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Overview:
Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Coffee
- Tea
- Other Hot Drinks
If you're in the Hot Drinks industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hot Drinks in Bulgaria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hot Drinks in Bulgaria?
- To what extent are health considerations impacting consumption of Hot Drinks in Bulgaria?
- What are the traditional preferences in Hot Drinks in Bulgaria? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Hot Drinks in Bulgaria?
- Which are the leading brands in Hot Drinks in Bulgaria?
- How are products distributed in Hot Drinks in Bulgaria?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Hot Drinks?
- Where is future growth expected to be most dynamic?
Hot Drinks in Bulgaria
EXECUTIVE SUMMARY
COVID-19 impact on hot drinks
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for hot drinks?
Chart 1 Hot Drinks Value Sales Growth Scenarios: 2018-2025
Chart 2 Hot Drinks Impact of Drivers on Value Sales: 2017-2025
MARKET DATA
Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2015-2020
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2015-2020
Table 3 Retail Sales of Hot Drinks by Category: Volume 2015-2020
Table 4 Retail Sales of Hot Drinks by Category: Value 2015-2020
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2015-2020
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2015-2020
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2015-2020
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2015-2020
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2015-2020
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2015-2020
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2016-2020
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2017-2020
Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2015-2020
Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2015-2020
Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2020
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2020-2025
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2020-2025
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2020-2025
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
Coffee in Bulgaria
KEY DATA FINDINGS
2020 IMPACT
Retail volume and value sales rise as consumers drink more coffee at home during pandemic
Increased demand for coffee makers by home-bound consumers
Jacobs Douwe Egberts maintains in retail volume share in 2020 while Nestlé Bulgaria AD captures lead in value share
RECOVERY AND OPPORTUNITIES
Value sales of coffee expected to bounce back in 2022 and then post steady growth over the forecast period
Growth of e-commerce set to change distribution landscape over the forecast period
Demand for fresh ground coffee pods to outpace demand for standard fresh ground coffee over the forecast period
CATEGORY DATA
Table 26 Retail Sales of Coffee by Category: Volume 2015-2020
Table 27 Retail Sales of Coffee by Category: Value 2015-2020
Table 28 Retail Sales of Coffee by Category: % Volume Growth 2015-2020
Table 29 Retail Sales of Coffee by Category: % Value Growth 2015-2020
Table 30 Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2015-2020
Table 31 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2015-2020
Table 32 NBO Company Shares of Coffee: % Retail Value 2016-2020
Table 33 LBN Brand Shares of Coffee: % Retail Value 2017-2020
Table 34 Forecast Retail Sales of Coffee by Category: Volume 2020-2025
Table 35 Forecast Retail Sales of Coffee by Category: Value 2020-2025
Table 36 Forecast Retail Sales of Coffee by Category: % Volume Growth 2020-2025
Table 37 Forecast Retail Sales of Coffee by Category: % Value Growth 2020-2025
Table 38 Forecast Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2020-2025
Tea in Bulgaria
KEY DATA FINDINGS
2020 IMPACT
Health-conscious consumers continue to turn to tea in 2020 during the COVID-19 pandemic
Despite pandemic, loose tea continues to benefit from being on-trend, as consumers link the product to quality and authenticity
Domestic player Bioprograma EAD maintains commanding lead in tea in 2020
RECOVERY AND OPPORTUNITIES
Sales of tea projected to grow, albeit marginally, over the forecast period
Health and wellness to continue to buttress demand for tea over the forecast period
Growing demand for specialist teas expected to boost e-commerce over the forecast period
CATEGORY DATA
Table 39 Retail Sales of Tea by Category: Volume 2015-2020
Table 40 Retail Sales of Tea by Category: Value 2015-2020
Table 41 Retail Sales of Tea by Category: % Volume Growth 2015-2020
Table 42 Retail Sales of Tea by Category: % Value Growth 2015-2020
Table 43 NBO Company Shares of Tea: % Retail Value 2016-2020
Table 44 LBN Brand Shares of Tea: % Retail Value 2017-2020
Table 45 Forecast Retail Sales of Tea by Category: Volume 2020-2025
Table 46 Forecast Retail Sales of Tea by Category: Value 2020-2025
Table 47 Forecast Retail Sales of Tea by Category: % Volume Growth 2020-2025
Table 48 Forecast Retail Sales of Tea by Category: % Value Growth 2020-2025
Other Hot Drinks in Bulgaria
KEY DATA FINDINGS
2020 IMPACT
Only slight boost in demand for chocolate-based flavoured powder drinks in the midst of pandemic in 2020
Traditional factors still influencing demand for chocolate-based flavoured power drinks in 2020
Foodservice volume sales of other hot drinks fall sharply due to pandemic-related restrictions
Perennial leader Nestlé Bulgaria AD maintains commanding lead in category in 2020
RECOVERY AND OPPORTUNITIES
Before settling in with marginal growth, sales of chocolate-based flavoured powder drinks expected to decline in 2021 as foodservice options expand
Pod technology expected to boost opportunities in chocolate-based flavoured drinks over the forecast period
Once back on track, markets set to return as a popular marketing and distribution channel for smaller players in other hot drinks
CATEGORY DATA
Table 49 Retail Sales of Tea by Category: Volume 2015-2020
Table 50 Retail Sales of Tea by Category: Value 2015-2020
Table 51 Retail Sales of Tea by Category: % Volume Growth 2015-2020
Table 52 Retail Sales of Tea by Category: % Value Growth 2015-2020
Table 53 NBO Company Shares of Tea: % Retail Value 2016-2020
Table 54 LBN Brand Shares of Tea: % Retail Value 2017-2020
Table 55 Forecast Retail Sales of Tea by Category: Volume 2020-2025
Table 56 Forecast Retail Sales of Tea by Category: Value 2020-2025
Table 57 Forecast Retail Sales of Tea by Category: % Volume Growth 2020-2025
Table 58 Forecast Retail Sales of Tea by Category: % Value Growth 2020-2025