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Country Report

Retail Tissue in

Retail Tissue in Bolivia

Apr 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Toilet paper usage continues to rise steadily

Over the last decade water availability and sanitary facilities have improved in Bolivia. According to official data, around 71% of households had these services in 2007, with this percentage rising to 83% in 2017.

Growth of facial tissues continues to accelerate

Improved standards of living and the expansion of the country’s middle-class have led to new consumption habits. Products previously not considered as meeting a basic need are recording significant growth in both volume and value terms, such as facial tissues.

Growth of pocket handkerchiefs threatened by several factors

Pocket handkerchiefs was the first category to reach mass distribution similar to that of toilet paper in both urban and rural areas, mainly due to its low prices. The two main brands in the category are Elite from the distributor Promotora de Eventos and Kleenex from Kimberly Bolivia.

COMPETITIVE LANDSCAPE

Traditional grocery retailers remains the most important distribution channel

In 2018, toilet paper remained the largest category in retail tissue, accounting for the vast majority of both value and volume sales. Like several previous generations, Bolivian consumers continued to buy products such as toilet paper in traditional grocery retailers, which accounted for approaching three quarters of overall value sales.

Kimberly Bolivia remains the leading player

Kimberly Bolivia remained the leading player in retail tissue in 2018, largely thanks to its offer of a wide range of products. The company’s Scott brand continued to lead toilet paper and paper towels, while its Kleenex brand ranked second in facial tissues.

Copelme and Papelera Vinto continue to gain share

In 2018, it was estimated that local production accounted for close to 90% of toilet paper volume sales in Bolivia. In addition to foreign brands which are produced locally, such as Scott, other significant domestic brands include Nacional, which is manufactured by Copelme, and Perla, which is produced by Papelera Vinto.

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Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Bolivia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Bolivia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Bolivia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Bolivia?
What are the major brands in Bolivia?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Bolivia - Category analysis

HEADLINES

PROSPECTS

Toilet paper usage continues to rise steadily

Growth of facial tissues continues to accelerate

Growth of pocket handkerchiefs threatened by several factors

COMPETITIVE LANDSCAPE

Traditional grocery retailers remains the most important distribution channel

Kimberly Bolivia remains the leading player

Copelme and Papelera Vinto continue to gain share

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2013-2018
Table 2 Retail Sales of Tissue by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Retail Tissue: % Value 2014-2018
Table 4 LBN Brand Shares of Retail Tissue: % Value 2015-2018
Table 5 Forecast Retail Sales of Tissue by Category: Value 2018-2023
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2018-2023

Tissue and Hygiene in Bolivia - Industry Overview

EXECUTIVE SUMMARY

Retail tissue and hygiene continues to grow in 2018 thanks to a favourable economic environment

Demographic changes lead to new consumption habits

Kimberly Bolivia remains the clear leader

Struggle between modernity and cultural traditions reflected in purchasing trends

Economic stability versus political stability

MARKET INDICATORS

Table 7 Birth Rates 2013-2018
Table 8 Infant Population 2013-2018
Table 9 Female Population by Age 2013-2018
Table 10 Total Population by Age 2013-2018
Table 11 Households 2013-2018
Table 12 Forecast Infant Population 2018-2023
Table 13 Forecast Female Population by Age 2018-2023
Table 14 Forecast Total Population by Age 2018-2023
Table 15 Forecast Households 2018-2023

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 20 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 21 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 22 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

Megatrends

Country Report

Retail Tissue in Bolivia

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Executive Summary

New Report Guarantee

PROSPECTS

Toilet paper usage continues to rise steadily

Growth of facial tissues continues to accelerate

Growth of pocket handkerchiefs threatened by several factors

COMPETITIVE LANDSCAPE

Traditional grocery retailers remains the most important distribution channel

Kimberly Bolivia remains the leading player

Copelme and Papelera Vinto continue to gain share

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Retail Tissue in Bolivia - Category analysis

HEADLINES

PROSPECTS

Toilet paper usage continues to rise steadily

Growth of facial tissues continues to accelerate

Growth of pocket handkerchiefs threatened by several factors

COMPETITIVE LANDSCAPE

Traditional grocery retailers remains the most important distribution channel

Kimberly Bolivia remains the leading player

Copelme and Papelera Vinto continue to gain share

CATEGORY DATA

Tissue and Hygiene in Bolivia - Industry Overview

EXECUTIVE SUMMARY

Retail tissue and hygiene continues to grow in 2018 thanks to a favourable economic environment

Demographic changes lead to new consumption habits

Kimberly Bolivia remains the clear leader

Struggle between modernity and cultural traditions reflected in purchasing trends

Economic stability versus political stability

MARKET INDICATORS

MARKET DATA

SOURCES

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