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Hot Drinks in Serbia
January 2022
Hot drinks in 2021: The big picture
Hot drinks benefitted from the pandemic in 2020, with retail value and volume growth, while foodservice registered a steep fall in volume sales. In 2021, with society opening up again, the picture was different.
2021 key trends
While there was very little product launches in 2020, as players just concentrated on keeping shelves stocked, there was an interesting product launch in 2021. Leading coffee player Grand Prom launched two new brands in May 2021, Grand Single Origin Brazil Cerrado and Grand Single Origin Rwanda Bourbon.
Competitive landscape
It is no surprise that a coffee player led hot drinks in 2021, as coffee accounts for the vast majority of volume sales in hot drinks. The top seven companies are coffee players, with Grand Prom leading and gaining further value share in 2021.
Retailing developments
Modern grocery retailers continued to gain value share, at the expense of small independent grocers. Over the review period, modern grocery retailers have gained further tenth of value share and are likely to gain further value share over the forecast period, with private label also expected to value share, as consumers increasingly trust its quality.
Foodservice vs retail split
With society opening up in 2021, foodservice registered a strong recovery with volume sales increasing by over a fifth. This particularly benefitted coffee, as a larger portion of volume sales of coffee generally sell through foodservice than for tea or other hot drinks.
What next for hot drinks?
Overall, retail volume sales of hot drinks will register minimal volume growth over the forecast period, with coffee being the poorest performer. The story will be a little different through foodservice channels, with overall volume predicted to increase, including for coffee.
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Overview:
Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
Coffee
Tea
Other Hot Drinks
If you're in the Hot Drinks industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hot Drinks in Serbia report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Hot Drinks in Serbia?
To what extent are health considerations impacting consumption of Hot Drinks in Serbia?
What are the traditional preferences in Hot Drinks in Serbia? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Hot Drinks in Serbia?
Which are the leading brands in Hot Drinks in Serbia?
How are products distributed in Hot Drinks in Serbia?
How is the rise of e-commerce changing the retail and competitive landscape?
Have home seclusion and social distancing measures following COVID-19 benefited sales of Hot Drinks?
Where is future growth expected to be most dynamic?
Hot Drinks in Serbia
EXECUTIVE SUMMARY
Hot drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
MARKET DATA
Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2016-2021Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2016-2021Table 3 Retail Sales of Hot Drinks by Category: Volume 2016-2021Table 4 Retail Sales of Hot Drinks by Category: Value 2016-2021Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2016-2021Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2016-2021Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2016-2021Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2016-2021Table 9 Total Sales of Hot Drinks by Category: Total Volume 2016-2021Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2016-2021Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2017-2021Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2018-2021Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2016-2021Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2016-2021Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2021Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2021-2026Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2021-2026Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2021-2026Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2021-2026Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2021-2026Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2021-2026Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2021-2026Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2021-2026Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2021-2026Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
Coffee in Serbia
KEY DATA FINDINGS
2021 DEVELOPMENTS
Retail volume decline in 2021
Grand Prom launches coffee with blockchain technology
High profile sponsorship deal for Doncafé
PROSPECTS AND OPPORTUNITIES
Minimal retail volume growth over forecast period
Further consolidation over forecast period
Foodservice channels perform strongly over forecast period
CATEGORY DATA
Table 26 Retail Sales of Coffee by Category: Volume 2016-2021Table 27 Retail Sales of Coffee by Category: Value 2016-2021Table 28 Retail Sales of Coffee by Category: % Volume Growth 2016-2021Table 29 Retail Sales of Coffee by Category: % Value Growth 2016-2021Table 30 NBO Company Shares of Coffee: % Retail Value 2017-2021Table 31 LBN Brand Shares of Coffee: % Retail Value 2018-2021Table 32 Forecast Retail Sales of Coffee by Category: Volume 2021-2026Table 33 Forecast Retail Sales of Coffee by Category: Value 2021-2026Table 34 Forecast Retail Sales of Coffee by Category: % Volume Growth 2021-2026Table 35 Forecast Retail Sales of Coffee by Category: % Value Growth 2021-2026
Tea in Serbia
KEY DATA FINDINGS
2021 DEVELOPMENTS
Positive retail volume growth for tea in 2021
Fruit/herbal registers volume decline in 2021
Fructus strengthens its leadership
PROSPECTS AND OPPORTUNITIES
Rosey outlook over forecast period
Potential for growth of private label
Increased interest in health and wellness will shape new product launches
CATEGORY DATA
Table 36 Retail Sales of Tea by Category: Volume 2016-2021Table 37 Retail Sales of Tea by Category: Value 2016-2021Table 38 Retail Sales of Tea by Category: % Volume Growth 2016-2021Table 39 Retail Sales of Tea by Category: % Value Growth 2016-2021Table 40 NBO Company Shares of Tea: % Retail Value 2017-2021Table 41 LBN Brand Shares of Tea: % Retail Value 2018-2021Table 42 Forecast Retail Sales of Tea by Category: Volume 2021-2026Table 43 Forecast Retail Sales of Tea by Category: Value 2021-2026Table 44 Forecast Retail Sales of Tea by Category: % Volume Growth 2021-2026Table 45 Forecast Retail Sales of Tea by Category: % Value Growth 2021-2026
Other Hot Drinks in Serbia
KEY DATA FINDINGS
2021 DEVELOPMENTS
Decline in retail volume sales in 2021
Other plant-based hot drinks now more popular than flavoured powder drinks
Nestle maintains its dominance in flavoured powder drinks
PROSPECTS AND OPPORTUNITIES
Positive outlook over forecast period
Health and wellness will be a key focus over the coming years
Private label shuns other hot drinks
CATEGORY DATA
Table 46 Retail Sales of Other Hot Drinks by Category: Volume 2016-2021Table 47 Retail Sales of Other Hot Drinks by Category: Value 2016-2021Table 48 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2016-2021Table 49 Retail Sales of Other Hot Drinks by Category: % Value Growth 2016-2021Table 50 NBO Company Shares of Other Hot Drinks: % Retail Value 2017-2021Table 51 LBN Brand Shares of Other Hot Drinks: % Retail Value 2018-2021Table 52 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2021-2026Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Value 2021-2026Table 54 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2021-2026Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2021-2026
The following categories and subcategories are included:
Hot Drinks
Fresh Coffee Beans
Fresh Ground Coffee Pods
Standard Fresh Ground Coffee
Regular Instant Standard Coffee
Decaffeinated Instant Standard Coffee
Regular Instant Coffee Mixes
Decaffeinated Instant Coffee Mixes
Loose Black Tea
Tea Bags Black
Fruit/Herbal Tea
Green Tea
Instant Tea
Other Tea
Chocolate-based Flavoured Powder Drinks
Malt-based Hot Drinks
Non-Chocolate-based Flavoured Powder Drinks
Other Plant-based Hot Drinks
Hot Drinks
This is the aggregation of Coffee, Tea, and Other Hot Drinks.