While total volume growth in overall hot drinks in Finland remains quite low in 2022, there are have been some notable shifts between the off-trade and on-trade following the COVID-19 pandemic. Overall volume sales in foodservice are strong in 2022, supported by the recovery of horeca, with off-trade rises fairly small.
Dark roast coffee is gaining ground fast in Finland in 2022, as consumers show greater interest in a broader range of varieties, especially in terms of country of origin. Premiumisation trends and increased focus on sustainability issues and environmental responsibility are also supporting the rise in demand for dark roast coffee varieties.
In 2022 SOK’s own private label Rainbow holds 43% market share in S Group retailers, marking a significant upturn since 2020. This is the result of a combination of factors including pricing, product selection and an increase in aggressive marketing and campaigns.
From the beginning of the coronavirus pandemic the e-commerce distribution channel saw rapidly-accelerated growth, with further rises continuing throughout 2021 and 2022. Though growth is slowing in light of the war of Ukraine, rising prices and logistical issues, it remains robust and the channel will continue to develop and progress over the forecast period.
While pandemic-related restrictions were completely lifted in 2022, the war in Ukraine and high inflation are dampening growth somewhat. 2022 is seeing a shift in volume sales from pandemic-era highs in retail towards the on-trade, but growth in foodservice is not as rapid as it could have been now that the impact of COVID-19 is receding.
2022 has been a difficult year in Europe, with the war in Ukraine, high inflation, rising interest rates and surges in energy prices. The forecast period is thus uncertain as the future of products within hot drinks depends on factors difficult to predict.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Hot Drinks industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of Coffee, Tea, and Other Hot Drinks.See All of Our Definitions
This report originates from Passport, our Hot Drinks research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!