In 2021, coffee remains the most popular hot drink in Estonia. Estonians are increasingly aware of coffee from exotic origins, leading them to want to recreate a café-like experience at home, a trend that was accelerated by on-trade closures during lockdown.
Rising premiumisation has been evident within coffee in Estonia, especially in fresh coffee beans and pods, as local consumers continued to search for products that recreated the café experience in the home environment.
Estonia is a digitally advanced country, and many major players had established an online presence and digital shopping channels prior to the COVID-19 pandemic. As a result, it was relatively straightforward for players to develop their e-commerce and delivery capabilities and continue to offer hot drinks to their customers.
During the COVID-19 pandemic, online sales increased significantly, as greater numbers of wary consumers sought to limit face-to-face shopping experiences and preferred the convenience of shopping from home. Major grocery retailers in the country, such as Rimi, Maxima and Selver, either initiated or expanded their online shopping systems sales during the lockdown, adding momentum to online sales of hot drinks.
There was a significant decline in foodservice sales of hot drinks in 2020 as a result of the lockdown measures imposed by the government; however, these sales did not directly transfer across to retail, which recorded only moderate growth in volume terms across coffee, tea and other hot drinks, with tea registering the strongest retail volume growth of the three categories. Hot drinks is not a significant part of foodservice home delivery portfolio, and therefore sales in this respect remained fairly small.
Coffee will remain the most popular hot drink in Estonia, continuing to outpace other hot drinks product areas across the forecast period. The enduring popularity of coffee will support retail volume and current value sales over the forecast period.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Hot Drinks industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Hot Drinks industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hot Drinks
This report originates from Passport, our Hot Drinks research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!