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Hot Drinks in Sweden
January 2022
Hot drinks in 2021: The big picture
Demand for hot drinks is relatively mature in Sweden, but the pandemic provided a significant boost to retail volume sales growth during 2020, as local consumers spent more time at home, in spite of the fact that a lockdown was not implemented in Sweden – even during the first wave of the pandemic. However, many switched to home working during the year.
2021 key trends
The pandemic has served to deepen the health and wellness trend among local consumers. This is helping to boost demand for fruit/herbal tea and green tea from the likes of Yogi Tea GmbH (Yogi Tea), Biofood-Biolivs AB (Pukka), and Haugen-Gruppen AB (Twinings).
Competitive landscape
As demand for hot drinks is relatively mature in Sweden, new product development is limited. However, organic offerings are proliferating, especially in tea and coffee, while cold-brew offerings are increasingly visible in tea.
Retailing developments
While supermarkets continued to dominate the distribution of hot drinks in Sweden during 2021, they face a growing threat from e-commerce and discounters. Both of the latter two channels were growing in popularity prior to the onset of the pandemic, but COVID-19 has acted as a catalyst for their growth.
Foodservice vs retail split
During 2020, the pandemic drove a significant shift from foodservice to retail in hot drinks – in spite of the fact that the restrictions on movement and socialising introduced in Sweden were much less strict than elsewhere in Western Europe. As a result, foodservice volume sales of hot drinks exhibited a double-digit decline during the year.
What next for hot drinks?
Retail volume sales of hot drinks will exhibit no more than marginal growth during the forecast period as a whole. Retail volume sales of instant coffee are set to decline during the forecast period, as local consumers increasingly turn to fresh coffee.
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Overview:
Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
Coffee
Tea
Other Hot Drinks
If you're in the Hot Drinks industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hot Drinks in Sweden report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Hot Drinks in Sweden?
To what extent are health considerations impacting consumption of Hot Drinks in Sweden?
What are the traditional preferences in Hot Drinks in Sweden? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Hot Drinks in Sweden?
Which are the leading brands in Hot Drinks in Sweden?
How are products distributed in Hot Drinks in Sweden?
How is the rise of e-commerce changing the retail and competitive landscape?
Have home seclusion and social distancing measures following COVID-19 benefited sales of Hot Drinks?
Where is future growth expected to be most dynamic?
Hot Drinks in Sweden
EXECUTIVE SUMMARY
Hot drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
Chart 1 Hot Drinks Value Sales Growth Scenarios: 2019-2026Chart 2 Hot Drinks Impact of Drivers on Value Sales: 2019-2026
MARKET DATA
Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2016-2021Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2016-2021Table 3 Retail Sales of Hot Drinks by Category: Volume 2016-2021Table 4 Retail Sales of Hot Drinks by Category: Value 2016-2021Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2016-2021Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2016-2021Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2016-2021Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2016-2021Table 9 Total Sales of Hot Drinks by Category: Total Volume 2016-2021Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2016-2021Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2017-2021Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2018-2021Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2016-2021Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2016-2021Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2021Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2021-2026Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2021-2026Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2021-2026Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2021-2026Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2021-2026Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2021-2026Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2021-2026Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2021-2026Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2021-2026Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
