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Country Report

Hot Drinks in

Hot Drinks in Pakistan

27 pages, Apr 2019

US$2,100

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Changing consumption habits favour healthier alternatives

Hot drinks in Pakistan is characterised by traditional consumption patterns, especially in the case of tea, which is a staple consumed regularly throughout the day. While the sales growth of packaged black tea is mainly due to demographic factors, such as population growth, and economic factors, such as a rising disposable incomes, the consumption of green tea, fruit/herbal tea and other hot drinks is increasing as health awareness rises.

Coffee emerges as a competitor to tea in urban areas

Tea in Pakistan is more than simply a beverage. With its high cultural significance and deep-rooted consumption traditions, tea drinking is a tough habit to break.

Switch from unpackaged to packaged tea drives growth

Unpackaged tea is widely available across the country at lower prices than packaged tea. Hence, unpackaged tea is most popular among lower-income households, with price-sensitive consumers settling for lower-quality, but cheaper options.

Vita Tea challenges established leaders

The competitive landscape of tea is dominated by Tapal Tea (Tapal), which has a strong nationwide consumer base and a wide range of products that caters to a variety of consumer needs. Since tea is consumed on multiple occasions each day, many consumers are loyal to tea brands.

Strong performance anticipated over the forecast period

Hot drinks is projected to perform well in off- and on-trade sales terms over the forecast period. Growth is expected to be driven by shifting consumer preferences in favour of packaged tea, the growing incorporation of coffee in the lives of young urban consumers and rising awareness of the nutritional value of other hot drinks.

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Hot Drinks Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Hot Drinks industry in Pakistan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hot Drinks industry in Pakistan, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Pakistan for free:

The Hot Drinks in Pakistan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Hot Drinks in Pakistan?
What are the major brands in Pakistan?
How has an increasing desire for heart healthy or fiber-added drinks affected the hot drinks industry in Pakistan?
Are manufacturers changing packaging sizes and formats to fit an on-the-go lifestyle?
How have changing demographics (for example an aging population) affected the hot drinks market in Pakistan?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

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Hot Drinks in Pakistan

EXECUTIVE SUMMARY

Changing consumption habits favour healthier alternatives

Coffee emerges as a competitor to tea in urban areas

Switch from unpackaged to packaged tea drives growth

Vita Tea challenges established leaders

Strong performance anticipated over the forecast period

MARKET DATA

Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2013-2018
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2013-2018
Table 3 Retail Sales of Hot Drinks by Category: Volume 2013-2018
Table 4 Retail Sales of Hot Drinks by Category: Value 2013-2018
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2013-2018
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2013-2018
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2013-2018
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2013-2018
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2014-2018
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2015-2018
Table 13 Retail Distribution of Hot Drinks by Format: % Volume 2013-2018
Table 14 Retail Distribution of Hot Drinks by Format and Category: % Volume 2018
Table 15 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2018-2023
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2018-2023
Table 17 Forecast Retail Sales of Hot Drinks by Category: Volume 2018-2023
Table 18 Forecast Retail Sales of Hot Drinks by Category: Value 2018-2023
Table 19 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2018-2023
Table 21 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2018-2023
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 23 Forecast Total Sales of Hot Drinks by Category: Total Volume 2018-2023
Table 24 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2018-2023

SOURCES

Summary 1 Research Sources

Coffee in Pakistan

HEADLINES

PROSPECTS

Coffee gains traction in Pakistan

Instant coffee benefits from convenience and marketing

Fresh coffee develops through foodservice

COMPETITIVE LANDSCAPE

Nestlé leads through Nescafé

Nestlé seeks to win hearts and minds

Coffee presents growth opportunities for new entrants

CATEGORY DATA

Table 25 Retail Sales of Coffee by Category: Volume 2013-2018
Table 26 Retail Sales of Coffee by Category: Value 2013-2018
Table 27 Retail Sales of Coffee by Category: % Volume Growth 2013-2018
Table 28 Retail Sales of Coffee by Category: % Value Growth 2013-2018
Table 29 NBO Company Shares of Coffee: % Retail Value 2014-2018
Table 30 LBN Brand Shares of Coffee: % Retail Value 2015-2018
Table 31 Forecast Retail Sales of Coffee by Category: Volume 2018-2023
Table 32 Forecast Retail Sales of Coffee by Category: Value 2018-2023
Table 33 Forecast Retail Sales of Coffee by Category: % Volume Growth 2018-2023
Table 34 Forecast Retail Sales of Coffee by Category: % Value Growth 2018-2023

