Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Hot Drinks in

Hot Drinks in Hungary

34 pages, Feb 2018

US$2,100

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Hot drinks posts value growth but retail volume sales suffer from rising prices

Thanks to the growing economy and strengthening consumer confidence, Hungarians are increasingly willing to spend on hot drinks products. A coffee consumption culture and making coffee specialities at home are spreading, and demand for more pampering, healthier tea products is rising.

Polarisation continues, and demand for quality and indulgence grows

As the economy recovers from the credit crisis, average income levels have started to increase, yet the purchasing power of the wealthier income segments has increased the most. This has resulted in rapidly growing demand for premium-quality goods in Hungary.

Share of leading company Jacobs Douwe Egberts is stable

There was no significant merger/acquisition activity in Hungarian hot drinks in 2017, and all leading players kept their positions. Jacobs Douwe Egberts Hu Zrt continued to lead hot drinks in 2017, however its value share stagnated.

New coffee and tea products convey luxurious temptation experiences

In 2017, leading manufacturers and retailers continued to expand their coffee and tea portfolios with premium products, to answer the growing demand of sophisticated customers for high-quality goods. By following trends, they have launched new high-quality coffee specialities and tea compositions rich in tempting flavours.

Positive outlook thanks to an improving economy and growing demand

The Hungarian economy is predicted to continue on a strong growth path over the forecast period, with low unemployment rates and increasing disposable incomes, thanks to tax cuts and support for families with children. As a result, Hungarian consumers are expected to spend more on non-essential grocery products and indulgence, which will benefit hot drinks.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Hot Drinks Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Hot Drinks industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hot Drinks industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Hungary for free:

The Hot Drinks in Hungary market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Hot Drinks in Hungary?
What are the major brands in Hungary?
How has an increasing desire for heart healthy or fiber-added drinks affected the hot drinks industry in Hungary?
Are manufacturers changing packaging sizes and formats to fit an on-the-go lifestyle?
How have changing demographics (for example an aging population) affected the hot drinks market in Hungary?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

Want to find out more about this report?

Request more information

Hot Drinks in Hungary

EXECUTIVE SUMMARY

Hot drinks posts value growth but retail volume sales suffer from rising prices

Polarisation continues, and demand for quality and indulgence grows

Share of leading company Jacobs Douwe Egberts is stable

New coffee and tea products convey luxurious temptation experiences

Positive outlook thanks to an improving economy and growing demand

MARKET DATA

Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2012-2017
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2012-2017
Table 3 Retail Sales of Hot Drinks by Category: Volume 2012-2017
Table 4 Retail Sales of Hot Drinks by Category: Value 2012-2017
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2012-2017
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2012-2017
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2012-2017
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2012-2017
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2013-2017
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2014-2017
Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2012-2017
Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2012-2017
Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2017
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2017-2022
Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2017-2022
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2017-2022
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2017-2022
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2017-2022
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2017-2022
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2017-2022
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2017-2022

SOURCES

Summary 1 Research Sources

Coffee in Hungary

HEADLINES

PROSPECTS

Price hikes affect consumption habits

High-end home coffee consumption spreads

3-in-1 instant coffee mixes favoured

COMPETITIVE LANDSCAPE

Growth trends and growing competition

The role of channels

New releases focus on premium segment

CATEGORY DATA

Table 26 Retail Sales of Coffee by Category: Volume 2012-2017
Table 27 Retail Sales of Coffee by Category: Value 2012-2017
Table 28 Retail Sales of Coffee by Category: % Volume Growth 2012-2017
Table 29 Retail Sales of Coffee by Category: % Value Growth 2012-2017
Table 30 Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2012-2017
Table 31 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2012-2017
Table 32 NBO Company Shares of Coffee: % Retail Value 2013-2017
Table 33 LBN Brand Shares of Coffee: % Retail Value 2014-2017
Table 34 Forecast Retail Sales of Coffee by Category: Volume 2017-2022
Table 35 Forecast Retail Sales of Coffee by Category: Value 2017-2022
Table 36 Forecast Retail Sales of Coffee by Category: % Volume Growth 2017-2022
Table 37 Forecast Retail Sales of Coffee by Category: % Value Growth 2017-2022
Table 38 Forecast Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2017-2022

