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Country Report

Retail Tissue in

Retail Tissue in Singapore

Mar 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Innovation is crucial to increase value growth in a mature category

Overall retail tissue is mature and has already hit high volumes. Singapore is experiencing slow population growth, fuelled by the low birth rate; therefore, there is little room for growth in volume terms.

Toilet paper continues to enjoy the highest demand

Toilet paper continues to experience high demand, as this product is not easily substitutable by other products in the market and has mass-market appeal. Whilst tissue products such as napkins compete with the growing demand for general purpose wipes, toilet paper remains crucial in daily life and is widely used by consumers.

Price sensitivity in toilet paper

The competition in toilet paper continues to be strong, as consumers are very price-sensitive in this category. Consumers look for value for money options that give them the utmost comfort at the cheapest price per roll.

COMPETITIVE LANDSCAPE

Kimberly-Clark continues to lead retail tissue

Kimberly-Clark continued to lead retail tissue in value terms in 2018, with its Kleenex and Scott brands, which are long-standing in retail tissue. Their early entry into the market has secured their strong consumer base.

Private label caters to cost-savvy individuals

Private label lines such as Softess, FairPrice and Guardian, from Sheng Siong Supermarket, NTUC FairPrice Co-operative and Dairy Farm International Holdings respectively, are still in demand. These private label lines cater to budget-conscious consumers, who use tissue products just to clean, and are not typically concerned about the quality of these products.

New product launches from both brands and private label

More players are moving in the direction of scents and more plies to cater to the growing premiumisation trend in pocket handkerchiefs. For instance, Tempo launched its series of 4-ply scented pocket handkerchiefs in applewood and frenzy peach fragrances.

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Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Singapore market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Singapore?
What are the major brands in Singapore?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Singapore - Category analysis

HEADLINES

PROSPECTS

Innovation is crucial to increase value growth in a mature category

Toilet paper continues to enjoy the highest demand

Price sensitivity in toilet paper

COMPETITIVE LANDSCAPE

Kimberly-Clark continues to lead retail tissue

Private label caters to cost-savvy individuals

New product launches from both brands and private label

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2013-2018
Table 2 Retail Sales of Tissue by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Retail Tissue: % Value 2014-2018
Table 4 LBN Brand Shares of Retail Tissue: % Value 2015-2018
Table 5 Forecast Retail Sales of Tissue by Category: Value 2018-2023
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2018-2023

Tissue and Hygiene in Singapore - Industry Overview

EXECUTIVE SUMMARY

Changing demographics continue to shape demand

Private label lines continue to be well-received

International players dominate

Internet retailing experiences strong growth

Value growth will be driven by new product innovations and premiumisation

MARKET INDICATORS

Table 7 Birth Rates 2013-2018
Table 8 Infant Population 2013-2018
Table 9 Female Population by Age 2013-2018
Table 10 Total Population by Age 2013-2018
Table 11 Households 2013-2018
Table 12 Forecast Infant Population 2018-2023
Table 13 Forecast Female Population by Age 2018-2023
Table 14 Forecast Total Population by Age 2018-2023
Table 15 Forecast Households 2018-2023

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

Megatrends

Country Report

Retail Tissue in Singapore

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Innovation is crucial to increase value growth in a mature category

Toilet paper continues to enjoy the highest demand

Price sensitivity in toilet paper

COMPETITIVE LANDSCAPE

Kimberly-Clark continues to lead retail tissue

Private label caters to cost-savvy individuals

New product launches from both brands and private label

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Retail Tissue in Singapore - Category analysis

HEADLINES

PROSPECTS

Innovation is crucial to increase value growth in a mature category

Toilet paper continues to enjoy the highest demand

Price sensitivity in toilet paper

COMPETITIVE LANDSCAPE

Kimberly-Clark continues to lead retail tissue

Private label caters to cost-savvy individuals

New product launches from both brands and private label

CATEGORY DATA

Tissue and Hygiene in Singapore - Industry Overview

EXECUTIVE SUMMARY

Changing demographics continue to shape demand

Private label lines continue to be well-received

International players dominate

Internet retailing experiences strong growth

Value growth will be driven by new product innovations and premiumisation

MARKET INDICATORS

MARKET DATA

SOURCES

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