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Learn moreDec 2020
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At the beginning of the pandemic all categories saw an increase in demand, as consumers stockpiled goods like coffee and tea. Generally, these categories benefited not only from stockpiling effects, but also from consumers spending more time at home, and even working from home.
Restrictions on large gatherings started from 13 March in Germany. Schools were closed, travel was restricted, and many of the country’s borders were closed on 16 March, with travellers returning to Germany having to self-isolate for 14 days.
The pandemic poses a threat to many companies, especially players focused on the on-trade channel. Moreover, products that have benefited from the premiumisation trend are likely to face challenges in 2020-2021 as more consumers will be more cautious about spending.
Through 2020, e-commerce has seen increasing interest as the pandemic forced consumers to seek convenient and safer shopping options from their home. However, e-commerce’s retail volume share remains small, as the channel’s infrastructure for deliveries is quite weak in Germany.
In March 2020, Germany applied a lockdown on non-essential businesses, which incorporated foodservice establishments. The lockdown lasted for two months, and the closures forced many foodservice customers to shift to the retail channel.
Foodservice is expected to rebound strongly in 2021, before stabilising in terms of volume sales growth as the forecast period progresses. This is set to lead to declines in retail volume sales in the short term, as consumers return to cafés and restaurants, etc, while some households will be well stocked with tea and coffee, in particular, due to stockpiling in the early stages of the pandemic in 2020.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Hot Drinks industry in Germany with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Hot Drinks industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Hot Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.