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Hot Drinks in Poland
January 2022
Hot drinks in 2021: The big picture
Hot drinks is faring well in Poland, in both retail and foodservice terms. Fresh coffee beans support coffee sales overall, as consumers become home “baristas” during the time of the pandemic; health and wellness trends influence developments in tea, with players offering herb-fruit mixes to combine healthy properties with taste; whilst health and wellness trends also inspire organic and natural variants in chocolate-based flavoured powder drinks.
2021 key trends
Health and wellness trends are the main drivers for product innovation and evolving consumer demands. These trends have been enhanced by the event of the pandemic, and consumers are increasingly seeking health-boosting food and drink.
Competitive landscape
JDE Peet's BV maintains its small lead in the fairly fragmented category of coffee; Unilever Polska SA maintains its strong lead in tea; and Grana Sp zoo maintains its marginal lead in other hot drinks.
Retailing developments
E-commerce is developing extremely fast. There are many new online shops, with almost every large player releasing their own online store, and all supermarkets offering shopping online with home-delivery or with collection.
Foodservice vs retail split
Lockdown for foodservice in Poland was extended to almost the end of May 2021, and some consumers are still wary and continue to maintain social distancing. However, in general, whenever food premises were open many consumers came to visit and eat and drink.
What next for hot drinks?
There will be a strong ongoing demand for organic and bio drinks, with lower sugar and lactose content, for example. In addition, products need to be tasty and also offered with original flavours.
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This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
Coffee
Tea
Other Hot Drinks
If you're in the Hot Drinks industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hot Drinks in Poland report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Hot Drinks in Poland?
To what extent are health considerations impacting consumption of Hot Drinks in Poland?
What are the traditional preferences in Hot Drinks in Poland? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Hot Drinks in Poland?
Which are the leading brands in Hot Drinks in Poland?
How are products distributed in Hot Drinks in Poland?
How is the rise of e-commerce changing the retail and competitive landscape?
Have home seclusion and social distancing measures following COVID-19 benefited sales of Hot Drinks?
Where is future growth expected to be most dynamic?
Hot Drinks in Poland
EXECUTIVE SUMMARY
Hot drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
Chart 1 Hot Drinks Value Sales Growth Scenarios: 2019-2026Chart 2 Hot Drinks Impact of Drivers on Value Sales: 2019-2026
MARKET DATA
Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2016-2021Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2016-2021Table 3 Retail Sales of Hot Drinks by Category: Volume 2016-2021Table 4 Retail Sales of Hot Drinks by Category: Value 2016-2021Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2016-2021Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2016-2021Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2016-2021Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2016-2021Table 9 Total Sales of Hot Drinks by Category: Total Volume 2016-2021Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2016-2021Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2017-2021Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2018-2021Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2016-2021Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2016-2021Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2021Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2021-2026Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2021-2026Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2021-2026Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2021-2026Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2021-2026Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2021-2026Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2021-2026Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2021-2026Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2021-2026Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
Coffee in Poland
KEY DATA FINDINGS
2021 DEVELOPMENTS
Fresh coffee beans support sales overall, as consumers become home “baristas” during the time of the pandemic
