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Country Report

Hot Drinks in

Hot Drinks in Greece

32 pages, Feb 2018

US$2,100

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

On-the-go the key trend in coffee

Coffee has been and remains the most commonly consumed hot drink in Greece, with tea only emerging as a popular option amongst younger consumers and in the context of health and wellness. Within coffee the key trend is the rise of an on-the-go coffee culture.

Taxation hikes hit coffee

The retail price of coffee has been subject to steep increases amidst consecutive tax hikes. In the first place the VAT increase from 13% to 23% on all hot drinks resulted in an increase in retail prices.

Hot drinks is becoming more fragmented

In line with the premiumisation evidenced in hot drinks, the competitive landscape is also becoming increasingly fragmented, with more companies beginning to claim a share. Companies which were mostly focused on the on-trade are entering the retail channel as demand for premium brands and high-quality hot beverages is on the rise, mostly in coffee but also in tea.

Premiumisation drives new product developments

The key trend driving new product development is premiumisation. With demand for premium hot beverages on the rise, companies have been investing in adding value and introducing premium variants to their portfolios.

Tourism creates lucrative growth opportunities

Tourism has been booming in Greece over the past few years and this is not anticipated to change in the short term. While tourism in Greece remains seasonal, although the season is prolonged on an annual basis, the arrival of over 25 million people on an annual basis is creating lucrative growth opportunities, especially for underdeveloped categories such as tea, which have a limited appeal amongst the domestic population.

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Hot Drinks Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Hot Drinks industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hot Drinks industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Greece for free:

The Hot Drinks in Greece market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Hot Drinks in Greece?
What are the major brands in Greece?
How has an increasing desire for heart healthy or fiber-added drinks affected the hot drinks industry in Greece?
Are manufacturers changing packaging sizes and formats to fit an on-the-go lifestyle?
How have changing demographics (for example an aging population) affected the hot drinks market in Greece?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

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Hot Drinks in Greece

EXECUTIVE SUMMARY

On-the-go the key trend in coffee

Taxation hikes hit coffee

Hot drinks is becoming more fragmented

Premiumisation drives new product developments

Tourism creates lucrative growth opportunities

MARKET DATA

Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2012-2017
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2012-2017
Table 3 Retail Sales of Hot Drinks by Category: Volume 2012-2017
Table 4 Retail Sales of Hot Drinks by Category: Value 2012-2017
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2012-2017
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2012-2017
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2012-2017
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2012-2017
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2013-2017
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2014-2017
Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2012-2017
Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2012-2017
Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2017
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2017-2022
Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2017-2022
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2017-2022
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2017-2022
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2017-2022
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2017-2022
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2017-2022
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2017-2022

SOURCES

Summary 1 Research Sources

Coffee in Greece

HEADLINES

PROSPECTS

Tax hikes lead to increase in retail prices, re-shaping coffee consumption patterns

On-the-go consumption is the new trend

On-the-go supports the on-trade

COMPETITIVE LANDSCAPE

Fragmentation the key trend in the competitive landscape

Private label gains share

Jacobs Douwe Egberts Hellas expands its portfolio

CATEGORY DATA

Table 26 Retail Sales of Coffee by Category: Volume 2012-2017
Table 27 Retail Sales of Coffee by Category: Value 2012-2017
Table 28 Retail Sales of Coffee by Category: % Volume Growth 2012-2017
Table 29 Retail Sales of Coffee by Category: % Value Growth 2012-2017
Table 30 Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2012-2017
Table 31 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2012-2017
Table 32 NBO Company Shares of Coffee: % Retail Value 2013-2017
Table 33 LBN Brand Shares of Coffee: % Retail Value 2014-2017
Table 34 Forecast Retail Sales of Coffee by Category: Volume 2017-2022
Table 35 Forecast Retail Sales of Coffee by Category: Value 2017-2022
Table 36 Forecast Retail Sales of Coffee by Category: % Volume Growth 2017-2022
Table 37 Forecast Retail Sales of Coffee by Category: % Value Growth 2017-2022
Table 38 Forecast Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2017-2022

