Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Hot Drinks in

Hot Drinks in Morocco

31 pages, Feb 2018

US$2,100

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Hot drinks continues to perform well in 2017 in both retail volume and current value terms

In 2017, the Moroccan hot drinks market continued to register solid retail volume and current value growth, while volume growth in the foodservice channel was even stronger. Sales continued to be dominated by tea thanks to a strong tea-drinking culture in the country.

New product development being driven by the health and wellness trend

The growing health and wellness trend in Morocco is starting to impact many aspects of consumers’ lifestyles and choices. In this context, although still popular thanks to the development of on-trade outlets and a growing national taste for it, coffee could be adversely impacted in the future by the negative perception of caffeine.

Manufacturers of other hot drinks targeted at children respond to increasing health concerns

Chocolate-based flavoured powder drinks, which continued to account for the vast majority of sales in other hot drinks and are mainly targeted at children, could not escape the growing health and wellness trend. Parents are becoming increasingly aware of not only the high calorie content of these products but also the fact that they contain various undesirable ingredients which can be harmful to their children’s health.

Growth of the foodservice channel helps to drive overall sales

Growing investment in commercial real estate as a result of a government policy to dramatically increase tourism is driving the expansion of the horeca channel, as well as shopping malls. In addition, thanks to the increased purchasing power of Moroccan consumers, more premium and luxury tea and coffee houses are being opened in the country’s largest cities, providing not only products but also new experiences.

Hot drinks expected to post a stronger performance over the forecast period

Hot drinks in Morocco is expected to record stronger volume and value growth in both the off-trade and on-trade over the forecast period thanks to an increasing number of brands and products as well as the expansion of both channels. Retail value growth, however, will be hampered by an expected decline in unit price in many categories as a result of intensifying competition.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Hot Drinks Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Hot Drinks industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hot Drinks industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Morocco for free:

The Hot Drinks in Morocco market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Hot Drinks in Morocco?
What are the major brands in Morocco?
How has an increasing desire for heart healthy or fiber-added drinks affected the hot drinks industry in Morocco?
Are manufacturers changing packaging sizes and formats to fit an on-the-go lifestyle?
How have changing demographics (for example an aging population) affected the hot drinks market in Morocco?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

Want to find out more about this report?

Request more information

Hot Drinks in Morocco

EXECUTIVE SUMMARY

Hot drinks continues to perform well in 2017 in both retail volume and current value terms

New product development being driven by the health and wellness trend

Manufacturers of other hot drinks targeted at children respond to increasing health concerns

Growth of the foodservice channel helps to drive overall sales

Hot drinks expected to post a stronger performance over the forecast period

MARKET DATA

Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2012-2017
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2012-2017
Table 3 Retail Sales of Hot Drinks by Category: Volume 2012-2017
Table 4 Retail Sales of Hot Drinks by Category: Value 2012-2017
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2012-2017
Table 7 Retail Sales of Hot Drinks by Category: Volume 2012-2017
Table 8 Retail Sales of Hot Drinks by Category: Value 2012-2017
Table 9 Retail Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 10 Retail Sales of Hot Drinks by Category: % Value Growth 2012-2017
Table 11 Total Sales of Hot Drinks by Category: Total Volume 2012-2017
Table 12 Total Sales of Hot Drinks by Category: % Total Volume Growth 2012-2017
Table 13 NBO Company Shares of Hot Drinks: % Retail Value 2013-2017
Table 14 LBN Brand Shares of Hot Drinks: % Retail Value 2014-2017
Table 15 Retail Distribution of Hot Drinks by Format: % Volume 2012-2017
Table 16 Retail Distribution of Hot Drinks by Format and Category: % Volume 2017
Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2017-2022
Table 18 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2017-2022
Table 19 Forecast Retail Sales of Hot Drinks by Category: Volume 2017-2022
Table 20 Forecast Retail Sales of Hot Drinks by Category: Value 2017-2022
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 22 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2017-2022
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2017-2022
Table 24 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 25 Forecast Total Sales of Hot Drinks by Category: Total Volume 2017-2022
Table 26 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2017-2022

SOURCES

Summary 1 Research Sources

Coffee in Morocco

HEADLINES

PROSPECTS

Fresh ground coffee pods achieves the strongest retail volume and value growth

Fresh coffee dominates sales

Health and wellness trend could pose a threat to coffee over the long term

COMPETITIVE LANDSCAPE

Leading player Nestlé further gains value share thanks to the increasing penetration of its Nespresso brand

Cafés Sahara competes through low prices, leading the category in retail volume terms

