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Country Report

Hot Drinks in

Hot Drinks in Germany

35 pages, Mar 2018

US$2,100

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Executive Summary

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German hot drinks market performs well in 2017

The hot drinks market in Germany performed well in 2017, benefiting from stronger demand for healthy beverages and a wide range of options which can be prepared quickly, thus suiting the busy lifestyles of the working population. In addition, more consumers were willing to try new flavours and specialities, which are providing new taste experiences.

Fresh coffee beans records double-digit growth thanks to the rising household penetration of espresso machines

A growing number of Germans are seeking high quality coffee products as part of their upscale lifestyle. There is a general notion that the best taste is achieved by using fresh coffee beans and an espresso machine.

Small companies innovate while larger producers remain more conservative

Innovation in hot drinks for the most part is coming from small producers which are seeking to tap into uncharted niches with new concepts. Two of the most innovative companies over the review period were stick & lembke and 5 CUPS and some sugar, which specialise in clean label tea and internet retailing, respectively.

Focus of product innovation on labelling and new flavours

To meet consumer demand for high quality hot drinks, manufacturers focused their innovation activities on certain features which can be identified from product packaging, such as ethical labelling, organic certification and biodegradable packaging. In addition, manufacturers continued to extend their portfolios by adding new flavours and more convenient products.

Hot drinks expected to perform well over the forecast period

Hot drinks in Germany is set to register positive growth in value terms at constant 2017 prices over the forecast period. Coffee and tea are both anticipated to grow thanks to an ongoing increase in demand for tasteful and healthy hot drinks.

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Hot Drinks Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hot Drinks industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hot Drinks industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Germany for free:

The Hot Drinks in Germany market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Hot Drinks in Germany?
What are the major brands in Germany?
How has an increasing desire for heart healthy or fiber-added drinks affected the hot drinks industry in Germany?
Are manufacturers changing packaging sizes and formats to fit an on-the-go lifestyle?
How have changing demographics (for example an aging population) affected the hot drinks market in Germany?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

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Hot Drinks in Germany

EXECUTIVE SUMMARY

German hot drinks market performs well in 2017

Fresh coffee beans records double-digit growth thanks to the rising household penetration of espresso machines

Small companies innovate while larger producers remain more conservative

Focus of product innovation on labelling and new flavours

Hot drinks expected to perform well over the forecast period

MARKET DATA

Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2012-2017
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2012-2017
Table 3 Retail Sales of Hot Drinks by Category: Volume 2012-2017
Table 4 Retail Sales of Hot Drinks by Category: Value 2012-2017
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2012-2017
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2012-2017
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2012-2017
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2012-2017
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2013-2017
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2014-2017
Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2012-2017
Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2012-2017
Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2017
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2017-2022
Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2017-2022
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2017-2022
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2017-2022
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2017-2022
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2017-2022
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2017-2022
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2017-2022

SOURCES

Summary 1 Research Sources

Coffee in Germany

HEADLINES

PROSPECTS

More consumers are opting for espresso machines

Sustainability and authenticity becoming more important in the purchasing decision

Fresh ground coffee pods expected to mature

COMPETITIVE LANDSCAPE

Jacobs Douwe Egberts remains the leading player

Domestic manufacturers lead standard fresh ground coffee

Small artisanal coffee roasters thrive

CATEGORY DATA

Table 26 Retail Sales of Coffee by Category: Volume 2012-2017
Table 27 Retail Sales of Coffee by Category: Value 2012-2017
Table 28 Retail Sales of Coffee by Category: % Volume Growth 2012-2017
Table 29 Retail Sales of Coffee by Category: % Value Growth 2012-2017
Table 30 Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2012-2017
Table 31 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2012-2017
Table 32 NBO Company Shares of Coffee: % Retail Value 2013-2017
Table 33 LBN Brand Shares of Coffee: % Retail Value 2014-2017
Table 34 Forecast Retail Sales of Coffee by Category: Volume 2017-2022
Table 35 Forecast Retail Sales of Coffee by Category: Value 2017-2022
Table 36 Forecast Retail Sales of Coffee by Category: % Volume Growth 2017-2022
Table 37 Forecast Retail Sales of Coffee by Category: % Value Growth 2017-2022
Table 38 Forecast Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2017-2022

Other Hot Drinks in Germany

HEADLINES

PROSPECTS

Children remain the prime consumers of other hot drinks

Chocolate-based flavoured powder drinks records positive growth in 2017 but is expected to decline from 2018 onwards

