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Country Report

Hot Drinks in

Hot Drinks in Greece

Dec 2020

US$2,100

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Executive Summary

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COVID-19 impact on hot drinks

Following the outbreak of COVID-19, a national lockdown was imposed in Greece, resulting in the closure of foodservice outlets across the country as well as home seclusion for Greek consumers. Café closures will have a considerable negative impact on on-trade consumption in hot drinks.

COVID-19 country impact

On 19 March, a rule was introduced that no more than 10 people were allowed to be in close proximity to each other and a ban was implemented on all unnecessary movement of citizens around the country. Greece had already closed its borders to non-EU nationals and suspended all flights from Italy, Spain, Turkey and the UK a day earlier.

Company response

Many manufacturers have shifted their focus to retail channels in 2020. This is due to the disruption that the COVID-19 outbreak and national lockdown have had on foodservice sales across the country.

Retailing shift

Greece has not seen any significant disruption to the supply chain in hot drinks in 2020. Supply has consistently been able to meet the increased retail demand for products in hot drinks as the manufacturers that supply supermarkets did not shut down or cease operations during the COVID-19 crisis in 2020.

Foodservice vs retail split

Following the implementation of national lockdown measures, consumer foodservice outlets remained closed for sit-in consumption from 15th March until 25th May. Many outlets were able to remain open for takeaway or delivery services.

What next for hot drinks?

Consumer foodservice outlets are expected to reopen early in the forecast period, but further waves of COVID-19 and the potential implementation of further periods of lockdown will define the rate of recovery of foodservice sales in hot drinks.

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Hot Drinks Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hot Drinks industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hot Drinks industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Greece for free:

The Hot Drinks in Greece market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Hot Drinks in Greece?
What are the major brands in Greece?
How has an increasing desire for heart healthy or fiber-added drinks affected the hot drinks industry in Greece?
Are manufacturers changing packaging sizes and formats to fit an on-the-go lifestyle?
How have changing demographics (for example an aging population) affected the hot drinks market in Greece?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

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Hot Drinks in Greece

EXECUTIVE SUMMARY

COVID-19 impact on hot drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for hot drinks?

Chart 1 Hot Drinks Value Sales Growth Scenarios: 2018-2025
Chart 2 Hot Drinks Impact of Drivers on Value Sales: 2017-2025

MARKET DATA

Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2015-2020
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2015-2020
Table 3 Retail Sales of Hot Drinks by Category: Volume 2015-2020
Table 4 Retail Sales of Hot Drinks by Category: Value 2015-2020
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2015-2020
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2015-2020
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2015-2020
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2015-2020
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2015-2020
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2015-2020
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2016-2020
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2017-2020
Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2015-2020
Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2015-2020
Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2020
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2020-2025
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2020-2025
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2020-2025
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Coffee in Greece

KEY DATA FINDINGS

2020 IMPACT

Retail sales to absorb the dramatic losses expected for foodservice sales in 2020

New fresh coffee beans products hit supermarkets as consumers become their own baristas

Fresh ground coffee pods leads new product development

RECOVERY AND OPPORTUNITIES

Greek coffee habit set to withstand the hard times to come

Shift to retail will linger into the forecast period as consumers economise

E-commerce set to expand, accelerated by the effects of COVID-19 in the country

CATEGORY DATA

Table 26 Retail Sales of Coffee by Category: Volume 2015-2020
Table 27 Retail Sales of Coffee by Category: Value 2015-2020
Table 28 Retail Sales of Coffee by Category: % Volume Growth 2015-2020
Table 29 Retail Sales of Coffee by Category: % Value Growth 2015-2020
Table 30 Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2015-2020
Table 31 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2015-2020
Table 32 NBO Company Shares of Coffee: % Retail Value 2016-2020
Table 33 LBN Brand Shares of Coffee: % Retail Value 2017-2020
Table 34 Forecast Retail Sales of Coffee by Category: Volume 2020-2025
Table 35 Forecast Retail Sales of Coffee by Category: Value 2020-2025
Table 36 Forecast Retail Sales of Coffee by Category: % Volume Growth 2020-2025
Table 37 Forecast Retail Sales of Coffee by Category: % Value Growth 2020-2025
Table 38 Forecast Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2020-2025

