Toilet paper is by far the largest product with retail tissues and in 2021, though it registered an increase in volume sales, value sales decreased. This is due to consumers feeling the financial squeeze from the fallout of the pandemic and switching to cheaper brands as a result.
Local brand Nacional from Copelme retained its position as the industry leader in retail tissue and toilet paper. The company distributes imported brands, as well as manufacturing its own brand Excelsior.
Paper towels registered a decline in both value and volume sales in 2021. Paper towels were a popular product during the 2020 lockdowns, due to people spending significant amounts of time at home.
Retail tissue will register muted constant value growth over the forecast period. Toilet paper will remain the largest product area in terms of value sales.
Retail tissue is a mature product area with few prospects for longer-term growth in volume sales. Price competition will also persist due to the strength of private label ranges, especially those offered by discounters.
Pocket handkerchiefs will register the highest constant value growth over the forecast period. The product area was severely impacted by the pandemic, due to two reasons.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Bolivia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Retail Tissue research and analysis database.
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