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Country Report

Hot Drinks in

Hot Drinks in Serbia

Mar 2019

US$2,100

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Executive Summary

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Another year of retail volume decline and retail value growth

Hot drinks in Serbia continued to see negative retail volume performance in 2018. This was primarily influenced by poor performance of fresh coffee, which has become quite saturated.

Coffee producers adapt to new legislation

New legislation for coffee products became effective on 1 January 2018. The most important changes were a new excise tax and an obligation for producers to put banderoles on all packs larger than 50g, a requirement that has profoundly affected the competitive landscape.

Two leading players see value sales increase, but lose value shares

There has not been enough time for the new legislation to play out and show the full extent of its influence on the hot drinks competitive landscape in Serbia. This is why two leading manufacturers within hot drinks, which also happen to be leading coffee producers, saw their value sales increase in 2018, whilst nevertheless experiencing a slight decline in their value shares.

Relatively few new product launches recorded in 2018

There were surprisingly few new product launches seen within hot drinks. In fact, within tea and other hot drinks there were no new launches at all, whilst the two leading coffee producers were relatively active in this sense.

Instant coffee and tea to push hot drinks towards positive growth over the forecast period

Hot drinks is expected to post visibly better retail volume sales over the forecast period compared to 2018 and the review period as a whole. Two main contributors to the recovery will be instant coffee and tea.

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Hot Drinks Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hot Drinks industry in Serbia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hot Drinks industry in Serbia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Serbia for free:

The Hot Drinks in Serbia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Hot Drinks in Serbia?
What are the major brands in Serbia?
How has an increasing desire for heart healthy or fiber-added drinks affected the hot drinks industry in Serbia?
Are manufacturers changing packaging sizes and formats to fit an on-the-go lifestyle?
How have changing demographics (for example an aging population) affected the hot drinks market in Serbia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

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Hot Drinks in Serbia

EXECUTIVE SUMMARY

Another year of retail volume decline and retail value growth

Coffee producers adapt to new legislation

Two leading players see value sales increase, but lose value shares

Relatively few new product launches recorded in 2018

Instant coffee and tea to push hot drinks towards positive growth over the forecast period

MARKET DATA

Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2013-2018
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2013-2018
Table 3 Retail Sales of Hot Drinks by Category: Volume 2013-2018
Table 4 Retail Sales of Hot Drinks by Category: Value 2013-2018
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2013-2018
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2013-2018
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2013-2018
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2013-2018
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2014-2018
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2015-2018
Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2013-2018
Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2013-2018
Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2018
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2018-2023
Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2018-2023
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2018-2023
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2018-2023
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2018-2023
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2018-2023
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2018-2023
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2018-2023

SOURCES

Summary 1 Research Sources

Coffee in Serbia

HEADLINES

PROSPECTS

Instant coffee volume share within coffee continues to rise

Introduction of excise tax and banderoles favours big players

Fresh ground coffee pods performs best in 2018

COMPETITIVE LANDSCAPE

Private label is growing, but at a very slow pace

Two leading producers are the most active in terms of new product launches

Share of “others” continues to decline

CATEGORY DATA

Table 26 Retail Sales of Coffee by Category: Volume 2013-2018
Table 27 Retail Sales of Coffee by Category: Value 2013-2018
Table 28 Retail Sales of Coffee by Category: % Volume Growth 2013-2018
Table 29 Retail Sales of Coffee by Category: % Value Growth 2013-2018
Table 30 NBO Company Shares of Coffee: % Retail Value 2014-2018
Table 31 LBN Brand Shares of Coffee: % Retail Value 2015-2018
Table 32 Forecast Retail Sales of Coffee by Category: Volume 2018-2023
Table 33 Forecast Retail Sales of Coffee by Category: Value 2018-2023
Table 34 Forecast Retail Sales of Coffee by Category: % Volume Growth 2018-2023
Table 35 Forecast Retail Sales of Coffee by Category: % Value Growth 2018-2023

Other Hot Drinks in Serbia

HEADLINES

PROSPECTS

Improved distribution and consumer awareness benefit other plant-based hot drinks

