Hong Kong’s burgeoning coffee culture helped support overall growth in hot drinks in 2018, in line with the strong performance seen over the review period. Single-origin fresh coffee and fresh ground coffee pods have captured the imagination of locals who are keen to produce barista-style coffee at home.
With consumers leading increasingly busy lifestyles in Hong Kong there is an ever growing demand for convenient products. This is behind the dramatic rise of fresh ground coffee pods which are easy to use and which can also produce a high-quality cup of coffee.
Multinational players dominate hot drinks in Hong Kong, with Nestlé holding a strong lead, which it increased in 2018. Nestlé leads coffee with popular and well-known brands such as Nescafé, Nespresso and Milo.
Innovation remained key in 2018 with companies looking to add value or to differentiate from the competition. For example, Nestlé Hong Kong Ltd introduced fresh ground coffee pods for making Italian-style iced coffee, while Pukka added new varieties to its range of organic fruit/herbal tea that are targeted at women.
Hot drinks is likely to remain largely unchanged over the forecast period with high-quality coffee likely to continue driving value sales as consumers focus on products such as single-origin coffee and new varieties and flavours. Health and wellness will likely also remain important, especially in tea where players will look to communicate the health benefits of consuming their products, with packaging and branding being key to this.
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This industry report originates from Passport, our Hot Drinks market research database.