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Country Report

Hot Drinks in

Hot Drinks in the Netherlands

Nov 2019

US$2,100

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Executive Summary

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Value decline due to falling volumes and price cuts

Hot drinks saw similar declines in both retail volume and current value terms in 2019. There was increasing competition between hot drinks and soft drinks categories, which hampered growth.

Consumers enjoy being able to choose from single-serve products

Individual choice plays a major role in every hot drinks category. Modern consumers no longer make a pot of tea or coffee, but expect to have a hot drink at home which is tailored to their personal preference.

Douwe Egberts is forced to invest to maintain its share

For many years, Douwe Egberts Nederland has been the leading company within both tea and coffee. The company is known for its strong traditional brands Douwe Egberts in coffee and Pickwick in tea.

Demand for quality leads to new launches

Given the fact that quality is becoming increasingly important for mainstream consumers in both coffee and tea, it is no surprise that most players are focusing on developing high-quality products. Douwe Egberts Nederland, for example, invested in expanding its range of aluminium hard coffee pods, which are superior quality to plastic pods.

Premiumisation set to lead to a return to value growth

Although volume sales of hot drinks are expected to continue to decline in the forecast period, current value sales are expected to return to growth, as premium coffee and tea become even more popular, and consumers are increasingly willing to pay their higher prices. The demand for speciality coffee and tea is increasing, with the quality and origin being of particular importance.

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Hot Drinks Sample Report Sample Data Extraction

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hot Drinks industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hot Drinks industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Netherlands for free:

The Hot Drinks in Netherlands market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Hot Drinks in Netherlands?
What are the major brands in Netherlands?
How has an increasing desire for heart healthy or fiber-added drinks affected the hot drinks industry in Netherlands?
Are manufacturers changing packaging sizes and formats to fit an on-the-go lifestyle?
How have changing demographics (for example an aging population) affected the hot drinks market in Netherlands?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

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Hot Drinks in the Netherlands

EXECUTIVE SUMMARY

Value decline due to falling volumes and price cuts

Consumers enjoy being able to choose from single-serve products

Douwe Egberts is forced to invest to maintain its share

Demand for quality leads to new launches

Premiumisation set to lead to a return to value growth

MARKET DATA

Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2014-2019
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2014-2019
Table 3 Retail Sales of Hot Drinks by Category: Volume 2014-2019
Table 4 Retail Sales of Hot Drinks by Category: Value 2014-2019
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2014-2019
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2014-2019
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2014-2019
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2014-2019
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2014-2019
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2014-2019
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2015-2019
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2016-2019
Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2014-2019
Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2014-2019
Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2019
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2019-2024
Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2019-2024
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2019-2024
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2019-2024
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2019-2024
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2019-2024
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2019-2024
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2019-2024
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2019-2024
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2019-2024

SOURCES

Summary 1 Research Sources

Coffee in the Netherlands

HEADLINES

PROSPECTS

Declines due to maturity and the desire for personalisation

The demand for quality leads to a switch from soft to hard pods

Move towards larger pack sizes hampers value growth

COMPETITIVE LANDSCAPE

Douwe Egberts maintains its lead with product development

Private label remains important and sees new launches

Starbucks brand launched in supermarkets and hypermarkets

CATEGORY DATA

Table 26 Retail Sales of Coffee by Category: Volume 2014-2019
Table 27 Retail Sales of Coffee by Category: Value 2014-2019
Table 28 Retail Sales of Coffee by Category: % Volume Growth 2014-2019
Table 29 Retail Sales of Coffee by Category: % Value Growth 2014-2019
Table 30 Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2014-2019
Table 31 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2014-2019
Table 32 NBO Company Shares of Coffee: % Retail Value 2015-2019
Table 33 LBN Brand Shares of Coffee: % Retail Value 2016-2019
Table 34 Forecast Retail Sales of Coffee by Category: Volume 2019-2024
Table 35 Forecast Retail Sales of Coffee by Category: Value 2019-2024
Table 36 Forecast Retail Sales of Coffee by Category: % Volume Growth 2019-2024
Table 37 Forecast Retail Sales of Coffee by Category: % Value Growth 2019-2024
Table 38 Forecast Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2019-2024