CATEGORY DATA

Table 27 Retail Sales of Coffee by Category: Volume 2012-2017
Table 28 Retail Sales of Coffee by Category: Value 2012-2017
Table 29 Retail Sales of Coffee by Category: % Volume Growth 2012-2017
Table 30 Retail Sales of Coffee by Category: % Value Growth 2012-2017
Table 31 Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2012-2017
Table 32 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2012-2017
Table 33 NBO Company Shares of Coffee: % Retail Value 2013-2017
Table 34 LBN Brand Shares of Coffee: % Retail Value 2014-2017
Table 35 Forecast Retail Sales of Coffee by Category: Volume 2017-2022
Table 36 Forecast Retail Sales of Coffee by Category: Value 2017-2022
Table 37 Forecast Retail Sales of Coffee by Category: % Volume Growth 2017-2022
Table 38 Forecast Retail Sales of Coffee by Category: % Value Growth 2017-2022
Table 39 Forecast Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2017-2022

Other Hot Drinks in Morocco

HEADLINES

PROSPECTS

Growing health and wellness trend impacting the category

Category benefits from a strong birth rate

COMPETITIVE LANDSCAPE

Nestlé Maroc leads chocolate-based flavoured powder drinks

Aiguebelle the strongest local player

CATEGORY DATA

Table 40 Retail Sales of Other Hot Drinks by Category: Volume 2012-2017
Table 41 Retail Sales of Other Hot Drinks by Category: Value 2012-2017
Table 42 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2012-2017
Table 43 Retail Sales of Other Hot Drinks by Category: % Value Growth 2012-2017
Table 44 NBO Company Shares of Other Hot Drinks: % Retail Value 2013-2017
Table 45 LBN Brand Shares of Other Hot Drinks: % Retail Value 2014-2017
Table 46 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2017-2022
Table 47 Forecast Retail Sales of Other Hot Drinks by Category: Value 2017-2022
Table 48 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2017-2022
Table 49 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2017-2022

Tea in Morocco

HEADLINES

PROSPECTS

Tea benefits from the growing health and wellness trend

Tea still offers room for innovation despite being a mature category

COMPETITIVE LANDSCAPE

Unilever Maghreb competes in niche but growing categories

Other tea category in the hands of three big players

CATEGORY DATA

Table 50 Retail Sales of Tea by Category: Volume 2012-2017
Table 51 Retail Sales of Tea by Category: Value 2012-2017
Table 52 Retail Sales of Tea by Category: % Volume Growth 2012-2017
Table 53 Retail Sales of Tea by Category: % Value Growth 2012-2017
Table 54 NBO Company Shares of Tea: % Retail Value 2013-2017
Table 55 LBN Brand Shares of Tea: % Retail Value 2014-2017
Table 56 Forecast Retail Sales of Tea by Category: Volume 2017-2022
Table 57 Forecast Retail Sales of Tea by Category: Value 2017-2022
Table 58 Forecast Retail Sales of Tea by Category: % Volume Growth 2017-2022
Table 59 Forecast Retail Sales of Tea by Category: % Value Growth 2017-2022

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Country Report

Hot Drinks in Morocco

New Report Guarantee

Executive Summary

New Report Guarantee

Hot drinks continues to perform well in 2017 in both retail volume and current value terms

New product development being driven by the health and wellness trend

Manufacturers of other hot drinks targeted at children respond to increasing health concerns

Growth of the foodservice channel helps to drive overall sales

Hot drinks expected to post a stronger performance over the forecast period

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Hot Drinks in Morocco

EXECUTIVE SUMMARY

Hot drinks continues to perform well in 2017 in both retail volume and current value terms

New product development being driven by the health and wellness trend

Manufacturers of other hot drinks targeted at children respond to increasing health concerns

Growth of the foodservice channel helps to drive overall sales

Hot drinks expected to post a stronger performance over the forecast period

MARKET DATA

SOURCES

Coffee in Morocco

HEADLINES

PROSPECTS

Fresh ground coffee pods achieves the strongest retail volume and value growth

Fresh coffee dominates sales

Health and wellness trend could pose a threat to coffee over the long term

COMPETITIVE LANDSCAPE

Leading player Nestlé further gains value share thanks to the increasing penetration of its Nespresso brand

Cafés Sahara competes through low prices, leading the category in retail volume terms

CATEGORY DATA

Other Hot Drinks in Morocco

HEADLINES

PROSPECTS

Growing health and wellness trend impacting the category

Category benefits from a strong birth rate

COMPETITIVE LANDSCAPE

Nestlé Maroc leads chocolate-based flavoured powder drinks

Aiguebelle the strongest local player

CATEGORY DATA

Tea in Morocco

HEADLINES

PROSPECTS

Tea benefits from the growing health and wellness trend

Tea still offers room for innovation despite being a mature category

COMPETITIVE LANDSCAPE

Unilever Maghreb competes in niche but growing categories

Other tea category in the hands of three big players

CATEGORY DATA

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports