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Hot Drinks in Nigeria

January 2021
USD 2,100
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Overview:

Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Coffee
  • Tea
  • Other Hot Drinks

If you're in the Hot Drinks industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Hot Drinks in Nigeria report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Hot Drinks in Nigeria?
  • To what extent are health considerations impacting consumption of Hot Drinks in Nigeria?
  • What are the traditional preferences in Hot Drinks in Nigeria? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
  • How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Hot Drinks in Nigeria?
  • Which are the leading brands in Hot Drinks in Nigeria?
  • How are products distributed in Hot Drinks in Nigeria?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • Have home seclusion and social distancing measures following COVID-19 benefited sales of Hot Drinks?
  • Where is future growth expected to be most dynamic?

Hot Drinks in Nigeria

EXECUTIVE SUMMARY

COVID-19 impact on hot drinks
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for hot drinks?
Chart 1 Hot Drinks Value Sales Growth Scenarios: 2018-2025 Chart 2 Hot Drinks Impact of Drivers on Value Sales: 2017-2025

MARKET DATA

Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2015-2020 Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2015-2020 Table 3 Retail Sales of Hot Drinks by Category: Volume 2015-2020 Table 4 Retail Sales of Hot Drinks by Category: Value 2015-2020 Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2015-2020 Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2015-2020 Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2015-2020 Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2015-2020 Table 9 Total Sales of Hot Drinks by Category: Total Volume 2015-2020 Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2015-2020 Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2016-2020 Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2017-2020 Table 13 Retail Distribution of Hot Drinks by Format: % Volume 2015-2020 Table 14 Retail Distribution of Hot Drinks by Format and Category: % Volume 2020 Table 15 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025 Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025 Table 17 Forecast Retail Sales of Hot Drinks by Category: Volume 2020-2025 Table 18 Forecast Retail Sales of Hot Drinks by Category: Value 2020-2025 Table 19 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025 Table 20 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025 Table 21 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2020-2025 Table 22 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025 Table 23 Forecast Total Sales of Hot Drinks by Category: Total Volume 2020-2025 Table 24 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Coffee in Nigeria

KEY DATA FINDINGS

2020 IMPACT

On-trade channel suffers a decline due to COVID-19
Nestlé Nigeria dominates coffee due to its presence nationwide
Promasidor Nigeria posts the highest increase in value share

RECOVERY AND OPPORTUNITIES

Coffee to post stronger off-trade volume growth over the forecast period
Several factors will contribute to growth
Urbanisation and busy lifestyles set to drive growth

CATEGORY DATA

Table 25 Retail Sales of Coffee by Category: Volume 2015-2020 Table 26 Retail Sales of Coffee by Category: Value 2015-2020 Table 27 Retail Sales of Coffee by Category: % Volume Growth 2015-2020 Table 28 Retail Sales of Coffee by Category: % Value Growth 2015-2020 Table 29 NBO Company Shares of Coffee: % Retail Value 2016-2020 Table 30 LBN Brand Shares of Coffee: % Retail Value 2017-2020 Table 31 Forecast Retail Sales of Coffee by Category: Volume 2020-2025 Table 32 Forecast Retail Sales of Coffee by Category: Value 2020-2025 Table 33 Forecast Retail Sales of Coffee by Category: % Volume Growth 2020-2025 Table 34 Forecast Retail Sales of Coffee by Category: % Value Growth 2020-2025

Tea in Nigeria

KEY DATA FINDINGS

2020 IMPACT

On-trade sales decline due to COVID-19
Unilever Nigeria maintains the highest value share
New product innovation in tea in 2020

RECOVERY AND OPPORTUNITIES

Weak growth expected in tea over the forecast period
Fruit/herbal tea will steer growth
Growth of formal sector and urbanisation likely to contribute to growth

CATEGORY DATA

Table 35 Retail Sales of Tea by Category: Volume 2015-2020 Table 36 Retail Sales of Tea by Category: Value 2015-2020 Table 37 Retail Sales of Tea by Category: % Volume Growth 2015-2020 Table 38 Retail Sales of Tea by Category: % Value Growth 2015-2020 Table 39 NBO Company Shares of Tea: % Retail Value 2016-2020 Table 40 LBN Brand Shares of Tea: % Retail Value 2017-2020 Table 41 Forecast Retail Sales of Tea by Category: Volume 2020-2025 Table 42 Forecast Retail Sales of Tea by Category: Value 2020-2025 Table 43 Forecast Retail Sales of Tea by Category: % Volume Growth 2020-2025 Table 44 Forecast Retail Sales of Tea by Category: % Value Growth 2020-2025

Other Hot Drinks in Nigeria

KEY DATA FINDINGS

2020 IMPACT

Total volume growth despite plummeting on-trade volume sales
Nestlé Nigeria dominates as Milo is a household name
FrieslandCampina WAMCO Nigeria sees the highest growth

RECOVERY AND OPPORTUNITIES

Growth expected over the forecast period, especially off-trade
Local developments in chocolate-based flavoured powder drinks
Both categories set to post continued growth

CATEGORY DATA

Table 45 Retail Sales of Other Hot Drinks by Category: Volume 2015-2020 Table 46 Retail Sales of Other Hot Drinks by Category: Value 2015-2020 Table 47 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2015-2020 Table 48 Retail Sales of Other Hot Drinks by Category: % Value Growth 2015-2020 Table 49 NBO Company Shares of Other Hot Drinks: % Retail Value 2016-2020 Table 50 LBN Brand Shares of Other Hot Drinks: % Retail Value 2017-2020 Table 51 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2020-2025 Table 52 Forecast Retail Sales of Other Hot Drinks by Category: Value 2020-2025 Table 53 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025 Table 54 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Hot Drinks research and analysis database.

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