Hot Drinks in Sweden

Swedes increasingly value social and environmental responsibility through the hot drinks they buy

Retail volume sales of hot drinks in Sweden declined over the review period, despite the growing population. This was driven by the increasing trend of avoiding wastage of food and drink products and a switch to healthier, organic, local products produced by players taking social responsibility both at home and in those countries where coffee beans, cacao beans and tea leaves are harvested.

Rising emphasis on value and strong foodservice culture keep retail volumes down

Retail volume sales of hot drinks declined for the fourth successive year in 2019 and are expected to continue to decrease over the forecast period. During 2019, the average unit price rose and this trend is also set to remain over the same period.

Growing consumer focus on health and lifestyle favours smaller players

Jacobs Douwe Egberts SE AB continued to lead retail volume sales of coffee, the largest hot drinks category, in 2019. The player is the Swedish subsidiary of the globally well-established Jacobs Douwe Egberts coffee company.

Sustainability and premiumisation increasingly characterise NPD

Off-trade volume sales of hot drinks continued to fall in 2019 and are set to keep dropping, despite the growing population in Sweden. This is partly explained by the public being called to waste less coffee, the largest hot drinks category.

Internet retailing set to emerge more in retail, while on-trade hot drinks should maintain solid demand

Retail volume sales of hot drinks are set to record a marginal decline over the forecast period despite fairly rapid population growth in Sweden, indicating that total per capita consumption will continue to decrease. Value sales are set to improve to a small extent, thanks to the rising preference for more premium, specifically produced and healthier hot drinks.

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