As Singapore emerges from the pandemic, the focus of product innovation is expected to move away from hygiene-centric to sustainable. According to Euromonitor International’s Product Claims and Positioning, retail tissue witnessed an increase in the number of products with sustainable claims from 2019 to 2021, with the category witnessing an increase in the number of SKUs with claims such as, “from recycled materials”, “plastic-free packaging”, “biodegradable (product)”, and “environmentally-friendly”.
The negative economic impact of the war in Ukraine and COVID-19-related restrictions are expected to dampen the non-discretionary spending of middle-income consumers throughout the forecast period, and sharpen the spending divide between those seeking value-added attributes and those prioritising low prices. In Singapore, consumers’ reaction to inflationary pressures on living costs and product prices is likely to remain uneven across non-discretionary and discretionary categories, whereby financially vulnerable consumers will feel most compelled to cut back on the consumption of tissue products with high demand price elasticity, such as facial tissues, which are typically priced higher and can easily be substituted with toilet paper.
The highly inflated prices of essential products, including retail tissue products has prompted Singaporeans to purchase cheaper alternatives from Johor Bahru, Malaysia, where everyday essentials are priced much more affordably. With less stringent travel restrictions established in 2022, more Singaporeans travelled to Malaysia by car for leisure travel, especially at the weekends.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Tissue
This report originates from Passport, our Retail Tissue research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!