In 2022, hot drinks is set to record opposite performances in the foodservice channel and the retail channel. Foodservice volume sales are expected to experience double-digit growth, with cafés and specialist coffee and tea shops seeing greater footfall.
In 2022, inflation has been a hot topic globally, and the same is true in Japan. The annual rate of inflation is predicted at 2.
Manufacturers have continued to launch various new products to respond to diversified consumer demands. Amongst them, health continues to be top-of-mind, due to the prolonged impact of the pandemic.
Although its volume sales and share are expected to record declines in 2022 compared with 2021, supermarkets will remain by far the largest distribution channel for hot drinks in Japan. The decline can be attributed to the continued rebound from 2020, when the channel recorded significant growth after the outbreak of the pandemic.
Foodservice volume sales of hot drinks are finally set to see partial recovery in 2022, after demand was significantly impacted by reduced footfall during the pandemic. Foodservice sales saw very little recovery in 2021, due to repeated outbreaks of COVID-19, and the requests imposed by the government and local municipalities to refrain from eating out.
Retail volume sales of hot drinks are predicted to record a slow and steady decline over the forecast period, due to the falling population and the ageing consumer base. In the early forecast period, inflation is expected to be another factor hampering growth.
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Hot Drinks
This report originates from Passport, our Hot Drinks research and analysis database.
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