Hot Drinks in Estonia

February 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Coffee
  • Tea
  • Other Hot Drinks

If you're in the Hot Drinks industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Hot Drinks in Estonia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Hot Drinks in Estonia?
  • To what extent are health considerations impacting consumption of Hot Drinks in Estonia?
  • What are the traditional preferences in Hot Drinks in Estonia? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
  • How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Hot Drinks in Estonia?
  • Which are the leading brands in Hot Drinks in Estonia?
  • How are products distributed in Hot Drinks in Estonia?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • Have home seclusion and social distancing measures following COVID-19 benefited sales of Hot Drinks?
  • Where is future growth expected to be most dynamic?

Hot Drinks in Estonia

Hot drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2016-2021
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2016-2021
Table 3 Retail Sales of Hot Drinks by Category: Volume 2016-2021
Table 4 Retail Sales of Hot Drinks by Category: Value 2016-2021
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2016-2021
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2016-2021
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2016-2021
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2016-2021
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2016-2021
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2016-2021
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2017-2021
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2018-2021
Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2016-2021
Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2016-2021
Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2021
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2021-2026
Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2021-2026
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2021-2026
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2021-2026
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2021-2026
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2021-2026
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2021-2026
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2021-2026
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2021-2026
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2021-2026

DISCLAIMER

Summary 1 Research Sources

Coffee in Estonia

KEY DATA FINDINGS

Retail sales of coffee continue to grow in 2021 as consumers work from home while foodservice volume sales recover
Fresh coffee beans gain ground as Estonians seek out premium café-style quality at home
Estonians keen to purchase premium coffee
Premiumisation trend will continue, but tighter budgets will see mid-range products gain in popularity
E-commerce sales will continue to grow as Estonians seek out specialist products from the comfort of their own homes
With few opportunities for innovation, instant coffee will continue to lose out to fresh coffee options
Table 26 Retail Sales of Coffee by Category: Volume 2016-2021
Table 27 Retail Sales of Coffee by Category: Value 2016-2021
Table 28 Retail Sales of Coffee by Category: % Volume Growth 2016-2021
Table 29 Retail Sales of Coffee by Category: % Value Growth 2016-2021
Table 30 NBO Company Shares of Coffee: % Retail Value 2017-2021
Table 31 LBN Brand Shares of Coffee: % Retail Value 2018-2021
Table 32 Forecast Retail Sales of Coffee by Category: Volume 2021-2026
Table 33 Forecast Retail Sales of Coffee by Category: Value 2021-2026
Table 34 Forecast Retail Sales of Coffee by Category: % Volume Growth 2021-2026
Table 35 Forecast Retail Sales of Coffee by Category: % Value Growth 2021-2026

Tea in Estonia

KEY DATA FINDINGS

Tea retains its popularity in 2021, as Estonians associate it with immunity against seasonal flu
Lipton retains its lead, thanks to strong advertising and new launches
Claire Foods retains second raking thanks to its broad portfolio of interesting and exotic flavours
Tea will see moderate levels of growth across the forecast period, but will remain less popular than coffee
Premiumisation trend will see growth in more exotic tea, including green tea and herbal tea
Tea will continue to attract smaller dynamic brands, leading to further fragmentation
Table 36 Retail Sales of Tea by Category: Volume 2016-2021
Table 37 Retail Sales of Tea by Category: Value 2016-2021
Table 38 Retail Sales of Tea by Category: % Volume Growth 2016-2021
Table 39 Retail Sales of Tea by Category: % Value Growth 2016-2021
Table 40 NBO Company Shares of Tea: % Retail Value 2017-2021
Table 41 LBN Brand Shares of Tea: % Retail Value 2018-2021
Table 42 Forecast Retail Sales of Tea by Category: Volume 2021-2026
Table 43 Forecast Retail Sales of Tea by Category: Value 2021-2026
Table 44 Forecast Retail Sales of Tea by Category: % Volume Growth 2021-2026
Table 45 Forecast Retail Sales of Tea by Category: % Value Growth 2021-2026

Other Hot Drinks in Estonia

KEY DATA FINDINGS

Other hot drinks trails in comparison to coffee and tea, as consumers remain concerned about nutritional value
Nestlé maintains the lead thanks to efforts to add value to its leading Nesquik brand
Grana Sp zoo consolidates its lead in other plant-based hot drinks in 2021, with its popular Inka brand
Compatible hot chocolate pods can offer consumers a café experience
Slowing demand for chocolate-based flavoured powder drinks despite efforts from leading brands
Other plant-based hot drinks will remain a niche area with plenty of opportunity for growth thanks to the growing health trend
Table 46 Retail Sales of Other Hot Drinks by Category: Volume 2016-2021
Table 47 Retail Sales of Other Hot Drinks by Category: Value 2016-2021
Table 48 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2016-2021
Table 49 Retail Sales of Other Hot Drinks by Category: % Value Growth 2016-2021
Table 50 NBO Company Shares of Other Hot Drinks: % Retail Value 2017-2021
Table 51 LBN Brand Shares of Other Hot Drinks: % Retail Value 2018-2021
Table 52 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2021-2026
Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Value 2021-2026
Table 54 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2021-2026
Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2021-2026
The following categories and subcategories are included:

Hot Drinks

      • Fresh Coffee Beans
        • Fresh Ground Coffee Pods
        • Standard Fresh Ground Coffee
      • Instant Standard Coffee
      • Instant Coffee Mixes
      • Loose Black Tea
      • Tea Bags Black
    • Fruit/Herbal Tea
    • Green Tea
    • Instant Tea
    • Other Tea
      • Chocolate-based Flavoured Powder Drinks
      • Malt-based Hot Drinks
      • Non-Chocolate-based Flavoured Powder Drinks
    • Other Plant-based Hot Drinks

Hot Drinks

This is the aggregation of Coffee, Tea, and Other Hot Drinks.

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This report originates from Passport, our Hot Drinks research and analysis database.

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