO Company Shares of Coffee: % Retail Value 2014-2018
Table 30 LBN Brand Shares of Coffee: % Retail Value 2015-2018
Table 31 Forecast Retail Sales of Coffee by Category: Volume 2018-2023
Table 32 Forecast Retail Sales of Coffee by Category: Value 2018-2023
Table 33 Forecast Retail Sales of Coffee by Category: % Volume Growth 2018-2023
Table 34 Forecast Retail Sales of Coffee by Category: % Value Growth 2018-2023

Other Hot Drinks in Tunisia

HEADLINES

PROSPECTS

Growing health and wellness trend expect to impact the category
Children expected to remain the target consumers for other hot drinks
Continuous retailing modernisation will continue supporting growth over the forecast period

COMPETITIVE LANDSCAPE

Société Tunisienne de Chocolaterie et de Confiserie maintains lead in other hot drinks
Société de Produits Industriels de Patisseries et Alimentaires (SPIPA) shows important performance in 2018
Domestic brands dominate other hot drinks in Tunisia

CATEGORY DATA

Table 35 Retail Sales of Other Hot Drinks by Category: Volume 2013-2018
Table 36 Retail Sales of Other Hot Drinks by Category: Value 2013-2018
Table 37 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2013-2018
Table 38 Retail Sales of Other Hot Drinks by Category: % Value Growth 2013-2018
Table 39 NBO Company Shares of Other Hot Drinks: % Retail Value 2014-2018
Table 40 LBN Brand Shares of Other Hot Drinks: % Retail Value 2015-2018
Table 41 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2018-2023
Table 42 Forecast Retail Sales of Other Hot Drinks by Category: Value 2018-2023
Table 43 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2018-2023
Table 44 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2018-2023

Tea in Tunisia

HEADLINES

PROSPECTS

Consumers will keep switching from unpackaged to packaged tea
Tea will keep benefiting from the growing health and wellness trend
Green tea will continue to perform well

COMPETITIVE LANDSCAPE

Office du Commerce de la Tunisie continues to dominate tea in Tunisia
Local players keep investing in distribution instead of advertising
Innovate in order to drive growth

CATEGORY DATA

Table 45 Retail Sales of Tea by Category: Volume 2013-2018
Table 46 Retail Sales of Tea by Category: Value 2013-2018
Table 47 Retail Sales of Tea by Category: % Volume Growth 2013-2018
Table 48 Retail Sales of Tea by Category: % Value Growth 2013-2018
Table 49 NBO Company Shares of Tea: % Retail Value 2014-2018
Table 50 LBN Brand Shares of Tea: % Retail Value 2015-2018
Table 51 Forecast Retail Sales of Tea by Category: Volume 2018-2023
Table 52 Forecast Retail Sales of Tea by Category: Value 2018-2023
Table 53 Forecast Retail Sales of Tea by Category: % Volume Growth 2018-2023
Table 54 Forecast Retail Sales of Tea by Category: % Value Growth 2018-2023