After two challenging years of the COVID-19 crisis, the hot drinks market in Tunisia is recording positive growth in 2022 in volume and value terms. The good performance is mainly due to the improvement in the COVID-19 situation, which encouraged the government to remove all health restrictions on restaurants and cafés.
The coffee shortage is a key factor affecting the development of the Tunisian hot drinks market in 2022. The Office de Commerce de Tunisie (OCT) is a public department under the control of the Ministry of Trade responsible for importing coffee and tea.
The competitive environment in hot drinks during 2022 remained a mixed bag of strong local players and the global leaders. Coffee companies remained prominent amongst the outright industry leaders - a reflection of the ubiquity of coffee in Tunisian society, as well as the fact that unit prices are higher in coffee than in tea.
The discounter, Aziza, is recording significant growth and gaining market share in the distribution of hot drinks products as it benefits in part from heightened consumer price sensitivity. At the same time, several e-commerce sites are present in the Tunisian market, though demand for hot drinks via this channel remains very limited.
The foodservice sector remains the main distributor of hot drinks in Tunisia. The COVID-19 crisis and the related restrictions applied by the Ministry of Health severely impacted demand through this channel during 2020 and 2021.
Before the COVID-19 crisis, the hot drinks market was recording positive performances in both volume and value terms. During the crisis in 2020 and 2021, volume sales were negatively impacted by restrictions on the operations of cafés and restaurants.
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This is the aggregation of Coffee, Tea, and Other Hot Drinks.See All of Our Definitions
This report originates from Passport, our Hot Drinks research and analysis database.
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