Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

Country Report

Hot Drinks in

Hot Drinks in Morocco

Nov 2019

US$2,100

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Hot drinks sees substantial growth as coffee chains expand and significant players focus on multimedia marketing campaigns

Hot drinks experienced solid retail value and volume growth across 2019, with especially strong volume growth for foodservice. These positive results from foodservice were due to the expansion of international coffee chains, malls and local coffee shops promoting the coffee culture across Morocco.

Tea and coffee are consumed daily, however tea faces challenges as mint leaf farms are being destroyed

Tea and coffee are popular household drinks in Morocco, with both increasing in retail value sales in 2019. Both hot drinks are part of daily life in the country, with consumers reaching for either as an integral part of their daily habits.

Players align themselves to the growing health and wellness trend to boost consumption and appeal to health-conscious consumers

The global health and wellness trend has seen an increase in consumers reaching for food and drinks that have nutritional benefits, added vitamins or are naturally healthy choices. Other hot drinks paid attention to this, particularly Nesquik who have the primary target consumer of children.

New entries are expected over the forecast period, as both Nestlé and Jacobs Douwe Egberts have ranges ready to launch

Nestlé has existing product developments available in other countries that we expect to be entering Morocco over the forecast period. As both Nescafé instant standard and its decaffeinated instant standard coffee range, dominated against its competitors, there is a strong demand and loyalty for Nescafé in Morocco, and new launches will be well received.

The forecast looks favourable for hot drinks, although there is the potential for a price increase for coffee

Over the forecast period, hot drinks will continue to register growth in all areas. New entries are expected from both Nescafe and Jacobs Douwe Egberts, which will boost growth and raise competition within coffee.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Hot Drinks Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Hot Drinks industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hot Drinks industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Morocco for free:

The Hot Drinks in Morocco market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Hot Drinks in Morocco?
What are the major brands in Morocco?
How has an increasing desire for heart healthy or fiber-added drinks affected the hot drinks industry in Morocco?
Are manufacturers changing packaging sizes and formats to fit an on-the-go lifestyle?
How have changing demographics (for example an aging population) affected the hot drinks market in Morocco?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

Want to find out more about this report?

Request more information

Hot Drinks in Morocco

EXECUTIVE SUMMARY

Hot drinks sees substantial growth as coffee chains expand and significant players focus on multimedia marketing campaigns

Tea and coffee are consumed daily, however tea faces challenges as mint leaf farms are being destroyed

Players align themselves to the growing health and wellness trend to boost consumption and appeal to health-conscious consumers

New entries are expected over the forecast period, as both Nestlé and Jacobs Douwe Egberts have ranges ready to launch

The forecast looks favourable for hot drinks, although there is the potential for a price increase for coffee

MARKET DATA

Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2014-2019
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2014-2019
Table 3 Retail Sales of Hot Drinks by Category: Volume 2014-2019
Table 4 Retail Sales of Hot Drinks by Category: Value 2014-2019
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2014-2019
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2014-2019
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2014-2019
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2014-2019
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2014-2019
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2014-2019
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2015-2019
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2016-2019
Table 13 Retail Distribution of Hot Drinks by Format: % Volume 2014-2019
Table 14 Retail Distribution of Hot Drinks by Format and Category: % Volume 2019
Table 15 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2019-2024
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2019-2024
Table 17 Forecast Retail Sales of Hot Drinks by Category: Volume 2019-2024
Table 18 Forecast Retail Sales of Hot Drinks by Category: Value 2019-2024
Table 19 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2019-2024
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2019-2024
Table 21 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2019-2024
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2019-2024
Table 23 Forecast Total Sales of Hot Drinks by Category: Total Volume 2019-2024
Table 24 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2019-2024

SOURCES

Summary 1 Research Sources

Coffee in Morocco

HEADLINES

PROSPECTS

Coffee continues to evolve in Morocco, with price stability boosting sales

Despite a saturated landscape, product innovations keep growth levels high

The increasing number of coffee shops boosts the coffee culture of the country and encourages more coffee consumption

COMPETITIVE LANDSCAPE

Nestlé Maroc SA maintains its leading position, thanks to its instant coffee offering Nescafé

A shakeup at Jacobs Douwe Egberts will benefit their sales over the forecast period

Nestlé Maroc SA leads value share, but local player Cafés Sahara leads retail volume share with offering Asta, beating both Nescafé and Samar

CATEGORY DATA

Table 25 Retail Sales of Coffee by Category: Volume 2014-2019
Table 26 Retail Sales of Coffee by Category: Value 2014-2019
Table 27 Retail Sales of Coffee by Category: % Volume Growth 2014-2019
Table 28 Retail Sales of Coffee by Category: % Value Growth 2014-2019
Table 29 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2014-2019
Table 30 NBO Company Shares of Coffee: % Retail Value 2015-2019
Table 31 LBN Brand Shares of Coffee: % Retail Value 2016-2019
Table 32 Forecast Retail Sales of Coffee by Category: Volume 2019-2024
Table 33 Forecast Retail Sales of Coffee by Category: Value 2019-2024
Table 34 Forecast Retail Sales of Coffee by Category: % Volume Growth 2019-2024
Table 35 Forecast Retail Sales of Coffee by Category: % Value Growth 2019-2024

Other Hot Drinks in Morocco

HEADLINES

PROSPECTS

Other hot drinks continues to grow as players update offerings in line with consumers needs

Nestlé Maroc SA retains the lead with Nesquik, offering a wide variety of products and flavours

