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Country Report

Retail Tissue in

Retail Tissue in Ireland

Mar 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

The number of allergy sufferers continues to grow

Ireland currently has one of the highest per capita concentrations of asthma sufferers in Europe. This percentage of sufferers is also expected to increase over the forecast period.

Environmental concerns to dominate and shape consumer preferences

Irish consumers are increasingly militant in their product choices, and significant media attention is devoted to environmental issues. Certain product categories attract more adverse publicity than others, and due to the long-standing perception that tissue products lead to deforestation, the category will always be sensitive to consumer sentiment.

COMPETITIVE LANDSCAPE

New product developments to focus on packaging, differentiation and volume

Despite growing concerns about the environmental impact of retail tissue products, a number of leading brands have started to introduce bigger packs to attract customers. All the leading brands – particularly in toilet paper and paper towels – have launched larger volume packs.

Mergers, acquisitions and divestments expected over the forecast period

As retail tissue has become increasingly competitive, there has been upwards pressure on the existing brands to maintain their value shares. This pressure has been exacerbated by the fact that the environmental impact of tissue products has generally led to increased manufacturing input costs in the form of levies and regulation.

Tesco and discounters make significant gains

During the recessionary period 2008-2011, Irish consumers flocked to discounters. Despite a mini economic boom in the last two years, which is expected to continue over the majority of the forecast period, discount and economy brands have retained a significant loyal consumer base.

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Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Ireland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Ireland market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Ireland?
What are the major brands in Ireland?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Ireland - Category analysis

HEADLINES

PROSPECTS

The number of allergy sufferers continues to grow

Environmental concerns to dominate and shape consumer preferences

COMPETITIVE LANDSCAPE

New product developments to focus on packaging, differentiation and volume

Mergers, acquisitions and divestments expected over the forecast period

Tesco and discounters make significant gains

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2013-2018
Table 2 Retail Sales of Tissue by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Retail Tissue: % Value 2014-2018
Table 4 LBN Brand Shares of Retail Tissue: % Value 2015-2018
Table 5 Forecast Retail Sales of Tissue by Category: Value 2018-2023
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2018-2023

Tissue and Hygiene in Ireland - Industry Overview

EXECUTIVE SUMMARY

A good year overall

The environment is top-of-mind for consumers in their product choice

Private label continues to win share, but multinationals dominate

Internet retailing continues to grow

Reasonable outlook for tissue and hygiene

MARKET INDICATORS

Table 7 Birth Rates 2013-2018
Table 8 Infant Population 2013-2018
Table 9 Female Population by Age 2013-2018
Table 10 Total Population by Age 2013-2018
Table 11 Households 2013-2018
Table 12 Forecast Infant Population 2018-2023
Table 13 Forecast Female Population by Age 2018-2023
Table 14 Forecast Total Population by Age 2018-2023
Table 15 Forecast Households 2018-2023

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

Megatrends

Country Report

Retail Tissue in Ireland

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

The number of allergy sufferers continues to grow

Environmental concerns to dominate and shape consumer preferences

COMPETITIVE LANDSCAPE

New product developments to focus on packaging, differentiation and volume

Mergers, acquisitions and divestments expected over the forecast period

Tesco and discounters make significant gains

Samples

Overview

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Table of Contents

Retail Tissue in Ireland - Category analysis

HEADLINES

PROSPECTS

The number of allergy sufferers continues to grow

Environmental concerns to dominate and shape consumer preferences

COMPETITIVE LANDSCAPE

New product developments to focus on packaging, differentiation and volume

Mergers, acquisitions and divestments expected over the forecast period

Tesco and discounters make significant gains

CATEGORY DATA

Tissue and Hygiene in Ireland - Industry Overview

EXECUTIVE SUMMARY

A good year overall

The environment is top-of-mind for consumers in their product choice

Private label continues to win share, but multinationals dominate

Internet retailing continues to grow

Reasonable outlook for tissue and hygiene

MARKET INDICATORS

MARKET DATA

SOURCES

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