Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

Country Report

Retail Tissue in

Retail Tissue in Mexico

Jun 2020

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Price remains the key purchasing decision in retail tissue in 2019

Retail tissue is a highly competitive category in Mexico with price being a key factor in the purchasing decision. Leading player Kimberly-Clark has a large portfolio of brands while private label also maintains a significant presence.

Manufacturers sniff out new opportunities with interesting innovations

In an attempt to add value to the category, there continued to be widespread innovation and new product development within retail tissue at the end of the review period. Manufacturers focused on elements such as natural ingredients, softer materials and the use of different scents.

Leading brands fight for share through new product development

Kimberly-Clark retained its stronghold over retail tissue in 2019 with its Pétalo, Cottonelle and Suavel brands occupying the top three positions in terms of value share. As well as launching new products, the company also looked to refresh the image of its Cottonelle brand at the end of the review period introducing more elegant designs.

2020 AND BEYOND

COVID-19 impact

Sales of retail tissue are now expected to grow by 9% in 2019 constant value terms in 2020 overall in light of the impact of COVID-19. This compares to a 6% rise forecast in 2019 constant value terms in our 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).

Affected products within retail tissue

Most products within retail tissue benefited from stockpiling after it became clear Mexico would introduce restrictions on movement, with toilet paper particularly sought after. However, after initial shortages retailers began placing limits on how many of each item a consumer can buy and consumers became more rational and as such sales have stabilised to an extent.

Recovery and opportunities

With a growing population and an increased focus on hygiene it is expected that retail tissue will see stronger growth over the forecast period than was seen during the review period, both in value and volume terms. While stockpiling has largely come to an end, consumers are now more tuned into the need for preventative health, especially with experts warning that there could be a second wave of COVID-19.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Mexico market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Mexico?
What are the major brands in Mexico?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Want to find out more about this report?

Request more information

Retail Tissue in Mexico - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Price remains the key purchasing decision in retail tissue in 2019

Manufacturers sniff out new opportunities with interesting innovations

Leading brands fight for share through new product development

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2014-2019
Table 2 Retail Sales of Tissue by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Retail Tissue: % Value 2015-2019
Table 4 LBN Brand Shares of Retail Tissue: % Value 2016-2019
Table 5 Forecast Retail Sales of Tissue by Category: Value 2019-2024
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2019-2024

Tissue and Hygiene in Mexico - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Demographic trends continue to impact sales of tissue and hygiene in Mexico in 2019

Private label makes gains but Kimberly-Clark retains dominance with strong investment in new product development and marketing

Uncertain economic future threatens growth

Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2017-2024
Chart 2 Tissue and Hygiene Impact of Soft Drivers on Value Sales: 2016-2024

MARKET INDICATORS

Table 7 Birth Rates 2014-2019
Table 8 Infant Population 2014-2019
Table 9 Female Population by Age 2014-2019
Table 10 Total Population by Age 2014-2019
Table 11 Households 2014-2019
Table 12 Forecast Infant Population 2019-2024
Table 13 Forecast Female Population by Age 2019-2024
Table 14 Forecast Total Population by Age 2019-2024
Table 15 Forecast Households 2019-2024

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

Megatrends

Country Report

Retail Tissue in Mexico

New Report Guarantee

Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Price remains the key purchasing decision in retail tissue in 2019

Manufacturers sniff out new opportunities with interesting innovations

Leading brands fight for share through new product development

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Retail Tissue in Mexico - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Price remains the key purchasing decision in retail tissue in 2019

Manufacturers sniff out new opportunities with interesting innovations

Leading brands fight for share through new product development

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Tissue and Hygiene in Mexico - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Demographic trends continue to impact sales of tissue and hygiene in Mexico in 2019

Private label makes gains but Kimberly-Clark retains dominance with strong investment in new product development and marketing

Uncertain economic future threatens growth

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Recently Viewed

Complete Catalogue

Country Reports