Hot Drinks in Pakistan
Hot drinks in 2022: The big picture
Foodservice vs retail split
What next for hot drinks?
Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2017-2022
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2017-2022
Table 3 Retail Sales of Hot Drinks by Category: Volume 2017-2022
Table 4 Retail Sales of Hot Drinks by Category: Value 2017-2022
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2017-2022
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2017-2022
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2017-2022
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2017-2022
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2018-2022
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2019-2022
Table 13 Retail Distribution of Hot Drinks by Format: % Volume 2017-2022
Table 14 Retail Distribution of Hot Drinks by Format and Category: % Volume 2022
Table 15 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2022-2027
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2022-2027
Table 17 Forecast Retail Sales of Hot Drinks by Category: Volume 2022-2027
Table 18 Forecast Retail Sales of Hot Drinks by Category: Value 2022-2027
Table 19 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2022-2027
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2022-2027
Table 21 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2022-2027
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2022-2027
Table 23 Forecast Total Sales of Hot Drinks by Category: Total Volume 2022-2027
Table 24 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2022-2027
Summary 1 Research Sources
Coffee in Pakistan
Modern young urban consumers spur volume sales growth
New blends maintain interest in Nescafé instant coffees
Shift towards modern grocery retailers boosts the offer and sales of coffee
Marketing and promotions to grow awareness and sales of coffee
Social media and coffee shops to boost awareness and taste acquisition
Higher prices provide a challenge to coffee
Table 25 Retail Sales of Coffee by Category: Volume 2017-2022
Table 26 Retail Sales of Coffee by Category: Value 2017-2022
Table 27 Retail Sales of Coffee by Category: % Volume Growth 2017-2022
Table 28 Retail Sales of Coffee by Category: % Value Growth 2017-2022
Table 29 NBO Company Shares of Coffee: % Retail Value 2018-2022
Table 30 LBN Brand Shares of Coffee: % Retail Value 2019-2022
Table 31 Forecast Retail Sales of Coffee by Category: Volume 2022-2027
Table 32 Forecast Retail Sales of Coffee by Category: Value 2022-2027
Table 33 Forecast Retail Sales of Coffee by Category: % Volume Growth 2022-2027
Table 34 Forecast Retail Sales of Coffee by Category: % Value Growth 2022-2027
Tea in Pakistan
Tapal Tea leverages a varied offer to cast a wide net over consumers
Convenience factor pushes shift from loose to packaged and bagged black tea
Consumers shift towards modern retail outlets
New and innovative flavours can expand the customer base
Increasingly health-conscious consumer base to inform new product development
Instant tea can gain a lot of traction from the convenience factor
Table 35 Retail Sales of Tea by Category: Volume 2017-2022
Table 36 Retail Sales of Tea by Category: Value 2017-2022
Table 37 Retail Sales of Tea by Category: % Volume Growth 2017-2022
Table 38 Retail Sales of Tea by Category: % Value Growth 2017-2022
Table 39 NBO Company Shares of Tea: % Retail Value 2018-2022
Table 40 LBN Brand Shares of Tea: % Retail Value 2019-2022
Table 41 Forecast Retail Sales of Tea by Category: Volume 2022-2027
Table 42 Forecast Retail Sales of Tea by Category: Value 2022-2027
Table 43 Forecast Retail Sales of Tea by Category: % Volume Growth 2022-2027
Table 44 Forecast Retail Sales of Tea by Category: % Value Growth 2022-2027
Other Hot Drinks in Pakistan
Horlicks benefits from healthy positioning to increase penetration
Convenience and added nutritional value aspect boost chocolate-based flavoured powder drinks
Milo benefits from high brand equity and wide distribution to lead the field
Introducing economy and value sizing to appeal to a wider range of consumers
Retail modernisation, urbanisation and marketing to boost awareness and sales
Healthy positioning and busy working mothers to push sales of other hot drinks
Table 45 Retail Sales of Other Hot Drinks by Category: Volume 2017-2022
Table 46 Retail Sales of Other Hot Drinks by Category: Value 2017-2022
Table 47 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2017-2022
Table 48 Retail Sales of Other Hot Drinks by Category: % Value Growth 2017-2022
Table 49 NBO Company Shares of Other Hot Drinks: % Retail Value 2018-2022
Table 50 LBN Brand Shares of Other Hot Drinks: % Retail Value 2019-2022
Table 51 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2022-2027
Table 52 Forecast Retail Sales of Other Hot Drinks by Category: Value 2022-2027
Table 53 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2022-2027
Table 54 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2022-2027