Popularity of other plant-based hot drinks as an alternative to coffee increases

Chocolate-based flavoured powder drinks fully recover

COMPETITIVE LANDSCAPE

Other hot drinks becoming more concentrated

No private label recorded

Manufacturers remain inactive in terms of new product launches

CATEGORY DATA

Table 36 Retail Sales of Other Hot Drinks by Category: Volume 2013-2018
Table 37 Retail Sales of Other Hot Drinks by Category: Value 2013-2018
Table 38 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2013-2018
Table 39 Retail Sales of Other Hot Drinks by Category: % Value Growth 2013-2018
Table 40 NBO Company Shares of Other Hot Drinks: % Retail Value 2014-2018
Table 41 LBN Brand Shares of Other Hot Drinks: % Retail Value 2015-2018
Table 42 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2018-2023
Table 43 Forecast Retail Sales of Other Hot Drinks by Category: Value 2018-2023
Table 44 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2018-2023
Table 45 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2018-2023

Tea in Serbia

HEADLINES

PROSPECTS

Fruit/herbal tea still dominates, but loses share

Independent small grocers still holds largest volume share in 2018

Instant tea, loose black tea and green tea see the fastest growth

COMPETITIVE LANDSCAPE

Category leader sees the highest increase in sales

Private label tea growing slowly, but remains relatively weak

No new product launches recorded

CATEGORY DATA

Table 46 Retail Sales of Tea by Category: Volume 2013-2018
Table 47 Retail Sales of Tea by Category: Value 2013-2018
Table 48 Retail Sales of Tea by Category: % Volume Growth 2013-2018
Table 49 Retail Sales of Tea by Category: % Value Growth 2013-2018
Table 50 NBO Company Shares of Tea: % Retail Value 2014-2018
Table 51 LBN Brand Shares of Tea: % Retail Value 2015-2018
Table 52 Forecast Retail Sales of Tea by Category: Volume 2018-2023
Table 53 Forecast Retail Sales of Tea by Category: Value 2018-2023
Table 54 Forecast Retail Sales of Tea by Category: % Volume Growth 2018-2023
Table 55 Forecast Retail Sales of Tea by Category: % Value Growth 2018-2023

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Megatrends

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Hot Drinks in Serbia

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Executive Summary

New Report Guarantee

Another year of retail volume decline and retail value growth

Coffee producers adapt to new legislation

Two leading players see value sales increase, but lose value shares

Relatively few new product launches recorded in 2018

Instant coffee and tea to push hot drinks towards positive growth over the forecast period

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Overview

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Table of Contents

Hot Drinks in Serbia

EXECUTIVE SUMMARY

Another year of retail volume decline and retail value growth

Coffee producers adapt to new legislation

Two leading players see value sales increase, but lose value shares

Relatively few new product launches recorded in 2018

Instant coffee and tea to push hot drinks towards positive growth over the forecast period

MARKET DATA

SOURCES

Coffee in Serbia

HEADLINES

PROSPECTS

Instant coffee volume share within coffee continues to rise

Introduction of excise tax and banderoles favours big players

Fresh ground coffee pods performs best in 2018

COMPETITIVE LANDSCAPE

Private label is growing, but at a very slow pace

Two leading producers are the most active in terms of new product launches

Share of “others” continues to decline

CATEGORY DATA

Other Hot Drinks in Serbia

HEADLINES

PROSPECTS

Improved distribution and consumer awareness benefit other plant-based hot drinks

Popularity of other plant-based hot drinks as an alternative to coffee increases

Chocolate-based flavoured powder drinks fully recover

COMPETITIVE LANDSCAPE

Other hot drinks becoming more concentrated

No private label recorded

Manufacturers remain inactive in terms of new product launches

CATEGORY DATA

Tea in Serbia

HEADLINES

PROSPECTS

Fruit/herbal tea still dominates, but loses share

Independent small grocers still holds largest volume share in 2018

Instant tea, loose black tea and green tea see the fastest growth

COMPETITIVE LANDSCAPE

Category leader sees the highest increase in sales

Private label tea growing slowly, but remains relatively weak

No new product launches recorded

CATEGORY DATA

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