Sales of hot drinks saw modest increase in volume terms in 2022, a slight improvement over 2021. On-trade volumes were the more dynamic in terms of growth, maintaining the healthy performance of the previous year.
2022 saw a continued shift to online sales in both retail and foodservice, due to its perception as a more convenient and safer shopping experience. E-commerce took off in 2020, as consumers sought to reduce the risk of contracting COVID-19 via social contact, turning instead to home delivery.
The leading players in hot drinks maintained their positions in 2022, with no movement in the rankings amongst the top 12 companies. Santos Jaya Abadi PT remained the largest in terms of sales, followed by Nestlé Indonesia and Mayora Indah Tbk.
Supermarkets saw their share of current value sales increase over the review period, despite facing challenging operating conditions, including a reduction in opening hours, during PPKM., with those located in shopping centres seeing a notable decline in foot traffic.
Retail continued to account for an unusually high proportion of total hot drinks volume sales in 2022. While foodservice outlets began to make a slow recovery, in line with the loosening of pandemic-related restrictions, demand is not expected to exceed pre-COVID-19 levels until 2024.
On-trade sales of hot drinks are expected to recover during the forecast period. Following the relaxation of pandemic-related restrictions, consumers are expected to resume their visits to foodservice outlets.
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Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Hot Drinks
This report originates from Passport, our Hot Drinks research and analysis database.
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