Executive Summary

Mar 2019
Coffee players implement an effective post-crisis response

Even with the substantial changes enforced on consumer purchasing habits during the crisis, coffee remained the most important hot drink for Brazilians, with consistent year-on-year growth. Much of this has to do with the beverage’s cultural relevance for Brazilians, although other aspects such as how the coffee industry was able to respond positively to new consumer needs and desires also played a key role.

Experience dictates the growth rhythm in new hot drink types

As consumers gain access to more sources of information, their level of interest in beverages with which they are not yet familiar tends to grow. This has proven to be the case for coffee beans, fresh ground coffee pods and a wide variation of fruit/herbal teas.

Despite the growing number of regional brands, competition selects the best

In 2018, the value shares of small and regional players continued to register smooth declines, even though the number of new entrants increased. Especially in coffee, the most important category in value, many regional players continued to enter, offering premium products – which are not always perceived as such by consumers.

Innovation key to maintaining a positive performance

While 2016 and 2017 were not particularly dynamic in new product launches, 2018 witnessed a full recovery. Coffee was the most important category for launches, followed by tea and other hot drinks.

Hot drinks set to record stronger retail volume growth

Leaving behind the challenging period of economic crisis, hot drinks in Brazil is set to register a solid positive performance over the forecast period – with stronger retail volume growth than that witnessed over the review period. This will largely be due to growing demand for coffee (particularly standard fresh ground, a culturally strong beverage) and tea, while other hot drinks is set to record a flat performance.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Hot Drinks in Brazil

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Hot Drinks industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hot Drinks industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Brazil for free:

The Hot Drinks in Brazil market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Hot Drinks in Brazil?
  • What are the major brands in Brazil?
  • How has an increasing desire for heart healthy or fiber-added drinks affected the hot drinks industry in Brazil?
  • Are manufacturers changing packaging sizes and formats to fit an on-the-go lifestyle?
  • How have changing demographics (for example an aging population) affected the hot drinks market in Brazil?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

Hot Drinks in Brazil

EXECUTIVE SUMMARY

Coffee players implement an effective post-crisis response
Experience dictates the growth rhythm in new hot drink types
Despite the growing number of regional brands, competition selects the best
Innovation key to maintaining a positive performance
Hot drinks set to record stronger retail volume growth

MARKET DATA

Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2013-2018
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2013-2018
Table 3 Retail Sales of Hot Drinks by Category: Volume 2013-2018
Table 4 Retail Sales of Hot Drinks by Category: Value 2013-2018
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2013-2018
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2013-2018
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2013-2018
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2013-2018
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2014-2018
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2015-2018
Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2013-2018
Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2013-2018
Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2018
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2018-2023
Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2018-2023
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2018-2023
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2018-2023
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2018-2023
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2018-2023
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2018-2023
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources

Coffee in Brazil

HEADLINES

PROSPECTS

The industry’s efficient response is key to maintaining a positive performance
Growth of fresh ground coffee pods declines and maintaining sales consistency is a challenge
Instant coffee seeks reinvention through functionality

COMPETITIVE LANDSCAPE

3 Corações leads with locally-sourced coffee
Melitta enters fresh ground coffee pods and attracts new consumers
Nestlé Brasil invests in personalisation

CATEGORY DATA

Table 26 Retail Sales of Coffee by Category: Volume 2013-2018
Table 27 Retail Sales of Coffee by Category: Value 2013-2018
Table 28 Retail Sales of Coffee by Category: % Volume Growth 2013-2018
Table 29 Retail Sales of Coffee by Category: % Value Growth 2013-2018
Table 30 Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2013-2018
Table 31 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2013-2018
Table 32 NBO Company Shares of Coffee: % Retail Value 2014-2018
Table 33 LBN Brand Shares of Coffee: % Retail Value 2015-2018
Table 34 Forecast Retail Sales of Coffee by Category: Volume 2018-2023
Table 35 Forecast Retail Sales of Coffee by Category: Value 2018-2023
Table 36 Forecast Retail Sales of Coffee by Category: % Volume Growth 2018-2023
Table 37 Forecast Retail Sales of Coffee by Category: % Value Growth 2018-2023
Table 38 Forecast Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2018-2023

Other Hot Drinks in Brazil

HEADLINES

PROSPECTS

Economic crisis continues to negatively affect sales of other hot drinks
Health concerns also an issue for other hot drinks
Competition from other food and beverages intensifies

COMPETITIVE LANDSCAPE

Nestlé Brasil re-thinks its Nescau formula
PepsiCo do Brasil focuses on functional benefits for Toddy
Leão Júnior innovates with flavour and format

CATEGORY DATA

Table 39 Retail Sales of Other Hot Drinks by Category: Volume 2013-2018
Table 40 Retail Sales of Other Hot Drinks by Category: Value 2013-2018
Table 41 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2013-2018
Table 42 Retail Sales of Other Hot Drinks by Category: % Value Growth 2013-2018
Table 43 NBO Company Shares of Other Hot Drinks: % Retail Value 2014-2018
Table 44 LBN Brand Shares of Other Hot Drinks: % Retail Value 2015-2018
Table 45 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2018-2023
Table 46 Forecast Retail Sales of Other Hot Drinks by Category: Value 2018-2023
Table 47 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2018-2023
Table 48 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2018-2023

Tea in Brazil

HEADLINES

PROSPECTS

With a clear positioning around health tea has a place in consumers’ minds
On-trade weaker than the off-trade: a channel characterised by coffee
Weight management only welcome if also natural: enough of artificial diets

COMPETITIVE LANDSCAPE

Leão Júnior focuses on tea pods to maintain its lead
A phenomenon called Desinchá: functional tea with a simple claim
Increasing space for new brands with higher added value

CATEGORY DATA

Table 49 Retail Sales of Tea by Category: Volume 2013-2018
Table 50 Retail Sales of Tea by Category: Value 2013-2018
Table 51 Retail Sales of Tea by Category: % Volume Growth 2013-2018
Table 52 Retail Sales of Tea by Category: % Value Growth 2013-2018
Table 53 NBO Company Shares of Tea: % Retail Value 2014-2018
Table 54 LBN Brand Shares of Tea: % Retail Value 2015-2018
Table 55 Forecast Retail Sales of Tea by Category: Volume 2018-2023
Table 56 Forecast Retail Sales of Tea by Category: Value 2018-2023
Table 57 Forecast Retail Sales of Tea by Category: % Volume Growth 2018-2023
Table 58 Forecast Retail Sales of Tea by Category: % Value Growth 2018-2023

Related Reports