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Learn moreFeb 2021
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Retail volume sales of hot drinks in Pakistan remained largely unaffected by COVID-19 in 2020, with good growth continuing in the year. Consumed in the winter months primarily, coffee and other hot drinks were cushioned from the lockdown impact of the pandemic as it peaked in the summer months.
The initial impact of COVID-19 in Pakistan began at the start of 2020 as Pakistan International Airlines (PIA), cancelled all flights between Pakistan and China for most of January. By March government-enforced restrictions began as Pakistan’s borders were closed and flights were grounded.
Tapal Tea is a strong leader in hot drinks, due to its strength in tea. The company’s Tapal brand has a strong nationwide consumer base and offers a wide range of products that caters to a variety of consumer needs.
Traditional grocery retailers, especially independent small grocers, continued to dominate the distribution of hot drinks in 2020. These outlets remain hugely popular, due to their convenient local locations and range tailored towards price-sensitive consumers.
Foodservice volume sales of hot drinks plummeted in 2020, as foodservice outlets remained closed during the strict lockdown. Foodservice footfall generally remained at low levels following the lockdown, due to strict social distancing measures and consumer caution linked to the virus.
Hot drinks is expected to benefit from many trends in the forecast period, including economic growth, rising disposable income levels and an expanding mid-income group. Along with urbanisation and strong expansion for modern grocery retailers, this will result in more consumers becoming able to afford packaged hot drinks on a regular basis and will also enable them to access a widening range of brands, products and pack sizes.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Hot Drinks industry in Pakistan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Hot Drinks industry in Pakistan, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Pakistan for free:
The Hot Drinks in Pakistan market research report includes:
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Why buy this report?
This industry report originates from Passport, our Hot Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.