Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Hot Drinks in

Hot Drinks in Greece

31 pages, Mar 2019

US$2,100

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Coffee continues to dominate sales but consumption of tea is growing

Coffee remains the most commonly consumed hot drink in Greece. Despite its maturity, coffee posted a slight increase in volume sales in 2018.

Coffee on the go is a key trend affecting sales of hot drinks

A key trend is the rise of an on-the-go coffee culture. Traditionally, Greeks sat in cafés to have coffee and socialise, but economic recession has led to changes in consumer behaviour and given rise to on-the-go coffee consumption.

Product variety grows as new players enter

The competitive landscape is becoming increasingly fragmented, with more companies beginning to claim a share of hot drinks and more brands of existing companies appearing in stores. Companies which have been mostly focused on the on-trade are entering the off-trade channel as demand for premium brands and high-quality hot drinks is on the rise, mostly in coffee but also in tea.

Health and wellness is the key driver behind new product developments

Coffee pods continue to attract significant investment from coffee manufacturers. More players enter annually, mostly with launches of Nespresso compatibles, such as Dallmayr Capsa, while other brands introduce new SKUs of different coffee varieties, decaffeinated products, or even organic ranges.

Forecasts are optimistic

Hot drinks has optimistic sales prospects in Greece. This is partly because economic indicators reflect a slight recovery in the economy, although consumer confidence remains low.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Hot Drinks Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Hot Drinks industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hot Drinks industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Greece for free:

The Hot Drinks in Greece market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Hot Drinks in Greece?
What are the major brands in Greece?
How has an increasing desire for heart healthy or fiber-added drinks affected the hot drinks industry in Greece?
Are manufacturers changing packaging sizes and formats to fit an on-the-go lifestyle?
How have changing demographics (for example an aging population) affected the hot drinks market in Greece?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

Want to find out more about this report?

Request more information

Hot Drinks in Greece

EXECUTIVE SUMMARY

Coffee continues to dominate sales but consumption of tea is growing

Coffee on the go is a key trend affecting sales of hot drinks

Product variety grows as new players enter

Health and wellness is the key driver behind new product developments

Forecasts are optimistic

MARKET DATA

Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2013-2018
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2013-2018
Table 3 Retail Sales of Hot Drinks by Category: Volume 2013-2018
Table 4 Retail Sales of Hot Drinks by Category: Value 2013-2018
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2013-2018
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2013-2018
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2013-2018
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2013-2018
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2014-2018
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2015-2018
Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2013-2018
Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2013-2018
Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2018
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2018-2023
Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2018-2023
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2018-2023
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2018-2023
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2018-2023
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2018-2023
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2018-2023
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2018-2023

SOURCES

Summary 1 Research Sources

Coffee in Greece

HEADLINES

PROSPECTS

On-the-go trend brings growth for on-trade sales at the expense of off-trade sales

Premiumisation is evidenced in off-trade sales of coffee

COMPETITIVE LANDSCAPE

Nestlé Hellas leads sales competing with Jacobs Douwe Egberts

Kafea SA merges with Attica Terra Foods and Drinks

Coffee pods becomes increasingly more fragmented

CATEGORY DATA

Table 26 Retail Sales of Coffee by Category: Volume 2013-2018
Table 27 Retail Sales of Coffee by Category: Value 2013-2018
Table 28 Retail Sales of Coffee by Category: % Volume Growth 2013-2018
Table 29 Retail Sales of Coffee by Category: % Value Growth 2013-2018
Table 30 Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2013-2018
Table 31 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2013-2018
Table 32 NBO Company Shares of Coffee: % Retail Value 2014-2018
Table 33 LBN Brand Shares of Coffee: % Retail Value 2015-2018
Table 34 Forecast Retail Sales of Coffee by Category: Volume 2018-2023
Table 35 Forecast Retail Sales of Coffee by Category: Value 2018-2023
Table 36 Forecast Retail Sales of Coffee by Category: % Volume Growth 2018-2023
Table 37 Forecast Retail Sales of Coffee by Category: % Value Growth 2018-2023
Table 38 Forecast Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2018-2023

