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Country Report

Hot Drinks in

Hot Drinks in Egypt

Feb 2021

US$2,100

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

COVID-19 impact on hot drinks

Before COVID-19 struck, Egypt had been starting to recover from the severe devaluation of the Egyptian pound in late 2017 which led to steep inflation and inflation was lower in 2020, which has protected demand for hot drinks.

COVID-19 country impact

COVID-19 restrictions in Egypt began on 25 March with the introduction of a nightly curfew from 2000hrs, but this was moved back to 2100hrs from the start of Ramadan on 23 April. All borders were closed and flights were suspended.

Company response

Badawy & Sons Co continued to lead hot drinks in 2020, thanks to its leading black tea brand, El Arose. However, it has consistently lost value share over the review period, whereas Nestlé has been gaining value share, mainly due to its instant coffee brand, Nestle, as instant coffee is gaining in popularity in Egypt and coffee has also been gaining on tea.

Retailing shift

There was an increase in e-commerce in 2020, as consumers chose to shop online in order to avoid exposure to COVID-19, with websites such as souq.com doing well.

Foodservice vs retail split

Foodservice was devastated by COVID-19, with volume sales down by over a quarter, across coffee, tea and other hot drinks. While foodservice outlets opened up relatively quickly after lockdown, compared with other countries, they were obliged to operate to reduced capacity and therefore value sales never fully recovered in 2020.

What next for hot drinks?

It is predicted that other hot drinks will register healthy value growth over the forecast period and will not be as hampered by high inflation as over the review period, as Egypt’s economic reform programme comes to an end. It is also hoped that COVID-19 will not have long term effects on the economy.

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Hot Drinks Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hot Drinks industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hot Drinks industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Egypt for free:

The Hot Drinks in Egypt market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Hot Drinks in Egypt?
What are the major brands in Egypt?
How has an increasing desire for heart healthy or fiber-added drinks affected the hot drinks industry in Egypt?
Are manufacturers changing packaging sizes and formats to fit an on-the-go lifestyle?
How have changing demographics (for example an aging population) affected the hot drinks market in Egypt?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

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Hot Drinks in Egypt

EXECUTIVE SUMMARY

COVID-19 impact on hot drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for hot drinks?

Chart 1 Hot Drinks Value Sales Growth Scenarios: 2018-2025
Chart 2 Hot Drinks Impact of Drivers on Value Sales: 2017-2025

MARKET DATA

Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2015-2020
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2015-2020
Table 3 Retail Sales of Hot Drinks by Category: Volume 2015-2020
Table 4 Retail Sales of Hot Drinks by Category: Value 2015-2020
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2015-2020
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2015-2020
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2015-2020
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2015-2020
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2015-2020
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2015-2020
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2016-2020
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2017-2020
Table 13 Retail Distribution of Hot Drinks by Format: % Volume 2015-2020
Table 14 Retail Distribution of Hot Drinks by Format and Category: % Volume 2020
Table 15 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
Table 17 Forecast Retail Sales of Hot Drinks by Category: Volume 2020-2025
Table 18 Forecast Retail Sales of Hot Drinks by Category: Value 2020-2025
Table 19 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
Table 21 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 23 Forecast Total Sales of Hot Drinks by Category: Total Volume 2020-2025
Table 24 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Coffee in Egypt

KEY DATA FINDINGS

2020 IMPACT

Increased consumption at home due to COVID-19 benefits retail volume

Nestlé continues to lead coffee, benefiting from its well-known instant coffee brands and long-standing presence

Coffee culture has been growing in Egypt as international chains spread across the country

RECOVERY AND OPPORTUNITIES

COVID-19 not expected to have lingering effect on the economy

Coffee gains value share from tea

As inflation rates decrease and population increases, coffee volume sales will recover over the forecast period

CATEGORY DATA

Table 25 Retail Sales of Coffee by Category: Volume 2015-2020
Table 26 Retail Sales of Coffee by Category: Value 2015-2020
Table 27 Retail Sales of Coffee by Category: % Volume Growth 2015-2020
Table 28 Retail Sales of Coffee by Category: % Value Growth 2015-2020
Table 29 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2015-2020
Table 30 NBO Company Shares of Coffee: % Retail Value 2016-2020
Table 31 LBN Brand Shares of Coffee: % Retail Value 2017-2020
Table 32 Forecast Retail Sales of Coffee by Category: Volume 2020-2025
Table 33 Forecast Retail Sales of Coffee by Category: Value 2020-2025
Table 34 Forecast Retail Sales of Coffee by Category: % Volume Growth 2020-2025
Table 35 Forecast Retail Sales of Coffee by Category: % Value Growth 2020-2025

