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Hot Drinks in Egypt
February 2022
Hot drinks in 2021: The big picture
The pandemic has had a significant impact on demand for hot drinks in Egypt. Having exhibited their most rapid rate of growth in well over a decade during 2020, retail volume sales of hot drinks declined significantly in 2021 but remained well above their pre-pandemic level.
2021 key trends
Black tea is by far the most popular type, but other types of tea are also consumed – especially mint tea. Demand growth for green tea and particularly fruit/herbal tea was particularly strong during 2020 due to the strong health-and-wellness positioning of these products in the context of the pandemic.
Competitive landscape
A government-backed campaign is encouraging Egyptians to consume more locally produced products. This ‘Buy Egyptian’ campaign has received a lot of media coverage, with local consumers increasingly aware of the importance of supporting the local economy.
Retailing developments
Traditional grocery retailers continue to dominate the distribution of hot drinks in Egypt, but they are gradually losing share modern grocery retail outlets – particularly supermarkets and hypermarkets. These are proliferating, with the likes of Carrefour (which is franchised in the Middle East by UAE-based Majid Al Futtaim) expanding aggressively.
Foodservice vs retail split
The substantial shift in demand for hot drinks from foodservice to retail that occurred during 2020 was partially reversed in 2021. During 2020, COVID-19 restrictions forced foodservice outlets to close for an extended period, and even after they re-opened, their capacity was much reduced.
What next for hot drinks?
Retail volume sales of hot drinks will begin to expand again in 2022, posting moderate growth during the forecast period as a whole. Apart from an anticipated post-pandemic economic rebound, demand will be supported by ongoing population growth and urbanisation.
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Overview:
Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
Coffee
Tea
Other Hot Drinks
If you're in the Hot Drinks industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hot Drinks in Egypt report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Hot Drinks in Egypt?
To what extent are health considerations impacting consumption of Hot Drinks in Egypt?
What are the traditional preferences in Hot Drinks in Egypt? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Hot Drinks in Egypt?
Which are the leading brands in Hot Drinks in Egypt?
How are products distributed in Hot Drinks in Egypt?
How is the rise of e-commerce changing the retail and competitive landscape?
Have home seclusion and social distancing measures following COVID-19 benefited sales of Hot Drinks?
Where is future growth expected to be most dynamic?
Hot Drinks in Egypt
EXECUTIVE SUMMARY
Hot drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
Chart 1 Hot Drinks Value Sales Growth Scenarios: 2019-2026Chart 2 Hot Drinks Impact of Drivers on Value Sales: 2019-2026
MARKET DATA
Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2016-2021Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2016-2021Table 3 Retail Sales of Hot Drinks by Category: Volume 2016-2021Table 4 Retail Sales of Hot Drinks by Category: Value 2016-2021Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2016-2021Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2016-2021Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2016-2021Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2016-2021Table 9 Total Sales of Hot Drinks by Category: Total Volume 2016-2021Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2016-2021Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2017-2021Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2018-2021Table 13 Retail Distribution of Hot Drinks by Format: % Volume 2016-2021Table 14 Retail Distribution of Hot Drinks by Format and Category: % Volume 2021Table 15 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2021-2026Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2021-2026Table 17 Forecast Retail Sales of Hot Drinks by Category: Volume 2021-2026Table 18 Forecast Retail Sales of Hot Drinks by Category: Value 2021-2026Table 19 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2021-2026Table 20 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2021-2026Table 21 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2021-2026Table 22 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2021-2026Table 23 Forecast Total Sales of Hot Drinks by Category: Total Volume 2021-2026Table 24 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
