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Country Report

Hot Drinks in

Hot Drinks in the Netherlands

32 pages, Feb 2018

US$2,100

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Executive Summary

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More individual choice leads to lower sales

Coffee and tea, the two main categories in hot drinks, lose volume and value sales because of a shift in consumer behaviour. Consumers are choosing new brewing methods for both coffee and tea which give them a more individual choice in the type of coffee or tea they drink.

Consumers willing to pay for quality

Throughout hot drinks there is a shift towards premium. In coffee, hard coffee pods and coffee beans are recording double-digit growth.

Douwe Egberts Nederland BV dominant in both coffee and tea

Douwe Egberts Nederland BV is the number one player in hot drinks with a leading share in both coffee and tea. This company owns the largest brand in both coffee and tea.

Direct attack on Nespresso’s position with launch of aluminium hard pod

In 2017, Douwe Egberts Nederland BV launched a direct attack on Nespresso. The company changed its hard pods for the L’Or Espresso brand and later in the year the hard pods of the Douwe Egberts brand as well.

Consumers will switch from off- to on-trade

A further shift away in consumption patterns for hot drinks is expected in the off-trade. On-trade sales of hot drinks on the other hand are expected to see further positive development as Dutch consumers get used to the daily luxury of consuming hot drinks on the go.

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Samples

Hot Drinks Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Hot Drinks industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hot Drinks industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Netherlands for free:

The Hot Drinks in Netherlands market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Hot Drinks in Netherlands?
What are the major brands in Netherlands?
How has an increasing desire for heart healthy or fiber-added drinks affected the hot drinks industry in Netherlands?
Are manufacturers changing packaging sizes and formats to fit an on-the-go lifestyle?
How have changing demographics (for example an aging population) affected the hot drinks market in Netherlands?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

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Hot Drinks in the Netherlands

EXECUTIVE SUMMARY

More individual choice leads to lower sales

Consumers willing to pay for quality

Douwe Egberts Nederland BV dominant in both coffee and tea

Direct attack on Nespresso’s position with launch of aluminium hard pod

Consumers will switch from off- to on-trade

MARKET DATA

Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2012-2017
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2012-2017
Table 3 Retail Sales of Hot Drinks by Category: Volume 2012-2017
Table 4 Retail Sales of Hot Drinks by Category: Value 2012-2017
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2012-2017
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2012-2017
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2012-2017
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2012-2017
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2013-2017
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2014-2017
Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2012-2017
Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2012-2017
Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2017
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2017-2022
Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2017-2022
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2017-2022
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2017-2022
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2017-2022
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2017-2022
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2017-2022
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2017-2022

SOURCES

Summary 1 Research Sources

Coffee in the Netherlands

HEADLINES

PROSPECTS

Fresh coffee beans and hard pods post highest growth

Fresh ground coffee and soft pods will continue to struggle

Coffee on the go part of daily routine

COMPETITIVE LANDSCAPE

Nestlé faces increased competition for its Nespresso brand

Douwe Egberts Nederland invests further in premium coffee

Private label to challenge leading brands in premium segments

CATEGORY DATA

Table 26 Retail Sales of Coffee by Category: Volume 2012-2017
Table 27 Retail Sales of Coffee by Category: Value 2012-2017
Table 28 Retail Sales of Coffee by Category: % Volume Growth 2012-2017
Table 29 Retail Sales of Coffee by Category: % Value Growth 2012-2017
Table 30 Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2012-2017
Table 31 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2012-2017
Table 32 NBO Company Shares of Coffee: % Retail Value 2013-2017
Table 33 LBN Brand Shares of Coffee: % Retail Value 2014-2017
Table 34 Forecast Retail Sales of Coffee by Category: Volume 2017-2022
Table 35 Forecast Retail Sales of Coffee by Category: Value 2017-2022
Table 36 Forecast Retail Sales of Coffee by Category: % Volume Growth 2017-2022
Table 37 Forecast Retail Sales of Coffee by Category: % Value Growth 2017-2022
Table 38 Forecast Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2017-2022

Other Hot Drinks in the Netherlands

HEADLINES

PROSPECTS

Growing interest in chocolate drinks, but fierce competition from ready-made alternatives

