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Country Report

Hot Drinks in

Hot Drinks in Japan

Dec 2020

US$2,100

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

COVID-19 impact on hot drinks

Concerned over the rising number of cases of COVID-19 in Japan a range of measures were introduced across the country to try and control its spread. This took its toll on foodservice sales of hot drinks.

COVID-19 country impact

A state of emergency was imposed in seven major Japanese prefectures from 6 April and all 47 prefectures from 16 April. People were encouraged to stay home, avoid group events, avoid stockpiling and to wash hands, with no penalties or mandatory requirements.

Company response

With foodservice sales dropping sharply, hot drinks companies looked to take advantage of the increased amount of time consumers were spending at home in 2020. For example, Key Coffee launched a website featuring its home café from which consumers can learn about coffee.

Retailing shift

While Japan did see some stockpiling of staple foods when the state of emergency was announced this did not affect hot drinks, with there being no significant supply shortages reported. Supermarkets remained by far the largest distribution channel for hot drinks and these stores saw healthy growth in 2020 with many consumers keen to do a one-stop shop rather than risk shopping in multiple stores.

Foodservice vs retail split

Foodservice sales of hot drinks have dropped sharply in volume terms in 2020 with sales being hit hard by COVID-19. Home working, social distancing and temporary outlet closures have all contributed to this slump.

What next for hot drinks?

Prior to COVID-19 Japan had a very conservative working culture with face-to-face meetings seen as being important. With the onset of COVID-19 most businesses felt compelled to allow employees to work from home, although this was expected to be temporary until COVID-19 was contained.

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Hot Drinks Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Hot Drinks industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hot Drinks industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Japan for free:

The Hot Drinks in Japan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Hot Drinks in Japan?
What are the major brands in Japan?
How has an increasing desire for heart healthy or fiber-added drinks affected the hot drinks industry in Japan?
Are manufacturers changing packaging sizes and formats to fit an on-the-go lifestyle?
How have changing demographics (for example an aging population) affected the hot drinks market in Japan?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

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Hot Drinks in Japan

EXECUTIVE SUMMARY

COVID-19 impact on hot drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for hot drinks?

Chart 1 Hot Drinks Value Sales Growth Scenarios: 2018-2025
Chart 2 Hot Drinks Impact of Drivers on Value Sales: 2017-2025

MARKET DATA

Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2015-2020
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2015-2020
Table 3 Retail Sales of Hot Drinks by Category: Volume 2015-2020
Table 4 Retail Sales of Hot Drinks by Category: Value 2015-2020
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2015-2020
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2015-2020
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2015-2020
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2015-2020
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2015-2020
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2015-2020
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2016-2020
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2017-2020
Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2015-2020
Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2015-2020
Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2020
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2020-2025
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2020-2025
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2020-2025
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Coffee in Japan

KEY DATA FINDINGS

2020 IMPACT

Foodservice sales drop sharply as consumers stay home

Dalgona coffee trend takes off as consumers look for home entertainment

Online coffee sales thriving as new services and products appear

RECOVERY AND OPPORTUNITIES

Home working could continue into the forecast period

Healthiness of coffee under the microscope

AGF and Nestlé pushing ‘Made in Japan’ coffee for a sustainable future

CATEGORY DATA

Table 26 Retail Sales of Coffee by Category: Volume 2015-2020
Table 27 Retail Sales of Coffee by Category: Value 2015-2020
Table 28 Retail Sales of Coffee by Category: % Volume Growth 2015-2020
Table 29 Retail Sales of Coffee by Category: % Value Growth 2015-2020
Table 30 Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2015-2020
Table 31 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2015-2020
Table 32 NBO Company Shares of Coffee: % Retail Value 2016-2020
Table 33 LBN Brand Shares of Coffee: % Retail Value 2017-2020
Table 34 Forecast Retail Sales of Coffee by Category: Volume 2020-2025
Table 35 Forecast Retail Sales of Coffee by Category: Value 2020-2025
Table 36 Forecast Retail Sales of Coffee by Category: % Volume Growth 2020-2025
Table 37 Forecast Retail Sales of Coffee by Category: % Value Growth 2020-2025
Table 38 Forecast Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2020-2025

