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Country Report

Hot Drinks in

Hot Drinks in Serbia

30 pages, Feb 2018

US$2,100

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Executive Summary

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Hot drinks declines in volume, but records value growth

In 2017, hot drinks in Serbia recorded decline in retail volume terms, which was primarily due to the poor performance by the most important and by far the largest category of coffee. On its own account, coffee’s retail volume decline in 2017 was due to saturation in fresh coffee and the fact that instant coffee did not increase sufficiently enough to offset or even lower the overall volume decline.

Relatively stable performance for hot drinks in 2017, major new legislation for coffee announced for 2018

There were not many far-reaching events observed within Serbian coffee in 2017. Instead, trends that were set in motion years or even decades before continued to unfold and affect consumers’ and producers’ behaviour.

Large coffee producers dominate hot drinks in 2017, but continue to lose share

Two leading coffee producers in Serbia – Grand Prom and Strauss Adriatic – also led overall hot drinks in 2017. The former markets very popular brands Grand and Bonito, while Strauss is familiar to Serbian consumers with Doncafé and C Kafa.

Very few new launches observed in 2017; most producers limit themselves to packaging redesign

There were a limited number of new launches recorded in hot drinks in Serbia during 2017. Certain categories even remained completely uneventful such as other plant-based hot drinks.

Hot drinks volume sales to perform better over the forecast period

Retail volume sales of hot drinks in Serbia will see better results over the forecast period than was the case in 2017 and especially compared to the review period’s performance. Instant coffee will accelerate its volume growth over the forecast period and this will give more of a boost to overall coffee and therefore positively affect hot drinks as a whole.

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Hot Drinks Sample Report Sample Data Extraction

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hot Drinks industry in Serbia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hot Drinks industry in Serbia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Serbia for free:

The Hot Drinks in Serbia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Hot Drinks in Serbia?
What are the major brands in Serbia?
How has an increasing desire for heart healthy or fiber-added drinks affected the hot drinks industry in Serbia?
Are manufacturers changing packaging sizes and formats to fit an on-the-go lifestyle?
How have changing demographics (for example an aging population) affected the hot drinks market in Serbia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

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Hot Drinks in Serbia

EXECUTIVE SUMMARY

Hot drinks declines in volume, but records value growth

Relatively stable performance for hot drinks in 2017, major new legislation for coffee announced for 2018

Large coffee producers dominate hot drinks in 2017, but continue to lose share

Very few new launches observed in 2017; most producers limit themselves to packaging redesign

Hot drinks volume sales to perform better over the forecast period

MARKET DATA

Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2012-2017
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2012-2017
Table 3 Retail Sales of Hot Drinks by Category: Volume 2012-2017
Table 4 Retail Sales of Hot Drinks by Category: Value 2012-2017
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2012-2017
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2012-2017
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2012-2017
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2012-2017
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2013-2017
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2014-2017
Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2012-2017
Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2012-2017
Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2016
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2017-2022
Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2017-2022
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2017-2022
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2017-2022
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2017-2022
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2017-2022
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2017-2022
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2017-2022

SOURCES

Summary 1 Research Sources

Coffee in Serbia

HEADLINES

PROSPECTS

Fresh coffee becomes increasingly saturated in 2017

Instant coffee slows down

Official announcement regarding introduction of banderole for coffee

COMPETITIVE LANDSCAPE

Category leaders continue to lose share in 2017

Private label lines remain insignificant, but continue to grow slowly

CATEGORY DATA

Table 26 Retail Sales of Coffee by Category: Volume 2012-2017
Table 27 Retail Sales of Coffee by Category: Value 2012-2017
Table 28 Retail Sales of Coffee by Category: % Volume Growth 2012-2017
Table 29 Retail Sales of Coffee by Category: % Value Growth 2012-2017
Table 30 NBO Company Shares of Coffee: % Retail Value 2013-2017
Table 31 LBN Brand Shares of Coffee: % Retail Value 2014-2017
Table 32 Forecast Retail Sales of Coffee by Category: Volume 2017-2022
Table 33 Forecast Retail Sales of Coffee by Category: Value 2017-2022
Table 34 Forecast Retail Sales of Coffee by Category: % Volume Growth 2017-2022
Table 35 Forecast Retail Sales of Coffee by Category: % Value Growth 2017-2022

