The COVID-19 pandemic has largely ended in 2022, but there has been little respite, either for the hot drinks industry specifically, or for the US as a whole, with inflation quickly replacing COVID-19 as the top concern of both companies and consumers. The shift of consumption occasions back outside the home after the pandemic eased is now in danger, as consumers, facing high costs for the basics of daily life, have been looking to cut back on unnecessary spending, such as going to coffee shops.
Less disrupted by the turbulence of the economic and political situation, but still highly influential in US hot drinks in 2022, has been the continuous growth of cold options. Tea has long been heavily tilted towards cold consumption in the US, with some estimates placing the share of iced tea as high as three-quarters of US tea consumption.
The major story in the hot drinks competitive landscape in 2022 has been the emergence of Ekaterra, which is now fully independent from Unilever, and from its birth, the leading global brand owner in tea in the US. The company officially came under the control of its new owner, CVC Capital Partners, in mid-July 2022.
E-commerce has continued to be the key story in retailing in 2022, but less so than it was during previous years. The pandemic period was a massive accelerant towards the adoption of e-commerce in retailing in general, and in grocery categories specifically.
Foodservice has largely recovered from the impact of the COVID-19 pandemic, looking purely in top-line volume terms, but this recovery hides a complex story. Prices are rising strongly across the board, as labour shortages continue to plague the US economy as a whole, and foodservice specifically.
Hot drinks tends to be one of the more stable components of the food and beverage industry in the US, because the consumption of such products is considered essential to many people’s daily routine, and they are relatively inexpensive. Therefore, while the current historic inflation rate and the future possibility of recession are both undoubted challenges, the fundamentals of the category remain fairly solid.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Hot Drinks industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Hot Drinks industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of Coffee, Tea, and Other Hot Drinks.See All of Our Definitions
This report originates from Passport, our Hot Drinks research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!