After a couple of years of stronger retail volume sales as consumers stayed home amid pandemic restrictions, hot drinks in France will resume declining retail volume growth. The threat of COVID-19 has now largely faded, and consumers are increasingly returning to the workplace and spending more time outside the home.
The most important key trend to note in France’s hot drinks industry during 2022 comes from outside the industry: the explosion that has been seen of sales of coffee machines since the onset of the COVID-19 pandemic. The key factor that motivated so many local consumers to invest in coffee machines was the imposition of three lockdown periods between March 2020 and May 2021.
Nestlé and Jacob Douwe Egberts will remain the significant leaders of hot drinks in France in 2022. Together the players hold a dominant share of the industry, with Nestlé growing its sharing to nearly one third of the total hot drinks value sales and Jacob Douwe Egberts holding nearly one quarter.
Retail volume sales of hot drinks will witness a small decline in 2022 as the category starts to normalise in the post-COVID-19 landscape. The most evident phenomenon was the sudden drop in e-commerce sales of hot drinks as consumers no longer felt the need to avoid shopping in-person in physical stores.
Before the middle of 2021, dining-in at café, bars, and other foodservice outlets was forbidden under COVID-19 restrictions as the French government strove to limit the spread of the deadly virus. However, once the vaccination process was in progress, people were able to start returning to foodservice outlets under the implementation of a Health Pass in the last few months of 2021.
Despite the COVID-19 crisis largely fading from consumers’ consciousness, hot drinks is unlikely to fully revert to pre-pandemic sales results. Prior to and during the pandemic, hot drinks was one of the most dynamic shelf-stable grocery products thanks to consumers purchasing less from foodservice and consuming more at home.
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This is the aggregation of Coffee, Tea, and Other Hot Drinks.See All of Our Definitions
This report originates from Passport, our Hot Drinks research and analysis database.
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