Hot drinks continues to benefit from Germans spending greater time at home in 2022. Although there has been a marginal shift back from retail to foodservice during the year, in line with an easing of restrictions, there remains a relevant proportion of the population, either working or studying remotely, who continue to consume hot drinks at home.
One of the key trends for hot drinks in 2022 is the ongoing demand for functional beverages. These might come in the form of coffee that can energise consumers throughout the day, with elevated retail demand supported by the investment by Germans in coffee machines during the pandemic.
As unit prices continue to rise in 2022, Germans are increasingly turning towards more affordable alternatives, in particular private label. The latter is starting to regain lost value share in 2022 and is likely to make further gains heading into the forecast period, supporting the overall third ranking of Aldi Einkauf GmbH & Co oHG (with private label lines such as Belmont/ Kena and Amaroy/Markus).
Despite a marginal decline in retail volume sales compared to the previous year, discounters has been able to regain lost share in 2022. During the pandemic, mainly supermarkets benefitted as consumers had higher disposable incomes to spend on groceries and popular brands which they found in this channel.
Foodservice sales of hot drinks are starting to recover slowly in 2022. After two tough years with lockdowns and restrictions in an attempt to flatten the curve of new COVID-19 variants, restrictions were lifted during the year.
Over the forecast period, foodservice volume sales of hot drinks are expected to recover to pre-pandemic levels. After the wave in early 2022 as a result of the Omicron variant, most Germans have either been vaccinated and/or been infected by COVID-19.
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Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of Coffee, Tea, and Other Hot Drinks.See All of Our Definitions
This report originates from Passport, our Hot Drinks research and analysis database.
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