In 2018, the hot drinks market saw solid retail value and volume growth and double-digit growth in foodservice volume sales. The market was characterised by the entrance of new companies to the industry.
Tea and coffee are in constant development regardless of the maturity of both categories in the country. Household consumption for both drinks is rising in Morocco.
The different players in hot drinks are all trying to retain their customers and attract more interest. For that reason, they run different marketing campaigns throughout the year, and not only during Ramadan as seen in soft drinks.
The year 2018 was characterised by new product developments of major brands. The private label Casino brand launched coffee pods at competitive pricing sold in the hypermarket Marjane.
Over the forecast period, hot drinks will continue to register growth in all categories. New brand entrants are planning to expand the presence of their product at the national level, and hence reach new households.
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Discover the latest market trends and uncover sources of future market growth for the Hot Drinks industry in Morocco with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Hot Drinks market research database.