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Country Report

Retail Tissue in

Retail Tissue in Ireland

Jun 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Environmental issues continue to shape consumer preferences

Irish consumers’ strong environmental convictions often influence their product choices. Due to the long-standing perception that retail tissue products lead to deforestation, the category has always been prone to a level of negative consumer sentiment, and despite recent efforts by the main brands to ensure that their products are as environmentally-friendly as possible, that negative consumer sentiment has lingered.

Retail tissue players pump up the volume

In the midst of intensifying competition from private label, a number of leading retail tissue brands have introduced bigger packs in order to attract price-conscious, bargain-hunting consumers. Indeed, nearly all the leading brands—particularly toilet paper and paper towel brands—have launched larger volume pack options that highlight value for money.

Private label ranges retain considerable value share in 2019

Despite a bevy of well-known and well-regarded brands active in the retail tissue category, private label has continued to make significant inroads. For instance, while top player Essity Ireland maintained its leadership position in 2019 on the back of its signature Cushelle brand, private label ranges from Tesco Ireland, Aldi Ireland and Lidl Ireland, as well as private label lines from smaller niche players, nevertheless recorded strong sales performances and retained their considerable value share.

2020 AND BEYOND

COVID-19 impact

Sales of retail tissue are now expected to grow by 5% in 2019 constant value terms in 2020 overall in light of the impact of COVID-19. This compares to a 3% rise projected in 2019 constant value terms in our 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).

Affected products within retail tissue

The wide range of product areas in retail tissue affected by COVID-19 includes toilet paper, paper towels, boxed facial tissues and pocket handkerchiefs. The home seclusion trend has seen many consumers spending most of their time at home, leading to greater use of both recycled and non-recycled toilet paper in the home.

Recovery and opportunities

Retail tissue has seen a slight rise in sales during the COVID-19 pandemic, but that rise is likely to be temporary with no significant increases expected over the longer term. Consumers’ heightened focus on hygiene and preventative health is expected to continue to benefit sales to some degree over the forecast period, but as retail tissue has long been considered a mature product area, it will continue to struggle to attain robust sales growth.

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Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Ireland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Ireland market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Ireland?
What are the major brands in Ireland?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Ireland - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Environmental issues continue to shape consumer preferences

Retail tissue players pump up the volume

Private label ranges retain considerable value share in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2014-2019
Table 2 Retail Sales of Tissue by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Retail Tissue: % Value 2015-2019
Table 4 LBN Brand Shares of Retail Tissue: % Value 2016-2019
Table 5 Forecast Retail Sales of Tissue by Category: Value 2019-2024
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2019-2024

Tissue and Hygiene in Ireland - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Increased tissue and hygiene eco-friendliness encourages growth by countering negative consumer sentiment

Popularity of private label tissue and hygiene continues to grow

Post-COVID-19 focus on preventative health, cleanliness to boost growth slightly over forecast period

Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2017-2024
Chart 2 Tissue and Hygiene Impact of Soft Drivers on Value Sales: 2016-2024

MARKET INDICATORS

Table 7 Birth Rates 2014-2019
Table 8 Infant Population 2014-2019
Table 9 Female Population by Age 2014-2019
Table 10 Total Population by Age 2014-2019
Table 11 Households 2014-2019
Table 12 Forecast Infant Population 2019-2024
Table 13 Forecast Female Population by Age 2019-2024
Table 14 Forecast Total Population by Age 2019-2024
Table 15 Forecast Households 2019-2024

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

Megatrends

Country Report

Retail Tissue in Ireland

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Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Environmental issues continue to shape consumer preferences

Retail tissue players pump up the volume

Private label ranges retain considerable value share in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Retail Tissue in Ireland - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Environmental issues continue to shape consumer preferences

Retail tissue players pump up the volume

Private label ranges retain considerable value share in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Tissue and Hygiene in Ireland - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Increased tissue and hygiene eco-friendliness encourages growth by countering negative consumer sentiment

Popularity of private label tissue and hygiene continues to grow

Post-COVID-19 focus on preventative health, cleanliness to boost growth slightly over forecast period

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

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