Executive Summary

Mar 2019
Consumers looking for good quality

Hot drinks is a rather mature market in Estonia, with per capita consumption reaching high levels. The market is saturated with a wide range of brands and products.

On-trade sales on the rise

The choice of products offered by coffee shops and cafés increased over the review period, with a number of these establishments offering products which were new to the Estonian market. While historically, the most common products have been regular coffee, lattes and cappuccinos, recent years have brought speciality coffee drinks such as chai lattes, matcha lattes and matcha teas.

Big brands continue to lead

The leading companies in hot drinks maintained their positions in 2018, as their brands have a long presence in Estonia and consumers value these leading brands. In addition, these companies have large budgets that allow them to invest in product marketing and new product development activities.

New product launches give competitive edge

New product development has historically been important for producers active in Estonia, and this remained the case during the review period. The average Estonian consumer is very curious and willing to try out new products, especially if these cater to current trends and demands.

Dynamic growth rates not expected

Growth in hot drinks in Estonia is expected to be rather modest over the forecast period. In terms of the specific categories, significant shifts are not expected, with coffee continuing to contribute the majority of category sales, tea placed second and other hot drinks remaining something of a niche category.

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Hot Drinks in Estonia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hot Drinks industry in Estonia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hot Drinks industry in Estonia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Estonia for free:

The Hot Drinks in Estonia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Hot Drinks in Estonia?
  • What are the major brands in Estonia?
  • How has an increasing desire for heart healthy or fiber-added drinks affected the hot drinks industry in Estonia?
  • Are manufacturers changing packaging sizes and formats to fit an on-the-go lifestyle?
  • How have changing demographics (for example an aging population) affected the hot drinks market in Estonia?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

Hot Drinks in Estonia

EXECUTIVE SUMMARY

Consumers looking for good quality
On-trade sales on the rise
Big brands continue to lead
New product launches give competitive edge
Dynamic growth rates not expected

MARKET DATA

Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2013-2018
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2013-2018
Table 3 Retail Sales of Hot Drinks by Category: Volume 2013-2018
Table 4 Retail Sales of Hot Drinks by Category: Value 2013-2018
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2013-2018
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2013-2018
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2013-2018
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2013-2018
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2014-2018
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2015-2018
Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2013-2018
Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2013-2018
Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2018
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2018-2023
Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2018-2023
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2018-2023
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2018-2023
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2018-2023
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2018-2023
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2018-2023
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2018-2023

SOURCES

Summary 1 Research Sources

Coffee in Estonia

HEADLINES

PROSPECTS

Estonian consumers value quality in their coffee
Fresh ground coffee pods still performing strongly
Premium organic brands becoming more prevalent

COMPETITIVE LANDSCAPE

Paulig remains the leading manufacturer
New launches offer exotic origins
On-trade selection continues to expand

CATEGORY DATA

Table 26 Retail Sales of Coffee by Category: Volume 2013-2018
Table 27 Retail Sales of Coffee by Category: Value 2013-2018
Table 28 Retail Sales of Coffee by Category: % Volume Growth 2013-2018
Table 29 Retail Sales of Coffee by Category: % Value Growth 2013-2018
Table 30 NBO Company Shares of Coffee: % Retail Value 2014-2018
Table 31 LBN Brand Shares of Coffee: % Retail Value 2015-2018
Table 32 Forecast Retail Sales of Coffee by Category: Volume 2018-2023
Table 33 Forecast Retail Sales of Coffee by Category: Value 2018-2023
Table 34 Forecast Retail Sales of Coffee by Category: % Volume Growth 2018-2023
Table 35 Forecast Retail Sales of Coffee by Category: % Value Growth 2018-2023

Other Hot Drinks in Estonia

HEADLINES

PROSPECTS

Other hot drinks expected to decline
Hot chocolate less popular among adults
Other plant-based drinks only a niche category

COMPETITIVE LANDSCAPE

Nesquik from Nestlé leads the category
Premium brands available
New product developments are scarce

CATEGORY DATA

Table 36 Retail Sales of Other Hot Drinks by Category: Volume 2013-2018
Table 37 Retail Sales of Other Hot Drinks by Category: Value 2013-2018
Table 38 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2013-2018
Table 39 Retail Sales of Other Hot Drinks by Category: % Value Growth 2013-2018
Table 40 NBO Company Shares of Other Hot Drinks: % Retail Value 2014-2018
Table 41 LBN Brand Shares of Other Hot Drinks: % Retail Value 2015-2018
Table 42 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2018-2023
Table 43 Forecast Retail Sales of Other Hot Drinks by Category: Value 2018-2023
Table 44 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2018-2023
Table 45 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2018-2023

Tea in Estonia

HEADLINES

PROSPECTS

Estonians shifting towards higher quality tea
Green tea continues to grow dynamically

COMPETITIVE LANDSCAPE

Lipton is the leading brand in Estonia historically
Leading brands invest in new launches
Sales via the on-trade increasing

CATEGORY DATA

Table 46 Retail Sales of Tea by Category: Volume 2013-2018
Table 47 Retail Sales of Tea by Category: Value 2013-2018
Table 48 Retail Sales of Tea by Category: % Volume Growth 2013-2018
Table 49 Retail Sales of Tea by Category: % Value Growth 2013-2018
Table 50 NBO Company Shares of Tea: % Retail Value 2014-2018
Table 51 LBN Brand Shares of Tea: % Retail Value 2015-2018
Table 52 Forecast Retail Sales of Tea by Category: Volume 2018-2023
Table 53 Forecast Retail Sales of Tea by Category: Value 2018-2023
Table 54 Forecast Retail Sales of Tea by Category: % Volume Growth 2018-2023
Table 55 Forecast Retail Sales of Tea by Category: % Value Growth 2018-2023