Coffee in Sweden
KEY DATA FINDINGS
2021 DEVELOPMENTS
Retail demand suffers a modest post-pandemic hangover
Fresh coffee beans and fresh ground coffee pods hold on to most of their pandemic gains
Nestlé and Jacobs Douwe Egberts remain dominant
PROSPECTS AND OPPORTUNITIES
Demand will continue to shift from instant to fresh coffee
In a mature market, new product development will focus on brand extensions
E-commerce will continue to grow in importance
CATEGORY DATA
Table 26 Retail Sales of Coffee by Category: Volume 2016-2021Table 27 Retail Sales of Coffee by Category: Value 2016-2021Table 28 Retail Sales of Coffee by Category: % Volume Growth 2016-2021Table 29 Retail Sales of Coffee by Category: % Value Growth 2016-2021Table 30 Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2016-2021Table 31 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2016-2021Table 32 NBO Company Shares of Coffee: % Retail Value 2017-2021Table 33 LBN Brand Shares of Coffee: % Retail Value 2018-2021Table 34 Forecast Retail Sales of Coffee by Category: Volume 2021-2026Table 35 Forecast Retail Sales of Coffee by Category: Value 2021-2026Table 36 Forecast Retail Sales of Coffee by Category: % Volume Growth 2021-2026Table 37 Forecast Retail Sales of Coffee by Category: % Value Growth 2021-2026Table 38 Forecast Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2021-2026
Tea in Sweden
KEY DATA FINDINGS
2021 DEVELOPMENTS
Foodservice demand rebounds, while retail volume sales weaken but remain above their pre-pandemic level
Economic shock of pandemic accelerates private label growth
Pandemic drives distribution shift to e-commerce and discounters
PROSPECTS AND OPPORTUNITIES
Health and wellness trend will continue to drive demand growth for fruit/herbal tea and green tea
Once it regains its pre-pandemic level, growth in foodservice demand will be sluggish
Manufacturers will increasingly look for alternatives to plastic packaging
CATEGORY DATA
Table 39 Retail Sales of Tea by Category: Volume 2016-2021Table 40 Retail Sales of Tea by Category: Value 2016-2021Table 41 Retail Sales of Tea by Category: % Volume Growth 2016-2021Table 42 Retail Sales of Tea by Category: % Value Growth 2016-2021Table 43 NBO Company Shares of Tea: % Retail Value 2017-2021Table 44 LBN Brand Shares of Tea: % Retail Value 2018-2021Table 45 Forecast Retail Sales of Tea by Category: Volume 2021-2026Table 46 Forecast Retail Sales of Tea by Category: Value 2021-2026Table 47 Forecast Retail Sales of Tea by Category: % Volume Growth 2021-2026Table 48 Forecast Retail Sales of Tea by Category: % Value Growth 2021-2026
Other Hot Drinks in Sweden
KEY DATA FINDINGS
2021 DEVELOPMENTS
Unhealthy image undermines demand for other hot drinks
Pandemic drives shift to e-commerce and discounters
The dominance of O'Boy is gradually being eroded by private label
PROSPECTS AND OPPORTUNITIES
Deepening health and wellness trend will continue to undermine demand
With demand in long-term decline, manufacturers see little reason to innovate
Convenience will drive e-commerce growth
CATEGORY DATA
Table 49 Retail Sales of Other Hot Drinks by Category: Volume 2016-2021Table 50 Retail Sales of Other Hot Drinks by Category: Value 2016-2021Table 51 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2016-2021Table 52 Retail Sales of Other Hot Drinks by Category: % Value Growth 2016-2021Table 53 NBO Company Shares of Other Hot Drinks: % Retail Value 2017-2021Table 54 LBN Brand Shares of Other Hot Drinks: % Retail Value 2018-2021Table 55 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2021-2026Table 56 Forecast Retail Sales of Other Hot Drinks by Category: Value 2021-2026Table 57 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2021-2026Table 58 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2021-2026
The following categories and subcategories are included:
Hot Drinks
Fresh Coffee Beans
Fresh Ground Coffee Pods
Standard Fresh Ground Coffee
Regular Instant Standard Coffee
Decaffeinated Instant Standard Coffee
Regular Instant Coffee Mixes
Decaffeinated Instant Coffee Mixes
Loose Black Tea
Tea Bags Black
Fruit/Herbal Tea
Green Tea
Instant Tea
Other Tea
Chocolate-based Flavoured Powder Drinks
Malt-based Hot Drinks
Non-Chocolate-based Flavoured Powder Drinks
Other Plant-based Hot Drinks
Hot Drinks
This is the aggregation of Coffee, Tea, and Other Hot Drinks.