Sales of hot drinks grew significantly in current value terms in 2022, although this was largely due to the unprecedented jump in inflation rates. Prices started growing in the second half of 2021 with consumer prices having been suppressed during the pandemic.
Despite the dramatic increase in prices, the premiumisation of hot drinks in Bulgaria continued to be seen in 2022. Many Bulgarians purchased automatic and pod coffee machines in 2020 when they found themselves in lockdown at home, with this home seclusion supporting a shift to home consumption.
Nestlé Bulgaria AD, Jacobs Douwe Egberts BG EOOD, and the Lavazza and Twinings distributor, Sorstok LTD OOD, remained the top three players in hot drinks in 2022. Nescafé Dolce Gusto became the best-selling brand in 2022, driven by the dynamic growth of its fresh ground coffee pods.
Modern grocery retailers still dominate the distribution of hot drinks in Bulgaria. Moreover, these retail chains continue to develop and expand into smaller cities, with this challenging the existing traditional stores in these areas.
Foodservice sales of hot drinks saw dynamic growth in volume terms in 2022, supported by the lifting of the remaining COVID-19 restrictions and the revival of tourism in Bulgaria. As a result, the Bulgarian winter resorts experienced their best season, with the number of tourists even exceeding the record-high 2018-2019 season.
The off-trade consumption of most hot drinks in Bulgaria will likely increase over the forecast period both in volume and value terms, although growth is likely to be slower than in the review period. Within coffee the strongest retail volume growth is expected to be seen from fresh coffee beans, fresh ground coffee pods, and instant coffee mixes.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Hot Drinks industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of Coffee, Tea, and Other Hot Drinks.See All of Our Definitions
This report originates from Passport, our Hot Drinks research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!