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Country Report

Hot Drinks in

Hot Drinks in Japan

18 pages, Mar 2019

US$2,100

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Hot drinks facing significant challenges

The Japanese hot drinks market faces significant challenges. The changing demographic profile of the population and ever busier consumer lifestyles are leading to the erosion of long-established traditions of consumption and increasing competition from rival drinks categories.

Demographic developments and changing lifestyles undermine demand

One of the most notable features of hot drinks in Japan in 2018 was the ongoing erosion of demand as a result of demographic developments and changing consumer lifestyles. A shrinking and ageing population, a rise in the number of small households and the increasingly hectic character of consumer lifestyles all served to undermine demand.

Domestic manufacturers remain strong despite Nestlé’s lead

While Nestlé Japan retained a strong lead in hot drinks in 2018, domestic players continued to dominate the overall market, including occupying the rest of the top 10 positions by retail value. This dominance results partly from the strong tradition of green tea consumption in the Japanese market, which is served primarily by domestic producers.

UCC Café Rhythm highlights key trends in innovation

A number of factors influenced product innovation in hot drinks in 2018, with the rising demand for convenience amongst time-starved consumers, the health and wellness trend, and an increasing appreciation of high-quality coffee foremost amongst them. Targeting all three trends, UCC Ueshima Coffee’s Café Rhythm, launched in September 2018, is a fresh ground coffee that comes in three varieties, each claiming to provide a different health and beauty benefit, and is available in convenient bags, as well as in standard fresh ground format.

Limited potential for expansion

Hot drinks is expected to continue to struggle to achieve growth over the forecast period, as key categories see their potential for expansion constrained by demographic developments and changing consumer lifestyles, which are bolstering the competitive threat from categories such as RTD tea and RTD coffee. Areas of growth potential remain, however, with fresh coffee expected to continue to benefit from the increasing sophistication of consumer demand and rising consumer health-awareness providing a boost to categories such as other tea and other plant-based hot drinks.

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Hot Drinks Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hot Drinks industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hot Drinks industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Japan for free:

The Hot Drinks in Japan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Hot Drinks in Japan?
What are the major brands in Japan?
How has an increasing desire for heart healthy or fiber-added drinks affected the hot drinks industry in Japan?
Are manufacturers changing packaging sizes and formats to fit an on-the-go lifestyle?
How have changing demographics (for example an aging population) affected the hot drinks market in Japan?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

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Hot Drinks in Japan

EXECUTIVE SUMMARY

Hot drinks facing significant challenges

Demographic developments and changing lifestyles undermine demand

Domestic manufacturers remain strong despite Nestlé’s lead

UCC Café Rhythm highlights key trends in innovation

Limited potential for expansion

MARKET DATA

Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2013-2018
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2013-2018
Table 3 Retail Sales of Hot Drinks by Category: Volume 2013-2018
Table 4 Retail Sales of Hot Drinks by Category: Value 2013-2018
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2013-2018
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2013-2018
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2013-2018
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2013-2018
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2014-2018
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2015-2018
Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2013-2018
Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2013-2018
Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2018
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2018-2023
Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2018-2023
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2018-2023
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2018-2023
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2018-2023
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2018-2023
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2018-2023
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2018-2023

Megatrends

Country Report

Hot Drinks in Japan

New Report Guarantee

Executive Summary

New Report Guarantee

Hot drinks facing significant challenges

Demographic developments and changing lifestyles undermine demand

Domestic manufacturers remain strong despite Nestlé’s lead

UCC Café Rhythm highlights key trends in innovation

Limited potential for expansion

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Overview

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Table of Contents

Hot Drinks in Japan

EXECUTIVE SUMMARY

Hot drinks facing significant challenges

Demographic developments and changing lifestyles undermine demand

Domestic manufacturers remain strong despite Nestlé’s lead

UCC Café Rhythm highlights key trends in innovation

Limited potential for expansion

MARKET DATA

DEFINITIONS

SOURCES

Coffee in Japan

HEADLINES

PROSPECTS

Coffee remains leading hot drinks category despite stagnation

Increasingly sophisticated demand

Personalised coffee products continued to drive growth

COMPETITIVE LANDSCAPE

Nestlé Japan Ltd retains lead in 2018

Leader maintains focus on innovation

Fresh coffee manufacturer, UCC Ueshima Coffee Co Ltd, sees growth

CATEGORY DATA

Other Hot Drinks in Japan

HEADLINES

PROSPECTS

Little change in overall other hot drinks market

Health and convenience key to positioning in other categories

Functionality and convenience a focus for development

COMPETITIVE LANDSCAPE

Morinaga & Co Ltd remains the leading player

Van Houten brand loses top spot

CATEGORY DATA

Tea in Japan

HEADLINES

PROSPECTS

Changes in consumer lifestyles pose an ongoing threat to tea

Challenges for green and black tea

Convenience and health remain key trends in the development of tea

COMPETITIVE LANDSCAPE

Domestic players dominate the market

Ito En Ltd maintains trend of share growth

Mitsui Norin Co Ltd remains leading black tea manufacturer

CATEGORY DATA

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