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Country Report

Hot Drinks in

Hot Drinks in the Netherlands

32 pages, Mar 2019

US$2,100

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Executive Summary

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Volume sales of hot drinks declining as consumers choose quality over quantity

Both coffee and tea are undergoing major shifts in the Netherlands. In both cases, the large traditional product segments are losing volume and consumers are choosing new products of a higher quality.

Trend towards more individual choices shapes hot drinks category

In every category of hot drinks, the trend towards individual freedom of choice plays a major role. Modern consumers no longer make pot of tea or coffee, but expect to be able to drink a hot drink at home, tailored to their personal preferences.

Douwe Egberts Nederland remains dominant but its share is eroding

For many decades, Douwe Egberts Nederland has been the leading company in both tea and coffee. The company is known for its strong traditional brands.

Manufacturers develop high-quality hot drinks to cater to increasingly sophisticated consumers

Given the fact that quality is becoming increasingly important for mainstream consumers in both the coffee and tea categories, it is no surprise that most hot drinks players are focusing on developing high quality. Douwe Egberts Nederland, for example, invested in expanding its range of aluminium hard coffee pods.

Premiumisation and shift to single-serve beverages

Premium coffee and tea will become even more popular, and consumers are increasingly willing to pay for them. The demand for speciality coffees and teas is increasing, with the quality and origin of particular importance.

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Hot Drinks Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hot Drinks industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hot Drinks industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Netherlands for free:

The Hot Drinks in Netherlands market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Hot Drinks in Netherlands?
What are the major brands in Netherlands?
How has an increasing desire for heart healthy or fiber-added drinks affected the hot drinks industry in Netherlands?
Are manufacturers changing packaging sizes and formats to fit an on-the-go lifestyle?
How have changing demographics (for example an aging population) affected the hot drinks market in Netherlands?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

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Hot Drinks in the Netherlands

EXECUTIVE SUMMARY

Volume sales of hot drinks declining as consumers choose quality over quantity

Trend towards more individual choices shapes hot drinks category

Douwe Egberts Nederland remains dominant but its share is eroding

Manufacturers develop high-quality hot drinks to cater to increasingly sophisticated consumers

Premiumisation and shift to single-serve beverages

MARKET DATA

Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2013-2018
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2013-2018
Table 3 Retail Sales of Hot Drinks by Category: Volume 2013-2018
Table 4 Retail Sales of Hot Drinks by Category: Value 2013-2018
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2013-2018
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2013-2018
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2013-2018
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2013-2018
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2014-2018
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2015-2018
Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2013-2018
Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2013-2018
Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2018
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2018-2023
Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2018-2023
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2018-2023
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2018-2023
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2018-2023
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2018-2023
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2018-2023
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2018-2023

SOURCES

Summary 1 Research Sources

Coffee in the Netherlands

HEADLINES

PROSPECTS

Further growth of single-cup methods results in negative outlook for volume

Former Senseo consumers drive growth of hard pods

Increased need for individual choice drives trends in coffee

COMPETITIVE LANDSCAPE

Douwe Egberts Nederland tries to compensate for loss of sales in fresh ground coffee and soft pods

Limited loss in sales for Nespresso despite intense competition

Strong performance for private label

CATEGORY DATA

Table 26 Retail Sales of Coffee by Category: Volume 2013-2018
Table 27 Retail Sales of Coffee by Category: Value 2013-2018
Table 28 Retail Sales of Coffee by Category: % Volume Growth 2013-2018
Table 29 Retail Sales of Coffee by Category: % Value Growth 2013-2018
Table 30 Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2013-2018
Table 31 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2013-2018
Table 32 NBO Company Shares of Coffee: % Retail Value 2014-2018
Table 33 LBN Brand Shares of Coffee: % Retail Value 2015-2018
Table 34 Forecast Retail Sales of Coffee by Category: Volume 2018-2023
Table 35 Forecast Retail Sales of Coffee by Category: Value 2018-2023
Table 36 Forecast Retail Sales of Coffee by Category: % Volume Growth 2018-2023
Table 37 Forecast Retail Sales of Coffee by Category: % Value Growth 2018-2023
Table 38 Forecast Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2018-2023

