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Learn moreDec 2020
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The outbreak of COVID-19 in Turkey, led to the government implementing strict regulations from 21 March 2020, when a curfew was put in place, non-essential retailers were closed, and on-trade establishments, including cafés, restaurants, and cinemas, shut their doors. On-trade closures is set to result in a high volume decline in foodservice sales of hot drinks, negatively affecting total volume growth in 2020.
Even before the country’s first COVID-19 case was announced, the Turkish authorities halted flights from China and Iran and closed its borders with Iran on 12 March 2020. It also subsequently stopped all flights from Italy, South Korea and Iraq and closed its borders with Iraq.
In response to the outbreak of COVID-19, manufacturers in Turkey did not have to stop production; however, extra precautions were put in place for the safety of workers and employees.
Distributors of hot drinks in Turkey adapted to the pandemic conditions swiftly, and as such, distribution of products have not been affected by the outbreak of COVID-19. Modern grocery stores are expected to remain the leading retailers in 2020, with supermarkets increasing its share.
During Q1 of 2020, all foodservice outlets were closed in the country, unable to offer table service or takeaway. As such, players were only permitted to offer home-delivery services.
With a planned lockdown in place for December 2020, recovery in hot drinks is not expected to begin until 2021. As such, foodservice volume growth is set to move from a double-digit decline in 2020 to double-digit volume growth in 2021.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Hot Drinks industry in Turkey with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Hot Drinks industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Hot Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.