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Country Report

Hot Drinks in

Hot Drinks in Bulgaria

Dec 2020

US$2,100

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Executive Summary

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COVID-19 impact on hot drinks

Retail volume sales and value sales hot drinks are set to post gains in 2020 in light of COVID-19 and the pandemic-related regulations that have forced consumers to spend more time at home. In the early months of 2020, at the onset of the pandemic, there was a slight uptick in demand for hot drinks and incidents of stockpiling occurred as worried consumers prepared to hunker down at home.

COVID-19 country impact

A state of emergency was imposed from 13 March until 13 May, with Bulgarians only allowed to leave their home to shop for groceries, walk pets or for healthcare purposes, with fines for those flouting the rules. Parks, playgrounds, schools and kindergartens closed, as did parliament.

Company response

Most of the players in the retail channel are suffering to a far lesser degree than their counterparts in foodservice. Indeed, retail volume and value sales of most players in the coffee, tea and other hot drinks segments are rising in 2020.

Retailing shift

As a result of the pandemic, e-commerce in Bulgaria is thriving. This includes online shopping for coffee, tea and other hot drinks.

Foodservice vs retail split

Players in the foodservice channel are racking up considerable value sales losses as a result of closures early in 2020 and, subsequently, limits on consumers’ movement and gathering, amongst other pandemic-related rules and restrictions. For the most part, many consumers now find it less appealing to visit cafés, restaurants or other foodservice venues to consume hot drinks.

What next for hot drinks?

As consumers decide to venture out of their homes and return to horeca venues, it is expected that foodservice volume sales of hot drinks will bounce back strongly in 2021 before settling in and posting more modest growth rates as the forecast period progresses. However, foodservice value sales are likely to have a more difficult time rebounding as consumers find themselves wrestling with the heightened price-sensitivity brought about by anticipated pandemic-related concerns about rising unemployment and economic recession.

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Hot Drinks Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hot Drinks industry in Bulgaria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hot Drinks industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Bulgaria for free:

The Hot Drinks in Bulgaria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Hot Drinks in Bulgaria?
What are the major brands in Bulgaria?
How has an increasing desire for heart healthy or fiber-added drinks affected the hot drinks industry in Bulgaria?
Are manufacturers changing packaging sizes and formats to fit an on-the-go lifestyle?
How have changing demographics (for example an aging population) affected the hot drinks market in Bulgaria?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

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Hot Drinks in Bulgaria

EXECUTIVE SUMMARY

COVID-19 impact on hot drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for hot drinks?

Chart 1 Hot Drinks Value Sales Growth Scenarios: 2018-2025
Chart 2 Hot Drinks Impact of Drivers on Value Sales: 2017-2025

MARKET DATA

Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2015-2020
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2015-2020
Table 3 Retail Sales of Hot Drinks by Category: Volume 2015-2020
Table 4 Retail Sales of Hot Drinks by Category: Value 2015-2020
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2015-2020
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2015-2020
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2015-2020
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2015-2020
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2015-2020
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2015-2020
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2016-2020
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2017-2020
Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2015-2020
Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2015-2020
Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2020
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2020-2025
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2020-2025
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2020-2025
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Coffee in Bulgaria

KEY DATA FINDINGS

2020 IMPACT

Retail volume and value sales rise as consumers drink more coffee at home during pandemic

Increased demand for coffee makers by home-bound consumers

Jacobs Douwe Egberts maintains in retail volume share in 2020 while Nestlé Bulgaria AD captures lead in value share

RECOVERY AND OPPORTUNITIES

Value sales of coffee expected to bounce back in 2022 and then post steady growth over the forecast period

Growth of e-commerce set to change distribution landscape over the forecast period

Demand for fresh ground coffee pods to outpace demand for standard fresh ground coffee over the forecast period

CATEGORY DATA

Table 26 Retail Sales of Coffee by Category: Volume 2015-2020
Table 27 Retail Sales of Coffee by Category: Value 2015-2020
Table 28 Retail Sales of Coffee by Category: % Volume Growth 2015-2020
Table 29 Retail Sales of Coffee by Category: % Value Growth 2015-2020
Table 30 Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2015-2020
Table 31 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2015-2020
Table 32 NBO Company Shares of Coffee: % Retail Value 2016-2020
Table 33 LBN Brand Shares of Coffee: % Retail Value 2017-2020
Table 34 Forecast Retail Sales of Coffee by Category: Volume 2020-2025
Table 35 Forecast Retail Sales of Coffee by Category: Value 2020-2025
Table 36 Forecast Retail Sales of Coffee by Category: % Volume Growth 2020-2025
Table 37 Forecast Retail Sales of Coffee by Category: % Value Growth 2020-2025
Table 38 Forecast Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2020-2025

Tea in Bulgaria

KEY DATA FINDINGS

2020 IMPACT

Health-conscious consumers continue to turn to tea in 2020 during the COVID-19 pandemic

Despite pandemic, loose tea continues to benefit from being on-trend, as consumers link the product to quality and authenticity

