Hot Drinks in Pakistan

December 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Coffee
  • Tea
  • Other Hot Drinks

If you're in the Hot Drinks industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Hot Drinks in Pakistan report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Hot Drinks in Pakistan?
  • To what extent are health considerations impacting consumption of Hot Drinks in Pakistan?
  • What are the traditional preferences in Hot Drinks in Pakistan? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
  • How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Hot Drinks in Pakistan?
  • Which are the leading brands in Hot Drinks in Pakistan?
  • How are products distributed in Hot Drinks in Pakistan?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • Have home seclusion and social distancing measures following COVID-19 benefited sales of Hot Drinks?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Hot Drinks in Pakistan

Hot drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2017-2022
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2017-2022
Table 3 Retail Sales of Hot Drinks by Category: Volume 2017-2022
Table 4 Retail Sales of Hot Drinks by Category: Value 2017-2022
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2017-2022
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2017-2022
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2017-2022
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2017-2022
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2018-2022
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2019-2022
Table 13 Retail Distribution of Hot Drinks by Format: % Volume 2017-2022
Table 14 Retail Distribution of Hot Drinks by Format and Category: % Volume 2022
Table 15 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2022-2027
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2022-2027
Table 17 Forecast Retail Sales of Hot Drinks by Category: Volume 2022-2027
Table 18 Forecast Retail Sales of Hot Drinks by Category: Value 2022-2027
Table 19 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2022-2027
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2022-2027
Table 21 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2022-2027
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2022-2027
Table 23 Forecast Total Sales of Hot Drinks by Category: Total Volume 2022-2027
Table 24 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources

Coffee in Pakistan

KEY DATA FINDINGS

Modern young urban consumers spur volume sales growth
New blends maintain interest in Nescafé instant coffees
Shift towards modern grocery retailers boosts the offer and sales of coffee
Marketing and promotions to grow awareness and sales of coffee
Social media and coffee shops to boost awareness and taste acquisition
Higher prices provide a challenge to coffee
Table 25 Retail Sales of Coffee by Category: Volume 2017-2022
Table 26 Retail Sales of Coffee by Category: Value 2017-2022
Table 27 Retail Sales of Coffee by Category: % Volume Growth 2017-2022
Table 28 Retail Sales of Coffee by Category: % Value Growth 2017-2022
Table 29 NBO Company Shares of Coffee: % Retail Value 2018-2022
Table 30 LBN Brand Shares of Coffee: % Retail Value 2019-2022
Table 31 Forecast Retail Sales of Coffee by Category: Volume 2022-2027
Table 32 Forecast Retail Sales of Coffee by Category: Value 2022-2027
Table 33 Forecast Retail Sales of Coffee by Category: % Volume Growth 2022-2027
Table 34 Forecast Retail Sales of Coffee by Category: % Value Growth 2022-2027

Tea in Pakistan

KEY DATA FINDINGS

Tapal Tea leverages a varied offer to cast a wide net over consumers
Convenience factor pushes shift from loose to packaged and bagged black tea
Consumers shift towards modern retail outlets
New and innovative flavours can expand the customer base
Increasingly health-conscious consumer base to inform new product development
Instant tea can gain a lot of traction from the convenience factor
Table 35 Retail Sales of Tea by Category: Volume 2017-2022
Table 36 Retail Sales of Tea by Category: Value 2017-2022
Table 37 Retail Sales of Tea by Category: % Volume Growth 2017-2022
Table 38 Retail Sales of Tea by Category: % Value Growth 2017-2022
Table 39 NBO Company Shares of Tea: % Retail Value 2018-2022
Table 40 LBN Brand Shares of Tea: % Retail Value 2019-2022
Table 41 Forecast Retail Sales of Tea by Category: Volume 2022-2027
Table 42 Forecast Retail Sales of Tea by Category: Value 2022-2027
Table 43 Forecast Retail Sales of Tea by Category: % Volume Growth 2022-2027
Table 44 Forecast Retail Sales of Tea by Category: % Value Growth 2022-2027

Other Hot Drinks in Pakistan

KEY DATA FINDINGS

Horlicks benefits from healthy positioning to increase penetration
Convenience and added nutritional value aspect boost chocolate-based flavoured powder drinks
Milo benefits from high brand equity and wide distribution to lead the field
Introducing economy and value sizing to appeal to a wider range of consumers
Retail modernisation, urbanisation and marketing to boost awareness and sales
Healthy positioning and busy working mothers to push sales of other hot drinks
Table 45 Retail Sales of Other Hot Drinks by Category: Volume 2017-2022
Table 46 Retail Sales of Other Hot Drinks by Category: Value 2017-2022
Table 47 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2017-2022
Table 48 Retail Sales of Other Hot Drinks by Category: % Value Growth 2017-2022
Table 49 NBO Company Shares of Other Hot Drinks: % Retail Value 2018-2022
Table 50 LBN Brand Shares of Other Hot Drinks: % Retail Value 2019-2022
Table 51 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2022-2027
Table 52 Forecast Retail Sales of Other Hot Drinks by Category: Value 2022-2027
Table 53 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2022-2027
Table 54 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2022-2027
The following categories and subcategories are included:

Hot Drinks

      • Fresh Coffee Beans
        • Fresh Ground Coffee Pods
        • Standard Fresh Ground Coffee
      • Instant Standard Coffee
      • Instant Coffee Mixes
      • Loose Black Tea
      • Tea Bags Black
    • Fruit/Herbal Tea
    • Green Tea
    • Instant Tea
    • Other Tea
      • Chocolate-based Flavoured Powder Drinks
      • Malt-based Hot Drinks
      • Non-Chocolate-based Flavoured Powder Drinks
    • Other Plant-based Hot Drinks

Hot Drinks

This is the aggregation of Coffee, Tea, and Other Hot Drinks.

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This report originates from Passport, our Hot Drinks research and analysis database.

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