Other Hot Drinks in Greece

HEADLINES

PROSPECTS

Growth to be hindered by health and wellness trends

Low investment further hinders growth opportunities

Child-specific other hot drinks still supported

COMPETITIVE LANDSCAPE

Nestlé Hellas gains share in 2017

Child-specific brands lead

Private label holds a reasonable share

CATEGORY DATA

Table 39 Retail Sales of Other Hot Drinks by Category: Volume 2012-2017
Table 40 Retail Sales of Other Hot Drinks by Category: Value 2012-2017
Table 41 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2012-2017
Table 42 Retail Sales of Other Hot Drinks by Category: % Value Growth 2012-2017
Table 43 NBO Company Shares of Other Hot Drinks: % Retail Value 2013-2017
Table 44 LBN Brand Shares of Other Hot Drinks: % Retail Value 2014-2017
Table 45 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2017-2022
Table 46 Forecast Retail Sales of Other Hot Drinks by Category: Value 2017-2022
Table 47 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2017-2022
Table 48 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2017-2022

Tea in Greece

HEADLINES

PROSPECTS

Low penetration allows room for growth

Premiumisation despite the recession

Health and wellness shapes consumption patterns in tea

COMPETITIVE LANDSCAPE

The competitive landscape becomes more fragmented

Carrefour’s collapse leads to losses for private label

Unilever again at the forefront of development

CATEGORY DATA

Table 49 Retail Sales of Tea by Category: Volume 2012-2017
Table 50 Retail Sales of Tea by Category: Value 2012-2017
Table 51 Retail Sales of Tea by Category: % Volume Growth 2012-2017
Table 52 Retail Sales of Tea by Category: % Value Growth 2012-2017
Table 53 NBO Company Shares of Tea: % Retail Value 2013-2017
Table 54 LBN Brand Shares of Tea: % Retail Value 2014-2017
Table 55 Forecast Retail Sales of Tea by Category: Volume 2017-2022
Table 56 Forecast Retail Sales of Tea by Category: Value 2017-2022
Table 57 Forecast Retail Sales of Tea by Category: % Volume Growth 2017-2022
Table 58 Forecast Retail Sales of Tea by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Hot Drinks in Greece

New Report Guarantee

Executive Summary

New Report Guarantee

On-the-go the key trend in coffee

Taxation hikes hit coffee

Hot drinks is becoming more fragmented

Premiumisation drives new product developments

Tourism creates lucrative growth opportunities

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Hot Drinks in Greece

EXECUTIVE SUMMARY

On-the-go the key trend in coffee

Taxation hikes hit coffee

Hot drinks is becoming more fragmented

Premiumisation drives new product developments

Tourism creates lucrative growth opportunities

MARKET DATA

SOURCES

Coffee in Greece

HEADLINES

PROSPECTS

Tax hikes lead to increase in retail prices, re-shaping coffee consumption patterns

On-the-go consumption is the new trend

On-the-go supports the on-trade

COMPETITIVE LANDSCAPE

Fragmentation the key trend in the competitive landscape

Private label gains share

Jacobs Douwe Egberts Hellas expands its portfolio

CATEGORY DATA

Other Hot Drinks in Greece

HEADLINES

PROSPECTS

Growth to be hindered by health and wellness trends

Low investment further hinders growth opportunities

Child-specific other hot drinks still supported

COMPETITIVE LANDSCAPE

Nestlé Hellas gains share in 2017

Child-specific brands lead

Private label holds a reasonable share

CATEGORY DATA

Tea in Greece

HEADLINES

PROSPECTS

Low penetration allows room for growth

Premiumisation despite the recession

Health and wellness shapes consumption patterns in tea

COMPETITIVE LANDSCAPE

The competitive landscape becomes more fragmented

Carrefour’s collapse leads to losses for private label

Unilever again at the forefront of development

CATEGORY DATA

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