Other Hot Drinks in Hungary

HEADLINES

PROSPECTS

Other hot drinks predicted to benefit from demographic changes

Polarisation in other plant-based hot drinks

Adult powder drinks: Indulgence appeals

COMPETITIVE LANDSCAPE

Strategy of leading player in other hot drinks

Product development focuses on children and larger packaging

Health consciousness drives demand for organic other hot drinks

CATEGORY DATA

Table 39 Retail Sales of Other Hot Drinks by Category: Volume 2012-2017
Table 40 Retail Sales of Other Hot Drinks by Category: Value 2012-2017
Table 41 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2012-2017
Table 42 Retail Sales of Other Hot Drinks by Category: % Value Growth 2012-2017
Table 43 NBO Company Shares of Other Hot Drinks: % Retail Value 2013-2017
Table 44 LBN Brand Shares of Other Hot Drinks: % Retail Value 2014-2017
Table 45 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2017-2022
Table 46 Forecast Retail Sales of Other Hot Drinks by Category: Value 2017-2022
Table 47 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2017-2022
Table 48 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2017-2022

Tea in Hungary

HEADLINES

PROSPECTS

Indulgence trends

Seasonality

On-trade consumption grows thanks to spreading tea culture

COMPETITIVE LANDSCAPE

International manufacturers active in product development

Domestic players strong in fruit/herbal tea

Unit price rises expected to limit volume growth

CATEGORY DATA

Table 49 Retail Sales of Tea by Category: Volume 2012-2017
Table 50 Retail Sales of Tea by Category: Value 2012-2017
Table 51 Retail Sales of Tea by Category: % Volume Growth 2012-2017
Table 52 Retail Sales of Tea by Category: % Value Growth 2012-2017
Table 53 NBO Company Shares of Tea: % Retail Value 2013-2017
Table 54 LBN Brand Shares of Tea: % Retail Value 2014-2017
Table 55 Forecast Retail Sales of Tea by Category: Volume 2017-2022
Table 56 Forecast Retail Sales of Tea by Category: Value 2017-2022
Table 57 Forecast Retail Sales of Tea by Category: % Volume Growth 2017-2022
Table 58 Forecast Retail Sales of Tea by Category: % Value Growth 2017-2022

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Country Report

Hot Drinks in Hungary

New Report Guarantee

Executive Summary

New Report Guarantee

Hot drinks posts value growth but retail volume sales suffer from rising prices

Polarisation continues, and demand for quality and indulgence grows

Share of leading company Jacobs Douwe Egberts is stable

New coffee and tea products convey luxurious temptation experiences

Positive outlook thanks to an improving economy and growing demand

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Hot Drinks in Hungary

EXECUTIVE SUMMARY

Hot drinks posts value growth but retail volume sales suffer from rising prices

Polarisation continues, and demand for quality and indulgence grows

Share of leading company Jacobs Douwe Egberts is stable

New coffee and tea products convey luxurious temptation experiences

Positive outlook thanks to an improving economy and growing demand

MARKET DATA

SOURCES

Coffee in Hungary

HEADLINES

PROSPECTS

Price hikes affect consumption habits

High-end home coffee consumption spreads

3-in-1 instant coffee mixes favoured

COMPETITIVE LANDSCAPE

Growth trends and growing competition

The role of channels

New releases focus on premium segment

CATEGORY DATA

Other Hot Drinks in Hungary

HEADLINES

PROSPECTS

Other hot drinks predicted to benefit from demographic changes

Polarisation in other plant-based hot drinks

Adult powder drinks: Indulgence appeals

COMPETITIVE LANDSCAPE

Strategy of leading player in other hot drinks

Product development focuses on children and larger packaging

Health consciousness drives demand for organic other hot drinks

CATEGORY DATA

Tea in Hungary

HEADLINES

PROSPECTS

Indulgence trends

Seasonality

On-trade consumption grows thanks to spreading tea culture

COMPETITIVE LANDSCAPE

International manufacturers active in product development

Domestic players strong in fruit/herbal tea

Unit price rises expected to limit volume growth

CATEGORY DATA

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports