Retail volume sales of tea and coffee witnessed stronger growth in 2022 as Tanzania started to recover from the impact of the COVID-19 pandemic. An uptick in economic activity and the ongoing expansion of the affluent urban middle-class have continued to underpin sales growth, while investment in infrastructure has underpinned improvements in the distribution of hot drinks.
The impact of the COVID-19 pandemic was less severe on tea than it was on coffee. This was a reflection of the higher popularity of tea among local consumers in comparison with coffee.
Tanzania has a strong hot drinks culture, with tea at the forefront of demand. This is arguably due to the strong cultural influence of its substantial South Asian population.
Hot drinks are generally taken in the morning for breakfast, especially tea and other hot drinks. As such, they compete with light maize porridge, Uji, which is also typically consumed for breakfast, is cheap and widely available.
As the distribution of most fmcg, including hot drinks, takes place by road, the significant improvements that have been seen in Tanzania’s road network over the past decade have made a huge difference to the operations of players within hot drinks by making most of the main cities easily accessible. However, access to many rural areas of the country is limited to dirt roads, which are often impassable for extended periods during the rainy season.
Hot drinks is expected to enjoy healthy growth in both retail and foodservice volume terms in Tanzania over the forecast period. Rising demand among local consumers is set to be underpinned by population growth and an increase in disposable income.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Tanzania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Hot Drinks industry in Tanzania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of Coffee, Tea, and Other Hot Drinks.See All of Our Definitions
This report originates from Passport, our Hot Drinks research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!