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Country Report

Retail Tissue in

Retail Tissue in the United Arab Emirates

Jun 2020

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Promotions driving sales; burgeoning e-commerce involvement in retail tissue

Signs of stagnation in retail tissue and the growing price sensitivity of consumers were leading manufacturers to implement extensive promotional offers in 2019. This meant that the majority of companies’ sales in 2019 came from promotions.

Paper towels most dynamic, but recycled and non-recycled toilet paper both declining

Paper towels registered the fastest growth in 2019, with the multifunctionality of the product contributing to its popularity. Aside from its uses in kitchen cleaning, many consumers are using the product for other cleaning purposes, such as tables, shelves etc.

Private label availability increasing in a category with comparatively low brand loyalty

The value share of private label increased over the review period as consumers were attracted to the cheaper prices. The Carrefour retail tissue private label, sold in MAF Hypermarkets, was among the top lines in retail tissue, benefitting from its presence with an extensive portfolio in a wide variety of categories, including toilet paper, facial tissues and paper towels.

2020 AND BEYOND

COVID-19 impact

Retail tissue sales are now expected to grow by 1% in 2020 at constant 2019 prices due to the COVID-19 pandemic. This compares to the 1% decline forecast in our 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).

Affected products within retail tissue

Toilet paper, paper towels and boxed facial tissues are all expected to see strong volume growth in 2020, driven by early stockpiling on the part of consumers for some products (eg toilet paper) and consumers’ increasing cleaning needs at home (eg paper towels). Volume growth of paper towels will also be driven in 2020 by consumers cooking more often at home due to eating out less.

Recovery and opportunities

Retail tissue is expected to record stronger growth at constant 2019 prices throughout the forecast period than previously expected in our 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19). Although some stockpiling is expected to have been seen for a product like toilet paper in the early days of the pandemic, overall retail tissue sales will continue to be driven by the need for these products in the home.

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Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in United Arab Emirates, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in United Arab Emirates market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in United Arab Emirates?
What are the major brands in United Arab Emirates?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in the United Arab Emirates - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Promotions driving sales; burgeoning e-commerce involvement in retail tissue

Paper towels most dynamic, but recycled and non-recycled toilet paper both declining

Private label availability increasing in a category with comparatively low brand loyalty

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2014-2019
Table 2 Retail Sales of Tissue by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Retail Tissue: % Value 2015-2019
Table 4 LBN Brand Shares of Retail Tissue: % Value 2016-2019
Table 5 Forecast Retail Sales of Tissue by Category: Value 2019-2024
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2019-2024

Tissue and Hygiene in the United Arab Emirates - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Price sensitivity becoming more evident across all categories

Global leaders increasingly challenged by the expansion of private label

After the 2020 upheaval due to COVID-19, tissue and hygiene industry should normalise from 2021

Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2017-2024
Chart 2 Tissue and Hygiene Impact of Soft Drivers on Value Sales: 2016-2024

MARKET INDICATORS

Table 7 Birth Rates 2014-2019
Table 8 Infant Population 2014-2019
Table 9 Female Population by Age 2014-2019
Table 10 Total Population by Age 2014-2019
Table 11 Households 2014-2019
Table 12 Forecast Infant Population 2019-2024
Table 13 Forecast Female Population by Age 2019-2024
Table 14 Forecast Total Population by Age 2019-2024
Table 15 Forecast Households 2019-2024

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

Megatrends

Country Report

Retail Tissue in the United Arab Emirates

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Executive Summary

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PRE-COVID-19 PERFORMANCE

Promotions driving sales; burgeoning e-commerce involvement in retail tissue

Paper towels most dynamic, but recycled and non-recycled toilet paper both declining

Private label availability increasing in a category with comparatively low brand loyalty

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Retail Tissue in the United Arab Emirates - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Promotions driving sales; burgeoning e-commerce involvement in retail tissue

Paper towels most dynamic, but recycled and non-recycled toilet paper both declining

Private label availability increasing in a category with comparatively low brand loyalty

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Tissue and Hygiene in the United Arab Emirates - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Price sensitivity becoming more evident across all categories

Global leaders increasingly challenged by the expansion of private label

After the 2020 upheaval due to COVID-19, tissue and hygiene industry should normalise from 2021

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

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