Rising coffee and tea prices are negatively impacting volume sales of hot drinks in Serbia in 2022. The off-trade channel faces competition from the on-trade as Serbians return to their pre-COVID-19 lifestyles and visit on-trade establishments more frequently.
Coffee remains the most consumed hot drink in Serbia, with many older consumers in the country drinking several coffees a day.
Leading players retain their positions in 2022 thanks to their strong brand awareness, wide product assortment and availability. Fresh ground coffee is dominated by well-known local brands, whilst instant coffee has a strong presence of foreign players.
As more off-trade stores re-opened following COVID-19, consumers became less interested in shopping online in 2022 as many Serbians are not willing to pay for delivery and prefer to visit off-trade outlets. E-commerce consequently still occupies a tiny share of total value sales of hot drinks in Serbia.
Foodservice continues to recover in 2022 due to the resumption of social activities, busy lifestyles and urbanisation. The return to pre-COVID-19 lifestyles is particularly benefiting coffee, as a larger portion of volume sales of coffee generally sell through foodservice than for tea or other hot drinks.
Price growth and disposable income decline are expected to negatively impact volume sales growth of hot drinks, especially coffee and tea, in Serbia over the forecast period. Foodservice is expected to recover as more consumers prefer convenient on-the-go consumption of coffee, whilst busy lifestyles will encourage convenient coffee retail options, such as instant coffee, coffee mixes and coffee capsules.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Hot Drinks industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of Coffee, Tea, and Other Hot Drinks.See All of Our Definitions
This report originates from Passport, our Hot Drinks research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!