Hot drinks in Brazil is experiencing a challenging year in 2022, mainly due to the rising cost of living and higher inflation, which is leading to increasing prices while consumers’ incomes are under pressure. This scenario is forcing Brazilians to be more rational in their purchasing decisions, by changing priorities or reducing volumes.
Polarisation features heavily within hot drinks in 2022, highlighting the social disparities in Brazil which are also leading to changing consumption patterns. The rising cost of living is impacting Brazilians in different ways, depending on their financial position.
Although it does not lead the category overall in retail terms, Nestlé Brasil Ltda continues to drive innovation within Brazilian coffee in 2022. Through foodservice, it continues to push premiumisation by utilising its Nescafé brand with a new positioning and metal packaging, in addition to highlighting greater transparency in terms of origin.
Rising inflation is impacting where consumers shop for hot drinks, which aligns with a post-pandemic trend of returning to physical stores such as supermarkets, hypermarkets and small local grocers. While continuing to record further sales growth in 2022, the penetration of retail e-commerce remains low overall.
The pandemic severely impacted demand for hot drinks through foodservice in 2020, with a significant proportion of establishments closing permanently. However, pent-up demand for foodservice occasions in a post-pandemic era is likely to lead to a strong recovery in volume sales terms by 2024.
Innovation is likely to move beyond the focus on quality, by understanding consumer growth drivers and occasions – such as shift of coffee to outside of the home whereby foodservice can offer on-the-go solutions. The future of hot drinks is becoming increasingly associated with global climate change than consumer or company response.
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This is the aggregation of Coffee, Tea, and Other Hot Drinks.See All of Our Definitions
This report originates from Passport, our Hot Drinks research and analysis database.
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