Demand for coffee pods grows in line, for consumers not wishing to invest in an expensive coffee machine
Bio and organic trends emerge in coffee, with offerings from big players and private labels alike
PROSPECTS AND OPPORTUNITIES
Coffee retailers continue to expand to meet ongoing demand
Processed coffee products continue their declines in line with the rise in demand for fresh coffee beans
Increasingly sophisticated consumers’ tastes will inspire more exotic, bio and organic offerings
CATEGORY DATA
Table 26 Retail Sales of Coffee by Category: Volume 2016-2021Table 27 Retail Sales of Coffee by Category: Value 2016-2021Table 28 Retail Sales of Coffee by Category: % Volume Growth 2016-2021Table 29 Retail Sales of Coffee by Category: % Value Growth 2016-2021Table 30 Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2016-2021Table 31 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2016-2021Table 32 NBO Company Shares of Coffee: % Retail Value 2017-2021Table 33 LBN Brand Shares of Coffee: % Retail Value 2018-2021Table 34 Forecast Retail Sales of Coffee by Category: Volume 2021-2026Table 35 Forecast Retail Sales of Coffee by Category: Value 2021-2026Table 36 Forecast Retail Sales of Coffee by Category: % Volume Growth 2021-2026Table 37 Forecast Retail Sales of Coffee by Category: % Value Growth 2021-2026Table 38 Forecast Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2021-2026
Tea in Poland
KEY DATA FINDINGS
2021 DEVELOPMENTS
Health and wellness trends influence developments in tea, with players offering herb-fruit mixes to combine healthy properties with taste
Rising popularity of green tea over black results in black tea players launching novelties to catch consumers’ attention
Online shopping continues to boom, with a wider range of exotic and premium teas emerging on the platform
PROSPECTS AND OPPORTUNITIES
Unilever places a stronger focus on healthy teas with company restructuring
Organic and bio teas continue to boom in popularity
Polish brands grow in strength, with consumers being patriotic and welcoming of novelties
CATEGORY DATA
Table 39 Retail Sales of Tea by Category: Volume 2016-2021Table 40 Retail Sales of Tea by Category: Value 2016-2021Table 41 Retail Sales of Tea by Category: % Volume Growth 2016-2021Table 42 Retail Sales of Tea by Category: % Value Growth 2016-2021Table 43 NBO Company Shares of Tea: % Retail Value 2017-2021Table 44 LBN Brand Shares of Tea: % Retail Value 2018-2021Table 45 Forecast Retail Sales of Tea by Category: Volume 2021-2026Table 46 Forecast Retail Sales of Tea by Category: Value 2021-2026Table 47 Forecast Retail Sales of Tea by Category: % Volume Growth 2021-2026Table 48 Forecast Retail Sales of Tea by Category: % Value Growth 2021-2026
Other Hot Drinks in Poland
KEY DATA FINDINGS
2021 DEVELOPMENTS
Health and wellness trends inspire organic and natural variants in chocolate-based flavoured powder drinks
Flavour-loving Polish consumers seek new taste sensations in other hot drinks
Growing offer of hot chocolate in capsules, with popular chocolate and original Italian flavours
PROSPECTS AND OPPORTUNITIES
Local leaders expand their offerings to meet emerging trends
Growth in coffee also benefits crossover products in hot drinks with a healthy positioning
Health and wellness trends call for a higher cocoa content
CATEGORY DATA
Table 49 Retail Sales of Other Hot Drinks by Category: Volume 2016-2021Table 50 Retail Sales of Other Hot Drinks by Category: Value 2016-2021Table 51 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2016-2021Table 52 Retail Sales of Other Hot Drinks by Category: % Value Growth 2016-2021Table 53 NBO Company Shares of Other Hot Drinks: % Retail Value 2017-2021Table 54 LBN Brand Shares of Other Hot Drinks: % Retail Value 2018-2021Table 55 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2021-2026Table 56 Forecast Retail Sales of Other Hot Drinks by Category: Value 2021-2026Table 57 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2021-2026Table 58 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2021-2026
The following categories and subcategories are included:
Hot Drinks
Fresh Coffee Beans
Fresh Ground Coffee Pods
Standard Fresh Ground Coffee
Regular Instant Standard Coffee
Decaffeinated Instant Standard Coffee
Regular Instant Coffee Mixes
Decaffeinated Instant Coffee Mixes
Loose Black Tea
Tea Bags Black
Fruit/Herbal Tea
Green Tea
Instant Tea
Other Tea
Chocolate-based Flavoured Powder Drinks
Malt-based Hot Drinks
Non-Chocolate-based Flavoured Powder Drinks
Other Plant-based Hot Drinks
Hot Drinks
This is the aggregation of Coffee, Tea, and Other Hot Drinks.