Tea in Greece

KEY DATA FINDINGS

2020 IMPACT

Retail sales boosted by the COVID-19 pandemic thanks to health and wellness claims

Home seclusion and travel bans hinder on-trade sales in tea

Success of green tea and fruit/herbal tea puts pressure on black tea

RECOVERY AND OPPORTUNITIES

COVID-19 will boost tea even though sales will stabilise

Foodservice sales to recover in the forecast period

Development of e-commerce accelerated by COVID-19 health concerns

CATEGORY DATA

Table 39 Retail Sales of Tea by Category: Volume 2015-2020
Table 40 Retail Sales of Tea by Category: Value 2015-2020
Table 41 Retail Sales of Tea by Category: % Volume Growth 2015-2020
Table 42 Retail Sales of Tea by Category: % Value Growth 2015-2020
Table 43 NBO Company Shares of Tea: % Retail Value 2016-2020
Table 44 LBN Brand Shares of Tea: % Retail Value 2017-2020
Table 45 Forecast Retail Sales of Tea by Category: Volume 2020-2025
Table 46 Forecast Retail Sales of Tea by Category: Value 2020-2025
Table 47 Forecast Retail Sales of Tea by Category: % Volume Growth 2020-2025
Table 48 Forecast Retail Sales of Tea by Category: % Value Growth 2020-2025

Other Hot Drinks in Greece

KEY DATA FINDINGS

2020 IMPACT

Health concerns restrict sales as parents want to offer healthier alternatives to their children

Category boosted by home seclusion of COVID-19

On-trade consumption targets millennials

RECOVERY AND OPPORTUNITIES

Retail sales set to stabilise as COVID-19 home seclusion comes to an end

E-commerce continues to expand as COVID-19 fears spur development

Low sugar options will have a minimal impact

CATEGORY DATA

Table 49 Retail Sales of Other Hot Drinks by Category: Volume 2015-2020
Table 50 Retail Sales of Other Hot Drinks by Category: Value 2015-2020
Table 51 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2015-2020
Table 52 Retail Sales of Other Hot Drinks by Category: % Value Growth 2015-2020
Table 53 NBO Company Shares of Other Hot Drinks: % Retail Value 2016-2020
Table 54 LBN Brand Shares of Other Hot Drinks: % Retail Value 2017-2020
Table 55 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2020-2025
Table 56 Forecast Retail Sales of Other Hot Drinks by Category: Value 2020-2025
Table 57 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025
Table 58 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025

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Megatrends

Country Report

Hot Drinks in Greece

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on hot drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for hot drinks?

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Hot Drinks in Greece

EXECUTIVE SUMMARY

COVID-19 impact on hot drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for hot drinks?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Coffee in Greece

KEY DATA FINDINGS

2020 IMPACT

Retail sales to absorb the dramatic losses expected for foodservice sales in 2020

New fresh coffee beans products hit supermarkets as consumers become their own baristas

Fresh ground coffee pods leads new product development

RECOVERY AND OPPORTUNITIES

Greek coffee habit set to withstand the hard times to come

Shift to retail will linger into the forecast period as consumers economise

E-commerce set to expand, accelerated by the effects of COVID-19 in the country

CATEGORY DATA

Tea in Greece

KEY DATA FINDINGS

2020 IMPACT

Retail sales boosted by the COVID-19 pandemic thanks to health and wellness claims

Home seclusion and travel bans hinder on-trade sales in tea

Success of green tea and fruit/herbal tea puts pressure on black tea

RECOVERY AND OPPORTUNITIES

COVID-19 will boost tea even though sales will stabilise

Foodservice sales to recover in the forecast period

Development of e-commerce accelerated by COVID-19 health concerns

CATEGORY DATA

Other Hot Drinks in Greece

KEY DATA FINDINGS

2020 IMPACT

Health concerns restrict sales as parents want to offer healthier alternatives to their children

Category boosted by home seclusion of COVID-19

On-trade consumption targets millennials

RECOVERY AND OPPORTUNITIES

Retail sales set to stabilise as COVID-19 home seclusion comes to an end

E-commerce continues to expand as COVID-19 fears spur development

Low sugar options will have a minimal impact

CATEGORY DATA

Why buy this report?

Want to find out more about this report?

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