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Country Report

Hot Drinks in

Hot Drinks in Bulgaria

Nov 2019

US$2,100

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Executive Summary

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2019 sees significant growth for hot drinks, boosted by the growing coffee culture and high-levels of availability

Hot drinks saw a substantial level of growth in 2019 in Bulgaria, with rises in both volume and value sales. Several factors boosted the overall performance of the landscape.

Health and wellness and a growing interest in products origins drives demand for a diverse range of hot drinks

During 2019, there was a growing demand for quality and authenticity within hot drinks, with consumers becoming increasingly interested in products that incorporated both the health and wellness trend, as well as the overall experience they could gain from hot drink consumption. For example, consumers searched for foodservice outlets that provided an intimate, homely experience, and drinks were often selected due to their quality, indulgent aspects or wellbeing benefits.

Nestlé and Jacobs Douwe Egberts switch leading positions but continue to dominate hot drinks by focusing on price and innovation

Nestlé Bulgaria AD and Jacobs Douwe Egberts BG EOOD switched leading positions in 2019, with Nestlé Bulgaria AD marginally coming out on top. Jacobs Douwe Egberts and Nestlé have dominated hot drinks for over a decade, both benefiting from well-established brands and high advertising budgets which allows them to run frequent price promotions, marketing campaigns and internet advertising.

A wider variety of distributors, including global chains and specialists stores, benefit sales of hot drinks

As the modern grocery retailer expands across Bulgaria, sales of hot drinks increase, especially benefiting from promotions, discounts and the increasing popularity of tea and coffee gift packs. In 2019, the availability of products increased further through non-store-based channels.

The development of hot drinks will benefit from price promotions and the expansion of tea and coffee specialists

Over the forecast period, hot drinks are expected to grow, albeit at a slower rate than the significant growth seen in 2019. Retail sales of hot drinks will remain highly dependent on promotions and deals within retailers, with promotions traditionally sustaining sales growth in Bulgaria, particularly for private labels which benefit from consumers’ hunting for the best value and most appealing deals.

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Hot Drinks Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hot Drinks industry in Bulgaria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hot Drinks industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Bulgaria for free:

The Hot Drinks in Bulgaria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Hot Drinks in Bulgaria?
What are the major brands in Bulgaria?
How has an increasing desire for heart healthy or fiber-added drinks affected the hot drinks industry in Bulgaria?
Are manufacturers changing packaging sizes and formats to fit an on-the-go lifestyle?
How have changing demographics (for example an aging population) affected the hot drinks market in Bulgaria?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

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Hot Drinks in Bulgaria

EXECUTIVE SUMMARY

2019 sees significant growth for hot drinks, boosted by the growing coffee culture and high-levels of availability

Health and wellness and a growing interest in products origins drives demand for a diverse range of hot drinks

Nestlé and Jacobs Douwe Egberts switch leading positions but continue to dominate hot drinks by focusing on price and innovation

A wider variety of distributors, including global chains and specialists stores, benefit sales of hot drinks

The development of hot drinks will benefit from price promotions and the expansion of tea and coffee specialists

MARKET DATA

Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2014-2019
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2014-2019
Table 3 Retail Sales of Hot Drinks by Category: Volume 2014-2019
Table 4 Retail Sales of Hot Drinks by Category: Value 2014-2019
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2014-2019
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2014-2019
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2014-2019
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2014-2019
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2014-2019
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2014-2019
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2015-2019
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2016-2019
Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2014-2019
Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2014-2019
Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2019
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2019-2024
Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2019-2024
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2019-2024
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2019-2024
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2019-2024
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2019-2024
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2019-2024
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2019-2024
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2019-2024
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2019-2024

SOURCES

Summary 1 Research Sources

Coffee in Bulgaria

HEADLINES

PROSPECTS

Major players benefit from price promotions and respond to consumer demands for premium offerings

Bean-to-cup coffee machines are on the rise, benefiting from time-saving and eco-friendly advantages

High foodservice prices boost sales of instant coffee; however the rise of the coffee culture still threatens instant coffees success

COMPETITIVE LANDSCAPE

Competition is fierce at the top, as Nestlé Bulgaria and Jacobs Douwe Egberts turn to promotional activities to boost sales

Petrol stations remain a significant outlet for coffee sales, with players forming exclusive relationships with establishments to boost sales and awareness

Competitors open new coffee chains as the coffee culture increases in Bulgaria

CATEGORY DATA

Table 26 Retail Sales of Coffee by Category: Volume 2014-2019
Table 27 Retail Sales of Coffee by Category: Value 2014-2019
Table 28 Retail Sales of Coffee by Category: % Volume Growth 2014-2019
Table 29 Retail Sales of Coffee by Category: % Value Growth 2014-2019
Table 30 Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2014-2019
Table 31 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2014-2019
Table 32 NBO Company Shares of Coffee: % Retail Value 2015-2019
Table 33 LBN Brand Shares of Coffee: % Retail Value 2016-2019
Table 34 Forecast Retail Sales of Coffee by Category: Volume 2019-2024
Table 35 Forecast Retail Sales of Coffee by Category: Value 2019-2024
Table 36 Forecast Retail Sales of Coffee by Category: % Volume Growth 2019-2024
Table 37 Forecast Retail Sales of Coffee by Category: % Value Growth 2019-2024
Table 38 Forecast Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2019-2024

Other Hot Drinks in Bulgaria

HEADLINES

PROSPECTS

Chocolate-based flavoured powder drinks suffers from saturation as competition is fierce from soft drinks

Coffee substitutes struggle to make an impact as consumers view many of these drinks as seasonal beverages

Premiumisation drives sales of specialised chocolate-based flavoured drinks as the expansion of global coffee chains continues

