Hot drinks in the Netherlands is posting a decline in terms of total volume sales in 2022. This is in part thanks to the fall of fresh ground coffee and black tea as consumers show rising interest in alternatives with claimed functional and health benefits.
Despite the increase in unit prices, for most categories the premiumisation trend continues in 2022. Coffee is seeing further growth for fresh coffee beans, while hard pods is another area posting an impressive performance.
Douwe Egberts maintains its leadership of overall hot drinks in 2022, with Nestlé Nederland a fairly distant second. Douwe Egberts holds a secure lead in both coffee and tea, and its hot drinks brands have been household names for many decades.
Following a pandemic-inspired spike in sales through e-commerce, sales through this channel have stabilised in 2022. As consumer behaviour returned to pre-pandemic patterns after a period of lockdowns and on-trade closures, and out-of-home life is more fully resumed, growth in e-commerce is no longer as dramatic, with declines seen in hot drinks overall.
On-trade volume sales of hot drinks are recording further strong recovery in 2022, with double-digit growth surpassing 2021’s (also double-digit) rises. During the first half of 2021 conditions remained extremely difficult for foodservice as most foodservice outlets were forced to rely only on takeaway business.
In terms of volume growth, the forecast period will see slowing but continuously positive rises in the on-trade, with only marginally positive growth in retail for hot drinks overall. By contrast, current value rises will be more convincing, driven initially by world events and inflationary pressures pushing up prices.
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Hot Drinks
This report originates from Passport, our Hot Drinks research and analysis database.
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