A number of retail tissue products are regarded as essential or desired, especially toilet paper. Therefore, the category witnessed significant stockpiling behaviour with the onset of the Coronavirus (COVID-19) pandemic in 2020, with toilet paper particularly sought after.
The stronger demand for retail tissue in 2020 and 2021 encouraged manufacturers to invest in innovation, new product development and marketing and promotions. For example, Kimberly-Clark de México launched paper towels for hands under the Pétalo brand.
Retail tissue is a highly competitive category in Mexico. The COVID-19 pandemic saw consumers work and study from home, while others were out-of-work.
All categories of retail tissue are projected to see moderate, but steady retail volume sales growth through the forecast period. Faster retail value (constant 2021 prices) than volume growth is expected, partly due to inflationary pressures.
The economic recession in the wake of COVID-19 in Mexico is set to continue to impact purchasing decisions in the early-to-mid-forecast period. This is expected to see some consumers continue to use, or switch cheaper products, while the demand for items considered non-essential or prone to substitution, such as pocket handkerchiefs, could be stifled.
In response to heightened competition from private label, in particular, large branded companies are expected to continue to try to differentiate their offer with innovative and added-value propositions, such as more absorbent products, natural and softer materials, scents and attractive designs. Scent is viewed as a key means of differentiation in the highly competitive retail tissue landscape.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Retail Tissue
This report originates from Passport, our Retail Tissue research and analysis database.
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