COMPETITIVE LANDSCAPE

Well-established players lead with a focus on health and wellness, whereas smaller players focus on premiumisation to cut through

Competitors use pod technology to increase sales for chocolate-based flavoured drinks

Open markets an increasingly popular distribution channel for other hot drinks

CATEGORY DATA

Table 39 Retail Sales of Other Hot Drinks by Category: Volume 2014-2019
Table 40 Retail Sales of Other Hot Drinks by Category: Value 2014-2019
Table 41 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2014-2019
Table 42 Retail Sales of Other Hot Drinks by Category: % Value Growth 2014-2019
Table 43 NBO Company Shares of Other Hot Drinks: % Retail Value 2015-2019
Table 44 LBN Brand Shares of Other Hot Drinks: % Retail Value 2016-2019
Table 45 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2019-2024
Table 46 Forecast Retail Sales of Other Hot Drinks by Category: Value 2019-2024
Table 47 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2019-2024
Table 48 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2019-2024

Tea in Bulgaria

HEADLINES

PROSPECTS

Tea sales will grow over the forecast period, however, sales of slimming fruit/herbal tea will suffer from competition

Green tea profits from the health and wellness trend as retailers promote it based on its health benefits

Loose tea benefits from being on-trend, as consumers link the product to quality and authenticity

COMPETITIVE LANDSCAPE

British player Ahmad Tea benefits from the growing demand for premiumisation

Bioprograma EAD boosts its health and wellness positioning by expanding its offerings into herbal supplements and massage oils

Tea is becoming more fragmented, as smaller, niche players target specific consumers through social media and internet retailing

CATEGORY DATA

Table 49 Retail Sales of Tea by Category: Volume 2014-2019
Table 50 Retail Sales of Tea by Category: Value 2014-2019
Table 51 Retail Sales of Tea by Category: % Volume Growth 2014-2019
Table 52 Retail Sales of Tea by Category: % Value Growth 2014-2019
Table 53 NBO Company Shares of Tea: % Retail Value 2015-2019
Table 54 LBN Brand Shares of Tea: % Retail Value 2016-2019
Table 55 Forecast Retail Sales of Tea by Category: Volume 2019-2024
Table 56 Forecast Retail Sales of Tea by Category: Value 2019-2024
Table 57 Forecast Retail Sales of Tea by Category: % Volume Growth 2019-2024
Table 58 Forecast Retail Sales of Tea by Category: % Value Growth 2019-2024

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Megatrends

Country Report

Hot Drinks in Bulgaria

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Executive Summary

New Report Guarantee

2019 sees significant growth for hot drinks, boosted by the growing coffee culture and high-levels of availability

Health and wellness and a growing interest in products origins drives demand for a diverse range of hot drinks

Nestlé and Jacobs Douwe Egberts switch leading positions but continue to dominate hot drinks by focusing on price and innovation

A wider variety of distributors, including global chains and specialists stores, benefit sales of hot drinks

The development of hot drinks will benefit from price promotions and the expansion of tea and coffee specialists

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Hot Drinks in Bulgaria

EXECUTIVE SUMMARY

2019 sees significant growth for hot drinks, boosted by the growing coffee culture and high-levels of availability

Health and wellness and a growing interest in products origins drives demand for a diverse range of hot drinks

Nestlé and Jacobs Douwe Egberts switch leading positions but continue to dominate hot drinks by focusing on price and innovation

A wider variety of distributors, including global chains and specialists stores, benefit sales of hot drinks

The development of hot drinks will benefit from price promotions and the expansion of tea and coffee specialists

MARKET DATA

SOURCES

Coffee in Bulgaria

HEADLINES

PROSPECTS

Major players benefit from price promotions and respond to consumer demands for premium offerings

Bean-to-cup coffee machines are on the rise, benefiting from time-saving and eco-friendly advantages

High foodservice prices boost sales of instant coffee; however the rise of the coffee culture still threatens instant coffees success

COMPETITIVE LANDSCAPE

Competition is fierce at the top, as Nestlé Bulgaria and Jacobs Douwe Egberts turn to promotional activities to boost sales

Petrol stations remain a significant outlet for coffee sales, with players forming exclusive relationships with establishments to boost sales and awareness

Competitors open new coffee chains as the coffee culture increases in Bulgaria

CATEGORY DATA

Other Hot Drinks in Bulgaria

HEADLINES

PROSPECTS

Chocolate-based flavoured powder drinks suffers from saturation as competition is fierce from soft drinks

Coffee substitutes struggle to make an impact as consumers view many of these drinks as seasonal beverages

Premiumisation drives sales of specialised chocolate-based flavoured drinks as the expansion of global coffee chains continues

COMPETITIVE LANDSCAPE

Well-established players lead with a focus on health and wellness, whereas smaller players focus on premiumisation to cut through

Competitors use pod technology to increase sales for chocolate-based flavoured drinks

Open markets an increasingly popular distribution channel for other hot drinks

CATEGORY DATA

Tea in Bulgaria

HEADLINES

PROSPECTS

Tea sales will grow over the forecast period, however, sales of slimming fruit/herbal tea will suffer from competition

Green tea profits from the health and wellness trend as retailers promote it based on its health benefits

Loose tea benefits from being on-trend, as consumers link the product to quality and authenticity

COMPETITIVE LANDSCAPE

British player Ahmad Tea benefits from the growing demand for premiumisation

Bioprograma EAD boosts its health and wellness positioning by expanding its offerings into herbal supplements and massage oils

Tea is becoming more fragmented, as smaller, niche players target specific consumers through social media and internet retailing

CATEGORY DATA

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Want to find out more about this report?

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