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Learn moreDec 2020
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The COVID-19 pandemic has led to some important shifts in the shopping behaviours of many Poles when it comes to hot drinks. Products which had witnessed consumption declines over the latter part of the review period, such as standard fresh ground coffee and all types of instant coffee are set to witness positive performances in 2020.
Cultural institutions and schools in Poland were closed from 12 March. Borders closed three days later, and an official epidemic was declared on 20 March.
Manufacturers have not altered their strategies to any great degree because of the COVID-19 epidemic. In coffee, for instance, players have continued with their new product developments despite the pandemic, with coffee even witnessing new entrants.
The COVID-19 pandemic and the measures taken to combat the spread of the virus are leading to some significant changes in shopping behaviour in Poland in 2020.
Coffee is by far most popular hot drink to consume away from home in Poland. Thus, during the lockdown period and enforced closures of foodservice amenities, as well as the growth of working from home office and eliminating business travel, many Poles have switched to drinking coffee at home in 2020.
Hot drinks is expected to return to lower, albeit positive, retail volume growth rates throughout the forecast period. Trends already evident prior to and during the COVID-19 pandemic will likely continue going forward.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Hot Drinks industry in Poland with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Hot Drinks industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Hot Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.