Executive Summary

Mar 2019
PROSPECTS
Relatively low consumption is driven by culture and traditions

Retail tissue emerged more strongly in Azerbaijan during 2018. Historically, retail tissue products were not consumed by Azerbaijanis, since local consumers preferred reusable products.

Renewed macroeconomic growth supports growth in retail tissue

Economic resurgence, in addition to social development and consumers’ busier lives, supported the upturn of retail tissue in volume and current value terms in 2018. Along with increased volume consumption, some consumers started trading up to standard products, preferring their higher quality.

Local consumers continue to prefer traditional grocery retailers

Traditional grocery retailers continued to lead the distribution of retail tissue in Azerbaijan in 2018. These outlets prevail in terms of number of outlets and have favourable locations in the most crowded areas.

COMPETITIVE LANDSCAPE
The strong presence of Qafqaz Paper Industry in retail tissue

In 2018, Qafqaz Paper Industry continued to lead retail tissue in Azerbaijan in value terms. The company’s success can be ascribed to its wide brand and product portfolio and its ability to offer products with different claims, targeting different consumer groups.

Local brands gain ground due to competitive prices and wider distribution

During 2018, local products saw the best performance, increasing their shares as a result of rising brand recognition and competitive prices, supporting the rising consumption of retail tissue products in volume terms. Local manufacturers, led by Qafqaz Paper Industry, continued the active promotion of their products through both social media and television channels, as well as by carrying out in-store promotions.

Value-added benefits are the most popular amongst claims of new product launches

During 2018, the performance of new product developments was tightly linked to the rapid development of the modern retail landscape in Azerbaijan. Local and international companies continued active in-store advertising campaigns, including promotional activities and discounted sales of tissue products during holiday or seasonal periods.

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Retail Tissue in Azerbaijan

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Azerbaijan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Azerbaijan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Azerbaijan market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Retail Tissue in Azerbaijan?
  • What are the major brands in Azerbaijan?
  • What is the performance of pocket handkerchiefs vs boxed facial tissues?
  • What are the key new product launches in the tissues market?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Retail Tissue in Azerbaijan - Category analysis

HEADLINES

PROSPECTS

Relatively low consumption is driven by culture and traditions
Renewed macroeconomic growth supports growth in retail tissue
Local consumers continue to prefer traditional grocery retailers

COMPETITIVE LANDSCAPE

The strong presence of Qafqaz Paper Industry in retail tissue
Local brands gain ground due to competitive prices and wider distribution
Value-added benefits are the most popular amongst claims of new product launches

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2013-2018
Table 2 Retail Sales of Tissue by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Retail Tissue: % Value 2014-2018
Table 4 LBN Brand Shares of Retail Tissue: % Value 2015-2018
Table 5 Forecast Retail Sales of Tissue by Category: Value 2018-2023
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2018-2023

Tissue and Hygiene in Azerbaijan - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene emerges more strongly in Azerbaijan
Macroeconomic revival supports growth in tissue and hygiene in 2018
Local players lead tissue and hygiene due to their competitive prices
Modern grocery retailers takes share from traditional grocery retailers
The market will benefit from rising hygiene awareness and economic improvements

MARKET INDICATORS

Table 7 Birth Rates 2013-2018
Table 8 Infant Population 2013-2018
Table 9 Female Population by Age 2013-2018
Table 10 Total Population by Age 2013-2018
Table 11 Households 2013-2018
Table 12 Forecast Infant Population 2018-2023
Table 13 Forecast Female Population by Age 2018-2023
Table 14 Forecast Total Population by Age 2018-2023
Table 15 Forecast Households 2018-2023

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 20 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 21 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 22 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources