In 2020 retail tissue recorded a deceleration of its retail current value growth as a result of the COVID-19 pandemic. The retail current value growth rate dropped in 2020 compared to 2019 due to the unfavourable economic conditions of the COVID-19 pandemic as consumers in Indonesia suffered from declining disposable incomes and prioritised price over brand loyalty when selecting products in this category.
There was a relative lack of new product development in retail tissue in 2020 when it came to the lead manufacturers in this category. Wateru, however, an imported brand from China did launch a new product in 2020 appealing to the growing trend for sustainability as consumers in Indonesia are becoming more aware of the environmental impact of their consumption.
Graha Kerindo Utama PT strengthened its overall lead of retail tissue in 2020, offering popular brands Tessa and Multi. The stronger performer of Tessa is known for its boxed facial tissues, napkins, pocket handkerchiefs and toilet paper, while Multi lost marginal share within paper towels and toilet paper to leader Paseo.
The long-term prospects for retail tissue are looking bright, with increasing per capita usage on the horizon over the forecast period. Going into the forecast period, per capita usage of retail tissue products in Indonesia is still relatively low compared to other developing countries and, as such, strong growth can be expected in the coming years during and beyond the forecast period.
Indonesia is projected to make a relatively swift recovery from the economic ramifications of the COVID-19 pandemic over the forecast period, with economic conditions expected to improve considerably towards 2025. These improving economic conditions will help to boost the employment rate and, thus, disposable incomes in Indonesia.
The average unit price of products in retail tissue is expected to increase slightly over the forecast period due to the continuous increases in raw materials and production costs. The essential nature of these products, coupled with their high rate of usage, however, should see a decline in brand loyalty in the coming years, as price is expected to become a more important factor in consumer decision making.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Retail Tissue research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page