Executive Summary

Mar 2019
Hot drinks value grows faster than volume over the review period

The review period saw sluggish volume growth in hot drinks; however, value sales grew moderately, thanks to increased demand for health and wellness positioned, premium and craft products. Company engagement in these products accelerated from 2016 onwards, as the Finnish economy improved.

Organic products present in all areas of hot drinks in 2018; functionality important in tea

Organic products saw the highest growth rates in hot drinks in 2018, and their presence has increased in all areas of hot drinks. A key reason for this strong growth is the fact that, unlike in some other categories, new organic hot drinks product launches have tended to have affordable unit prices – often only a little higher than the standards products.

Large coffee manufacturers lead hot drink sales; private label has managed to maintain its share

Sales of hot drinks have been driven by the big coffee manufacturers Meira and Gustav Paulig. A better economic performance in the latter part of the review period boosted sales of new competitors, which offer new innovative brands.

Added-value products launched in 2018 as consumers become less price-sensitive

The strengthening of the economy has encouraged manufacturers to offer added-value products. Key consumer trends in 2018 included health and wellness, ethical, premium and craft-positioned products with higher than average unit prices.

Less hot drinks will be consumed overall, but consumers are willing to pay more for quality, and health and wellness properties

The forecast period will see volumes fall in coffee and other hot drinks, owing to declines in mainstream categories such as fresh ground coffee, black tea and chocolate powder drinks. Demand for added-value products will, on the other hand, remain positive, with organic, premium and craft products seeing positive volume demand.

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Hot Drinks in Finland

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hot Drinks industry in Finland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hot Drinks industry in Finland, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Finland for free:

The Hot Drinks in Finland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Hot Drinks in Finland?
  • What are the major brands in Finland?
  • How has an increasing desire for heart healthy or fiber-added drinks affected the hot drinks industry in Finland?
  • Are manufacturers changing packaging sizes and formats to fit an on-the-go lifestyle?
  • How have changing demographics (for example an aging population) affected the hot drinks market in Finland?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

Hot Drinks in Finland

EXECUTIVE SUMMARY

Hot drinks value grows faster than volume over the review period
Organic products present in all areas of hot drinks in 2018; functionality important in tea
Large coffee manufacturers lead hot drink sales; private label has managed to maintain its share
Added-value products launched in 2018 as consumers become less price-sensitive
Less hot drinks will be consumed overall, but consumers are willing to pay more for quality, and health and wellness properties

MARKET DATA

Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2013-2018
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2013-2018
Table 3 Retail Sales of Hot Drinks by Category: Volume 2013-2018
Table 4 Retail Sales of Hot Drinks by Category: Value 2013-2018
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2013-2018
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2013-2018
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2013-2018
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2013-2018
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2014-2018
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2015-2018
Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2013-2018
Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2013-2018
Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2018
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2018-2023
Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2018-2023
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2018-2023
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2018-2023
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2018-2023
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2018-2023
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2018-2023
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2018-2023

SOURCES

Summary 1 Research Sources

Coffee in Finland

HEADLINES

PROSPECTS

Coffee is a mature category, but value growth is expected to be positive
Organic coffee will see the highest growth over the forecast period
Premium products will see positive demand

COMPETITIVE LANDSCAPE

Gustav Paulig has a strong value share, but saw a decline in 2018
Swedish companies increase their shares over the review period
Private label is adapting to better economic times

CATEGORY DATA

Table 26 Retail Sales of Coffee by Category: Volume 2013-2018
Table 27 Retail Sales of Coffee by Category: Value 2013-2018
Table 28 Retail Sales of Coffee by Category: % Volume Growth 2013-2018
Table 29 Retail Sales of Coffee by Category: % Value Growth 2013-2018
Table 30 Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2013-2018
Table 31 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2013-2018
Table 32 NBO Company Shares of Coffee: % Retail Value 2014-2018
Table 33 LBN Brand Shares of Coffee: % Retail Value 2015-2018
Table 34 Forecast Retail Sales of Coffee by Category: Volume 2018-2023
Table 35 Forecast Retail Sales of Coffee by Category: Value 2018-2023
Table 36 Forecast Retail Sales of Coffee by Category: % Volume Growth 2018-2023
Table 37 Forecast Retail Sales of Coffee by Category: % Value Growth 2018-2023
Table 38 Forecast Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2018-2023

Other Hot Drinks in Finland

HEADLINES

PROSPECTS

Health and wellness trend will continue to have a negative impact on chocolate-based flavoured powder drinks
Organic chocolate-based flavoured powder drinks help to lift the average unit price
Raw chocolate powders will continue to attract new consumers

COMPETITIVE LANDSCAPE

Chocolate-based flavoured powder drinks continue to be led by multinationals
Private label sales stable thanks to value-added launches
Smaller health and wellness positioned brands emerging

CATEGORY DATA

Table 39 Retail Sales of Other Hot Drinks by Category: Volume 2013-2018
Table 40 Retail Sales of Other Hot Drinks by Category: Value 2013-2018
Table 41 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2013-2018
Table 42 Retail Sales of Other Hot Drinks by Category: % Value Growth 2013-2018
Table 43 NBO Company Shares of Other Hot Drinks: % Retail Value 2014-2018
Table 44 LBN Brand Shares of Other Hot Drinks: % Retail Value 2015-2018
Table 45 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2018-2023
Table 46 Forecast Retail Sales of Other Hot Drinks by Category: Value 2018-2023
Table 47 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2018-2023
Table 48 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2018-2023

Tea in Finland

HEADLINES

PROSPECTS

Tea is a mature category but health and wellness trend helps to lift value
Organic and functional tea will see the strongest growth in the forecast period
On-trade sales expected to outperform off-trade in the forecast period

COMPETITIVE LANDSCAPE

Large multinationals lead tea sales in Finland
Local and international mid-size players are gaining share
Private label share continues to grow regardless of the better economy

CATEGORY DATA

Table 49 Retail Sales of Tea by Category: Volume 2013-2018
Table 50 Retail Sales of Tea by Category: Value 2013-2018
Table 51 Retail Sales of Tea by Category: % Volume Growth 2013-2018
Table 52 Retail Sales of Tea by Category: % Value Growth 2013-2018
Table 53 NBO Company Shares of Tea: % Retail Value 2014-2018
Table 54 LBN Brand Shares of Tea: % Retail Value 2015-2018
Table 55 Forecast Retail Sales of Tea by Category: Volume 2018-2023
Table 56 Forecast Retail Sales of Tea by Category: Value 2018-2023
Table 57 Forecast Retail Sales of Tea by Category: % Volume Growth 2018-2023
Table 58 Forecast Retail Sales of Tea by Category: % Value Growth 2018-2023