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Hot Drinks in Hungary

December 2022
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USD 2,450
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Overview:

Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Coffee
  • Tea
  • Other Hot Drinks

If you're in the Hot Drinks industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Hot Drinks in Hungary report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Hot Drinks in Hungary?
  • To what extent are health considerations impacting consumption of Hot Drinks in Hungary?
  • What are the traditional preferences in Hot Drinks in Hungary? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
  • How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Hot Drinks in Hungary?
  • Which are the leading brands in Hot Drinks in Hungary?
  • How are products distributed in Hot Drinks in Hungary?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • Have home seclusion and social distancing measures following COVID-19 benefited sales of Hot Drinks?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Hot Drinks in Hungary

Hot drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2017-2022
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2017-2022
Table 3 Retail Sales of Hot Drinks by Category: Volume 2017-2022
Table 4 Retail Sales of Hot Drinks by Category: Value 2017-2022
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2017-2022
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2017-2022
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2017-2022
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2017-2022
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2018-2022
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2019-2022
Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2017-2022
Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2017-2022
Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2022
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2022-2027
Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2022-2027
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2022-2027
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2022-2027
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2022-2027
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2022-2027
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2022-2027
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2022-2027
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2022-2027
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources

Coffee in Hungary

KEY DATA FINDINGS

Post-COVID dynamics sees some on-trade recovery, but a steep rise in unit prices impacts volume sales
Coffee culture spreads, driving growth in premium coffee variants and formats in 2022
Hungarian consumers are increasingly discerning and seek quality coffee experiences despite rising prices.
Effects of high inflation on Hungarian hot drinks will prompt bulk buying behaviour and a shift towards private label
Convenience, affordability and sustainability are set to be key trends in coffee in Hungary across the forecast period
Channel diversification will favour e-commerce and on-the-go retailers in the years ahead.
Table 26 Retail Sales of Coffee by Category: Volume 2017-2022
Table 27 Retail Sales of Coffee by Category: Value 2017-2022
Table 28 Retail Sales of Coffee by Category: % Volume Growth 2017-2022
Table 29 Retail Sales of Coffee by Category: % Value Growth 2017-2022
Table 30 Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2017-2022
Table 31 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2017-2022
Table 32 NBO Company Shares of Coffee: % Retail Value 2018-2022
Table 33 LBN Brand Shares of Coffee: % Retail Value 2019-2022
Table 34 Forecast Retail Sales of Coffee by Category: Volume 2022-2027
Table 35 Forecast Retail Sales of Coffee by Category: Value 2022-2027
Table 36 Forecast Retail Sales of Coffee by Category: % Volume Growth 2022-2027
Table 37 Forecast Retail Sales of Coffee by Category: % Value Growth 2022-2027
Table 38 Forecast Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2022-2027

Tea in Hungary

KEY DATA FINDINGS

Inflationary pressure hampers volume sales in tea in 2022
Functionality remains key as Hungarians continue to prioritise healthy lifestyles in the wake of the pandemic
The popularity of fruit and herbs in Hungary can be seen across most subcategories of tea
Rising prices are set to impact retail volume sales in the immediate future, but foodservice recovery will mitigate some of the impact
Seasonal blends, gift packages and an expanding range offer scope for growth across the forecast period
Supermarkets and hypermarkets will face increasing competition from discounters and specialist teashops.
Table 39 Retail Sales of Tea by Category: Volume 2017-2022
Table 40 Retail Sales of Tea by Category: Value 2017-2022
Table 41 Retail Sales of Tea by Category: % Volume Growth 2017-2022
Table 42 Retail Sales of Tea by Category: % Value Growth 2017-2022
Table 43 NBO Company Shares of Tea: % Retail Value 2018-2022
Table 44 LBN Brand Shares of Tea: % Retail Value 2019-2022
Table 45 Forecast Retail Sales of Tea by Category: Volume 2022-2027
Table 46 Forecast Retail Sales of Tea by Category: Value 2022-2027
Table 47 Forecast Retail Sales of Tea by Category: % Volume Growth 2022-2027
Table 48 Forecast Retail Sales of Tea by Category: % Value Growth 2022-2027

Other Hot Drinks in Hungary

KEY DATA FINDINGS

Hot drinks sees some decline in retail volume terms, but performance in foodservice mitigates this to some extent.
Nestlé gains ground in 2022 but faces stiff competition from local brands offering price promotions and private label
Growing health consciousness in Hungary drives interest in other plant-based hot drinks, but demand remains low
Category volume sales will rebound driven by positive consumer demographics
Channels shift toward low-cost, bulk buy options and e-commerce
Positioning by functionality and reducing sugar will be key to success
Table 49 Retail Sales of Other Hot Drinks by Category: Volume 2017-2022
Table 50 Retail Sales of Other Hot Drinks by Category: Value 2017-2022
Table 51 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2017-2022
Table 52 Retail Sales of Other Hot Drinks by Category: % Value Growth 2017-2022
Table 53 NBO Company Shares of Other Hot Drinks: % Retail Value 2018-2022
Table 54 LBN Brand Shares of Other Hot Drinks: % Retail Value 2019-2022
Table 55 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2022-2027
Table 56 Forecast Retail Sales of Other Hot Drinks by Category: Value 2022-2027
Table 57 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2022-2027
Table 58 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2022-2027
The following categories and subcategories are included:

Hot Drinks

      • Fresh Coffee Beans
        • Fresh Ground Coffee Pods
        • Standard Fresh Ground Coffee
      • Instant Standard Coffee
      • Instant Coffee Mixes
      • Loose Black Tea
      • Tea Bags Black
    • Fruit/Herbal Tea
    • Green Tea
    • Instant Tea
    • Other Tea
      • Chocolate-based Flavoured Powder Drinks
      • Malt-based Hot Drinks
      • Non-Chocolate-based Flavoured Powder Drinks
    • Other Plant-based Hot Drinks

Hot Drinks

This is the aggregation of Coffee, Tea, and Other Hot Drinks.

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This report originates from Passport, our Hot Drinks research and analysis database.

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