Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Hot Drinks in

Hot Drinks in Estonia

31 pages, Feb 2018

US$2,100

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Consumers look for novelties in mature hot drinks

Hot drinks is well established in Estonia, with a wide variety of tea and coffee brands available to the consumer. Established major brands are available in multiple retail channels.

Coffee shops attract clients with new and interesting taste sensations

Coffee shops try to innovate by introducing new hot drinks and interesting new tastes. Speciality coffee is seen to catch consumers’ interest.

Health-related marketing provides an edge in mature hot drinks

With the continued boom in healthy lifestyle, producers have added healthy features to their products, with the expectation to do well. During 2017, there were new fitness studios built and an increase in health- and sport-related activities was seen among the general population.

New products focus on positive health effects

In tea, some new products emphasise the positive effects that they have on wellbeing. Teas which help consumers fall asleep or relax have been added to supermarket shelves in Estonia.

Moderate growth expected in the forecast period

Dynamic growth is not expected during the forecast period. Moderate growth is more likely, as part of consumption shifts from mainstream products to new niche products.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Hot Drinks Sample Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Hot Drinks industry in Estonia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hot Drinks industry in Estonia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Estonia for free:

The Hot Drinks in Estonia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Hot Drinks in Estonia?
What are the major brands in Estonia?
How has an increasing desire for heart healthy or fiber-added drinks affected the hot drinks industry in Estonia?
Are manufacturers changing packaging sizes and formats to fit an on-the-go lifestyle?
How have changing demographics (for example an aging population) affected the hot drinks market in Estonia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

Want to find out more about this report?

Request more information

Hot Drinks in Estonia

EXECUTIVE SUMMARY

Consumers look for novelties in mature hot drinks

Coffee shops attract clients with new and interesting taste sensations

Health-related marketing provides an edge in mature hot drinks

New products focus on positive health effects

Moderate growth expected in the forecast period

MARKET DATA

Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2012-2017
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2012-2017
Table 3 Retail Sales of Hot Drinks by Category: Volume 2012-2017
Table 4 Retail Sales of Hot Drinks by Category: Value 2012-2017
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2012-2017
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2012-2017
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2012-2017
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2012-2017
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2013-2017
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2014-2017
Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2012-2017
Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2012-2017
Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2016
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2017-2022
Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2017-2022
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2017-2022
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2017-2022
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2017-2022
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2017-2022
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2017-2022
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2017-2022

SOURCES

Summary 1 Research Sources

Coffee in Estonia

HEADLINES

PROSPECTS

Consumers value quality and taste

Fresh ground coffee pods value growth moderates

Foreign brand importance fades

COMPETITIVE LANDSCAPE

Leading players continue at the top

Collaboration with retail chains continues to be important

Foodservice offers new tastes to consumers

CATEGORY DATA

Table 26 Retail Sales of Coffee by Category: Volume 2012-2017
Table 27 Retail Sales of Coffee by Category: Value 2012-2017
Table 28 Retail Sales of Coffee by Category: % Volume Growth 2012-2017
Table 29 Retail Sales of Coffee by Category: % Value Growth 2012-2017
Table 30 NBO Company Shares of Coffee: % Retail Value 2013-2017
Table 31 LBN Brand Shares of Coffee: % Retail Value 2014-2017
Table 32 Forecast Retail Sales of Coffee by Category: Volume 2017-2022
Table 33 Forecast Retail Sales of Coffee by Category: Value 2017-2022
Table 34 Forecast Retail Sales of Coffee by Category: % Volume Growth 2017-2022
Table 35 Forecast Retail Sales of Coffee by Category: % Value Growth 2017-2022

Other Hot Drinks in Estonia

HEADLINES

PROSPECTS

Other hot drinks mostly bought for younger consumers

Other plant-based hot drinks holds opportunities for newcomers

Little appeal to the consumer

COMPETITIVE LANDSCAPE

Nestlé continues to lead

Organic cocoa drinks expected to grow

Retail location placement is challenging

CATEGORY DATA

Table 36 Retail Sales of Other Hot Drinks by Category: Volume 2012-2017
Table 37 Retail Sales of Other Hot Drinks by Category: Value 2012-2017
Table 38 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2012-2017
Table 39 Retail Sales of Other Hot Drinks by Category: % Value Growth 2012-2017
Table 40 NBO Company Shares of Other Hot Drinks: % Retail Value 2013-2017
Table 41 LBN Brand Shares of Other Hot Drinks: % Retail Value 2014-2017
Table 42 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2017-2022
Table 43 Forecast Retail Sales of Other Hot Drinks by Category: Value 2017-2022
Table 44 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2017-2022
Table 45 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2017-2022

Tea in Estonia

HEADLINES

PROSPECTS

Black tea bags expected to decrease in popularity

Green tea’s popularity rises

Tea has loyal followers but competition from other categories intensifies

COMPETITIVE LANDSCAPE

Lipton leads, with Greenfield rising to second

Increase of foodservice tea sales

Top brands have strong representation in leading retail locations

CATEGORY DATA

Table 46 Retail Sales of Tea by Category: Volume 2012-2017
Table 47 Retail Sales of Tea by Category: Value 2012-2017
Table 48 Retail Sales of Tea by Category: % Volume Growth 2012-2017
Table 49 Retail Sales of Tea by Category: % Value Growth 2012-2017
Table 50 NBO Company Shares of Tea: % Retail Value 2013-2017
Table 51 LBN Brand Shares of Tea: % Retail Value 2014-2017
Table 52 Forecast Retail Sales of Tea by Category: Volume 2017-2022
Table 53 Forecast Retail Sales of Tea by Category: Value 2017-2022
Table 54 Forecast Retail Sales of Tea by Category: % Volume Growth 2017-2022
Table 55 Forecast Retail Sales of Tea by Category: % Value Growth 2017-2022

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Country Report

Hot Drinks in Estonia

New Report Guarantee

Executive Summary

New Report Guarantee

Consumers look for novelties in mature hot drinks

Coffee shops attract clients with new and interesting taste sensations

Health-related marketing provides an edge in mature hot drinks

New products focus on positive health effects

Moderate growth expected in the forecast period

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Hot Drinks in Estonia

EXECUTIVE SUMMARY

Consumers look for novelties in mature hot drinks

Coffee shops attract clients with new and interesting taste sensations

Health-related marketing provides an edge in mature hot drinks

New products focus on positive health effects

Moderate growth expected in the forecast period

MARKET DATA

SOURCES

Coffee in Estonia

HEADLINES

PROSPECTS

Consumers value quality and taste

Fresh ground coffee pods value growth moderates

Foreign brand importance fades

COMPETITIVE LANDSCAPE

Leading players continue at the top

Collaboration with retail chains continues to be important

Foodservice offers new tastes to consumers

CATEGORY DATA

Other Hot Drinks in Estonia

HEADLINES

PROSPECTS

Other hot drinks mostly bought for younger consumers

Other plant-based hot drinks holds opportunities for newcomers

Little appeal to the consumer

COMPETITIVE LANDSCAPE

Nestlé continues to lead

Organic cocoa drinks expected to grow

Retail location placement is challenging

CATEGORY DATA

Tea in Estonia

HEADLINES

PROSPECTS

Black tea bags expected to decrease in popularity

Green tea’s popularity rises

Tea has loyal followers but competition from other categories intensifies

COMPETITIVE LANDSCAPE

Lipton leads, with Greenfield rising to second

Increase of foodservice tea sales

Top brands have strong representation in leading retail locations

CATEGORY DATA

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports