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Learn moreFeb 2021
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Before COVID-19 struck, Egypt had been starting to recover from the severe devaluation of the Egyptian pound in late 2017 which led to steep inflation and inflation was lower in 2020, which has protected demand for hot drinks.
COVID-19 restrictions in Egypt began on 25 March with the introduction of a nightly curfew from 2000hrs, but this was moved back to 2100hrs from the start of Ramadan on 23 April. All borders were closed and flights were suspended.
Badawy & Sons Co continued to lead hot drinks in 2020, thanks to its leading black tea brand, El Arose. However, it has consistently lost value share over the review period, whereas Nestlé has been gaining value share, mainly due to its instant coffee brand, Nestle, as instant coffee is gaining in popularity in Egypt and coffee has also been gaining on tea.
There was an increase in e-commerce in 2020, as consumers chose to shop online in order to avoid exposure to COVID-19, with websites such as souq.com doing well.
Foodservice was devastated by COVID-19, with volume sales down by over a quarter, across coffee, tea and other hot drinks. While foodservice outlets opened up relatively quickly after lockdown, compared with other countries, they were obliged to operate to reduced capacity and therefore value sales never fully recovered in 2020.
It is predicted that other hot drinks will register healthy value growth over the forecast period and will not be as hampered by high inflation as over the review period, as Egypt’s economic reform programme comes to an end. It is also hoped that COVID-19 will not have long term effects on the economy.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Hot Drinks industry in Egypt with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Hot Drinks industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Egypt for free:
The Hot Drinks in Egypt market research report includes:
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Why buy this report?
This industry report originates from Passport, our Hot Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.