Consumption of hot drinks in Peru is related largely to seasonality, although this is changing due to new habits acquired during the time of COVID-19. Indeed, retail volume sales of most types of hot drinks increased during the height of pandemic as consumers spent more time at home.
Instant coffee showed a trend towards premiumisation, with freeze-dried varieties, which were marketed as being of higher quality, gaining traction in 2022. Nonetheless, price remained a key factor for many households, given the instability in the economy.
Nestlé Perú SA remained the leader in hot drinks in retail value terms in 2022, underpinned by its success in coffee and other hot drinks. In coffee, the company owes much of its strength to its Nescafé and Kirma instant coffee brands, both of which lost share in 2022.
With the cessation of pandemic-related restrictions, consumers resumed their normal shopping habits in 2022. While distribution was still dominated by small local grocers, supermarkets and hypermarkets gained share over the review period, due to their ability to stock a wider range of products.
Retail continue to account for the vast proportion of total hot drinks volume sales in Peru. However, with the lifting of dining-in restrictions, with restaurants allowed to operate at full capacity, foodservice volumes exceeded pre-pandemic levels in 2022.
Hot drinks are expected to see healthy volume growth over the forecast period, with coffee leading the way. At-home coffee consumption is expected to rise sharply, with consumers looking to purchase increasingly sophisticated options.
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Hot Drinks
This report originates from Passport, our Hot Drinks research and analysis database.
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