Hot drinks is a key industry in Pakistan. Tea is highly popular among local consumers.
Rapid urbanisation and retail modernisation have opened up new avenues and choices for consumers, with manufacturers and retailers providing options that were not available to them in more rural settings. Modern retailers also stocked a variety of products, both local and imported, that were not available from small local grocers.
There was no significant change in the overall competitive landscape of hot drinks in 2022 in terms of retail value shares or rankings. Tapal Tea (Pvt) Ltd, the strong leader of the main category, tea, continued to lead hot drinks overall.
Conventional small local grocers continued to dominate the distribution of other hot drinks. These retailers benefit from close proximity to neighbourhoods and residential areas, while offering the highest number of outlets.
As the threat of COVID-19 ebbed, the normalisation of society from 2021 saw foodservice volume sales return to positive growth. A major contributor to foodservice volume sales in Pakistan, especially loose black tea, is roadside foodservice outlets known as “dhaabas”.
Tea and coffee are expected to see healthy retail volume and value (constant 2022 prices) growth over the forecast period. In tea, there is likely to be a further shift towards tea bags as an effect of retail modernisation, urbanisation and Westernisation.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Hot Drinks industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of Coffee, Tea, and Other Hot Drinks.See All of Our Definitions
This report originates from Passport, our Hot Drinks research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!