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Country Report

Hot Drinks in

Hot Drinks in Germany

Dec 2020

US$2,100

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

COVID-19 impact on hot drinks

At the beginning of the pandemic all categories saw an increase in demand, as consumers stockpiled goods like coffee and tea. Generally, these categories benefited not only from stockpiling effects, but also from consumers spending more time at home, and even working from home.

COVID-19 country impact

Restrictions on large gatherings started from 13 March in Germany. Schools were closed, travel was restricted, and many of the country’s borders were closed on 16 March, with travellers returning to Germany having to self-isolate for 14 days.

Company response

The pandemic poses a threat to many companies, especially players focused on the on-trade channel. Moreover, products that have benefited from the premiumisation trend are likely to face challenges in 2020-2021 as more consumers will be more cautious about spending.

Retailing shift

Through 2020, e-commerce has seen increasing interest as the pandemic forced consumers to seek convenient and safer shopping options from their home. However, e-commerce’s retail volume share remains small, as the channel’s infrastructure for deliveries is quite weak in Germany.

Foodservice vs retail split

In March 2020, Germany applied a lockdown on non-essential businesses, which incorporated foodservice establishments. The lockdown lasted for two months, and the closures forced many foodservice customers to shift to the retail channel.

What next for hot drinks?

Foodservice is expected to rebound strongly in 2021, before stabilising in terms of volume sales growth as the forecast period progresses. This is set to lead to declines in retail volume sales in the short term, as consumers return to cafés and restaurants, etc, while some households will be well stocked with tea and coffee, in particular, due to stockpiling in the early stages of the pandemic in 2020.

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Hot Drinks Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hot Drinks industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hot Drinks industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Germany for free:

The Hot Drinks in Germany market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Hot Drinks in Germany?
What are the major brands in Germany?
How has an increasing desire for heart healthy or fiber-added drinks affected the hot drinks industry in Germany?
Are manufacturers changing packaging sizes and formats to fit an on-the-go lifestyle?
How have changing demographics (for example an aging population) affected the hot drinks market in Germany?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

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Hot Drinks in Germany

EXECUTIVE SUMMARY

COVID-19 impact on hot drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for hot drinks?

Chart 1 Hot Drinks Value Sales Growth Scenarios: 2018-2025
Chart 2 Hot Drinks Impact of Drivers on Value Sales: 2017-2025

MARKET DATA

Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2015-2020
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2015-2020
Table 3 Retail Sales of Hot Drinks by Category: Volume 2015-2020
Table 4 Retail Sales of Hot Drinks by Category: Value 2015-2020
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2015-2020
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2015-2020
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2015-2020
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2015-2020
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2015-2020
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2015-2020
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2016-2020
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2017-2020
Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2015-2020
Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2015-2020
Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2020
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2020-2025
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2020-2025
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2020-2025
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Coffee in Germany

KEY DATA FINDINGS

2020 IMPACT

Coronavirus (COVID-19) accentuates robustness of coffee in Germany as consumers shift to the at-home consumption of their favourite drink

Fresh coffee beans continues strong sales growth during the pandemic as consumers seek fast, good quality coffee for convenience and indulgence

Consumers turn to coffee for indulgence and to replace work and social norms and overcome isolation

RECOVERY AND OPPORTUNITIES

The availability of bigger packs enhances appeal of e-commerce, although the delivery infrastructure requires improvements

Short-lived rebound for foodservice as more consumers work flexibly, while a confidence-sapping lockdown follows the second wave of the virus

Supply chain improvements may exert upward pressure on prices as Germany tries to maintain strong coffee importer-exporter role

CATEGORY DATA

Table 26 Retail Sales of Coffee by Category: Volume 2015-2020
Table 27 Retail Sales of Coffee by Category: Value 2015-2020
Table 28 Retail Sales of Coffee by Category: % Volume Growth 2015-2020
Table 29 Retail Sales of Coffee by Category: % Value Growth 2015-2020
Table 30 Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2015-2020
Table 31 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2015-2020
Table 32 NBO Company Shares of Coffee: % Retail Value 2016-2020
Table 33 LBN Brand Shares of Coffee: % Retail Value 2017-2020
Table 34 Forecast Retail Sales of Coffee by Category: Volume 2020-2025
Table 35 Forecast Retail Sales of Coffee by Category: Value 2020-2025
Table 36 Forecast Retail Sales of Coffee by Category: % Volume Growth 2020-2025
Table 37 Forecast Retail Sales of Coffee by Category: % Value Growth 2020-2025
Table 38 Forecast Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2020-2025

Tea in Germany

KEY DATA FINDINGS

2020 IMPACT

Tea benefits from traditional positioning as Coronavirus (COVID-19) heightens health awareness

Players adapt to long hot summers with cold brew teas to extend consumption occasions and undermine high seasonality

Foodservice closures and ongoing consumer concerns over health and finance hit foodservice sales hard through 2020

