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Country Report

Retail Tissue in

Retail Tissue in Mexico

Mar 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

A competitive category

The retail tissue category in Mexico is very competitive. There are many brands in the market from global manufacturers, as well as private label products that compete aggressively on price.

Private label products increase their presence

In Mexico, private label products continue to play an increasingly important role in many tissue categories, in particular toilet paper. Hypermarkets and supermarkets, like Walmart, Soriana and H-E-B, as well as price clubs, like Costco, have their own brands of toilet paper, offering consumers good quality products at very accessible prices.

Scents to differentiate in a competitive category

In Mexico, scents are an important way to differentiate products in what is a very competitive category. In toilet paper, aromas include vanilla, almond, aloe vera, cocoa, orchid and cotton.

COMPETITIVE LANDSCAPE

Innovation in toilet paper

In 2018, the global manufacturer Essity, with its brand Regio, launched a product called Regio Just 1, which is claimed to use new technology, with a design that makes it four times more absorbent than standard toilet paper. It has a super soft centre, a sheet that is 50% wider and 20% longer, meaning that only one sheet is required, which helps to save money.

New scents in facial tissue

During 2018, Kleenex launched its product line Kleenex Aromas, offering three new scents: a combination of red fruits; mango and watermelon; and green tea with cucumber. The products compete against the brand Elite, with its line Spa Aromas, which include the Happy, Energy, Dreamy and Relax varieties, with fruit combinations similar to those used in aromatherapy.

Innovation in paper towels

2018 also saw innovation in the paper towels category. Two brands launched products with new characteristics to offer more benefits to consumers.

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Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Mexico market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Mexico?
What are the major brands in Mexico?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Mexico - Category analysis

HEADLINES

PROSPECTS

A competitive category

Private label products increase their presence

Scents to differentiate in a competitive category

COMPETITIVE LANDSCAPE

Innovation in toilet paper

New scents in facial tissue

Innovation in paper towels

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2013-2018
Table 2 Retail Sales of Tissue by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Retail Tissue: % Value 2014-2018
Table 4 LBN Brand Shares of Retail Tissue: % Value 2015-2018
Table 5 Forecast Retail Sales of Tissue by Category: Value 2018-2023
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2018-2023

Tissue and Hygiene in Mexico - Industry Overview

EXECUTIVE SUMMARY

An uncertain year for Mexico

Private label an important player in the market

An active year for marketing

Online retailers continue gaining relevance

What to expect in the next years?

MARKET INDICATORS

Table 7 Birth Rates 2013-2018
Table 8 Infant Population 2013-2018
Table 9 Female Population by Age 2013-2018
Table 10 Total Population by Age 2013-2018
Table 11 Households 2013-2018
Table 12 Forecast Infant Population 2018-2023
Table 13 Forecast Female Population by Age 2018-2023
Table 14 Forecast Total Population by Age 2018-2023
Table 15 Forecast Households 2018-2023

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

Megatrends

Country Report

Retail Tissue in Mexico

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

A competitive category

Private label products increase their presence

Scents to differentiate in a competitive category

COMPETITIVE LANDSCAPE

Innovation in toilet paper

New scents in facial tissue

Innovation in paper towels

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Retail Tissue in Mexico - Category analysis

HEADLINES

PROSPECTS

A competitive category

Private label products increase their presence

Scents to differentiate in a competitive category

COMPETITIVE LANDSCAPE

Innovation in toilet paper

New scents in facial tissue

Innovation in paper towels

CATEGORY DATA

Tissue and Hygiene in Mexico - Industry Overview

EXECUTIVE SUMMARY

An uncertain year for Mexico

Private label an important player in the market

An active year for marketing

Online retailers continue gaining relevance

What to expect in the next years?

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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