Tea in Japan

KEY DATA FINDINGS

2020 IMPACT

Demand for tea bags rises as consumers remain home

Consumers focus on health benefits of tea

Tea producers look to expand their reach

RECOVERY AND OPPORTUNITIES

Loose tea retains potential

Health expected to be a key influence on purchasing decisions

Tea expected to see polarisation as consumers respond to the challenges posed by COVID-19

CATEGORY DATA

Table 39 Retail Sales of Tea by Category: Volume 2015-2020
Table 40 Retail Sales of Tea by Category: Value 2015-2020
Table 41 Retail Sales of Tea by Category: % Volume Growth 2015-2020
Table 42 Retail Sales of Tea by Category: % Value Growth 2015-2020
Table 43 NBO Company Shares of Tea: % Retail Value 2016-2020
Table 44 LBN Brand Shares of Tea: % Retail Value 2017-2020
Table 45 Forecast Retail Sales of Tea by Category: Volume 2020-2025
Table 46 Forecast Retail Sales of Tea by Category: Value 2020-2025
Table 47 Forecast Retail Sales of Tea by Category: % Volume Growth 2020-2025
Table 48 Forecast Retail Sales of Tea by Category: % Value Growth 2020-2025

Other Hot Drinks in Japan

KEY DATA FINDINGS

2020 IMPACT

Cocoa benefiting from its health claims

Morinaga focused on delivering functional products

Milo benefits from its fortified ingredients as consumers focus on health and immunity

RECOVERY AND OPPORTUNITIES

Older generation expected to be targeted as birth rate falls

Health and indulgence the perfect recipe for cocoa sales

Online sharing culture could offer new opportunities

CATEGORY DATA

Table 49 Retail Sales of Other Hot Drinks by Category: Volume 2015-2020
Table 50 Retail Sales of Other Hot Drinks by Category: Value 2015-2020
Table 51 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2015-2020
Table 52 Retail Sales of Other Hot Drinks by Category: % Value Growth 2015-2020
Table 53 NBO Company Shares of Other Hot Drinks: % Retail Value 2016-2020
Table 54 LBN Brand Shares of Other Hot Drinks: % Retail Value 2017-2020
Table 55 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2020-2025
Table 56 Forecast Retail Sales of Other Hot Drinks by Category: Value 2020-2025
Table 57 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025
Table 58 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025

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Megatrends

Country Report

Hot Drinks in Japan

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on hot drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for hot drinks?

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Hot Drinks in Japan

EXECUTIVE SUMMARY

COVID-19 impact on hot drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for hot drinks?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Coffee in Japan

KEY DATA FINDINGS

2020 IMPACT

Foodservice sales drop sharply as consumers stay home

Dalgona coffee trend takes off as consumers look for home entertainment

Online coffee sales thriving as new services and products appear

RECOVERY AND OPPORTUNITIES

Home working could continue into the forecast period

Healthiness of coffee under the microscope

AGF and Nestlé pushing ‘Made in Japan’ coffee for a sustainable future

CATEGORY DATA

Tea in Japan

KEY DATA FINDINGS

2020 IMPACT

Demand for tea bags rises as consumers remain home

Consumers focus on health benefits of tea

Tea producers look to expand their reach

RECOVERY AND OPPORTUNITIES

Loose tea retains potential

Health expected to be a key influence on purchasing decisions

Tea expected to see polarisation as consumers respond to the challenges posed by COVID-19

CATEGORY DATA

Other Hot Drinks in Japan

KEY DATA FINDINGS

2020 IMPACT

Cocoa benefiting from its health claims

Morinaga focused on delivering functional products

Milo benefits from its fortified ingredients as consumers focus on health and immunity

RECOVERY AND OPPORTUNITIES

Older generation expected to be targeted as birth rate falls

Health and indulgence the perfect recipe for cocoa sales

Online sharing culture could offer new opportunities

CATEGORY DATA

Why buy this report?

Want to find out more about this report?

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