Other Hot Drinks in Pakistan

HEADLINES

PROSPECTS

Rising awareness of health and nutrition boosts other hot drinks

Players bet on flavours and health

Chocolate-based flavoured powder drinks dominates

COMPETITIVE LANDSCAPE

Milo leads flavoured powder drinks

Nestlé supports Milo with strong marketing

International brands dominate the landscape

CATEGORY DATA

Table 35 Retail Sales of Other Hot Drinks by Category: Volume 2013-2018
Table 36 Retail Sales of Other Hot Drinks by Category: Value 2013-2018
Table 37 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2013-2018
Table 38 Retail Sales of Other Hot Drinks by Category: % Value Growth 2013-2018
Table 39 NBO Company Shares of Other Hot Drinks: % Retail Value 2014-2018
Table 40 LBN Brand Shares of Other Hot Drinks: % Retail Value 2015-2018
Table 41 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2018-2023
Table 42 Forecast Retail Sales of Other Hot Drinks by Category: Value 2018-2023
Table 43 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2018-2023
Table 44 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2018-2023

Tea in Pakistan

HEADLINES

PROSPECTS

Switch to brands despite robust demand for unpackaged tea

Rising consumer health awareness boosts green tea

Instant tea lacks appeal, but premium options gain traction

COMPETITIVE LANDSCAPE

Tapal Tea remains the leading player

Vital Tea uses smart strategies to post the fastest growth

Unilever Pakistan remains the leading international

CATEGORY DATA

Table 45 Retail Sales of Tea by Category: Volume 2013-2018
Table 46 Retail Sales of Tea by Category: Value 2013-2018
Table 47 Retail Sales of Tea by Category: % Volume Growth 2013-2018
Table 48 Retail Sales of Tea by Category: % Value Growth 2013-2018
Table 49 NBO Company Shares of Tea: % Retail Value 2014-2018
Table 50 LBN Brand Shares of Tea: % Retail Value 2015-2018
Table 51 Forecast Retail Sales of Tea by Category: Volume 2018-2023
Table 52 Forecast Retail Sales of Tea by Category: Value 2018-2023
Table 53 Forecast Retail Sales of Tea by Category: % Volume Growth 2018-2023
Table 54 Forecast Retail Sales of Tea by Category: % Value Growth 2018-2023

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Megatrends

Country Report

Hot Drinks in Pakistan

New Report Guarantee

Executive Summary

New Report Guarantee

Changing consumption habits favour healthier alternatives

Coffee emerges as a competitor to tea in urban areas

Switch from unpackaged to packaged tea drives growth

Vita Tea challenges established leaders

Strong performance anticipated over the forecast period

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Hot Drinks in Pakistan

EXECUTIVE SUMMARY

Changing consumption habits favour healthier alternatives

Coffee emerges as a competitor to tea in urban areas

Switch from unpackaged to packaged tea drives growth

Vita Tea challenges established leaders

Strong performance anticipated over the forecast period

MARKET DATA

SOURCES

Coffee in Pakistan

HEADLINES

PROSPECTS

Coffee gains traction in Pakistan

Instant coffee benefits from convenience and marketing

Fresh coffee develops through foodservice

COMPETITIVE LANDSCAPE

Nestlé leads through Nescafé

Nestlé seeks to win hearts and minds

Coffee presents growth opportunities for new entrants

CATEGORY DATA

Other Hot Drinks in Pakistan

HEADLINES

PROSPECTS

Rising awareness of health and nutrition boosts other hot drinks

Players bet on flavours and health

Chocolate-based flavoured powder drinks dominates

COMPETITIVE LANDSCAPE

Milo leads flavoured powder drinks

Nestlé supports Milo with strong marketing

International brands dominate the landscape

CATEGORY DATA

Tea in Pakistan

HEADLINES

PROSPECTS

Switch to brands despite robust demand for unpackaged tea

Rising consumer health awareness boosts green tea

Instant tea lacks appeal, but premium options gain traction

COMPETITIVE LANDSCAPE

Tapal Tea remains the leading player

Vital Tea uses smart strategies to post the fastest growth

Unilever Pakistan remains the leading international

CATEGORY DATA

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