Overall, retail tissue benefitted from COVID-19, with healthy volume and current value growth. As happened globally, there was stockpiling of toilet paper early in lockdown and with people spending large amounts of time at home, usage was high throughout the year.
Local player Azersun Holding leads, followed by Turkish players, Hayat and Eczacibasi Group. Turkish companies account for the vast majority of imported retail tissue products in Azerbaijan, a country with strong cultural and economic ties with Turkey.
Retail tissue in Azerbaijan is a product area which could still be regarded as in a developmental stage. Due to a combination of local cultural peculiarities, sales of what in other countries would be considered basic and essential retail tissue products such as toilet paper are still in the initial stages of sales growth.
Once society opens up again and people move around freely, those products that performed well in 2020, such as toilet paper and paper towels will register lover value growth. Overall, retail issue is expected to register healthy current value, as it is an immature product area with potential for growth.
Azerbaijan’s retailing industry remains underdeveloped and for this reason in 2020 sales of retail tissue remain dominated by traditional grocery retailers. In addition to being prominent in retail and commercial districts throughout the country and the largest retail channel by number of outlets, traditional grocery retailers offer convenience to those who do not have time to wait in long queues to buy retail tissue in modern retail outlets.
In 2020, retail tissue registered a spike in value sales. As consumers spent less time outside the home with the closure of non-essential businesses, consumer foodservice establishments and schools and universities, the at-home consumption of toilet paper, paper towels and facial tissues rose.
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This report originates from Passport, our Retail Tissue research and analysis database.
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