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Overview:
Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Coffee
- Tea
- Other Hot Drinks
If you're in the Hot Drinks industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hot Drinks in Pakistan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hot Drinks in Pakistan?
- To what extent are health considerations impacting consumption of Hot Drinks in Pakistan?
- What are the traditional preferences in Hot Drinks in Pakistan? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Hot Drinks in Pakistan?
- Which are the leading brands in Hot Drinks in Pakistan?
- How are products distributed in Hot Drinks in Pakistan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Hot Drinks?
- Where is future growth expected to be most dynamic?
Hot Drinks in Pakistan
EXECUTIVE SUMMARY
COVID-19 impact on hot drinks
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for hot drinks?
MARKET DATA
Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2015-2020
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2015-2020
Table 3 Retail Sales of Hot Drinks by Category: Volume 2015-2020
Table 4 Retail Sales of Hot Drinks by Category: Value 2015-2020
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2015-2020
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2015-2020
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2015-2020
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2015-2020
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2015-2020
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2015-2020
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2016-2020
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2017-2020
Table 13 Retail Distribution of Hot Drinks by Format: % Volume 2015-2020
Table 14 Retail Distribution of Hot Drinks by Format and Category: % Volume 2020
Table 15 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
Table 17 Forecast Retail Sales of Hot Drinks by Category: Volume 2020-2025
Table 18 Forecast Retail Sales of Hot Drinks by Category: Value 2020-2025
Table 19 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
Table 21 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 23 Forecast Total Sales of Hot Drinks by Category: Total Volume 2020-2025
Table 24 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
Tea in Pakistan
KEY DATA FINDINGS
2020 IMPACT
Tea maintains good growth, benefiting from shift to packaged products
Loose tea sees foodservice volume sales impacted by lower demand at dhaabas
Consumers stock up and shop via e-commerce as they seek to stay safe in 2020
RECOVERY AND OPPORTUNITIES
Demand for convenience to boost instant tea and tea bags
Green tea will attract young adults due to its healthy image and stronger promotion
E-commerce likely to move further into mainstream after attracting many in 2020
CATEGORY DATA
Table 25 Retail Sales of Tea by Category: Volume 2015-2020
Table 26 Retail Sales of Tea by Category: Value 2015-2020
Table 27 Retail Sales of Tea by Category: % Volume Growth 2015-2020
Table 28 Retail Sales of Tea by Category: % Value Growth 2015-2020
Table 29 NBO Company Shares of Tea: % Retail Value 2016-2020
Table 30 LBN Brand Shares of Tea: % Retail Value 2017-2020
Table 31 Forecast Retail Sales of Tea by Category: Volume 2020-2025
Table 32 Forecast Retail Sales of Tea by Category: Value 2020-2025
Table 33 Forecast Retail Sales of Tea by Category: % Volume Growth 2020-2025
Table 34 Forecast Retail Sales of Tea by Category: % Value Growth 2020-2025
Other Hot Drinks in Pakistan
KEY DATA FINDINGS
2020 IMPACT
Growth slows due to economic uncertainty but remains strong thanks to urbanisation, rising incomes and retail development
Nestlé’s Milo is strong leader and benefits from RTD format
E-commerce attracts attention as consumers stay home
RECOVERY AND OPPORTUNITIES
Working mothers increasingly seeking to nourish children with other hot drinks
Single-serve sachets could help Milo to reach out to wider group
Milo will drive growth thanks to strength of umbrella brand and cross-category promotions
CATEGORY DATA
Table 35 Retail Sales of Other Hot Drinks by Category: Volume 2015-2020
Table 36 Retail Sales of Other Hot Drinks by Category: Value 2015-2020
Table 37 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2015-2020
Table 38 Retail Sales of Other Hot Drinks by Category: % Value Growth 2015-2020
Table 39 NBO Company Shares of Other Hot Drinks: % Retail Value 2016-2020
Table 40 LBN Brand Shares of Other Hot Drinks: % Retail Value 2017-2020
Table 41 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2020-2025
Table 42 Forecast Retail Sales of Other Hot Drinks by Category: Value 2020-2025
Table 43 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025
Table 44 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025
Coffee in Pakistan
KEY DATA FINDINGS
2020 IMPACT
Foodservice closures hit fresh coffee demand hard
Retail volume growth maintained by young urbanites
E-commerce grows from low base as consumers seek to stay home and stay safe
RECOVERY AND OPPORTUNITIES
Coffee to benefit from foodservice outlets reopening and ongoing westernisation
Labelling changes likely to boost legal sales and leading players
Nescafé set to rule roost thanks to strong marketing support
CATEGORY DATA
Table 45 Retail Sales of Coffee by Category: Volume 2015-2020
Table 46 Retail Sales of Coffee by Category: Value 2015-2020
Table 47 Retail Sales of Coffee by Category: % Volume Growth 2015-2020
Table 48 Retail Sales of Coffee by Category: % Value Growth 2015-2020
Table 49 NBO Company Shares of Coffee: % Retail Value 2016-2020
Table 50 LBN Brand Shares of Coffee: % Retail Value 2017-2020
Table 51 Forecast Retail Sales of Coffee by Category: Volume 2020-2025
Table 52 Forecast Retail Sales of Coffee by Category: Value 2020-2025
Table 53 Forecast Retail Sales of Coffee by Category: % Volume Growth 2020-2025
Table 54 Forecast Retail Sales of Coffee by Category: % Value Growth 2020-2025