Nesquik boost sales through offerings aligned to the health and wellness trend

COMPETITIVE LANDSCAPE

With strong recognition and consumer trust, Nesquik remains Morocco’s most preferred chocolate-based flavoured powder drinks

Ready to drink flavoured drinks compete against chocolate-based flavoured powder drinks

Smuggled products compete with leading players and negatively impact value sales

CATEGORY DATA

Table 36 Retail Sales of Other Hot Drinks by Category: Volume 2014-2019
Table 37 Retail Sales of Other Hot Drinks by Category: Value 2014-2019
Table 38 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2014-2019
Table 39 Retail Sales of Other Hot Drinks by Category: % Value Growth 2014-2019
Table 40 NBO Company Shares of Other Hot Drinks: % Retail Value 2015-2019
Table 41 LBN Brand Shares of Other Hot Drinks: % Retail Value 2016-2019
Table 42 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2019-2024
Table 43 Forecast Retail Sales of Other Hot Drinks by Category: Value 2019-2024
Table 44 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2019-2024
Table 45 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2019-2024

Tea in Morocco

HEADLINES

PROSPECTS

Green mint tea is a highly popular drink in Morocco, however mint tea scarcity may lead to a reduction in sales

Moroccans are spoilt for choice in the fragmented tea landscape

Growth of tea in Morocco is expected across the forecast period as the drink remains a popular household staple

COMPETITIVE LANDSCAPE

Sultan continues to lead value sales of tea, but needs to be wary of its green tea sales over the forecast period

Jacobs Douwe Egberts set to launch Ti Ora range in Morocco

International players are entering Morocco and slowly gaining visibility

CATEGORY DATA

Table 46 Retail Sales of Tea by Category: Volume 2014-2019
Table 47 Retail Sales of Tea by Category: Value 2014-2019
Table 48 Retail Sales of Tea by Category: % Volume Growth 2014-2019
Table 49 Retail Sales of Tea by Category: % Value Growth 2014-2019
Table 50 NBO Company Shares of Tea: % Retail Value 2015-2019
Table 51 LBN Brand Shares of Tea: % Retail Value 2016-2019
Table 52 Forecast Retail Sales of Tea by Category: Volume 2019-2024
Table 53 Forecast Retail Sales of Tea by Category: Value 2019-2024
Table 54 Forecast Retail Sales of Tea by Category: % Volume Growth 2019-2024
Table 55 Forecast Retail Sales of Tea by Category: % Value Growth 2019-2024

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Country Report

Hot Drinks in Morocco

New Report Guarantee

Executive Summary

New Report Guarantee

Hot drinks sees substantial growth as coffee chains expand and significant players focus on multimedia marketing campaigns

Tea and coffee are consumed daily, however tea faces challenges as mint leaf farms are being destroyed

Players align themselves to the growing health and wellness trend to boost consumption and appeal to health-conscious consumers

New entries are expected over the forecast period, as both Nestlé and Jacobs Douwe Egberts have ranges ready to launch

The forecast looks favourable for hot drinks, although there is the potential for a price increase for coffee

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Hot Drinks in Morocco

EXECUTIVE SUMMARY

Hot drinks sees substantial growth as coffee chains expand and significant players focus on multimedia marketing campaigns

Tea and coffee are consumed daily, however tea faces challenges as mint leaf farms are being destroyed

Players align themselves to the growing health and wellness trend to boost consumption and appeal to health-conscious consumers

New entries are expected over the forecast period, as both Nestlé and Jacobs Douwe Egberts have ranges ready to launch

The forecast looks favourable for hot drinks, although there is the potential for a price increase for coffee

MARKET DATA

SOURCES

Coffee in Morocco

HEADLINES

PROSPECTS

Coffee continues to evolve in Morocco, with price stability boosting sales

Despite a saturated landscape, product innovations keep growth levels high

The increasing number of coffee shops boosts the coffee culture of the country and encourages more coffee consumption

COMPETITIVE LANDSCAPE

Nestlé Maroc SA maintains its leading position, thanks to its instant coffee offering Nescafé

A shakeup at Jacobs Douwe Egberts will benefit their sales over the forecast period

Nestlé Maroc SA leads value share, but local player Cafés Sahara leads retail volume share with offering Asta, beating both Nescafé and Samar

CATEGORY DATA

Other Hot Drinks in Morocco

HEADLINES

PROSPECTS

Other hot drinks continues to grow as players update offerings in line with consumers needs

Nestlé Maroc SA retains the lead with Nesquik, offering a wide variety of products and flavours

Nesquik boost sales through offerings aligned to the health and wellness trend

COMPETITIVE LANDSCAPE

With strong recognition and consumer trust, Nesquik remains Morocco’s most preferred chocolate-based flavoured powder drinks

Ready to drink flavoured drinks compete against chocolate-based flavoured powder drinks

Smuggled products compete with leading players and negatively impact value sales

CATEGORY DATA

Tea in Morocco

HEADLINES

PROSPECTS

Green mint tea is a highly popular drink in Morocco, however mint tea scarcity may lead to a reduction in sales

Moroccans are spoilt for choice in the fragmented tea landscape

Growth of tea in Morocco is expected across the forecast period as the drink remains a popular household staple

COMPETITIVE LANDSCAPE

Sultan continues to lead value sales of tea, but needs to be wary of its green tea sales over the forecast period

Jacobs Douwe Egberts set to launch Ti Ora range in Morocco

International players are entering Morocco and slowly gaining visibility

CATEGORY DATA

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports