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Country Report

Hot Drinks in

Hot Drinks in Egypt

Nov 2019

US$2,100

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Executive Summary

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There is slower growth for hot drinks in Egypt as inflation and price-sensitivity shapes consumers purchases

Hot drinks in Egypt experienced a slowdown in growth over the forecast period, which was linked to the economic reform programme, backed by The International Monetary Fund (IMF) in late 2016. The plan saw the application of VAT and the removal of fuel and power subsidies.

Egyptians trade down to save on costs, and the health and wellness trend makes its mark on tea

Egyptian consumers have a long tradition of enjoying hot drinks, especially tea and coffee. Tea is seen as a household essential in the country, and despite inflation, it did not see negative growth results as consumers traded down or made room for tea purchases within their budgets.

Competitors focus on price-points and discounts to attract consumers in a time when price is important

To retain consumers during a time of price-sensitivity, players have been putting focus on discounts and promotions, with many having on-pack discounts to attract consumers attention. Promotions were frequently seen in distribution channels, especially in hypermarkets, where volume sales are more significant due to discounts for bulk purchases.

Lipton launches a range of fruit/herbal teas to respond to the health and wellness trend

In 2019, Lipton launched its new range of fruit/herbal teas in Egypt. Lipton is already an established player in tea, with a highly recognisable brand that places Lipton Yellow Label in second place for tea, underneath leader El Arosa.

The future looks better for hot drinks, with a decrease in inflation boosting growth

Hot drinks sales are expected to continue to grow over the forecast period as inflation declines and consumers have more choice and are more inclined to go back to their previous shopping habits. However, the last step of the economic reform programme took place in July 2019, and another wave of price increase is expected, which will impact prices of transport, food and beverage products.

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Hot Drinks Sample Report Sample Data Extraction

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hot Drinks industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hot Drinks industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Egypt for free:

The Hot Drinks in Egypt market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Hot Drinks in Egypt?
What are the major brands in Egypt?
How has an increasing desire for heart healthy or fiber-added drinks affected the hot drinks industry in Egypt?
Are manufacturers changing packaging sizes and formats to fit an on-the-go lifestyle?
How have changing demographics (for example an aging population) affected the hot drinks market in Egypt?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

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Hot Drinks in Egypt

EXECUTIVE SUMMARY

There is slower growth for hot drinks in Egypt as inflation and price-sensitivity shapes consumers purchases

Egyptians trade down to save on costs, and the health and wellness trend makes its mark on tea

Competitors focus on price-points and discounts to attract consumers in a time when price is important

Lipton launches a range of fruit/herbal teas to respond to the health and wellness trend

The future looks better for hot drinks, with a decrease in inflation boosting growth

MARKET DATA

Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2014-2019
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2014-2019
Table 3 Retail Sales of Hot Drinks by Category: Volume 2014-2019
Table 4 Retail Sales of Hot Drinks by Category: Value 2014-2019
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2014-2019
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2014-2019
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2014-2019
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2014-2019
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2014-2019
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2014-2019
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2015-2019
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2016-2019
Table 13 Retail Distribution of Hot Drinks by Format: % Volume 2014-2019
Table 14 Retail Distribution of Hot Drinks by Format and Category: % Volume 2019
Table 15 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2019-2024
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2019-2024
Table 17 Forecast Retail Sales of Hot Drinks by Category: Volume 2019-2024
Table 18 Forecast Retail Sales of Hot Drinks by Category: Value 2019-2024
Table 19 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2019-2024
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2019-2024
Table 21 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2019-2024
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2019-2024
Table 23 Forecast Total Sales of Hot Drinks by Category: Total Volume 2019-2024
Table 24 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2019-2024

SOURCES

Summary 1 Research Sources

Coffee in Egypt

HEADLINES

PROSPECTS

Growth is driven by the decline in inflation rates as consumers are more comfortable spending money on coffee

Coffee culture has been growing in Egypt as international chains spread across the country

As inflation rates decrease, coffee volume sales will recover over the forecast period

COMPETITIVE LANDSCAPE

Nestlé Egypt SAE continues to lead coffee, benefiting from its well-known instant coffee brands and long-standing presence in the landscape

Luckin Coffee and Americana Group respond to the demand in coffee as they partner to create a new retail business

Alicafé experience a shortage of product in Egypt, as consumers take to social media to find answers

CATEGORY DATA

Table 25 Retail Sales of Coffee by Category: Volume 2014-2019
Table 26 Retail Sales of Coffee by Category: Value 2014-2019
Table 27 Retail Sales of Coffee by Category: % Volume Growth 2014-2019
Table 28 Retail Sales of Coffee by Category: % Value Growth 2014-2019
Table 29 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2014-2019
Table 30 NBO Company Shares of Coffee: % Retail Value 2015-2019
Table 31 LBN Brand Shares of Coffee: % Retail Value 2016-2019
Table 32 Forecast Retail Sales of Coffee by Category: Volume 2019-2024
Table 33 Forecast Retail Sales of Coffee by Category: Value 2019-2024
Table 34 Forecast Retail Sales of Coffee by Category: % Volume Growth 2019-2024
Table 35 Forecast Retail Sales of Coffee by Category: % Value Growth 2019-2024

Other Hot Drinks in Egypt

HEADLINES

PROSPECTS

Inflation impacted other hot drink items, which are not considered essentials in Egypt