RECOVERY AND OPPORTUNITIES

Growing interest in sustainability pushes organic tea into the mainstream

Innovation for the summer to expand consumption occasions and compete with cold and sugarised soft drinks

Tea set to move beyond image as a remedy in cold weather to take on lifestyle aspects

CATEGORY DATA

Table 39 Retail Sales of Tea by Category: Volume 2015-2020
Table 40 Retail Sales of Tea by Category: Value 2015-2020
Table 41 Retail Sales of Tea by Category: % Volume Growth 2015-2020
Table 42 Retail Sales of Tea by Category: % Value Growth 2015-2020
Table 43 NBO Company Shares of Tea: % Retail Value 2016-2020
Table 44 LBN Brand Shares of Tea: % Retail Value 2017-2020
Table 45 Forecast Retail Sales of Tea by Category: Volume 2020-2025
Table 46 Forecast Retail Sales of Tea by Category: Value 2020-2025
Table 47 Forecast Retail Sales of Tea by Category: % Volume Growth 2020-2025
Table 48 Forecast Retail Sales of Tea by Category: % Value Growth 2020-2025

Other Hot Drinks in Germany

KEY DATA FINDINGS

2020 IMPACT

Chocolate-based flavoured powder drinks benefits from increase in home-baking and consumption occasions to rebound during Coronavirus (COVID-19)

Players try to improve nutritional value and image of products as parents increasingly seek to reduce the sugar intake of their offspring

Familiarity and trust maintains Nesquik’s strong leadership, although pressure on budgets retains interest in strong private label presence

RECOVERY AND OPPORTUNITIES

E-commerce is set to increase its appeal as consumers warm to its time- and resource-savings

Speciality chocolate options offer growth opportunities as consumers remain interested in indulgence

Fortified/functional options offer growth opportunities in a low innovation category, although health concerns still limit interest

CATEGORY DATA

Table 49 Retail Sales of Other Hot Drinks by Category: Volume 2015-2020
Table 50 Retail Sales of Other Hot Drinks by Category: Value 2015-2020
Table 51 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2015-2020
Table 52 Retail Sales of Other Hot Drinks by Category: % Value Growth 2015-2020
Table 53 NBO Company Shares of Other Hot Drinks: % Retail Value 2016-2020
Table 54 LBN Brand Shares of Other Hot Drinks: % Retail Value 2017-2020
Table 55 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2020-2025
Table 56 Forecast Retail Sales of Other Hot Drinks by Category: Value 2020-2025
Table 57 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025
Table 58 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025

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Megatrends

Country Report

Hot Drinks in Germany

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on hot drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for hot drinks?

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Hot Drinks in Germany

EXECUTIVE SUMMARY

COVID-19 impact on hot drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for hot drinks?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Coffee in Germany

KEY DATA FINDINGS

2020 IMPACT

Coronavirus (COVID-19) accentuates robustness of coffee in Germany as consumers shift to the at-home consumption of their favourite drink

Fresh coffee beans continues strong sales growth during the pandemic as consumers seek fast, good quality coffee for convenience and indulgence

Consumers turn to coffee for indulgence and to replace work and social norms and overcome isolation

RECOVERY AND OPPORTUNITIES

The availability of bigger packs enhances appeal of e-commerce, although the delivery infrastructure requires improvements

Short-lived rebound for foodservice as more consumers work flexibly, while a confidence-sapping lockdown follows the second wave of the virus

Supply chain improvements may exert upward pressure on prices as Germany tries to maintain strong coffee importer-exporter role

CATEGORY DATA

Tea in Germany

KEY DATA FINDINGS

2020 IMPACT

Tea benefits from traditional positioning as Coronavirus (COVID-19) heightens health awareness

Players adapt to long hot summers with cold brew teas to extend consumption occasions and undermine high seasonality

Foodservice closures and ongoing consumer concerns over health and finance hit foodservice sales hard through 2020

RECOVERY AND OPPORTUNITIES

Growing interest in sustainability pushes organic tea into the mainstream

Innovation for the summer to expand consumption occasions and compete with cold and sugarised soft drinks

Tea set to move beyond image as a remedy in cold weather to take on lifestyle aspects

CATEGORY DATA

Other Hot Drinks in Germany

KEY DATA FINDINGS

2020 IMPACT

Chocolate-based flavoured powder drinks benefits from increase in home-baking and consumption occasions to rebound during Coronavirus (COVID-19)

Players try to improve nutritional value and image of products as parents increasingly seek to reduce the sugar intake of their offspring

Familiarity and trust maintains Nesquik’s strong leadership, although pressure on budgets retains interest in strong private label presence

RECOVERY AND OPPORTUNITIES

E-commerce is set to increase its appeal as consumers warm to its time- and resource-savings

Speciality chocolate options offer growth opportunities as consumers remain interested in indulgence

Fortified/functional options offer growth opportunities in a low innovation category, although health concerns still limit interest

CATEGORY DATA

Why buy this report?

Want to find out more about this report?

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