Tea in Egypt

KEY DATA FINDINGS

2020 IMPACT

Consumers look to functional health properties of tea to protect themselves from COVID-19

Fruit/herbal players benefit from COVID-19

Players use on-pack promotions to compete and attract price-conscious consumers

RECOVERY AND OPPORTUNITIES

Healthy retail value growth, but not as high as in 2020

Tea culture is booming in Egypt as many consumers considered tea to be a necessity

The health and wellness trend benefits sales of green tea, known for its health benefits

CATEGORY DATA

Table 36 Retail Sales of Tea by Category: Volume 2015-2020
Table 37 Retail Sales of Tea by Category: Value 2015-2020
Table 38 Retail Sales of Tea by Category: % Volume Growth 2015-2020
Table 39 Retail Sales of Tea by Category: % Value Growth 2015-2020
Table 40 NBO Company Shares of Tea: % Retail Value 2016-2020
Table 41 LBN Brand Shares of Tea: % Retail Value 2017-2020
Table 42 Forecast Retail Sales of Tea by Category: Volume 2020-2025
Table 43 Forecast Retail Sales of Tea by Category: Value 2020-2025
Table 44 Forecast Retail Sales of Tea by Category: % Volume Growth 2020-2025
Table 45 Forecast Retail Sales of Tea by Category: % Value Growth 2020-2025

Other Hot Drinks in Egypt

KEY DATA FINDINGS

2020 IMPACT

Less demand as consumers prioritise essential products

Corona leads other hot drinks and updates its packaging to attract consumers and increase sales

Chocolate-based flavoured powder drinks benefit from discounts and popularity with families

RECOVERY AND OPPORTUNITIES

Growth will recover over forecast period

Foodservice will drive value sales of hot chocolate over forecast period

Inflation impacted other hot drink items, which are not considered essentials in Egypt

CATEGORY DATA

Table 46 Retail Sales of Other Hot Drinks by Category: Volume 2015-2020
Table 47 Retail Sales of Other Hot Drinks by Category: Value 2015-2020
Table 48 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2015-2020
Table 49 Retail Sales of Other Hot Drinks by Category: % Value Growth 2015-2020
Table 50 NBO Company Shares of Other Hot Drinks: % Retail Value 2016-2020
Table 51 LBN Brand Shares of Other Hot Drinks: % Retail Value 2017-2020
Table 52 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2020-2025
Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Value 2020-2025
Table 54 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025
Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025

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Megatrends

Country Report

Hot Drinks in Egypt

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on hot drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for hot drinks?

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Hot Drinks in Egypt

EXECUTIVE SUMMARY

COVID-19 impact on hot drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for hot drinks?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Coffee in Egypt

KEY DATA FINDINGS

2020 IMPACT

Increased consumption at home due to COVID-19 benefits retail volume

Nestlé continues to lead coffee, benefiting from its well-known instant coffee brands and long-standing presence

Coffee culture has been growing in Egypt as international chains spread across the country

RECOVERY AND OPPORTUNITIES

COVID-19 not expected to have lingering effect on the economy

Coffee gains value share from tea

As inflation rates decrease and population increases, coffee volume sales will recover over the forecast period

CATEGORY DATA

Tea in Egypt

KEY DATA FINDINGS

2020 IMPACT

Consumers look to functional health properties of tea to protect themselves from COVID-19

Fruit/herbal players benefit from COVID-19

Players use on-pack promotions to compete and attract price-conscious consumers

RECOVERY AND OPPORTUNITIES

Healthy retail value growth, but not as high as in 2020

Tea culture is booming in Egypt as many consumers considered tea to be a necessity

The health and wellness trend benefits sales of green tea, known for its health benefits

CATEGORY DATA

Other Hot Drinks in Egypt

KEY DATA FINDINGS

2020 IMPACT

Less demand as consumers prioritise essential products

Corona leads other hot drinks and updates its packaging to attract consumers and increase sales

Chocolate-based flavoured powder drinks benefit from discounts and popularity with families

RECOVERY AND OPPORTUNITIES

Growth will recover over forecast period

Foodservice will drive value sales of hot chocolate over forecast period

Inflation impacted other hot drink items, which are not considered essentials in Egypt

CATEGORY DATA

Why buy this report?

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