The COVID-19 pandemic and its related restrictions and lockdowns had a strong impact on coffee and tea in Italy, with more time spent at home leading to increased consumption of fresh ground coffee pods and fresh coffee beans as Italians sought to replicate the premium, coffee bar experience. Tea also enjoyed a strongly positive performance.
Despite steep price increase, coffee pods continue to show solid growth in 2022 and to benefit from a flurry of innovation and new product launches. Several Italian consumers have purchased at-home coffee pod machines during the review period and are content to continue using this convenient format in post-pandemic times even as foodservice outlets reopen.
While 2021 saw significant premiumisation, especially in coffee, and a decline of private label, in 2022 things are different. Thanks to steep price increases across the board, consumers are becoming more cost-conscious which is favouring private label players.
The return to out-of-home life has not had the anticipated impact on distribution in hot drinks in Italy in 2022. Convenience and proximity stores have not seen growth to the extent imagined, while e-commerce is showing more convincing progress despite eased restrictions.
Due to the emergence of Omicron, the recovery of the on-trade in hot drinks came to a halt towards the end of 2021. It picked up again in 2022, which has been a year where foodservice players benefit from progressively fewer restrictions.
Hot drinks retail volume sales overall are set to keep declining slightly over the forecast period. Decline is Hot drinks overall will see persistent declines in terms of retail volume sales throughout the forecast period.
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Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of Coffee, Tea, and Other Hot Drinks.See All of Our Definitions
This report originates from Passport, our Hot Drinks research and analysis database.
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