Coffee in Egypt
KEY DATA FINDINGS
2021 DEVELOPMENTS
Demand shifts back from retail to foodservice
Egypt’s coffee culture continues to evolve
Increased production capacity and Bonjorno acquisition reinforce Nestlé’s leadership position
PROSPECTS AND OPPORTUNITIES
Fresh coffee will outperform instant coffee
Urbanisation will continue to support foodservice growth
The range of flavours will widen
CATEGORY DATA
Table 25 Retail Sales of Coffee by Category: Volume 2016-2021Table 26 Retail Sales of Coffee by Category: Value 2016-2021Table 27 Retail Sales of Coffee by Category: % Volume Growth 2016-2021Table 28 Retail Sales of Coffee by Category: % Value Growth 2016-2021Table 29 Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2016-2021Table 30 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2016-2021Table 31 NBO Company Shares of Coffee: % Retail Value 2017-2021Table 32 LBN Brand Shares of Coffee: % Retail Value 2018-2021Table 33 Forecast Retail Sales of Coffee by Category: Volume 2021-2026Table 34 Forecast Retail Sales of Coffee by Category: Value 2021-2026Table 35 Forecast Retail Sales of Coffee by Category: % Volume Growth 2021-2026Table 36 Forecast Retail Sales of Coffee by Category: % Value Growth 2021-2026Table 37 Forecast Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2021-2026
Tea in Egypt
KEY DATA FINDINGS
2021 DEVELOPMENTS
Demand shifts back to foodservice as pandemic restrictions are eased
The government continue to push for stronger cooperation with China
Prices continue to increase but Tea continues to lead
PROSPECTS AND OPPORTUNITIES
Buy-local campaign will help to support domestic brands
Consumption will continue to increase
Government continues to tighten its grip on the black market
CATEGORY DATA
Table 38 Retail Sales of Tea by Category: Volume 2016-2021Table 39 Retail Sales of Tea by Category: Value 2016-2021Table 40 Retail Sales of Tea by Category: % Volume Growth 2016-2021Table 41 Retail Sales of Tea by Category: % Value Growth 2016-2021Table 42 NBO Company Shares of Tea: % Retail Value 2017-2021Table 43 LBN Brand Shares of Tea: % Retail Value 2018-2021Table 44 Forecast Retail Sales of Tea by Category: Volume 2021-2026Table 45 Forecast Retail Sales of Tea by Category: Value 2021-2026Table 46 Forecast Retail Sales of Tea by Category: % Volume Growth 2021-2026Table 47 Forecast Retail Sales of Tea by Category: % Value Growth 2021-2026
Other Hot Drinks in Egypt
KEY DATA FINDINGS
2021 DEVELOPMENTS
Pandemic boost to retail volume sales growth fades
Demand largely remains limited to affluent households
A growing number of foodservice outlets have added other hot drinks to their menus during the winter months.
PROSPECTS AND OPPORTUNITIES
Rising prices will continue to weigh on demand growth
Other hots drinks will become easier to find in foodservice outlets
Distribution will continue to shift towards modern grocery retail outlets
CATEGORY DATA
Table 48 Retail Sales of Other Hot Drinks by Category: Volume 2016-2021Table 49 Retail Sales of Other Hot Drinks by Category: Value 2016-2021Table 50 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2016-2021Table 51 Retail Sales of Other Hot Drinks by Category: % Value Growth 2016-2021Table 52 NBO Company Shares of Other Hot Drinks: % Retail Value 2017-2021Table 53 LBN Brand Shares of Other Hot Drinks: % Retail Value 2018-2021Table 54 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2021-2026Table 55 Forecast Retail Sales of Other Hot Drinks by Category: Value 2021-2026Table 56 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2021-2026Table 57 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2021-2026
The following categories and subcategories are included:
Hot Drinks
Fresh Coffee Beans
Fresh Ground Coffee Pods
Standard Fresh Ground Coffee
Regular Instant Standard Coffee
Decaffeinated Instant Standard Coffee
Regular Instant Coffee Mixes
Decaffeinated Instant Coffee Mixes
Loose Black Tea
Tea Bags Black
Fruit/Herbal Tea
Green Tea
Instant Tea
Other Tea
Chocolate-based Flavoured Powder Drinks
Malt-based Hot Drinks
Non-Chocolate-based Flavoured Powder Drinks
Other Plant-based Hot Drinks
Hot Drinks
This is the aggregation of Coffee, Tea, and Other Hot Drinks.