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Learn moreDec 2020
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Tea, coffee, and other hot drinks are universally consumed products in India, and as a result retail sales were to some extent insulated from the impact of the pandemic. The end of the first quarter and the entire second quarter of the calendar year saw consumers stockpiling these products, as they wanted to make fewer trips to grocery stores in order to reduce the risk of contracting coronavirus.
India’s lockdown came into effect from 25 March 2020. All forms of movement were restricted for consumers, apart from those classified as essential workers, including medical workers, police and grocery shop owners.
In light of the COVID-19 pandemic, companies are trying new models and retail formats, creating on-trade experience and coming up with new packaging formats in an effort to attract consumers. Hindustan Unilever (HUL) launched an app call Shikhar, an online ordering platform designed exclusively for HUL retailers.
Most large companies started spending on e-commerce platforms or other models as a result of the lockdown restrictions arising from COVID-19. Most major players registered 100% growth through their e-commerce channel after lockdown was relaxed.
The 41-day lockdown resulted in close to zero sales for foodservice industry, as the majority of outlets were closed. There were also increases in prices of both tea and coffee as these are commodities, and were thus impacted by multiple factors, including weather conditions, and a lack of labour due to lockdown.
The retail sales growth for hot drinks will be fuelled by in-home consumption, at least over the next few years. The universality of these products, in conjunction with health benefits, especially in the case of tea and malt-based hot drinks, is set to drive performance following the pandemic.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Hot Drinks industry in India with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Hot Drinks industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Hot Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.