Competitive Landscape
Graha Hijau Utama Pt Sustains Leadership Position
Retail tissue in Indonesia remains highly concentrated, with the top three manufacturers, Graha Hijau Utama, Pindo Deli Pulp and Paper Mills, and The Univenus Co, together accounting for 79.6% of value share in 2025.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Tissue in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Tissue in Indonesia?
- Which are the leading brands in Retail Tissue in Indonesia?
- How are products distributed in Retail Tissue in Indonesia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Tissue products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Tissue in Indonesia - Category analysis
Key Data Insights
Urbanisation and Price Promotions Support Volume Growth
Urbanisation and Price Promotions Support Volume Growth
Facial Tissue Remains the Largest Category
Paseo Captures Attention with Festival Launch and Influencer Strategy
Toilet Paper Adoption in Secondary Cities Fuels Sustained Value Growth
Boxed Facial Tissue Leverages Convenience to Accelerate Volume Gains
Price-Sensitive Households Shape Channel and Product Innovation Strategies
Graha Hijau Utama Pt Sustains Leadership Position
Offline Retailers Maintain Dominance in Tissue
App Group Leverages Scale to Defend Share against Imports
Brands Respond to E-Commerce Growth with Digital Adaptation
Tissue and Hygiene in Indonesia - Industry Overview
Cussons and Mitu Boost Sales as Affordability Trumps Premium Features
Key Data Insights
Cussons and Mitu Boost Sales as Affordability Trumps Premium Features
Confidence Redefines Adult Incontinence as Stigma Fades and Brands Look to Empower Women
Blood Leverages Clean Wellness Claims to Capture Young Consumers
E-Commerce Competition and New Entrants Reshape Pricing Dynamics
Premiumisation in Adult Care Accelerates as Social Media Drives Adoption
Affordable Innovation and Natural Claims Broaden Consumer Appeal
Uni-Charm Indonesia Pt and Softex Indonesia Pt Protect Share as Newcomers Leverage Value
Offline Retailers Hold Ground as Online Rivals Intensify Promotional-Led Growth
Livestream Promotions and Flash Sales Drive Digital Channel Momentum
Blood Leverages Omni-Channel Strategy to Win Young Deal-Seekers
Country Reports Disclaimer
The following categories and subcategories are included:
Retail Tissue
- Paper Towels
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- Napkins
- Tablecloths
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- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Tissue research and analysis database.
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