Hot Drinks in Nigeria

January 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Coffee
  • Tea
  • Other Hot Drinks

If you're in the Hot Drinks industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Hot Drinks in Nigeria report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Hot Drinks in Nigeria?
  • To what extent are health considerations impacting consumption of Hot Drinks in Nigeria?
  • What are the traditional preferences in Hot Drinks in Nigeria? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
  • How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Hot Drinks in Nigeria?
  • Which are the leading brands in Hot Drinks in Nigeria?
  • How are products distributed in Hot Drinks in Nigeria?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • Have home seclusion and social distancing measures following COVID-19 benefited sales of Hot Drinks?
  • Where is future growth expected to be most dynamic?

Hot Drinks in Nigeria

EXECUTIVE SUMMARY

Hot drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
Chart 1 Hot Drinks Value Sales Growth Scenarios: 2019-2026 Chart 2 Hot Drinks Impact of Drivers on Value Sales: 2019-2026

MARKET DATA

Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2016-2021 Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2016-2021 Table 3 Retail Sales of Hot Drinks by Category: Volume 2016-2021 Table 4 Retail Sales of Hot Drinks by Category: Value 2016-2021 Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2016-2021 Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2016-2021 Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2016-2021 Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2016-2021 Table 9 Total Sales of Hot Drinks by Category: Total Volume 2016-2021 Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2016-2021 Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2017-2021 Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2018-2021 Table 13 Retail Distribution of Hot Drinks by Format: % Volume 2016-2021 Table 14 Retail Distribution of Hot Drinks by Format and Category: % Volume 2021 Table 15 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2021-2026 Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2021-2026 Table 17 Forecast Retail Sales of Hot Drinks by Category: Volume 2021-2026 Table 18 Forecast Retail Sales of Hot Drinks by Category: Value 2021-2026 Table 19 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2021-2026 Table 20 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2021-2026 Table 21 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2021-2026 Table 22 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2021-2026 Table 23 Forecast Total Sales of Hot Drinks by Category: Total Volume 2021-2026 Table 24 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources

Coffee in Nigeria

KEY DATA FINDINGS

2021 DEVELOPMENTS

Volume sales rebound but remain below 2019 levels
Price hikes lead some to trade down to cheaper brands
Marketing activities sees Nestlé Nigeria Plc lead off-trade value sales

PROSPECTS AND OPPORTUNITIES

Urbanisation and population growth will remain significant growth drivers
Rapidly rising prices will weigh on volume growth
Instant coffee will remain dominant

CATEGORY DATA

Table 25 Retail Sales of Coffee by Category: Volume 2016-2021 Table 26 Retail Sales of Coffee by Category: Value 2016-2021 Table 27 Retail Sales of Coffee by Category: % Volume Growth 2016-2021 Table 28 Retail Sales of Coffee by Category: % Value Growth 2016-2021 Table 29 Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2016-2021 Table 30 NBO Company Shares of Coffee: % Retail Value 2017-2021 Table 31 LBN Brand Shares of Coffee: % Retail Value 2018-2021 Table 32 Forecast Retail Sales of Coffee by Category: Volume 2021-2026 Table 33 Forecast Retail Sales of Coffee by Category: Value 2021-2026 Table 34 Forecast Retail Sales of Coffee by Category: % Volume Growth 2021-2026 Table 35 Forecast Retail Sales of Coffee by Category: % Value Growth 2021-2026 Table 36 Forecast Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2021-2026

Tea in Nigeria

KEY DATA FINDINGS

2021 DEVELOPMENTS

Price hike leads to slowdown in rate of retail volume sales growth
Green tea grows in popularity, as awareness of its health benefits grows
Leader Lipton loses value share to less expensive rivals

PROSPECTS AND OPPORTUNITIES

Inflationary pressure will continue to weigh on growth
Wider distribution and a broader product offer will drive growth in fruit/herbal tea and green tea
Recovery in on-trade volume sales will be slow

CATEGORY DATA

Table 37 Retail Sales of Tea by Category: Volume 2016-2021 Table 38 Retail Sales of Tea by Category: Value 2016-2021 Table 39 Retail Sales of Tea by Category: % Volume Growth 2016-2021 Table 40 Retail Sales of Tea by Category: % Value Growth 2016-2021 Table 41 NBO Company Shares of Tea: % Retail Value 2017-2021 Table 42 LBN Brand Shares of Tea: % Retail Value 2018-2021 Table 43 Forecast Retail Sales of Tea by Category: Volume 2021-2026 Table 44 Forecast Retail Sales of Tea by Category: Value 2021-2026 Table 45 Forecast Retail Sales of Tea by Category: % Volume Growth 2021-2026 Table 46 Forecast Retail Sales of Tea by Category: % Value Growth 2021-2026

Other Hot Drinks in Nigeria

KEY DATA FINDINGS

2021 DEVELOPMENTS

Sharp rise in unit price impedes retail volume sales growth
Backed by significant marketing, Nestlé Nigeria’s Milo remains dominant
Weak recovery in foodservice demand, as fear of COVID-19 lingers

PROSPECTS AND OPPORTUNITIES

Price instability will continue to weigh on growth
Widening distribution will spur recovery in foodservice volume sales
Poor infrastructure and insecurity will continue to impede distribution

CATEGORY DATA

Table 47 Retail Sales of Other Hot Drinks by Category: Volume 2016-2021 Table 48 Retail Sales of Other Hot Drinks by Category: Value 2016-2021 Table 49 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2016-2021 Table 50 Retail Sales of Other Hot Drinks by Category: % Value Growth 2016-2021 Table 51 NBO Company Shares of Other Hot Drinks: % Retail Value 2017-2021 Table 52 LBN Brand Shares of Other Hot Drinks: % Retail Value 2018-2021 Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2021-2026 Table 54 Forecast Retail Sales of Other Hot Drinks by Category: Value 2021-2026 Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2021-2026 Table 56 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2021-2026
The following categories and subcategories are included:

Hot Drinks

      • Fresh Coffee Beans
        • Fresh Ground Coffee Pods
        • Standard Fresh Ground Coffee
        • Regular Instant Standard Coffee
        • Decaffeinated Instant Standard Coffee
        • Regular Instant Coffee Mixes
        • Decaffeinated Instant Coffee Mixes
      • Loose Black Tea
      • Tea Bags Black
    • Fruit/Herbal Tea
    • Green Tea
    • Instant Tea
    • Other Tea
      • Chocolate-based Flavoured Powder Drinks
      • Malt-based Hot Drinks
      • Non-Chocolate-based Flavoured Powder Drinks
    • Other Plant-based Hot Drinks

Hot Drinks

This is the aggregation of Coffee, Tea, and Other Hot Drinks.

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This report originates from Passport, our Hot Drinks research and analysis database.

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