In 2022, hot drinks is recovering well from the impact of the COVID-19 pandemic, with the health and wellness trend driving growth for tea and other hot drinks. Since the pandemic, the health and wellness trend accelerated with many consumers taking greater care of their health.
Despite the COVID-19 pandemic coming to an end and normality returning, in May 2022, the inflation rate in Laos reached its highest in 18 years, with prices rising by 12.8%, compared to 2021.
There is considerable ethnic diversity in Laos, with this resulting in a range of cultural traditions. Religious festivities are common, popular and diverse, with these generally celebrated with alcoholic drinks and soft drinks.
Young people, especially females, are the main drinkers of coffee and like to drink it before or during work. Older people and office workers will typically choose retail hot drinks on the basis of the brand while focusing on product quality in the foodservice channel.
In 2022, it was discovered that grocery stores are the most popular distribution channel for hot drinks in both urban and rural areas across the country. Furthermore, the rapid expansion of supermarkets and convenience stores is also improving the demand for hot drinks in recent years.
Fresh ground coffee will likely become even more popular during the forecast period as this traditionally popular drink should benefit from recovering incomes post pandemic and an expanding middle class. Meanwhile, mid- to high-income consumers will likely also trade up as their incomes rise.
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This is the aggregation of Coffee, Tea, and Other Hot Drinks.See All of Our Definitions
This report originates from Passport, our Hot Drinks research and analysis database.
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