In 2022, hot drinks in Bolivia witnessed limited growth in retail volume and current value sales as demand patterns continued to normalise following the relaxation of COVID-19 restrictions. The fear of being infected with COVID-19 has dissipated among consumers allowing them to resume activities outside the home, thus reducing hot drink occasions in the home environment.
The coffee category is evolving in Bolivia and whilst older generations tend to regularly consume low-cost local fresh ground coffee, younger generations are switching to instant coffee. This is perceived to be a higher quality option, but is also a more expensive option as most brands are imported.
Hot drinks in Bolivia is broadly led by Nestlé de Bolivia Srl and Hansa Ltda at the top end of the category in terms of retail value share. Price and savings continue to be important drivers of purchases and leading brands such as Nescafé, which is distributed by Nestlé de Bolivia Srl, has been focusing on promotions to attract consumers.
In 2022, Bolivians largely resumed their lifestyles outside the home and so the importance of shopping close to home lost traction to some extent, although the search for lower prices continues to be very relevant. Purchases in popular street markets continued to grow as these tend to have lower prices than other retailers in the modern channel.
In 2022, coffee shops, restaurants and hotels operated normally as the pandemic restrictions regarding capacity and operating hours were completely lifted. With Bolivians returning to activities outside the home this led to a recovery of the hospitality channel in 2022, although retail volume sales of hot drinks remain below pre-pandemic levels.
With the strengthening of the middle class in the last decade and a considerable increase in the supply of coffee formats for specific segments, Bolivians are shifting towards higher quality products. Consumers are migrating from low-priced brands of ground coffee to more practical and convenient formats, such as instant coffee and tea bags, categories that are seeing higher volume growth rates.
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This is the aggregation of Coffee, Tea, and Other Hot Drinks.See All of Our Definitions
This report originates from Passport, our Hot Drinks research and analysis database.
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