Executive Summary

Mar 2019
Strong coffee culture and health and wellness impact growth

Hong Kong’s burgeoning coffee culture helped support overall growth in hot drinks in 2018, in line with the strong performance seen over the review period. Single-origin fresh coffee and fresh ground coffee pods have captured the imagination of locals who are keen to produce barista-style coffee at home.

Convenience the buzz word

With consumers leading increasingly busy lifestyles in Hong Kong there is an ever growing demand for convenient products. This is behind the dramatic rise of fresh ground coffee pods which are easy to use and which can also produce a high-quality cup of coffee.

Multinational brands dominate

Multinational players dominate hot drinks in Hong Kong, with Nestlé holding a strong lead, which it increased in 2018. Nestlé leads coffee with popular and well-known brands such as Nescafé, Nespresso and Milo.

Innovation remains key in hot drinks

Innovation remained key in 2018 with companies looking to add value or to differentiate from the competition. For example, Nestlé Hong Kong Ltd introduced fresh ground coffee pods for making Italian-style iced coffee, while Pukka added new varieties to its range of organic fruit/herbal tea that are targeted at women.

Similar trends expected for the forecast period

Hot drinks is likely to remain largely unchanged over the forecast period with high-quality coffee likely to continue driving value sales as consumers focus on products such as single-origin coffee and new varieties and flavours. Health and wellness will likely also remain important, especially in tea where players will look to communicate the health benefits of consuming their products, with packaging and branding being key to this.

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Hot Drinks in Hong Kong, China

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hot Drinks industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hot Drinks industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Hong Kong, China for free:

The Hot Drinks in Hong Kong, China market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Hot Drinks in Hong Kong, China?
  • What are the major brands in Hong Kong, China?
  • How has an increasing desire for heart healthy or fiber-added drinks affected the hot drinks industry in Hong Kong, China?
  • Are manufacturers changing packaging sizes and formats to fit an on-the-go lifestyle?
  • How have changing demographics (for example an aging population) affected the hot drinks market in Hong Kong, China?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

Hot Drinks in Hong Kong, China

EXECUTIVE SUMMARY

Strong coffee culture and health and wellness impact growth
Convenience the buzz word
Multinational brands dominate
Innovation remains key in hot drinks
Similar trends expected for the forecast period

MARKET DATA

Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2013-2018
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2013-2018
Table 3 Retail Sales of Hot Drinks by Category: Volume 2013-2018
Table 4 Retail Sales of Hot Drinks by Category: Value 2013-2018
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2013-2018
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2013-2018
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2013-2018
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2013-2018
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2014-2018
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2015-2018
Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2013-2018
Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2013-2018
Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2018
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2018-2023
Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2018-2023
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2018-2023
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2018-2023
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2018-2023
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2018-2023
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2018-2023
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2018-2023

SOURCES

Summary 1 Research Sources

Coffee in Hong Kong, China

HEADLINES

PROSPECTS

Single origin fresh coffee grows in prominence
New innovations drive interest in fresh ground coffee pods
Instant coffee mixes sees new product developments

COMPETITIVE LANDSCAPE

Nestlé extends lead thanks to popular digital marketing
Specialist services attract interest
Private label performs well but international brands dominate

CATEGORY DATA

Table 26 Retail Sales of Coffee by Category: Volume 2013-2018
Table 27 Retail Sales of Coffee by Category: Value 2013-2018
Table 28 Retail Sales of Coffee by Category: % Volume Growth 2013-2018
Table 29 Retail Sales of Coffee by Category: % Value Growth 2013-2018
Table 30 Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2013-2018
Table 31 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2013-2018
Table 32 NBO Company Shares of Coffee: % Retail Value 2014-2018
Table 33 LBN Brand Shares of Coffee: % Retail Value 2015-2018
Table 34 Forecast Retail Sales of Coffee by Category: Volume 2018-2023
Table 35 Forecast Retail Sales of Coffee by Category: Value 2018-2023
Table 36 Forecast Retail Sales of Coffee by Category: % Volume Growth 2018-2023
Table 37 Forecast Retail Sales of Coffee by Category: % Value Growth 2018-2023
Table 38 Forecast Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2018-2023

Other Hot Drinks in Hong Kong, China

HEADLINES

PROSPECTS

Rich flavours boost sales
Ovaltine cubes appear in the market
Health claims present a challenge and an opportunity

COMPETITIVE LANDSCAPE

Leading players team up with McCafé
Starbucks benefits from its strength in foodservice
Health benefits of plant-based hot drinks suggest growth potential

CATEGORY DATA

Table 39 Retail Sales of Other Hot Drinks by Category: Volume 2013-2018
Table 40 Retail Sales of Other Hot Drinks by Category: Value 2013-2018
Table 41 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2013-2018
Table 42 Retail Sales of Other Hot Drinks by Category: % Value Growth 2013-2018
Table 43 NBO Company Shares of Other Hot Drinks: % Retail Value 2014-2018
Table 44 LBN Brand Shares of Other Hot Drinks: % Retail Value 2015-2018
Table 45 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2018-2023
Table 46 Forecast Retail Sales of Other Hot Drinks by Category: Value 2018-2023
Table 47 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2018-2023
Table 48 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2018-2023

Tea in Hong Kong, China

HEADLINES

PROSPECTS

Fruit/herbal tea benefits from health claims and new launches
Instant tea struggles from unhealthy image
Consumers look for taste of loose tea but convenience of tea bags

COMPETITIVE LANDSCAPE

International brands prove popular with younger consumers
Pukka on the rise with healthy range
Local player Luk Yu sees strong performance but Unilever retains lead

CATEGORY DATA

Table 49 Retail Sales of Tea by Category: Volume 2013-2018
Table 50 Retail Sales of Tea by Category: Value 2013-2018
Table 51 Retail Sales of Tea by Category: % Volume Growth 2013-2018
Table 52 Retail Sales of Tea by Category: % Value Growth 2013-2018
Table 53 NBO Company Shares of Tea: % Retail Value 2014-2018
Table 54 LBN Brand Shares of Tea: % Retail Value 2015-2018
Table 55 Forecast Retail Sales of Tea by Category: Volume 2018-2023
Table 56 Forecast Retail Sales of Tea by Category: Value 2018-2023
Table 57 Forecast Retail Sales of Tea by Category: % Volume Growth 2018-2023
Table 58 Forecast Retail Sales of Tea by Category: % Value Growth 2018-2023

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