Other Hot Drinks in Serbia

HEADLINES

PROSPECTS

Other plant-based hot drinks remain popular due to tradition

Negligible presence of certain other hot drinks in Serbia

COMPETITIVE LANDSCAPE

Several producers hold high share, but there is still room for new entrants

Only one new launch observed in 2017; private label remains insignificant

CATEGORY DATA

Table 36 Retail Sales of Other Hot Drinks by Category: Volume 2012-2017
Table 37 Retail Sales of Other Hot Drinks by Category: Value 2012-2017
Table 38 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2012-2017
Table 39 Retail Sales of Other Hot Drinks by Category: % Value Growth 2012-2017
Table 40 NBO Company Shares of Other Hot Drinks: % Retail Value 2013-2017
Table 41 LBN Brand Shares of Other Hot Drinks: % Retail Value 2014-2017
Table 42 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2017-2022
Table 43 Forecast Retail Sales of Other Hot Drinks by Category: Value 2017-2022
Table 44 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2017-2022
Table 45 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2017-2022

Tea in Serbia

HEADLINES

PROSPECTS

Serbian consumers drink tea with greater frequency

Mark-ups remain very high

COMPETITIVE LANDSCAPE

Fructus decisively leads tea in Serbia

Private label gains in importance

CATEGORY DATA

Table 46 Retail Sales of Tea by Category: Volume 2012-2017
Table 47 Retail Sales of Tea by Category: Value 2012-2017
Table 48 Retail Sales of Tea by Category: % Volume Growth 2012-2017
Table 49 Retail Sales of Tea by Category: % Value Growth 2012-2017
Table 50 NBO Company Shares of Tea: % Retail Value 2013-2017
Table 51 LBN Brand Shares of Tea: % Retail Value 2014-2017
Table 52 Forecast Retail Sales of Tea by Category: Volume 2017-2022
Table 53 Forecast Retail Sales of Tea by Category: Value 2017-2022
Table 54 Forecast Retail Sales of Tea by Category: % Volume Growth 2017-2022
Table 55 Forecast Retail Sales of Tea by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Hot Drinks in Serbia

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Executive Summary

New Report Guarantee

Hot drinks declines in volume, but records value growth

Relatively stable performance for hot drinks in 2017, major new legislation for coffee announced for 2018

Large coffee producers dominate hot drinks in 2017, but continue to lose share

Very few new launches observed in 2017; most producers limit themselves to packaging redesign

Hot drinks volume sales to perform better over the forecast period

Samples

Overview

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Table of Contents

Hot Drinks in Serbia

EXECUTIVE SUMMARY

Hot drinks declines in volume, but records value growth

Relatively stable performance for hot drinks in 2017, major new legislation for coffee announced for 2018

Large coffee producers dominate hot drinks in 2017, but continue to lose share

Very few new launches observed in 2017; most producers limit themselves to packaging redesign

Hot drinks volume sales to perform better over the forecast period

MARKET DATA

SOURCES

Coffee in Serbia

HEADLINES

PROSPECTS

Fresh coffee becomes increasingly saturated in 2017

Instant coffee slows down

Official announcement regarding introduction of banderole for coffee

COMPETITIVE LANDSCAPE

Category leaders continue to lose share in 2017

Private label lines remain insignificant, but continue to grow slowly

CATEGORY DATA

Other Hot Drinks in Serbia

HEADLINES

PROSPECTS

Other plant-based hot drinks remain popular due to tradition

Negligible presence of certain other hot drinks in Serbia

COMPETITIVE LANDSCAPE

Several producers hold high share, but there is still room for new entrants

Only one new launch observed in 2017; private label remains insignificant

CATEGORY DATA

Tea in Serbia

HEADLINES

PROSPECTS

Serbian consumers drink tea with greater frequency

Mark-ups remain very high

COMPETITIVE LANDSCAPE

Fructus decisively leads tea in Serbia

Private label gains in importance

CATEGORY DATA

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