Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

Country Report

Hot Drinks in

Hot Drinks in Nigeria

Dec 2019

US$2,100

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Hot drinks benefits from strong marketing and rising incomes

Hot drinks is expected to continue to see good growth over the forecast period. Spurred by marketing and advertising from the leading companies, sales of hot drinks benefited from improved economic conditions in the country at the end of the review period.

Coffee consumption booms as coffee culture develop across major cities

The rising middle-class population has embraced the coffee culture in large cities, led by Lagos. This trend continues to be driven by the expansion of coffee shops chains such as Café Neo, which offers premium ranges of Rwandese coffee.

Competition increases as manufacturers recover from the economic crisis

Nestlé Nigeria Plc and Cadbury Nigeria Plc have sustained their dominance of sales in hot drinks. Both are subsidiaries of multinational companies with local manufacturing facilities and longstanding presence in Nigeria.

Marketing and distribution over new product development

The major players focused on marketing and distribution to grow their market penetration and heighten brand awareness and loyalty. Nonetheless, the industry saw some development, with smaller packs.

Sales will benefit from income growth and widening distribution and range

Hot drinks is expected to witness strong retail volume growth over the forecast period as market conditions continue to improve. The performance of the industry is predicted to be enhanced by the deeper market penetration of existing brands and products and packaging innovations, as well as the expansion of niches.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Hot Drinks Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Hot Drinks industry in Nigeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hot Drinks industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Nigeria for free:

The Hot Drinks in Nigeria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Hot Drinks in Nigeria?
What are the major brands in Nigeria?
How has an increasing desire for heart healthy or fiber-added drinks affected the hot drinks industry in Nigeria?
Are manufacturers changing packaging sizes and formats to fit an on-the-go lifestyle?
How have changing demographics (for example an aging population) affected the hot drinks market in Nigeria?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

Want to find out more about this report?

Request more information

Hot Drinks in Nigeria

EXECUTIVE SUMMARY

Hot drinks benefits from strong marketing and rising incomes

Coffee consumption booms as coffee culture develop across major cities

Competition increases as manufacturers recover from the economic crisis

Marketing and distribution over new product development

Sales will benefit from income growth and widening distribution and range

MARKET DATA

Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2014-2019
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2014-2019
Table 3 Retail Sales of Hot Drinks by Category: Volume 2014-2019
Table 4 Retail Sales of Hot Drinks by Category: Value 2014-2019
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2014-2019
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2014-2019
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2014-2019
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2014-2019
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2014-2019
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2014-2019
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2015-2019
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2016-2019
Table 13 Retail Distribution of Hot Drinks by Format: % Volume 2014-2019
Table 14 Retail Distribution of Hot Drinks by Format and Category: % Volume 2019
Table 15 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2019-2024
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2019-2024
Table 17 Forecast Retail Sales of Hot Drinks by Category: Volume 2019-2024
Table 18 Forecast Retail Sales of Hot Drinks by Category: Value 2019-2024
Table 19 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2019-2024
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2019-2024
Table 21 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2019-2024
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2019-2024
Table 23 Forecast Total Sales of Hot Drinks by Category: Total Volume 2019-2024
Table 24 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2019-2024

SOURCES

Summary 1 Research Sources

Coffee in Nigeria

HEADLINES

PROSPECTS

Strong growth driven by urbanisation and expansion of formal workforce

Regular instant coffee mixes set to observe the best performance in the forecast period

Improvements in farming conditions expected to encourage local players and boost unit price

COMPETITIVE LANDSCAPE

Nestlé dominates thanks to wide distribution and strong marketing support for Nescafé

Promasidor sees sales soar from low base thanks to innovation in instant coffee mixes

Coffee shops numbers on the rise across major cities

CATEGORY DATA

Table 25 Retail Sales of Coffee by Category: Volume 2014-2019
Table 26 Retail Sales of Coffee by Category: Value 2014-2019
Table 27 Retail Sales of Coffee by Category: % Volume Growth 2014-2019
Table 28 Retail Sales of Coffee by Category: % Value Growth 2014-2019
Table 29 NBO Company Shares of Coffee: % Retail Value 2015-2019
Table 30 LBN Brand Shares of Coffee: % Retail Value 2016-2019
Table 31 Forecast Retail Sales of Coffee by Category: Volume 2019-2024
Table 32 Forecast Retail Sales of Coffee by Category: Value 2019-2024
Table 33 Forecast Retail Sales of Coffee by Category: % Volume Growth 2019-2024
Table 34 Forecast Retail Sales of Coffee by Category: % Value Growth 2019-2024

Other Hot Drinks in Nigeria

HEADLINES

PROSPECTS

Rising disposable income levels and competitive pricing set to lure consumers back

