Retail tissue will register very healthy constant value growth over the forecast period in what is an immature product area that still has potential for growth, particularly for toilet paper, which is still not widely used in rural areas. A growing population will also support increased volume sales.
Toilet paper will continue to dominate sales and will register the highest volume growth, due to the reason explained above. However, other products will also register healthy volume growth, including boxed facial tissue and napkins.
Price will be the main driver of value sales over the forecast period, in what is an increasingly competitive landscape. However, demand could be impacted by rising consumer environmental concerns, with many consumers seeking to minimise their consumption of retail tissue, particularly for products such as paper towels, that can easily be replaced with more environmentally-friendly alternatives.
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Retail Tissue
This report originates from Passport, our Retail Tissue research and analysis database.
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