2019 saw a decline in retail volume as price-conscious consumers manage their hot drink budgets

As inflation declines and budgets increase, other hot drinks is expected to recover over the forecast period

COMPETITIVE LANDSCAPE

Corona leads other hot drinks and updates its packaging to attract consumers and increase sales

Chocolate-based flavoured powder drinks benefit from discounts and popularity with families

Other hot drinks lacks innovation as players don't want to invest when they know consumers have low interest

CATEGORY DATA

Table 36 Retail Sales of Other Hot Drinks by Category: Volume 2014-2019
Table 37 Retail Sales of Other Hot Drinks by Category: Value 2014-2019
Table 38 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2014-2019
Table 39 Retail Sales of Other Hot Drinks by Category: % Value Growth 2014-2019
Table 40 NBO Company Shares of Other Hot Drinks: % Retail Value 2015-2019
Table 41 LBN Brand Shares of Other Hot Drinks: % Retail Value 2016-2019
Table 42 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2019-2024
Table 43 Forecast Retail Sales of Other Hot Drinks by Category: Value 2019-2024
Table 44 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2019-2024
Table 45 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2019-2024

Tea in Egypt

HEADLINES

PROSPECTS

Tea culture is booming in Egypt as many consumers considered tea to be a necessity

Inflation impacted the growth of tea but did not result in a decline as consumers switched products

The health and wellness trend benefits sales of green tea, known for its health benefits

COMPETITIVE LANDSCAPE

Players use on-pack promotions to compete and attract price-conscious consumers

As Egyptian currency strengthens, international imported teas may consider decreasing their prices

Lipton respond to the health and wellness trend by launching a range of fruit/herbal teas to consumers

CATEGORY DATA

Table 46 Retail Sales of Tea by Category: Volume 2014-2019
Table 47 Retail Sales of Tea by Category: Value 2014-2019
Table 48 Retail Sales of Tea by Category: % Volume Growth 2014-2019
Table 49 Retail Sales of Tea by Category: % Value Growth 2014-2019
Table 50 NBO Company Shares of Tea: % Retail Value 2015-2019
Table 51 LBN Brand Shares of Tea: % Retail Value 2016-2019
Table 52 Forecast Retail Sales of Tea by Category: Volume 2019-2024
Table 53 Forecast Retail Sales of Tea by Category: Value 2019-2024
Table 54 Forecast Retail Sales of Tea by Category: % Volume Growth 2019-2024
Table 55 Forecast Retail Sales of Tea by Category: % Value Growth 2019-2024

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Country Report

Hot Drinks in Egypt

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Executive Summary

New Report Guarantee

There is slower growth for hot drinks in Egypt as inflation and price-sensitivity shapes consumers purchases

Egyptians trade down to save on costs, and the health and wellness trend makes its mark on tea

Competitors focus on price-points and discounts to attract consumers in a time when price is important

Lipton launches a range of fruit/herbal teas to respond to the health and wellness trend

The future looks better for hot drinks, with a decrease in inflation boosting growth

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Hot Drinks in Egypt

EXECUTIVE SUMMARY

There is slower growth for hot drinks in Egypt as inflation and price-sensitivity shapes consumers purchases

Egyptians trade down to save on costs, and the health and wellness trend makes its mark on tea

Competitors focus on price-points and discounts to attract consumers in a time when price is important

Lipton launches a range of fruit/herbal teas to respond to the health and wellness trend

The future looks better for hot drinks, with a decrease in inflation boosting growth

MARKET DATA

SOURCES

Coffee in Egypt

HEADLINES

PROSPECTS

Growth is driven by the decline in inflation rates as consumers are more comfortable spending money on coffee

Coffee culture has been growing in Egypt as international chains spread across the country

As inflation rates decrease, coffee volume sales will recover over the forecast period

COMPETITIVE LANDSCAPE

Nestlé Egypt SAE continues to lead coffee, benefiting from its well-known instant coffee brands and long-standing presence in the landscape

Luckin Coffee and Americana Group respond to the demand in coffee as they partner to create a new retail business

Alicafé experience a shortage of product in Egypt, as consumers take to social media to find answers

CATEGORY DATA

Other Hot Drinks in Egypt

HEADLINES

PROSPECTS

Inflation impacted other hot drink items, which are not considered essentials in Egypt

2019 saw a decline in retail volume as price-conscious consumers manage their hot drink budgets

As inflation declines and budgets increase, other hot drinks is expected to recover over the forecast period

COMPETITIVE LANDSCAPE

Corona leads other hot drinks and updates its packaging to attract consumers and increase sales

Chocolate-based flavoured powder drinks benefit from discounts and popularity with families

Other hot drinks lacks innovation as players don't want to invest when they know consumers have low interest

CATEGORY DATA

Tea in Egypt

HEADLINES

PROSPECTS

Tea culture is booming in Egypt as many consumers considered tea to be a necessity

Inflation impacted the growth of tea but did not result in a decline as consumers switched products

The health and wellness trend benefits sales of green tea, known for its health benefits

COMPETITIVE LANDSCAPE

Players use on-pack promotions to compete and attract price-conscious consumers

As Egyptian currency strengthens, international imported teas may consider decreasing their prices

Lipton respond to the health and wellness trend by launching a range of fruit/herbal teas to consumers

CATEGORY DATA

Why buy this report?

Want to find out more about this report?

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