Sri Lankans’ long-standing enjoyment of tea continues, with a shift to packaged tea and international recognition of the country’s tea quality benefiting sales. However, in 2022, hot drinks in general is witnessing many crises.
At the beginning of 2022, Sri Lanka was experiencing an upwards trend in the economy after the dip caused by the COVID-19 pandemic. As a result, many new players have entered the hot drinks industry, also inspired by the working-from-home trend, which is seeing consumers drinking more hot drinks at home throughout the day.
As Sri Lankan-grown tea increases in popularity at home and around the world, locals from all socioeconomic groups have established tea as a beverage to be consumed at all times of the day. Tea has become a key commercial crop in the country and tea drinking has likewise become an integral part of Sri Lankan culture.
There are very few differences in the consumption of hot drinks among socioeconomic groups. However, customers with higher incomes are more likely to purchase packaged loose tea, whereas those with lower incomes prefer unpackaged loose tea.
Due to the nation's prevailing economic crisis, logistics, and infrastructure for hot beverages have significantly declined in 2022. There is now a severe lack of all types of fuel in Sri Lanka, including gasoline, diesel, and kerosene, which affects not only the output of the enterprises but also the internal supply chain.
As the pandemic comes continues to come to an end and consumers return to their pre pandemic routines, hot drinks, particularly tea, is predicted to expand steadily over the forecast period. The key trend will be the pandemic-assisted rise in the health and wellness trend.
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This is the aggregation of Coffee, Tea, and Other Hot Drinks.See All of Our Definitions
This report originates from Passport, our Hot Drinks research and analysis database.
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