Hot drinks overall is rising in Turkey in 2022, with on-trade growth dramatically outpacing off-trade growth. Foodservice sales are still rebounding from the negative impact of the pandemic, with lifted restrictions and the return to life outside of the home pushing sales in the channel.
The value of the Turkish Lira has depreciated considerably in 2022, with the country seeing inflation skyrocket. This is particularly impacting prices of imported brands as well as other hot drinks, which suffers from expensive production and raw materials costs.
Cay Isletmeleri Genel Müdürlügü continues to lead hot drinks overall in 2022 thanks to its top-ranking position in tea which is by far the largest category within hot drinks in Turkey. Nonetheless the player is losing share in 2022 as it falls behind other hot drinks companies in terms of marketing activities and new product launches.
Supermarkets remains the top channel for hot drinks sales in Turkey in 2022. Supermarkets benefits from giving consumers the ability to buy all their goods under one roof, allowing them to avoid making multiple trips.
With eased restrictions and the return to pre-pandemic lifestyles, foodservice outlets are now fully open in 2022 and the number of such outlets is rising. An increased number of consumers going out to eat and drink, combined with a significant spike in travel and tourism, means higher shares for the on-trade channel within the total volume sales of hot drinks.
Although major product areas of hot drinks, namely black tea and Turkish coffee under fresh ground coffee, have reached maturity, hot drinks still holds significant potential to grow over the forecast period. Hot drinks overall will post a positive CAGR over the forecast period with growth supported by a growing number of new product launches.
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Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
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This is the aggregation of Coffee, Tea, and Other Hot Drinks.See All of Our Definitions
This report originates from Passport, our Hot Drinks research and analysis database.
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