Demand for hot drinks continues to grow through retail in 2022, despite a challenging environment in Hong Kong where consumers are shifting their attention to foodservice in line with an easing of restrictions, especially for fresh coffee. This shift can be attributed to the transformation of local consumer tastes as they start to seek greater variety and more sophisticated flavours from different origins.
Local consumers are increasingly seeking artisanal and/or higher-quality hot drinks, such as single origin coffee beans. One of the major reasons for this development was the impact of Hong Kong’s fifth wave of the pandemic in early 2022, which resulted in the return of remote working measures for many employees across the city.
Premium and artisanal brands have been effective in gaining share due to the continual shift in consumer demands. Players such as Tea WG and Tea Château have been highly visible in local tea in response to increasingly sophisticated consumer tastes, as highlighted by Tea WG opening a large store in Harbour City, one of Hong Kong’s largest shopping areas during a period when many brands are not considering expansion due to the challenging economic climate.
Foodservice volume sales of hot drinks experienced a notable drop due to the fifth wave of COVID-19 limiting footfall in Q1 and Q2 of 2022. These outlets were hit by the government once again limiting capacity and opening hours, with closure by 18.
Hong Kong experienced a fifth wave of the pandemic in early 2022, forcing the government to implement strict regulations on operational hours for local foodservice establishments, which severely limited sales of hot drinks and consumer footfall. In contrast, retailers that distributed different blends of hot drinks, and equipment such as coffee machines, benefited from home seclusion, as consumers returned to remote working measures.
Hot drinks in Hong Kong is predicted to record further growth momentum over the forecast period. With the local government gradually loosening restrictions on foodservice, volume sales of hot drinks through this channel experienced a rebound, with overall demand expected to fully recover to pre-pandemic levels by 2024.
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This is the aggregation of Coffee, Tea, and Other Hot Drinks.See All of Our Definitions
This report originates from Passport, our Hot Drinks research and analysis database.
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