Hot drinks in the Netherlands is posting a decline in terms of total volume sales in 2022. This is in part thanks to the fall of fresh ground coffee and black tea as consumers show rising interest in alternatives with claimed functional and health benefits.
Despite the increase in unit prices, for most categories the premiumisation trend continues in 2022. Coffee is seeing further growth for fresh coffee beans, while hard pods is another area posting an impressive performance.
Douwe Egberts maintains its leadership of overall hot drinks in 2022, with Nestlé Nederland a fairly distant second. Douwe Egberts holds a secure lead in both coffee and tea, and its hot drinks brands have been household names for many decades.
Following a pandemic-inspired spike in sales through e-commerce, sales through this channel have stabilised in 2022. As consumer behaviour returned to pre-pandemic patterns after a period of lockdowns and on-trade closures, and out-of-home life is more fully resumed, growth in e-commerce is no longer as dramatic, with declines seen in hot drinks overall.
On-trade volume sales of hot drinks are recording further strong recovery in 2022, with double-digit growth surpassing 2021’s (also double-digit) rises. During the first half of 2021 conditions remained extremely difficult for foodservice as most foodservice outlets were forced to rely only on takeaway business.
In terms of volume growth, the forecast period will see slowing but continuously positive rises in the on-trade, with only marginally positive growth in retail for hot drinks overall. By contrast, current value rises will be more convincing, driven initially by world events and inflationary pressures pushing up prices.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Hot Drinks industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of Coffee, Tea, and Other Hot Drinks.See All of Our Definitions
This report originates from Passport, our Hot Drinks research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!