Malt-based hot drinks continue to be viewed as a viable alternative to coffee

COMPETITIVE LANDSCAPE

Nestlé Deutschland and Carambar & Co the leading players

Very limited manufacturer activity due to a lack of interest from consumers

Possible opportunities for new players

CATEGORY DATA

Table 39 Retail Sales of Other Hot Drinks by Category: Volume 2012-2017
Table 40 Retail Sales of Other Hot Drinks by Category: Value 2012-2017
Table 41 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2012-2017
Table 42 Retail Sales of Other Hot Drinks by Category: % Value Growth 2012-2017
Table 43 NBO Company Shares of Other Hot Drinks: % Retail Value 2013-2017
Table 44 LBN Brand Shares of Other Hot Drinks: % Retail Value 2014-2017
Table 45 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2017-2022
Table 46 Forecast Retail Sales of Other Hot Drinks by Category: Value 2017-2022
Table 47 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2017-2022
Table 48 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2017-2022

Tea in Germany

HEADLINES

PROSPECTS

Other tea expected to gain ground over the forecast period

Tea set to benefit further from the health and wellness trend

More consumers expected to appreciate sustainability in tea production

COMPETITIVE LANDSCAPE

Teekanne and Ostfriesische Tee Gesellschaft remain the leading players

Tea company 5 CUPS and some sugar starts working with restaurant chain Vapiano

Innovation remains difficult in tea but it is the key to success

CATEGORY DATA

Table 49 Retail Sales of Tea by Category: Volume 2012-2017
Table 50 Retail Sales of Tea by Category: Value 2012-2017
Table 51 Retail Sales of Tea by Category: % Volume Growth 2012-2017
Table 52 Retail Sales of Tea by Category: % Value Growth 2012-2017
Table 53 NBO Company Shares of Tea: % Retail Value 2013-2017
Table 54 LBN Brand Shares of Tea: % Retail Value 2014-2017
Table 55 Forecast Retail Sales of Tea by Category: Volume 2017-2022
Table 56 Forecast Retail Sales of Tea by Category: Value 2017-2022
Table 57 Forecast Retail Sales of Tea by Category: % Volume Growth 2017-2022
Table 58 Forecast Retail Sales of Tea by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Hot Drinks in Germany

New Report Guarantee

Executive Summary

New Report Guarantee

German hot drinks market performs well in 2017

Fresh coffee beans records double-digit growth thanks to the rising household penetration of espresso machines

Small companies innovate while larger producers remain more conservative

Focus of product innovation on labelling and new flavours

Hot drinks expected to perform well over the forecast period

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Hot Drinks in Germany

EXECUTIVE SUMMARY

German hot drinks market performs well in 2017

Fresh coffee beans records double-digit growth thanks to the rising household penetration of espresso machines

Small companies innovate while larger producers remain more conservative

Focus of product innovation on labelling and new flavours

Hot drinks expected to perform well over the forecast period

MARKET DATA

SOURCES

Coffee in Germany

HEADLINES

PROSPECTS

More consumers are opting for espresso machines

Sustainability and authenticity becoming more important in the purchasing decision

Fresh ground coffee pods expected to mature

COMPETITIVE LANDSCAPE

Jacobs Douwe Egberts remains the leading player

Domestic manufacturers lead standard fresh ground coffee

Small artisanal coffee roasters thrive

CATEGORY DATA

Other Hot Drinks in Germany

HEADLINES

PROSPECTS

Children remain the prime consumers of other hot drinks

Chocolate-based flavoured powder drinks records positive growth in 2017 but is expected to decline from 2018 onwards

Malt-based hot drinks continue to be viewed as a viable alternative to coffee

COMPETITIVE LANDSCAPE

Nestlé Deutschland and Carambar & Co the leading players

Very limited manufacturer activity due to a lack of interest from consumers

Possible opportunities for new players

CATEGORY DATA

Tea in Germany

HEADLINES

PROSPECTS

Other tea expected to gain ground over the forecast period

Tea set to benefit further from the health and wellness trend

More consumers expected to appreciate sustainability in tea production

COMPETITIVE LANDSCAPE

Teekanne and Ostfriesische Tee Gesellschaft remain the leading players

Tea company 5 CUPS and some sugar starts working with restaurant chain Vapiano

Innovation remains difficult in tea but it is the key to success

CATEGORY DATA

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