Limited growth potential for other hot drinks

Further decline for other plant-based hot drinks

COMPETITIVE LANDSCAPE

Nestlé Nederland BV will remain strong with Nesquik

Mondelez Nederland BV’s future performance in doubt

Local player Koninklijke Buisman BV likely to see further loss in share

CATEGORY DATA

Table 39 Retail Sales of Other Hot Drinks by Category: Volume 2012-2017
Table 40 Retail Sales of Other Hot Drinks by Category: Value 2012-2017
Table 41 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2012-2017
Table 42 Retail Sales of Other Hot Drinks by Category: % Value Growth 2012-2017
Table 43 NBO Company Shares of Other Hot Drinks: % Retail Value 2013-2017
Table 44 LBN Brand Shares of Other Hot Drinks: % Retail Value 2014-2017
Table 45 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2017-2022
Table 46 Forecast Retail Sales of Other Hot Drinks by Category: Value 2017-2022
Table 47 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2017-2022
Table 48 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2017-2022

Tea in the Netherlands

HEADLINES

PROSPECTS

Declining interest in standard products

Further growth of herbal, green and other tea will drive category growth

More individual consumption limits volume growth

COMPETITIVE LANDSCAPE

Douwe Egberts Nederland dominates tea

Mid-sized players make waves

Major manufacturers mimic successful niche players

CATEGORY DATA

Table 49 Retail Sales of Tea by Category: Volume 2012-2017
Table 50 Retail Sales of Tea by Category: Value 2012-2017
Table 51 Retail Sales of Tea by Category: % Volume Growth 2012-2017
Table 52 Retail Sales of Tea by Category: % Value Growth 2012-2017
Table 53 NBO Company Shares of Tea: % Retail Value 2013-2017
Table 54 LBN Brand Shares of Tea: % Retail Value 2014-2017
Table 55 Forecast Retail Sales of Tea by Category: Volume 2017-2022
Table 56 Forecast Retail Sales of Tea by Category: Value 2017-2022
Table 57 Forecast Retail Sales of Tea by Category: % Volume Growth 2017-2022
Table 58 Forecast Retail Sales of Tea by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Hot Drinks in the Netherlands

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Executive Summary

New Report Guarantee

More individual choice leads to lower sales

Consumers willing to pay for quality

Douwe Egberts Nederland BV dominant in both coffee and tea

Direct attack on Nespresso’s position with launch of aluminium hard pod

Consumers will switch from off- to on-trade

Samples

Overview

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Table of Contents

Hot Drinks in the Netherlands

EXECUTIVE SUMMARY

More individual choice leads to lower sales

Consumers willing to pay for quality

Douwe Egberts Nederland BV dominant in both coffee and tea

Direct attack on Nespresso’s position with launch of aluminium hard pod

Consumers will switch from off- to on-trade

MARKET DATA

SOURCES

Coffee in the Netherlands

HEADLINES

PROSPECTS

Fresh coffee beans and hard pods post highest growth

Fresh ground coffee and soft pods will continue to struggle

Coffee on the go part of daily routine

COMPETITIVE LANDSCAPE

Nestlé faces increased competition for its Nespresso brand

Douwe Egberts Nederland invests further in premium coffee

Private label to challenge leading brands in premium segments

CATEGORY DATA

Other Hot Drinks in the Netherlands

HEADLINES

PROSPECTS

Growing interest in chocolate drinks, but fierce competition from ready-made alternatives

Limited growth potential for other hot drinks

Further decline for other plant-based hot drinks

COMPETITIVE LANDSCAPE

Nestlé Nederland BV will remain strong with Nesquik

Mondelez Nederland BV’s future performance in doubt

Local player Koninklijke Buisman BV likely to see further loss in share

CATEGORY DATA

Tea in the Netherlands

HEADLINES

PROSPECTS

Declining interest in standard products

Further growth of herbal, green and other tea will drive category growth

More individual consumption limits volume growth

COMPETITIVE LANDSCAPE

Douwe Egberts Nederland dominates tea

Mid-sized players make waves

Major manufacturers mimic successful niche players

CATEGORY DATA

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