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Hot Drinks in Japan

November 2022
Select Country Report
USD 2,450
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Overview:

Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Coffee
  • Tea
  • Other Hot Drinks

If you're in the Hot Drinks industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Hot Drinks in Japan report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Hot Drinks in Japan?
  • To what extent are health considerations impacting consumption of Hot Drinks in Japan?
  • What are the traditional preferences in Hot Drinks in Japan? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
  • How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Hot Drinks in Japan?
  • Which are the leading brands in Hot Drinks in Japan?
  • How are products distributed in Hot Drinks in Japan?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • Have home seclusion and social distancing measures following COVID-19 benefited sales of Hot Drinks?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Hot Drinks in Japan

Hot drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2017-2022
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2017-2022
Table 3 Retail Sales of Hot Drinks by Category: Volume 2017-2022
Table 4 Retail Sales of Hot Drinks by Category: Value 2017-2022
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2017-2022
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2017-2022
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2017-2022
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2017-2022
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2018-2022
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2019-2022
Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2017-2022
Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2017-2022
Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2022
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2022-2027
Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2022-2027
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2022-2027
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2022-2027
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2022-2027
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2022-2027
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2022-2027
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2022-2027
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2022-2027
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources

Coffee in Japan

KEY DATA FINDINGS

Opposite results in foodservice and retail, along with recovery from the pandemic
Price increases for the second year in a row
New product development to meet consumers’ diverse demands
Retro boom has potential to revitalise old-fashioned coffee shops
Further growth potential in the premium segment
Increasing awareness of sustainability issues
Table 26 Retail Sales of Coffee by Category: Volume 2017-2022
Table 27 Retail Sales of Coffee by Category: Value 2017-2022
Table 28 Retail Sales of Coffee by Category: % Volume Growth 2017-2022
Table 29 Retail Sales of Coffee by Category: % Value Growth 2017-2022
Table 30 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2017-2022
Table 31 NBO Company Shares of Coffee: % Retail Value 2018-2022
Table 32 LBN Brand Shares of Coffee: % Retail Value 2019-2022
Table 33 Forecast Retail Sales of Coffee by Category: Volume 2022-2027
Table 34 Forecast Retail Sales of Coffee by Category: Value 2022-2027
Table 35 Forecast Retail Sales of Coffee by Category: % Volume Growth 2022-2027
Table 36 Forecast Retail Sales of Coffee by Category: % Value Growth 2022-2027

Tea in Japan

KEY DATA FINDINGS

Retail sales decline as people spend less time at home, while other tea benefits from the hot summer
Price increases are mild, yet manufacturers focus on adding value
Demand for convenient tea bags along with demographic shifts
Brewing tea meets the “slowing down” lifestyle trend
Boom of afternoon tea offers potential for black tea
Specific health benefits of tea could stimulate demand amongst health-conscious consumers
Table 37 Retail Sales of Tea by Category: Volume 2017-2022
Table 38 Retail Sales of Tea by Category: Value 2017-2022
Table 39 Retail Sales of Tea by Category: % Volume Growth 2017-2022
Table 40 Retail Sales of Tea by Category: % Value Growth 2017-2022
Table 41 NBO Company Shares of Tea: % Retail Value 2018-2022
Table 42 LBN Brand Shares of Tea: % Retail Value 2019-2022
Table 43 Forecast Retail Sales of Tea by Category: Volume 2022-2027
Table 44 Forecast Retail Sales of Tea by Category: Value 2022-2027
Table 45 Forecast Retail Sales of Tea by Category: % Volume Growth 2022-2027
Table 46 Forecast Retail Sales of Tea by Category: % Value Growth 2022-2027

Other Hot Drinks in Japan

KEY DATA FINDINGS

Retail sales decline in a rebound from 2020 and 2021
Nestlé continues to promote Milo amongst adults
Morinaga renews its high cocoa content product as a functional product
Accelerated fall in birth and marriage rates implies a further decline in the consumer base of children
Older generation expected to be targeted as the population ages
Positioning as a natural supplementary product has potential to further expand the consumer base
Table 47 Retail Sales of Other Hot Drinks by Category: Volume 2017-2022
Table 48 Retail Sales of Other Hot Drinks by Category: Value 2017-2022
Table 49 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2017-2022
Table 50 Retail Sales of Other Hot Drinks by Category: % Value Growth 2017-2022
Table 51 NBO Company Shares of Other Hot Drinks: % Retail Value 2018-2022
Table 52 LBN Brand Shares of Other Hot Drinks: % Retail Value 2019-2022
Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2022-2027
Table 54 Forecast Retail Sales of Other Hot Drinks by Category: Value 2022-2027
Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2022-2027
Table 56 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2022-2027
The following categories and subcategories are included:

Hot Drinks

      • Fresh Coffee Beans
        • Fresh Ground Coffee Pods
        • Standard Fresh Ground Coffee
      • Instant Standard Coffee
      • Instant Coffee Mixes
      • Loose Black Tea
      • Tea Bags Black
    • Fruit/Herbal Tea
    • Green Tea
    • Instant Tea
    • Other Tea
      • Chocolate-based Flavoured Powder Drinks
      • Malt-based Hot Drinks
      • Non-Chocolate-based Flavoured Powder Drinks
    • Other Plant-based Hot Drinks

Hot Drinks

This is the aggregation of Coffee, Tea, and Other Hot Drinks.

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This report originates from Passport, our Hot Drinks research and analysis database.

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