Marketing and widening distribution to boost malt-based hot drinks

Local manufacturers tap into chocolate-based flavoured powder drinks

COMPETITIVE LANDSCAPE

Nestlé Nigeria Plc continues to dominate, with strong communication and marketing campaigns

FrieslandCampina WAMCO boosted by strong promotion for Peak Choco

Twinings Ovaltine banks on urban advertising and affordable sachet packs

CATEGORY DATA

Table 35 Retail Sales of Other Hot Drinks by Category: Volume 2014-2019
Table 36 Retail Sales of Other Hot Drinks by Category: Value 2014-2019
Table 37 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2014-2019
Table 38 Retail Sales of Other Hot Drinks by Category: % Value Growth 2014-2019
Table 39 NBO Company Shares of Other Hot Drinks: % Retail Value 2015-2019
Table 40 LBN Brand Shares of Other Hot Drinks: % Retail Value 2016-2019
Table 41 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2019-2024
Table 42 Forecast Retail Sales of Other Hot Drinks by Category: Value 2019-2024
Table 43 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2019-2024
Table 44 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2019-2024

Tea in Nigeria

HEADLINES

PROSPECTS

Tea benefits from economic growth and health and wellness trend

Fruit/herbal tea benefits most from health and slimming trends

Manufacturers target regional consumers with tailored products

COMPETITIVE LANDSCAPE

Unilever Nigeria Plc continues to lead tea through strong branding and innovations

Top Tea benefits from affordability while Richmond focuses on premiumisation

Good scope for domestic challengers to emerge

CATEGORY DATA

Table 45 Retail Sales of Tea by Category: Volume 2014-2019
Table 46 Retail Sales of Tea by Category: Value 2014-2019
Table 47 Retail Sales of Tea by Category: % Volume Growth 2014-2019
Table 48 Retail Sales of Tea by Category: % Value Growth 2014-2019
Table 49 NBO Company Shares of Tea: % Retail Value 2015-2019
Table 50 LBN Brand Shares of Tea: % Retail Value 2016-2019
Table 51 Forecast Retail Sales of Tea by Category: Volume 2019-2024
Table 52 Forecast Retail Sales of Tea by Category: Value 2019-2024
Table 53 Forecast Retail Sales of Tea by Category: % Volume Growth 2019-2024
Table 54 Forecast Retail Sales of Tea by Category: % Value Growth 2019-2024

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Country Report

Hot Drinks in Nigeria

New Report Guarantee

Executive Summary

New Report Guarantee

Hot drinks benefits from strong marketing and rising incomes

Coffee consumption booms as coffee culture develop across major cities

Competition increases as manufacturers recover from the economic crisis

Marketing and distribution over new product development

Sales will benefit from income growth and widening distribution and range

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Hot Drinks in Nigeria

EXECUTIVE SUMMARY

Hot drinks benefits from strong marketing and rising incomes

Coffee consumption booms as coffee culture develop across major cities

Competition increases as manufacturers recover from the economic crisis

Marketing and distribution over new product development

Sales will benefit from income growth and widening distribution and range

MARKET DATA

SOURCES

Coffee in Nigeria

HEADLINES

PROSPECTS

Strong growth driven by urbanisation and expansion of formal workforce

Regular instant coffee mixes set to observe the best performance in the forecast period

Improvements in farming conditions expected to encourage local players and boost unit price

COMPETITIVE LANDSCAPE

Nestlé dominates thanks to wide distribution and strong marketing support for Nescafé

Promasidor sees sales soar from low base thanks to innovation in instant coffee mixes

Coffee shops numbers on the rise across major cities

CATEGORY DATA

Other Hot Drinks in Nigeria

HEADLINES

PROSPECTS

Rising disposable income levels and competitive pricing set to lure consumers back

Marketing and widening distribution to boost malt-based hot drinks

Local manufacturers tap into chocolate-based flavoured powder drinks

COMPETITIVE LANDSCAPE

Nestlé Nigeria Plc continues to dominate, with strong communication and marketing campaigns

FrieslandCampina WAMCO boosted by strong promotion for Peak Choco

Twinings Ovaltine banks on urban advertising and affordable sachet packs

CATEGORY DATA

Tea in Nigeria

HEADLINES

PROSPECTS

Tea benefits from economic growth and health and wellness trend

Fruit/herbal tea benefits most from health and slimming trends

Manufacturers target regional consumers with tailored products

COMPETITIVE LANDSCAPE

Unilever Nigeria Plc continues to lead tea through strong branding and innovations

Top Tea benefits from affordability while Richmond focuses on premiumisation

Good scope for domestic challengers to emerge

CATEGORY DATA

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports