Competitive Landscape
Andrex the Leading Brand, but Private Label Players Remain to the Fore
Retail tissue in Ireland is relatively concentrated, not least due to the strong presence of private label players, which make up 44% of total retail sales in value terms and as much as 65% in volume terms. Tesco Ireland is the leading company in retail tissue, with major brands in Ireland increasingly challenged by private label.
Plenty and Cheeky Panda Set New Benchmarks in Eco-Friendly and Premium Features
Sustainability and premiumisation are primary forces driving innovation in retail tissue, with brands rapidly adapting to shifting consumer preferences for both environmental responsibility and enhanced product experience. In 2025, brands were prioritising waste reduction and eco-friendly practices, as seen in the introduction of toilet paper without cardboard tubes, compostable kitchen rolls and packaging made from recycled materials.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Tissue in Ireland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Tissue in Ireland?
- Which are the leading brands in Retail Tissue in Ireland?
- How are products distributed in Retail Tissue in Ireland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Tissue products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Tissue in Ireland - Category analysis
Key Data Insights
Economic Stability and Easing Inflation Help Drive Retail Tissue Growth
Economic Stability and Easing Inflation Help Drive Retail Tissue Growth
Plenty’S Compostable Rolls and Cheeky Panda’S Bamboo Drive Sustainability and Premiumisation
Longer Rolls and Premium Features to Drive Consumer Loyalty
Toilet Paper Maintains Dominance as Paper Towels Accelerate
Eco-Friendly Innovation Sets New Standards for Product Development
Andrex the Leading Brand, but Private Label Players Remain to the Fore
Plenty and Cheeky Panda Set New Benchmarks in Eco-Friendly and Premium Features
Supermarkets and Discounters Attract Shoppers with Bulk Packs and Promotions
E-Commerce Outpaces Offline Rivals as Shoppers Seek Home Delivery and Premium Options
Kimberly-Clark and Suzano Reshape Brand Landscape through Strategic Partnership
Tissue and Hygiene in Ireland - Industry Overview
Plenty and Cushelle Drive Sustainable Innovation with Eco-Focused Launches
Key Data Insights
Plenty and Cushelle Drive Sustainable Innovation with Eco-Focused Launches
Tena and Bodyform Boost Clean Wellness with Skin-Focused Innovations
Convenient Formats and E-Commerce Fuel Demand for Functional Upgrades
Fsc-Certified Fibres and Compostable Packaging to Set New Standards for Value Growth
Premium Comfort and Eco-Friendly Features to Reshape Buying Decisions
Population Ageing and Rising Expenditure to Amplify Demand for Hygiene Upgrades
Procter & Gamble and Kimberly-Clark Remain the Leading Players, but Private Label Continues Gaining Share
Supermarkets Maintain the Leadership but E-Commerce Is Reshaping Channel Share
E-Commerce Attracts Premium Buyers with Subscription Convenience
Country Reports Disclaimer
The following categories and subcategories are included:
Retail Tissue
- Paper Towels
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- Napkins
- Tablecloths
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- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Tissue research and analysis database.
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