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Country Report

Retail Tissue in

Retail Tissue in Vietnam

Mar 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

COVID-19 boosts demand in the early stages of the pandemic with sales normalising for the remainder of the year

Demand for retail tissue increased significantly due to the onset of COVID-19, related lockdowns and social distancing measures, as toilet paper and other tissue products were frequently sold out in supermarkets and some stockpiling ensued, resulting in some product shortages in the early stages of the pandemic in Vietnam. However, thanks to the government’s work with grocery retailers and to strict government measures implemented to control the spread of the virus (TV news, text messages from the Ministry of Health, and social media), containment was rapid which led to the lifting of social distancing restrictions in all but the most high-risk areas.

The closure of foodservice and workplaces boosts household demand for retail tissue, with the government putting in measures to eliminate fake products from the marketplace

While all retail tissue categories were on strong growth paths pre-COVID-19, home seclusion and the temporary closure of restaurants and cafés, schools, workplaces and restricted travel within the country forced people to eat and work and otherwise stay at home in the early stages of the pandemic. This temporarily created higher demand not just for toilet paper but especially for napkins and pocket handkerchiefs, with the latter two categories showing the highest spike in volume growth during 2020.

Saigon Paper, New Toyo Pulppy and Diana maintain leading positions, but as customer loyalty in retail tissue is low, smaller players and private label gain traction

Saigon Paper, Diana JSC and New Toyo Pulppy Hong Kong maintained their leading positions in retail tissue’s highly fragmented competitive environment in 2020 with comprehensive product ranges covering all different consumer needs with various price ranges. Affordability, quality and established brand names remained key factors supporting their leading positions.

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Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Vietnam market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Vietnam?
What are the major brands in Vietnam?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Vietnam - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 boosts demand in the early stages of the pandemic with sales normalising for the remainder of the year

The closure of foodservice and workplaces boosts household demand for retail tissue, with the government putting in measures to eliminate fake products from the marketplace

Saigon Paper, New Toyo Pulppy and Diana maintain leading positions, but as customer loyalty in retail tissue is low, smaller players and private label gain traction

RECOVERY AND OPPORTUNITIES

Sales normalise from 2021 onwards with growth dropping to pre-pandemic levels

New smaller brands make and entrance while industry players will increasingly focus on developing an omnichannel approach

Consumer demand becomes increasingly sophisticated backed by government efforts to ensure the quality of retail tissue products in the market

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2015-2020
Table 2 Retail Sales of Tissue by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Retail Tissue: % Value 2016-2020
Table 4 LBN Brand Shares of Retail Tissue: % Value 2017-2020
Table 5 Forecast Retail Sales of Tissue by Category: Value 2020-2025
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2020-2025

Tissue and Hygiene in Vietnam - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

Chart 1 Retail Tissue and Hygiene Value Sales Growth Scenarios: 2018-2025
Chart 2 Retail Tissue and Hygiene Impact of Drivers on Value Sales: 2015-2025

MARKET INDICATORS

Table 7 Birth Rates 2015-2020
Table 8 Infant Population 2015-2020
Table 9 Female Population by Age 2015-2020
Table 10 Total Population by Age 2015-2020
Table 11 Households 2015-2020
Table 12 Forecast Infant Population 2020-2025
Table 13 Forecast Female Population by Age 2020-2025
Table 14 Forecast Total Population by Age 2020-2025
Table 15 Forecast Households 2020-2025

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025

Megatrends

Country Report

Retail Tissue in Vietnam

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Executive Summary

New Report Guarantee

2020 IMPACT

COVID-19 boosts demand in the early stages of the pandemic with sales normalising for the remainder of the year

The closure of foodservice and workplaces boosts household demand for retail tissue, with the government putting in measures to eliminate fake products from the marketplace

Saigon Paper, New Toyo Pulppy and Diana maintain leading positions, but as customer loyalty in retail tissue is low, smaller players and private label gain traction

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Overview

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Table of Contents

Retail Tissue in Vietnam - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 boosts demand in the early stages of the pandemic with sales normalising for the remainder of the year

The closure of foodservice and workplaces boosts household demand for retail tissue, with the government putting in measures to eliminate fake products from the marketplace

Saigon Paper, New Toyo Pulppy and Diana maintain leading positions, but as customer loyalty in retail tissue is low, smaller players and private label gain traction

RECOVERY AND OPPORTUNITIES

Sales normalise from 2021 onwards with growth dropping to pre-pandemic levels

New smaller brands make and entrance while industry players will increasingly focus on developing an omnichannel approach

Consumer demand becomes increasingly sophisticated backed by government efforts to ensure the quality of retail tissue products in the market

CATEGORY DATA

Tissue and Hygiene in Vietnam - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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