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Learn moreJan 2021
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Total volume sales of hot drinks increased substantially in Morocco over the course of 2020 despite the influence of the COVID-19 pandemic. However, growth rates diverged between the on-trade and off-trade channels as strong declines were registered in the foodservice channel, while retail sales rose substantially.
It was first confirmed that the COVID-19 virus had spread to Morocco on 2 March 2020, when the first case COVID-19 case was confirmed in Casablanca. A lockdown was introduced in Morocco on 20 March, with only one person per family allowed to leave their home for a list of very limited purposes – buying groceries or medicine and medical visits.
As mentioned above, significant stockpiling was seen in Moroccan retail outlets during the early stages of the COVID-19 pandemic. Manufacturers were at first overwhelmed by the resultant sudden spike in demand for their products, which resulted in periodic shortages of some products on retail shelves.
In terms of retail channels, the big winners from the COVID-19 situation during 2020 were supermarkets and hypermarkets. This was a reflection of the tendency for Moroccans to go shopping less often during the quarantine lockdown that was imposed at the peak of the COVID-19 pandemic and the period of social distancing and home seclusion which followed it.
It is undeniable that Morocco’s consumer foodservice industry was very seriously impacted by the COVID-19 crisis over the course of 2020. The most important factor to take into consideration is that all consumer foodservice establishments in the country were required to remain closed for on-trade service for a period of three months at the peak of the COVID-19 pandemic, with delivery and takeaway orders their only sources of revenue.
A positive performance is expected to be seen across Morocco’s hot drinks industry during the forecast period. Retail sales are expected to continue rising, not having experienced any serious declines during 2020 as demand remained strong in the off-trade.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Hot Drinks industry in Morocco with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Hot Drinks industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Hot Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.