A continuous rise in disposable income and a constant increase in consumer awareness of more sophisticated offerings drive growth in hot drinks. In coffee, products with added value, such as organic, rainforest alliance certified and fair trade, are successfully charging a premium while increasing their presence in more channels such as warehouse clubs.
Keurig Canada Inc is making a major investment in coffee pods to reactivate sales which have reached a plateau phase. The company’s merger with Dr Pepper is deemed to gain stronger leverage to carry out a wider range of activities in both the retail and the consumer domain.
Canadian consumers and both federal and provincial governments remain very sensitive to the environmental impacts of coffee pods. In response to this concern, both Keurig Canada Inc and Nestlé Canada Inc have made major investments as part of their corporate social responsibility to address this need.
In light of the shift in consumer preferences for hot drinks, new product developments have been directed at certification related to health and wellness and social and environmental awareness. Products with additional natural ingredients such as Pure Leaf Pure Matcha tea from PepsiCo Beverages Canada and 100% compostable McCafé Keurig-compatible pods are good examples of these trends.
Different growth patterns are likely to be visible for different product types during the forecast period. While fresh coffee beans and fresh ground coffee are expected to be the main drivers of growth in coffee, fresh ground coffee pods is expected to see more moderate growth, being very dependent on the penetration of coffee pod machines.
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Discover the latest market trends and uncover sources of future market growth for the Hot Drinks industry in Canada with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Hot Drinks market research database.