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Country Report

Retail Tissue in

Retail Tissue in Vietnam

Mar 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Higher incomes and better living standards boost growth

Vietnamese consumers in rural areas tend to use one retail tissue product for multiple purposes. In urban areas, consumers have become more sensitive and careful in their retail tissue choices.

The massive inflow of products leads to difficulties in quality measurement

In 2018, with the higher demand for retail tissue products, there were an increasing number of brands in the market, which made it more difficult to control the quality and origin of products. Both global and local brands have appeared rapidly in most traditional grocery retailers and other independent stores.

Regulation for facial tissues and toilet paper

As previously mentioned, in response to imitation and fake brands, all facial tissues and toilet paper have been required to carry the government’s stamp of approval from 2018, called the CR stamp. This stamp is considered as evidence that the products are high enough quality for use.

COMPETITIVE LANDSCAPE

The competition is driven by higher capacity and newer technologies

Vietnam has around 500 paper enterprises, both small and large, according to Vietnam Pulp and Paper Association (VPPA). However, the competitive environment is focused on large strong companies in terms of finances and distribution, such as Saigon Paper and Diana.

The acquisition of Saigon Paper by a Japanese company

Due to the recent high demand, Vietnam imports up to two million tonnes of paper material each year. The government and local enterprises are therefore happy to welcome foreign investment in terms of capital or newer technologies.

Many low-quality products are still available

Along with higher incomes, consumers are also seeking higher-quality and more natural tissue products, which are less harmful to sensitive skin, especially in families with young or elderly members. Nevertheless, according to statistics from Vietnam Pulp & Paper Association, up to 40% of retail tissue consumption is of low-quality production and materials, due to the fact that many small local companies have been using old technologies and toxic bleaching chemicals in the production process to save costs.

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Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Vietnam market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Vietnam?
What are the major brands in Vietnam?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Vietnam - Category analysis

HEADLINES

PROSPECTS

Higher incomes and better living standards boost growth

The massive inflow of products leads to difficulties in quality measurement

Regulation for facial tissues and toilet paper

COMPETITIVE LANDSCAPE

The competition is driven by higher capacity and newer technologies

The acquisition of Saigon Paper by a Japanese company

Many low-quality products are still available

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2013-2018
Table 2 Retail Sales of Tissue by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Retail Tissue: % Value 2014-2018
Table 4 LBN Brand Shares of Retail Tissue: % Value 2015-2018
Table 5 Forecast Retail Sales of Tissue by Category: Value 2018-2023
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2018-2023

Tissue and Hygiene in Vietnam - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene records strong growth in all categories in Vietnam

Higher living standards drive the growth of high-quality, value-added products

Foreign investments make the competitive environment harder for local brands

Internet retailing boosts tissue and hygiene volume sales

Strong forecast growth for tissue and hygiene in Vietnam

MARKET INDICATORS

Table 7 Birth Rates 2013-2018
Table 8 Infant Population 2013-2018
Table 9 Female Population by Age 2013-2018
Table 10 Total Population by Age 2013-2018
Table 11 Households 2013-2018
Table 12 Forecast Infant Population 2018-2023
Table 13 Forecast Female Population by Age 2018-2023
Table 14 Forecast Total Population by Age 2018-2023
Table 15 Forecast Households 2018-2023

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

Megatrends

Country Report

Retail Tissue in Vietnam

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Higher incomes and better living standards boost growth

The massive inflow of products leads to difficulties in quality measurement

Regulation for facial tissues and toilet paper

COMPETITIVE LANDSCAPE

The competition is driven by higher capacity and newer technologies

The acquisition of Saigon Paper by a Japanese company

Many low-quality products are still available

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Retail Tissue in Vietnam - Category analysis

HEADLINES

PROSPECTS

Higher incomes and better living standards boost growth

The massive inflow of products leads to difficulties in quality measurement

Regulation for facial tissues and toilet paper

COMPETITIVE LANDSCAPE

The competition is driven by higher capacity and newer technologies

The acquisition of Saigon Paper by a Japanese company

Many low-quality products are still available

CATEGORY DATA

Tissue and Hygiene in Vietnam - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene records strong growth in all categories in Vietnam

Higher living standards drive the growth of high-quality, value-added products

Foreign investments make the competitive environment harder for local brands

Internet retailing boosts tissue and hygiene volume sales

Strong forecast growth for tissue and hygiene in Vietnam

MARKET INDICATORS

MARKET DATA

SOURCES

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