Retail tissue has benefited from the emergence of the pandemic, due to home seclusion which saw a switch from the away-from-home channel to retail, in addition to the fact that many local consumers took additional precautions to maintain stringent cleaning routines. Residents in the United Arab Emirates are particularly heavy tissue users.
Fine, the leading brand from Fine Hygienic Paper FZE (and globally owned by Nuqul Group) has identified further potential in terms of increasing the quality of its tissue products, and this is an area in which the brand is investing. With its new converting technology, Fine is working towards creating better quality products for the consumer while reducing its impact on the environment.
There has been a difference in how local consumers purchase household commodities, especially since VAT has tripled and oil prices have increased; for disposable items in particular, consumers are therefore, increasingly attracted to price promotions. If their favourite brand is offered with a discount, they are likely to purchase at first sight, otherwise they buy the product that demonstrates the best offer price-wise.
New product launches in the future will likely focus on environmentally-friendly manufacturing processes such as reducing water usage, which can be used multiple times before being disposed of, in addition to new scented lines. While local residents are familiar with the use of disposable products, the greater move towards a greener United Arab Emirates will involve changes to the daily lives of ordinary citizens, and an entirely new mindset.
It has been a challenge for leading retail tissue brands such as Fine and Kleenex to provide quality whilst maintaining an affordable profile due to an increasingly competitive landscape. On a wider level, because of their disposable nature, consumers consider retail tissue to be used and thrown away, so price remains the primary factor for many people when they consider buying these products.
The leading distribution channel for retail tissue is modern grocery retailers driven by hypermarkets, with much lower share held by supermarkets. E-commerce sales have significantly improved across the category, a trend that was accelerated by the emergence of the pandemic, when many consumers experienced online grocery shopping for the first time, but are continuing to utilise the service; many leading retailers are offering click-and- collect, free home delivery, same-day deliveries, and even discount codes for shopping online.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Retail Tissue industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Retail Tissue research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!