Other Hot Drinks in the Netherlands

HEADLINES

PROSPECTS

Little movement in other hot drinks category

Chocolate-based flavoured powder drinks is the biggest category

COMPETITIVE LANDSCAPE

Nestlé Nederland has the highest value share in other hot drinks

Local player Koninklijke Buisman loses share

CATEGORY DATA

Table 39 Retail Sales of Other Hot Drinks by Category: Volume 2013-2018
Table 40 Retail Sales of Other Hot Drinks by Category: Value 2013-2018
Table 41 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2013-2018
Table 42 Retail Sales of Other Hot Drinks by Category: % Value Growth 2013-2018
Table 43 NBO Company Shares of Other Hot Drinks: % Retail Value 2014-2018
Table 44 LBN Brand Shares of Other Hot Drinks: % Retail Value 2015-2018
Table 45 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2018-2023
Table 46 Forecast Retail Sales of Other Hot Drinks by Category: Value 2018-2023
Table 47 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2018-2023
Table 48 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2018-2023

Tea in the Netherlands

HEADLINES

PROSPECTS

New types of tea popular as black tea loses its appeal

Consumers want a broader tea selection in small pack size

Organic tea about to become mainstream

COMPETITIVE LANDSCAPE

Douwe Egberts Nederland faces steady decline in share

Under pressure, Unilever Group expected to launch Pukka Tea

Koninklijke Wessanen successful with Clipper Tea

CATEGORY DATA

Table 49 Retail Sales of Tea by Category: Volume 2013-2018
Table 50 Retail Sales of Tea by Category: Value 2013-2018
Table 51 Retail Sales of Tea by Category: % Volume Growth 2013-2018
Table 52 Retail Sales of Tea by Category: % Value Growth 2013-2018
Table 53 NBO Company Shares of Tea: % Retail Value 2014-2018
Table 54 LBN Brand Shares of Tea: % Retail Value 2015-2018
Table 55 Forecast Retail Sales of Tea by Category: Volume 2018-2023
Table 56 Forecast Retail Sales of Tea by Category: Value 2018-2023
Table 57 Forecast Retail Sales of Tea by Category: % Volume Growth 2018-2023
Table 58 Forecast Retail Sales of Tea by Category: % Value Growth 2018-2023

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Hot Drinks in the Netherlands

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Executive Summary

New Report Guarantee

Volume sales of hot drinks declining as consumers choose quality over quantity

Trend towards more individual choices shapes hot drinks category

Douwe Egberts Nederland remains dominant but its share is eroding

Manufacturers develop high-quality hot drinks to cater to increasingly sophisticated consumers

Premiumisation and shift to single-serve beverages

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Overview

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Table of Contents

Hot Drinks in the Netherlands

EXECUTIVE SUMMARY

Volume sales of hot drinks declining as consumers choose quality over quantity

Trend towards more individual choices shapes hot drinks category

Douwe Egberts Nederland remains dominant but its share is eroding

Manufacturers develop high-quality hot drinks to cater to increasingly sophisticated consumers

Premiumisation and shift to single-serve beverages

MARKET DATA

SOURCES

Coffee in the Netherlands

HEADLINES

PROSPECTS

Further growth of single-cup methods results in negative outlook for volume

Former Senseo consumers drive growth of hard pods

Increased need for individual choice drives trends in coffee

COMPETITIVE LANDSCAPE

Douwe Egberts Nederland tries to compensate for loss of sales in fresh ground coffee and soft pods

Limited loss in sales for Nespresso despite intense competition

Strong performance for private label

CATEGORY DATA

Other Hot Drinks in the Netherlands

HEADLINES

PROSPECTS

Little movement in other hot drinks category

Chocolate-based flavoured powder drinks is the biggest category

COMPETITIVE LANDSCAPE

Nestlé Nederland has the highest value share in other hot drinks

Local player Koninklijke Buisman loses share

CATEGORY DATA

Tea in the Netherlands

HEADLINES

PROSPECTS

New types of tea popular as black tea loses its appeal

Consumers want a broader tea selection in small pack size

Organic tea about to become mainstream

COMPETITIVE LANDSCAPE

Douwe Egberts Nederland faces steady decline in share

Under pressure, Unilever Group expected to launch Pukka Tea

Koninklijke Wessanen successful with Clipper Tea

CATEGORY DATA

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