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Country Report

Retail Tissue in

Retail Tissue in Mexico

19 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Retail tissue registers a positive performance in 2017

In general, retail tissues is not yet mature in Mexico, showing a similar growth to that of the population in Mexico. It registered a positive performance mainly driven by the growth of premium brands which are used frequently by consumers, giving it the chance to have a stable performance.

Private label gains ground

In recent years, private label in Mexico increased its presence in several categories. Initially, consumers were reluctant to try these products due to the perception that they would not satisfy their needs, but after trying them, many consumers came to rely on them.

Consumption of retail toilet paper remains stable

In Mexico, the consumption of toilet paper did not change. Consumers do care about water cleansing, starting to demand eco-friendlier products that can be dissolved in water without contaminating, however, the overwhelming tendency was to keep consuming toilet paper as usual.

COMPETITIVE LANDSCAPE

Higher competition levels

As mentioned, most products in these categories compete on price, while consumers demand better products with extra benefits. For toilet paper, Mexicans demand more high-quality products that are hypoallergenic and softer.

Re-entrance of the Charmin brand

By the end of 2015, Procter & Gamble announced it was removing its Charmin brand of toilet paper from the Mexican marketplace. In 2017, the product could once again be found in some retailers as an imported product.

Lifestyle trends and packaging innovation boost facial tissues

The leader in facial tissues remains Kleenex by Kimberly-Clark, as its presence among Mexican consumers keeps increasing. Traditionally, these products were sold in rectangular cardboard boxes, but now the presentations available vary giving consumers the opportunity to change their habits.

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Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Mexico market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Mexico?
What are the major brands in Mexico?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Mexico - Category analysis

HEADLINES

PROSPECTS

Retail tissue registers a positive performance in 2017

Private label gains ground

Consumption of retail toilet paper remains stable

COMPETITIVE LANDSCAPE

Higher competition levels

Re-entrance of the Charmin brand

Lifestyle trends and packaging innovation boost facial tissues

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2012-2017
Table 2 Retail Sales of Tissue by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Tissue: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Tissue: % Value 2014-2017
Table 5 Forecast Retail Sales of Tissue by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2017-2022

Tissue and Hygiene in Mexico - Industry Overview

EXECUTIVE SUMMARY

Demographics are key to sales in various categories

The big trends include changes in consumer habits and consumption

Big players against private label?

Distribution focuses on modern channels

Positive outlook for the future

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Retail Tissue in Mexico

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Retail tissue registers a positive performance in 2017

Private label gains ground

Consumption of retail toilet paper remains stable

COMPETITIVE LANDSCAPE

Higher competition levels

Re-entrance of the Charmin brand

Lifestyle trends and packaging innovation boost facial tissues

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Retail Tissue in Mexico - Category analysis

HEADLINES

PROSPECTS

Retail tissue registers a positive performance in 2017

Private label gains ground

Consumption of retail toilet paper remains stable

COMPETITIVE LANDSCAPE

Higher competition levels

Re-entrance of the Charmin brand

Lifestyle trends and packaging innovation boost facial tissues

CATEGORY DATA

Tissue and Hygiene in Mexico - Industry Overview

EXECUTIVE SUMMARY

Demographics are key to sales in various categories

The big trends include changes in consumer habits and consumption

Big players against private label?

Distribution focuses on modern channels

Positive outlook for the future

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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