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Overview:
Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Coffee
- Tea
- Other Hot Drinks
If you're in the Hot Drinks industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hot Drinks in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hot Drinks in Morocco?
- To what extent are health considerations impacting consumption of Hot Drinks in Morocco?
- What are the traditional preferences in Hot Drinks in Morocco? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Hot Drinks in Morocco?
- Which are the leading brands in Hot Drinks in Morocco?
- How are products distributed in Hot Drinks in Morocco?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Hot Drinks?
- Where is future growth expected to be most dynamic?
Hot Drinks in Morocco
EXECUTIVE SUMMARY
COVID-19 impact on hot drinks
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for hot drinks?
Chart 1 Hot Drinks Value Sales Growth Scenarios: 2018-2025
Chart 2 Hot Drinks Impact of Drivers on Value Sales: 2017-2025
MARKET DATA
Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2015-2020
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2015-2020
Table 3 Retail Sales of Hot Drinks by Category: Volume 2015-2020
Table 4 Retail Sales of Hot Drinks by Category: Value 2015-2020
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2015-2020
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2015-2020
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2015-2020
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2015-2020
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2015-2020
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2015-2020
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2016-2020
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2017-2020
Table 13 Retail Distribution of Hot Drinks by Format: % Volume 2015-2020
Table 14 Retail Distribution of Hot Drinks by Format and Category: % Volume 2020
Table 15 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
Table 17 Forecast Retail Sales of Hot Drinks by Category: Volume 2020-2025
Table 18 Forecast Retail Sales of Hot Drinks by Category: Value 2020-2025
Table 19 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
Table 21 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 23 Forecast Total Sales of Hot Drinks by Category: Total Volume 2020-2025
Table 24 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
Coffee in Morocco
KEY DATA FINDINGS
2020 IMPACT
On-trade sales drop substantially due to extended quarantine lockdown
Retail sales of coffee increase substantially as stockpiling takes hold
Product shortages arise briefly in the off-trade as demand spikes
RECOVERY AND OPPORTUNITIES
Strong growth slated for coffee in both the on-trade and off-trade
The recovery of the economy likely to support sales growth
Return to normal working routines unlikely to harm sales growth
CATEGORY DATA
Table 25 Retail Sales of Coffee by Category: Volume 2015-2020
Table 26 Retail Sales of Coffee by Category: Value 2015-2020
Table 27 Retail Sales of Coffee by Category: % Volume Growth 2015-2020
Table 28 Retail Sales of Coffee by Category: % Value Growth 2015-2020
Table 29 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2015-2020
Table 30 NBO Company Shares of Coffee: % Retail Value 2016-2020
Table 31 LBN Brand Shares of Coffee: % Retail Value 2017-2020
Table 32 Forecast Retail Sales of Coffee by Category: Volume 2020-2025
Table 33 Forecast Retail Sales of Coffee by Category: Value 2020-2025
Table 34 Forecast Retail Sales of Coffee by Category: % Volume Growth 2020-2025
Table 35 Forecast Retail Sales of Coffee by Category: % Value Growth 2020-2025
Tea in Morocco
KEY DATA FINDINGS
2020 IMPACT
Tea benefits from its status as the most popular type of hot drink
Stock shortages result from stockpiling, with suppliers taken by surprise
Massive spike in demand encourages streamlining of supply chains
RECOVERY AND OPPORTUNITIES
A strong recovery set to be followed by moderate positive growth
Economic recovery unlikely to make much difference to tea sales
E-commerce unlikely to emerge as a key distribution channel for tea
CATEGORY DATA
Table 36 Retail Sales of Tea by Category: Volume 2015-2020
Table 37 Retail Sales of Tea by Category: Value 2015-2020
Table 38 Retail Sales of Tea by Category: % Volume Growth 2015-2020
Table 39 Retail Sales of Tea by Category: % Value Growth 2015-2020
Table 40 NBO Company Shares of Tea: % Retail Value 2016-2020
Table 41 LBN Brand Shares of Tea: % Retail Value 2017-2020
Table 42 Forecast Retail Sales of Tea by Category: Volume 2020-2025
Table 43 Forecast Retail Sales of Tea by Category: Value 2020-2025
Table 44 Forecast Retail Sales of Tea by Category: % Volume Growth 2020-2025
Table 45 Forecast Retail Sales of Tea by Category: % Value Growth 2020-2025
Other Hot Drinks in Morocco
KEY DATA FINDINGS
2020 IMPACT
Dramatic decline in non-trade sales due to the quarantine lockdown
Positive retail sales growth as consumption moves to the off-trade
Adverse economic context puts pressure on demand for other hot drinks
RECOVERY AND OPPORTUNITIES
Other hot drinks unlikely to emerge strongly despite robust sales growth
Strong on-trade recovery as consumers return to foodservice outlets
Economic recovery set to support sales growth in other hot drinks
CATEGORY DATA
Table 46 Retail Sales of Other Hot Drinks by Category: Volume 2015-2020
Table 47 Retail Sales of Other Hot Drinks by Category: Value 2015-2020
Table 48 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2015-2020
Table 49 Retail Sales of Other Hot Drinks by Category: % Value Growth 2015-2020
Table 50 NBO Company Shares of Other Hot Drinks: % Retail Value 2016-2020
Table 51 LBN Brand Shares of Other Hot Drinks: % Retail Value 2017-2020
Table 52 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2020-2025
Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Value 2020-2025
Table 54 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025
Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025