Other Hot Drinks in the Netherlands

HEADLINES

PROSPECTS

Little movement in other hot drinks due to lack of consumer interest

Chocolate-based flavoured powder drinks remains the biggest category

Other plant-based hot drinks suffers from distribution decline

COMPETITIVE LANDSCAPE

Nestlé Nederland leads with one brand for adults, and one for children

The private label share increases as it offers affordable alternatives

Local player Koninklijke Buisman loses share as its focus is elsewhere

CATEGORY DATA

Table 39 Retail Sales of Other Hot Drinks by Category: Volume 2014-2019
Table 40 Retail Sales of Other Hot Drinks by Category: Value 2014-2019
Table 41 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2014-2019
Table 42 Retail Sales of Other Hot Drinks by Category: % Value Growth 2014-2019
Table 43 NBO Company Shares of Other Hot Drinks: % Retail Value 2015-2019
Table 44 LBN Brand Shares of Other Hot Drinks: % Retail Value 2016-2019
Table 45 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2019-2024
Table 46 Forecast Retail Sales of Other Hot Drinks by Category: Value 2019-2024
Table 47 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2019-2024
Table 48 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2019-2024

Tea in the Netherlands

HEADLINES

PROSPECTS

Black tea bags continues to suffer

Move towards healthy, good-quality other tea and organic tea

Consumers purchase a broader selection of teas in small pack sizes

COMPETITIVE LANDSCAPE

Douwe Egberts Nederland declines due to its strength in black tea

Koninklijke Wessanen is successful with premium brand Clipper

Albert Heijn overhauls its hot drinks range to maintain growth

CATEGORY DATA

Table 49 Retail Sales of Tea by Category: Volume 2014-2019
Table 50 Retail Sales of Tea by Category: Value 2014-2019
Table 51 Retail Sales of Tea by Category: % Volume Growth 2014-2019
Table 52 Retail Sales of Tea by Category: % Value Growth 2014-2019
Table 53 NBO Company Shares of Tea: % Retail Value 2015-2019
Table 54 LBN Brand Shares of Tea: % Retail Value 2016-2019
Table 55 Forecast Retail Sales of Tea by Category: Volume 2019-2024
Table 56 Forecast Retail Sales of Tea by Category: Value 2019-2024
Table 57 Forecast Retail Sales of Tea by Category: % Volume Growth 2019-2024
Table 58 Forecast Retail Sales of Tea by Category: % Value Growth 2019-2024

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Megatrends

Country Report

Hot Drinks in the Netherlands

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Executive Summary

New Report Guarantee

Value decline due to falling volumes and price cuts

Consumers enjoy being able to choose from single-serve products

Douwe Egberts is forced to invest to maintain its share

Demand for quality leads to new launches

Premiumisation set to lead to a return to value growth

Samples

Overview

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Table of Contents

Hot Drinks in the Netherlands

EXECUTIVE SUMMARY

Value decline due to falling volumes and price cuts

Consumers enjoy being able to choose from single-serve products

Douwe Egberts is forced to invest to maintain its share

Demand for quality leads to new launches

Premiumisation set to lead to a return to value growth

MARKET DATA

SOURCES

Coffee in the Netherlands

HEADLINES

PROSPECTS

Declines due to maturity and the desire for personalisation

The demand for quality leads to a switch from soft to hard pods

Move towards larger pack sizes hampers value growth

COMPETITIVE LANDSCAPE

Douwe Egberts maintains its lead with product development

Private label remains important and sees new launches

Starbucks brand launched in supermarkets and hypermarkets

CATEGORY DATA

Other Hot Drinks in the Netherlands

HEADLINES

PROSPECTS

Little movement in other hot drinks due to lack of consumer interest

Chocolate-based flavoured powder drinks remains the biggest category

Other plant-based hot drinks suffers from distribution decline

COMPETITIVE LANDSCAPE

Nestlé Nederland leads with one brand for adults, and one for children

The private label share increases as it offers affordable alternatives

Local player Koninklijke Buisman loses share as its focus is elsewhere

CATEGORY DATA

Tea in the Netherlands

HEADLINES

PROSPECTS

Black tea bags continues to suffer

Move towards healthy, good-quality other tea and organic tea

Consumers purchase a broader selection of teas in small pack sizes

COMPETITIVE LANDSCAPE

Douwe Egberts Nederland declines due to its strength in black tea

Koninklijke Wessanen is successful with premium brand Clipper

Albert Heijn overhauls its hot drinks range to maintain growth

CATEGORY DATA

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