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Country Report

Hot Drinks in

Hot Drinks in Nigeria

29 pages, Feb 2018

US$2,100

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Hot drinks growth recovers in 2017

Tea saw the biggest increase in volume sales in 2017, which was attributable to the improved security situation in the northeastern part of the country, where tea has a large consumer base and a growing urban population. Coffee and other hot drinks also saw appreciable positive growth in volume sales in 2017, as the economy continued its recovery from the effects of recession of 2016, which negatively impacted consumer disposable incomes.

Unit prices stable in 2017

Unit prices remained relatively stable in 2017 for all hot drink products. This was mainly due to competition between brands and manufacturers struggling to regain sales and share lost in 2016, due to sharp unit price increases.

Competitive landscape dominated by two players

Nestlé Nigeria Plc and Cadbury Nigeria Plc dominated sales in 2017. Both are subsidiaries of multinational companies with local manufacturing facilities, which have a longstanding presence in Nigeria.

Limited new product launches in 2017, due to poor economy

With the Nigerian economy slowly recovering from the effects of recession, there were two key new product launches in 2017. One major launch was Richmond coffee, which is a high quality but affordably priced product, attractively packaged in a 50g tin.

Hot drinks expected to grow well over the forecast period

Hot drinks is expected to continue to see steady growth over the forecast period, stimulated by marketing and advertising from the leading players. Unlike in the review period, when growth was hampered by recession, insecurity and low incomes, in the forecast period, a growing population, improved security and expansion of the formal office working culture are expected to help drive growth.

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Hot Drinks Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Hot Drinks industry in Nigeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hot Drinks industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Nigeria for free:

The Hot Drinks in Nigeria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Hot Drinks in Nigeria?
What are the major brands in Nigeria?
How has an increasing desire for heart healthy or fiber-added drinks affected the hot drinks industry in Nigeria?
Are manufacturers changing packaging sizes and formats to fit an on-the-go lifestyle?
How have changing demographics (for example an aging population) affected the hot drinks market in Nigeria?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

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Hot Drinks in Nigeria

EXECUTIVE SUMMARY

Hot drinks growth recovers in 2017

Unit prices stable in 2017

Competitive landscape dominated by two players

Limited new product launches in 2017, due to poor economy

Hot drinks expected to grow well over the forecast period

MARKET DATA

Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2012-2017
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2012-2017
Table 3 Retail Sales of Hot Drinks by Category: Volume 2012-2017
Table 4 Retail Sales of Hot Drinks by Category: Value 2012-2017
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2012-2017
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2012-2017
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2012-2017
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2012-2017
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2013-2017
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2014-2017
Table 13 Retail Distribution of Hot Drinks by Format: % Volume 2012-2017
Table 14 Retail Distribution of Hot Drinks by Format and Category: % Volume 2017
Table 15 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2017-2022
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2017-2022
Table 17 Forecast Retail Sales of Hot Drinks by Category: Volume 2017-2022
Table 18 Forecast Retail Sales of Hot Drinks by Category: Value 2017-2022
Table 19 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2017-2022
Table 21 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2017-2022
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 23 Forecast Total Sales of Hot Drinks by Category: Total Volume 2017-2022
Table 24 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2017-2022

SOURCES

Summary 1 Research Sources

Coffee in Nigeria

HEADLINES

PROSPECTS

Coffee volume sales expected to grow well over the forecast period

Instant coffee mixes expected to post the best forecast performance

Low unit price increase in 2017 and over the forecast period

COMPETITIVE LANDSCAPE

Nestlé Nigeria Plc dominates coffee sales in Nigeria

Nestlé Nigeria Plc is also the best performing player

Richmond coffee launched

CATEGORY DATA

Table 25 Retail Sales of Coffee by Category: Volume 2012-2017
Table 26 Retail Sales of Coffee by Category: Value 2012-2017
Table 27 Retail Sales of Coffee by Category: % Volume Growth 2012-2017
Table 28 Retail Sales of Coffee by Category: % Value Growth 2012-2017
Table 29 NBO Company Shares of Coffee: % Retail Value 2013-2017
Table 30 LBN Brand Shares of Coffee: % Retail Value 2014-2017
Table 31 Forecast Retail Sales of Coffee by Category: Volume 2017-2022
Table 32 Forecast Retail Sales of Coffee by Category: Value 2017-2022
Table 33 Forecast Retail Sales of Coffee by Category: % Volume Growth 2017-2022
Table 34 Forecast Retail Sales of Coffee by Category: % Value Growth 2017-2022