Other Hot Drinks in Greece

HEADLINES

PROSPECTS

Health and wellness takes its toll upon sales

Reduced sugar products are introduced

Raw cocoa sales are growing

COMPETITIVE LANDSCAPE

Nestlé Hellas’s Nesquik leads sales

Mondelez Hellas retains the leadership of the adult segment

Private label holds a reasonable share

CATEGORY DATA

Table 39 Retail Sales of Other Hot Drinks by Category: Volume 2013-2018
Table 40 Retail Sales of Other Hot Drinks by Category: Value 2013-2018
Table 41 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2013-2018
Table 42 Retail Sales of Other Hot Drinks by Category: % Value Growth 2013-2018
Table 43 NBO Company Shares of Other Hot Drinks: % Retail Value 2014-2018
Table 44 LBN Brand Shares of Other Hot Drinks: % Retail Value 2015-2018
Table 45 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2018-2023
Table 46 Forecast Retail Sales of Other Hot Drinks by Category: Value 2018-2023
Table 47 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2018-2023
Table 48 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2018-2023

Tea in Greece

HEADLINES

PROSPECTS

Despite increasing penetration there is still room for growth

Health and wellness drives sales growth in tea

Functional products are under the spotlight

COMPETITIVE LANDSCAPE

Unilever Hellas continues to lead sales

Twinings retains its value share despite fierce competition

Tea is becoming more fragmented

CATEGORY DATA

Table 49 Retail Sales of Tea by Category: Volume 2013-2018
Table 50 Retail Sales of Tea by Category: Value 2013-2018
Table 51 Retail Sales of Tea by Category: % Volume Growth 2013-2018
Table 52 Retail Sales of Tea by Category: % Value Growth 2013-2018
Table 53 NBO Company Shares of Tea: % Retail Value 2014-2018
Table 54 LBN Brand Shares of Tea: % Retail Value 2015-2018
Table 55 Forecast Retail Sales of Tea by Category: Volume 2018-2023
Table 56 Forecast Retail Sales of Tea by Category: Value 2018-2023
Table 57 Forecast Retail Sales of Tea by Category: % Volume Growth 2018-2023
Table 58 Forecast Retail Sales of Tea by Category: % Value Growth 2018-2023

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Country Report

Hot Drinks in Greece

New Report Guarantee

Executive Summary

New Report Guarantee

Coffee continues to dominate sales but consumption of tea is growing

Coffee on the go is a key trend affecting sales of hot drinks

Product variety grows as new players enter

Health and wellness is the key driver behind new product developments

Forecasts are optimistic

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Hot Drinks in Greece

EXECUTIVE SUMMARY

Coffee continues to dominate sales but consumption of tea is growing

Coffee on the go is a key trend affecting sales of hot drinks

Product variety grows as new players enter

Health and wellness is the key driver behind new product developments

Forecasts are optimistic

MARKET DATA

SOURCES

Coffee in Greece

HEADLINES

PROSPECTS

On-the-go trend brings growth for on-trade sales at the expense of off-trade sales

Premiumisation is evidenced in off-trade sales of coffee

COMPETITIVE LANDSCAPE

Nestlé Hellas leads sales competing with Jacobs Douwe Egberts

Kafea SA merges with Attica Terra Foods and Drinks

Coffee pods becomes increasingly more fragmented

CATEGORY DATA

Other Hot Drinks in Greece

HEADLINES

PROSPECTS

Health and wellness takes its toll upon sales

Reduced sugar products are introduced

Raw cocoa sales are growing

COMPETITIVE LANDSCAPE

Nestlé Hellas’s Nesquik leads sales

Mondelez Hellas retains the leadership of the adult segment

Private label holds a reasonable share

CATEGORY DATA

Tea in Greece

HEADLINES

PROSPECTS

Despite increasing penetration there is still room for growth

Health and wellness drives sales growth in tea

Functional products are under the spotlight

COMPETITIVE LANDSCAPE

Unilever Hellas continues to lead sales

Twinings retains its value share despite fierce competition

Tea is becoming more fragmented

CATEGORY DATA

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports