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Country Report

Hot Drinks in

Hot Drinks in Pakistan

26 pages, Feb 2018

US$2,100

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Hot drinks consumption picks up in 2017

Demand for tea and other hot drinks continued to increase in 2017 due to rising health consciousness and trading up by consumers. As consumers are becoming more focused on achieving healthy lifestyles, other drinks are enjoying favourable demand as they claim to help achieve a balanced and healthy diet.

Shift from unpackaged to packaged products drives tea growth in 2017

Tea in Pakistan has a significant presence of unpacked tea which is widely available in the traditional grocery channel across both rural and urban regions of the country. This unpackaged tea is popular among the masses mainly due to its low pricing as affordability is a crucial factor in a price-sensitive market such as Pakistan.

Tapal Tea (Pvt) Ltd maintains leading position in 2017

The hot drinks market in Pakistan continued to be led by the domestic player Tapal Tea (Pvt) Ltd in 2017. Tea is the dominant hot drink consumed in Pakistan, and Tapal Tea (Pvt) Ltd is the dominant player within tea.

New product developments need to focus on health benefits

The hot drinks market in Pakistan is significantly mature as consumers are traditionally used to consuming tea and coffee in the country. Hence, due to its maturity, the number of new product launches is limited and only occasional.

Forecast growth of hot drinks expected to be positive, driven by rising middle class

Hot drinks in Pakistan is expected to continue to perform well over the forecast period in both value and volume growth terms. Hot drinks is a well-established market in Pakistan due to the traditional culture of consuming tea and coffee in the country, and demand is expected to continue to remain strong over the forecast period as well.

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Hot Drinks Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hot Drinks industry in Pakistan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hot Drinks industry in Pakistan, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Pakistan for free:

The Hot Drinks in Pakistan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Hot Drinks in Pakistan?
What are the major brands in Pakistan?
How has an increasing desire for heart healthy or fiber-added drinks affected the hot drinks industry in Pakistan?
Are manufacturers changing packaging sizes and formats to fit an on-the-go lifestyle?
How have changing demographics (for example an aging population) affected the hot drinks market in Pakistan?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

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Hot Drinks in Pakistan

EXECUTIVE SUMMARY

Hot drinks consumption picks up in 2017

Shift from unpackaged to packaged products drives tea growth in 2017

Tapal Tea (Pvt) Ltd maintains leading position in 2017

New product developments need to focus on health benefits

Forecast growth of hot drinks expected to be positive, driven by rising middle class

MARKET DATA

Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2012-2017
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2012-2017
Table 3 Retail Sales of Hot Drinks by Category: Volume 2012-2017
Table 4 Retail Sales of Hot Drinks by Category: Value 2012-2017
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2012-2017
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2012-2017
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2012-2017
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2012-2017
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2013-2017
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2014-2017
Table 13 Retail Distribution of Hot Drinks by Format: % Volume 2012-2017
Table 14 Retail Distribution of Hot Drinks by Format and Category: % Volume 2016
Table 15 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2017-2022
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2017-2022
Table 17 Forecast Retail Sales of Hot Drinks by Category: Volume 2017-2022
Table 18 Forecast Retail Sales of Hot Drinks by Category: Value 2017-2022
Table 19 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2017-2022
Table 21 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2017-2022
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 23 Forecast Total Sales of Hot Drinks by Category: Total Volume 2017-2022
Table 24 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2017-2022

SOURCES

Summary 1 Research Sources

Coffee in Pakistan

HEADLINES

PROSPECTS

Instant coffee sales remain upbeat with increasing adoption

On-trade volumes grow at slower pace than off-trade

COMPETITIVE LANDSCAPE

Nestlé SA continues to remain the dominant player in coffee

Coffee in Pakistan presents opportunities for new entrants

CATEGORY DATA

Table 25 Retail Sales of Coffee by Category: Volume 2012-2017
Table 26 Retail Sales of Coffee by Category: Value 2012-2017
Table 27 Retail Sales of Coffee by Category: % Volume Growth 2012-2017
Table 28 Retail Sales of Coffee by Category: % Value Growth 2012-2017
Table 29 NBO Company Shares of Coffee: % Retail Value 2013-2017
Table 30 LBN Brand Shares of Coffee: % Retail Value 2014-2017
Table 31 Forecast Retail Sales of Coffee by Category: Volume 2017-2022
Table 32 Forecast Retail Sales of Coffee by Category: Value 2017-2022
Table 33 Forecast Retail Sales of Coffee by Category: % Volume Growth 2017-2022
Table 34 Forecast Retail Sales of Coffee by Category: % Value Growth 2017-2022

Other Hot Drinks in Pakistan

HEADLINES

PROSPECTS

Other hot drinks continues to register strong growth driven by rising health consciousness

Chocolate-based flavoured powder drinks dominates other hot drinks

COMPETITIVE LANDSCAPE

International players dominate other hot drinks in Pakistan

CATEGORY DATA

Table 35 Retail Sales of Other Hot Drinks by Category: Volume 2012-2017
Table 36 Retail Sales of Other Hot Drinks by Category: Value 2012-2017
Table 37 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2012-2017
Table 38 Retail Sales of Other Hot Drinks by Category: % Value Growth 2012-2017
Table 39 NBO Company Shares of Other Hot Drinks: % Retail Value 2013-2017
Table 40 LBN Brand Shares of Other Hot Drinks: % Retail Value 2014-2017
Table 41 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2017-2022
Table 42 Forecast Retail Sales of Other Hot Drinks by Category: Value 2017-2022
Table 43 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2017-2022
Table 44 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2017-2022

Tea in Pakistan

HEADLINES

PROSPECTS

Switching from unpackaged to packaged driving growth of tea

Premiumisation trend being driven by rising popularity of tea bags

COMPETITIVE LANDSCAPE

Domestic player Tapal Tea Pvt Ltd continues to dominate tea

UNILEVER PAKISTAN LTD LEADING INTERNATIONAL PLAYER WITHIN TEA

CATEGORY DATA

Table 45 Retail Sales of Tea by Category: Volume 2012-2017
Table 46 Retail Sales of Tea by Category: Value 2012-2017
Table 47 Retail Sales of Tea by Category: % Volume Growth 2012-2017
Table 48 Retail Sales of Tea by Category: % Value Growth 2012-2017
Table 49 NBO Company Shares of Tea: % Retail Value 2013-2017
Table 50 LBN Brand Shares of Tea: % Retail Value 2014-2017
Table 51 Forecast Retail Sales of Tea by Category: Volume 2017-2022
Table 52 Forecast Retail Sales of Tea by Category: Value 2017-2022
Table 53 Forecast Retail Sales of Tea by Category: % Volume Growth 2017-2022
Table 54 Forecast Retail Sales of Tea by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Hot Drinks in Pakistan

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Executive Summary

New Report Guarantee

Hot drinks consumption picks up in 2017

Shift from unpackaged to packaged products drives tea growth in 2017

Tapal Tea (Pvt) Ltd maintains leading position in 2017

New product developments need to focus on health benefits

Forecast growth of hot drinks expected to be positive, driven by rising middle class

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Hot Drinks in Pakistan

EXECUTIVE SUMMARY

Hot drinks consumption picks up in 2017

Shift from unpackaged to packaged products drives tea growth in 2017

Tapal Tea (Pvt) Ltd maintains leading position in 2017

New product developments need to focus on health benefits

Forecast growth of hot drinks expected to be positive, driven by rising middle class

MARKET DATA

SOURCES

Coffee in Pakistan

HEADLINES

PROSPECTS

Instant coffee sales remain upbeat with increasing adoption

On-trade volumes grow at slower pace than off-trade

COMPETITIVE LANDSCAPE

Nestlé SA continues to remain the dominant player in coffee

Coffee in Pakistan presents opportunities for new entrants

CATEGORY DATA

Other Hot Drinks in Pakistan

HEADLINES

PROSPECTS

Other hot drinks continues to register strong growth driven by rising health consciousness

Chocolate-based flavoured powder drinks dominates other hot drinks

COMPETITIVE LANDSCAPE

International players dominate other hot drinks in Pakistan

CATEGORY DATA

Tea in Pakistan

HEADLINES

PROSPECTS

Switching from unpackaged to packaged driving growth of tea

Premiumisation trend being driven by rising popularity of tea bags

COMPETITIVE LANDSCAPE

Domestic player Tapal Tea Pvt Ltd continues to dominate tea

UNILEVER PAKISTAN LTD LEADING INTERNATIONAL PLAYER WITHIN TEA

CATEGORY DATA

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