Other Hot Drinks in Nigeria

HEADLINES

PROSPECTS

Other hot drinks expected to grow well over the forecast period

Malt-based hot drinks expected to be fastest growing

Chocolate-based flavoured powder drinks also expected to grow well

COMPETITIVE LANDSCAPE

Nestlé Nigeria Plc leads sales

Twinings Ovaltine Nigeria Ltd is best performing

Multinationals dominate sales but local brands beginning to do well

CATEGORY DATA

Table 35 Retail Sales of Other Hot Drinks by Category: Volume 2012-2017
Table 36 Retail Sales of Other Hot Drinks by Category: Value 2012-2017
Table 37 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2012-2017
Table 38 Retail Sales of Other Hot Drinks by Category: % Value Growth 2012-2017
Table 39 NBO Company Shares of Other Hot Drinks: % Retail Value 2013-2017
Table 40 LBN Brand Shares of Other Hot Drinks: % Retail Value 2014-2017
Table 41 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2017-2022
Table 42 Forecast Retail Sales of Other Hot Drinks by Category: Value 2017-2022
Table 43 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2017-2022
Table 44 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2017-2022

Tea in Nigeria

HEADLINES

PROSPECTS

Tea expected to grow well in volume over the forecast period

Recovery in the economy a likely boost for growth

Other types of tea growing well due to belief in their health benefits

COMPETITIVE LANDSCAPE

Unilever Nigeria Plc is the leading player in tea

Richmond is a new brand which is performing well

Tea is dominated by international players

CATEGORY DATA

Table 45 Retail Sales of Tea by Category: Volume 2012-2017
Table 46 Retail Sales of Tea by Category: Value 2012-2017
Table 47 Retail Sales of Tea by Category: % Volume Growth 2012-2017
Table 48 Retail Sales of Tea by Category: % Value Growth 2012-2017
Table 49 NBO Company Shares of Tea: % Retail Value 2013-2017
Table 50 LBN Brand Shares of Tea: % Retail Value 2014-2017
Table 51 Forecast Retail Sales of Tea by Category: Volume 2017-2022
Table 52 Forecast Retail Sales of Tea by Category: Value 2017-2022
Table 53 Forecast Retail Sales of Tea by Category: % Volume Growth 2017-2022
Table 54 Forecast Retail Sales of Tea by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Hot Drinks in Nigeria

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Executive Summary

New Report Guarantee

Hot drinks growth recovers in 2017

Unit prices stable in 2017

Competitive landscape dominated by two players

Limited new product launches in 2017, due to poor economy

Hot drinks expected to grow well over the forecast period

Samples

Overview

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Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Hot Drinks in Nigeria

EXECUTIVE SUMMARY

Hot drinks growth recovers in 2017

Unit prices stable in 2017

Competitive landscape dominated by two players

Limited new product launches in 2017, due to poor economy

Hot drinks expected to grow well over the forecast period

MARKET DATA

SOURCES

Coffee in Nigeria

HEADLINES

PROSPECTS

Coffee volume sales expected to grow well over the forecast period

Instant coffee mixes expected to post the best forecast performance

Low unit price increase in 2017 and over the forecast period

COMPETITIVE LANDSCAPE

Nestlé Nigeria Plc dominates coffee sales in Nigeria

Nestlé Nigeria Plc is also the best performing player

Richmond coffee launched

CATEGORY DATA

Other Hot Drinks in Nigeria

HEADLINES

PROSPECTS

Other hot drinks expected to grow well over the forecast period

Malt-based hot drinks expected to be fastest growing

Chocolate-based flavoured powder drinks also expected to grow well

COMPETITIVE LANDSCAPE

Nestlé Nigeria Plc leads sales

Twinings Ovaltine Nigeria Ltd is best performing

Multinationals dominate sales but local brands beginning to do well

CATEGORY DATA

Tea in Nigeria

HEADLINES

PROSPECTS

Tea expected to grow well in volume over the forecast period

Recovery in the economy a likely boost for growth

Other types of tea growing well due to belief in their health benefits

COMPETITIVE LANDSCAPE

Unilever Nigeria Plc is the leading player in tea

Richmond is a new brand which is performing well

Tea is dominated by international players

CATEGORY DATA

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