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Country Report

Retail Tissue in

Retail Tissue in Vietnam

17 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Improving living standards boost sales of retail tissue

Higher disposable income and improving living standards have helped to boost retail tissue sales. Disposable products such as napkins and facial tissues, which used to be considered unnecessary, are increasingly used as more hygienic options than traditional cloth handkerchiefs.

Toilet paper remains the most important product

In 2017, toilet paper continued to achieve the biggest sales in both volume and value terms among all retail tissue products. Its growth rate was also the fastest in 2017.

COMPETITIVE LANDSCAPE

Saigon Paper JSC continues to lead retail tissue in 2017

The company’s brand, Saigon Paper, is highly popular throughout the country. It has many variants to cater to different needs among the low-priced to mid-range segments.

Retail tissue is fragmented

There are many small players in retail tissue as well as imported products from China that do not have well-known brand names. The lack of customer loyalty in retail tissue makes it difficult for established players to gain share.

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Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Vietnam market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Vietnam?
What are the major brands in Vietnam?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Vietnam - Category analysis

HEADLINES

PROSPECTS

Improving living standards boost sales of retail tissue

Toilet paper remains the most important product

COMPETITIVE LANDSCAPE

Saigon Paper JSC continues to lead retail tissue in 2017

Retail tissue is fragmented

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2012-2017
Table 2 Retail Sales of Tissue by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Tissue: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Tissue: % Value 2014-2017
Table 5 Forecast Retail Sales of Tissue by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2017-2022

Tissue and Hygiene in Vietnam - Industry Overview

EXECUTIVE SUMMARY

Positive growth for all tissue and hygiene products in 2017

Urban professional office workers are still the key target consumers

Diana JSC maintains its leadership of many categories

Modern grocery retailers expands in 2017

Strong forecast growth for Vietnamese tissue and hygiene industry

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Retail Tissue in Vietnam

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Improving living standards boost sales of retail tissue

Toilet paper remains the most important product

COMPETITIVE LANDSCAPE

Saigon Paper JSC continues to lead retail tissue in 2017

Retail tissue is fragmented

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Retail Tissue in Vietnam - Category analysis

HEADLINES

PROSPECTS

Improving living standards boost sales of retail tissue

Toilet paper remains the most important product

COMPETITIVE LANDSCAPE

Saigon Paper JSC continues to lead retail tissue in 2017

Retail tissue is fragmented

CATEGORY DATA

Tissue and Hygiene in Vietnam - Industry Overview

EXECUTIVE SUMMARY

Positive growth for all tissue and hygiene products in 2017

Urban professional office workers are still the key target consumers

Diana JSC maintains its leadership of many categories

Modern grocery retailers expands in 2017

Strong forecast growth for Vietnamese tissue and hygiene industry

MARKET INDICATORS

MARKET DATA

SOURCES

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