After having posted a decline in 2021, hot drinks in Egypt is poised to record healthy growth in overall retail volume sales in 2022. This turnaround is partly a reflection of the normalisation of consumption patterns as pandemic-related disruption continues to subside, meaning the contraction the previous year was largely due to people returning to the office and having a renewed appetite for socialising outside the home following the easing of restrictions that had been imposed to curb the spread of COVID-19.
Even as soaring inflation has caused unit prices to rise sharply and eroded purchasing power among Egyptians, coffee has continued to witness robust retail demand for products positioned as offering superior quality standards and more refined flavours in 2022. Increasing consumer sophistication is testament to the ongoing evolution of the local coffee-drinking culture and growing exposure to different varieties at the on-trade level, particularly via specialist coffee shops.
Badawy & Sons Co has retained its commanding lead in hot drinks in Egypt in retail value sales terms in 2022 due to the dominant position of its El Arosa brand in tea, which is by far the largest of the main categories. Nestlé, the top competitor in coffee thanks to the combined strength of its Nescafé and Nespresso brands, has remained the second ranked company overall, followed by Unilever Group, El Jawhara Co and Fawzy El Banan Co.
Small local grocers has remained the leading retail distribution channel for hot drinks in Egypt in volume sales terms in 2022, followed by supermarkets, food/drink/tobacco specialists and hypermarkets. In keeping with the trend observed over most of the review period, the market volume share of small local grocers is set to decline from 2021.
The outlook for hot drinks in Egypt over the forecast period is positive on the whole, with overall retail volume sales set to increase at a steady pace and the vast majority of categories projected to expand consistently in this respect. Population growth and traditional consumption habits will continue to buoy retail demand across the market, as will new launches, improvements in distribution and marketing activities.
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Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of Coffee, Tea, and Other Hot Drinks.See All of Our Definitions
This report originates from Passport, our Hot Drinks research and analysis database.
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