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Hot Drinks in Bulgaria

December 2020
USD 2,100
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Overview:

Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Coffee
  • Tea
  • Other Hot Drinks

If you're in the Hot Drinks industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Hot Drinks in Bulgaria report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Hot Drinks in Bulgaria?
  • To what extent are health considerations impacting consumption of Hot Drinks in Bulgaria?
  • What are the traditional preferences in Hot Drinks in Bulgaria? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
  • How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Hot Drinks in Bulgaria?
  • Which are the leading brands in Hot Drinks in Bulgaria?
  • How are products distributed in Hot Drinks in Bulgaria?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • Have home seclusion and social distancing measures following COVID-19 benefited sales of Hot Drinks?
  • Where is future growth expected to be most dynamic?

Hot Drinks in Bulgaria

EXECUTIVE SUMMARY

COVID-19 impact on hot drinks
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for hot drinks?
Chart 1 Hot Drinks Value Sales Growth Scenarios: 2018-2025 Chart 2 Hot Drinks Impact of Drivers on Value Sales: 2017-2025

MARKET DATA

Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2015-2020 Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2015-2020 Table 3 Retail Sales of Hot Drinks by Category: Volume 2015-2020 Table 4 Retail Sales of Hot Drinks by Category: Value 2015-2020 Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2015-2020 Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2015-2020 Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2015-2020 Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2015-2020 Table 9 Total Sales of Hot Drinks by Category: Total Volume 2015-2020 Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2015-2020 Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2016-2020 Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2017-2020 Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2015-2020 Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2015-2020 Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2020 Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025 Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025 Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2020-2025 Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2020-2025 Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025 Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025 Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2020-2025 Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025 Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2020-2025 Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Coffee in Bulgaria

KEY DATA FINDINGS

2020 IMPACT

Retail volume and value sales rise as consumers drink more coffee at home during pandemic
Increased demand for coffee makers by home-bound consumers
Jacobs Douwe Egberts maintains in retail volume share in 2020 while Nestlé Bulgaria AD captures lead in value share

RECOVERY AND OPPORTUNITIES

Value sales of coffee expected to bounce back in 2022 and then post steady growth over the forecast period
Growth of e-commerce set to change distribution landscape over the forecast period
Demand for fresh ground coffee pods to outpace demand for standard fresh ground coffee over the forecast period

CATEGORY DATA

Table 26 Retail Sales of Coffee by Category: Volume 2015-2020 Table 27 Retail Sales of Coffee by Category: Value 2015-2020 Table 28 Retail Sales of Coffee by Category: % Volume Growth 2015-2020 Table 29 Retail Sales of Coffee by Category: % Value Growth 2015-2020 Table 30 Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2015-2020 Table 31 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2015-2020 Table 32 NBO Company Shares of Coffee: % Retail Value 2016-2020 Table 33 LBN Brand Shares of Coffee: % Retail Value 2017-2020 Table 34 Forecast Retail Sales of Coffee by Category: Volume 2020-2025 Table 35 Forecast Retail Sales of Coffee by Category: Value 2020-2025 Table 36 Forecast Retail Sales of Coffee by Category: % Volume Growth 2020-2025 Table 37 Forecast Retail Sales of Coffee by Category: % Value Growth 2020-2025 Table 38 Forecast Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2020-2025

Tea in Bulgaria

KEY DATA FINDINGS

2020 IMPACT

Health-conscious consumers continue to turn to tea in 2020 during the COVID-19 pandemic
Despite pandemic, loose tea continues to benefit from being on-trend, as consumers link the product to quality and authenticity
Domestic player Bioprograma EAD maintains commanding lead in tea in 2020

RECOVERY AND OPPORTUNITIES

Sales of tea projected to grow, albeit marginally, over the forecast period
Health and wellness to continue to buttress demand for tea over the forecast period
Growing demand for specialist teas expected to boost e-commerce over the forecast period

CATEGORY DATA

Table 39 Retail Sales of Tea by Category: Volume 2015-2020 Table 40 Retail Sales of Tea by Category: Value 2015-2020 Table 41 Retail Sales of Tea by Category: % Volume Growth 2015-2020 Table 42 Retail Sales of Tea by Category: % Value Growth 2015-2020 Table 43 NBO Company Shares of Tea: % Retail Value 2016-2020 Table 44 LBN Brand Shares of Tea: % Retail Value 2017-2020 Table 45 Forecast Retail Sales of Tea by Category: Volume 2020-2025 Table 46 Forecast Retail Sales of Tea by Category: Value 2020-2025 Table 47 Forecast Retail Sales of Tea by Category: % Volume Growth 2020-2025 Table 48 Forecast Retail Sales of Tea by Category: % Value Growth 2020-2025

Other Hot Drinks in Bulgaria

KEY DATA FINDINGS

2020 IMPACT

Only slight boost in demand for chocolate-based flavoured powder drinks in the midst of pandemic in 2020
Traditional factors still influencing demand for chocolate-based flavoured power drinks in 2020
Foodservice volume sales of other hot drinks fall sharply due to pandemic-related restrictions
Perennial leader Nestlé Bulgaria AD maintains commanding lead in category in 2020

RECOVERY AND OPPORTUNITIES

Before settling in with marginal growth, sales of chocolate-based flavoured powder drinks expected to decline in 2021 as foodservice options expand
Pod technology expected to boost opportunities in chocolate-based flavoured drinks over the forecast period
Once back on track, markets set to return as a popular marketing and distribution channel for smaller players in other hot drinks

CATEGORY DATA

Table 49 Retail Sales of Tea by Category: Volume 2015-2020 Table 50 Retail Sales of Tea by Category: Value 2015-2020 Table 51 Retail Sales of Tea by Category: % Volume Growth 2015-2020 Table 52 Retail Sales of Tea by Category: % Value Growth 2015-2020 Table 53 NBO Company Shares of Tea: % Retail Value 2016-2020 Table 54 LBN Brand Shares of Tea: % Retail Value 2017-2020 Table 55 Forecast Retail Sales of Tea by Category: Volume 2020-2025 Table 56 Forecast Retail Sales of Tea by Category: Value 2020-2025 Table 57 Forecast Retail Sales of Tea by Category: % Volume Growth 2020-2025 Table 58 Forecast Retail Sales of Tea by Category: % Value Growth 2020-2025
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This report originates from Passport, our Hot Drinks research and analysis database.

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