Domestic player Bioprograma EAD maintains commanding lead in tea in 2020

RECOVERY AND OPPORTUNITIES

Sales of tea projected to grow, albeit marginally, over the forecast period

Health and wellness to continue to buttress demand for tea over the forecast period

Growing demand for specialist teas expected to boost e-commerce over the forecast period

CATEGORY DATA

Table 39 Retail Sales of Tea by Category: Volume 2015-2020
Table 40 Retail Sales of Tea by Category: Value 2015-2020
Table 41 Retail Sales of Tea by Category: % Volume Growth 2015-2020
Table 42 Retail Sales of Tea by Category: % Value Growth 2015-2020
Table 43 NBO Company Shares of Tea: % Retail Value 2016-2020
Table 44 LBN Brand Shares of Tea: % Retail Value 2017-2020
Table 45 Forecast Retail Sales of Tea by Category: Volume 2020-2025
Table 46 Forecast Retail Sales of Tea by Category: Value 2020-2025
Table 47 Forecast Retail Sales of Tea by Category: % Volume Growth 2020-2025
Table 48 Forecast Retail Sales of Tea by Category: % Value Growth 2020-2025

Other Hot Drinks in Bulgaria

KEY DATA FINDINGS

2020 IMPACT

Only slight boost in demand for chocolate-based flavoured powder drinks in the midst of pandemic in 2020

Traditional factors still influencing demand for chocolate-based flavoured power drinks in 2020

Foodservice volume sales of other hot drinks fall sharply due to pandemic-related restrictions

Perennial leader Nestlé Bulgaria AD maintains commanding lead in category in 2020

RECOVERY AND OPPORTUNITIES

Before settling in with marginal growth, sales of chocolate-based flavoured powder drinks expected to decline in 2021 as foodservice options expand

Pod technology expected to boost opportunities in chocolate-based flavoured drinks over the forecast period

Once back on track, markets set to return as a popular marketing and distribution channel for smaller players in other hot drinks

CATEGORY DATA

Table 49 Retail Sales of Tea by Category: Volume 2015-2020
Table 50 Retail Sales of Tea by Category: Value 2015-2020
Table 51 Retail Sales of Tea by Category: % Volume Growth 2015-2020
Table 52 Retail Sales of Tea by Category: % Value Growth 2015-2020
Table 53 NBO Company Shares of Tea: % Retail Value 2016-2020
Table 54 LBN Brand Shares of Tea: % Retail Value 2017-2020
Table 55 Forecast Retail Sales of Tea by Category: Volume 2020-2025
Table 56 Forecast Retail Sales of Tea by Category: Value 2020-2025
Table 57 Forecast Retail Sales of Tea by Category: % Volume Growth 2020-2025
Table 58 Forecast Retail Sales of Tea by Category: % Value Growth 2020-2025

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Megatrends

Country Report

Hot Drinks in Bulgaria

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on hot drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for hot drinks?

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Hot Drinks in Bulgaria

EXECUTIVE SUMMARY

COVID-19 impact on hot drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for hot drinks?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Coffee in Bulgaria

KEY DATA FINDINGS

2020 IMPACT

Retail volume and value sales rise as consumers drink more coffee at home during pandemic

Increased demand for coffee makers by home-bound consumers

Jacobs Douwe Egberts maintains in retail volume share in 2020 while Nestlé Bulgaria AD captures lead in value share

RECOVERY AND OPPORTUNITIES

Value sales of coffee expected to bounce back in 2022 and then post steady growth over the forecast period

Growth of e-commerce set to change distribution landscape over the forecast period

Demand for fresh ground coffee pods to outpace demand for standard fresh ground coffee over the forecast period

CATEGORY DATA

Tea in Bulgaria

KEY DATA FINDINGS

2020 IMPACT

Health-conscious consumers continue to turn to tea in 2020 during the COVID-19 pandemic

Despite pandemic, loose tea continues to benefit from being on-trend, as consumers link the product to quality and authenticity

Domestic player Bioprograma EAD maintains commanding lead in tea in 2020

RECOVERY AND OPPORTUNITIES

Sales of tea projected to grow, albeit marginally, over the forecast period

Health and wellness to continue to buttress demand for tea over the forecast period

Growing demand for specialist teas expected to boost e-commerce over the forecast period

CATEGORY DATA

Other Hot Drinks in Bulgaria

KEY DATA FINDINGS

2020 IMPACT

Only slight boost in demand for chocolate-based flavoured powder drinks in the midst of pandemic in 2020

Traditional factors still influencing demand for chocolate-based flavoured power drinks in 2020

Foodservice volume sales of other hot drinks fall sharply due to pandemic-related restrictions

Perennial leader Nestlé Bulgaria AD maintains commanding lead in category in 2020

RECOVERY AND OPPORTUNITIES

Before settling in with marginal growth, sales of chocolate-based flavoured powder drinks expected to decline in 2021 as foodservice options expand

Pod technology expected to boost opportunities in chocolate-based flavoured drinks over the forecast period

Once back on track, markets set to return as a popular marketing and distribution channel for smaller players in other hot drinks

CATEGORY DATA

Why buy this report?

Want to find out more about this report?

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