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Country Report

Retail Tissue in

Retail Tissue in Singapore

17 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Rise of eco-friendliness and paper alternatives due to consumer concerns

Concerns over the annual haze problems and negative impact on health in Singapore led to retailers and consumers being more wary about the source of pulp and tissue products. The withdrawal of Asia Pulp & Paper (APP) products from major retailers in 2015 signified a shift towards greater environmental awareness in Singapore.

Increasing thickness supports volume growth of otherwise saturated retail tissue

Many Singaporeans (especially the sizeable Muslim population) prefer to use water rather than toilet paper. More Singaporeans dine out or use food delivery platforms due to busier work schedules and the perceived hassle of cooking at home.

Non-essential categories face gloomy outlook

Volume sales of pocket handkerchiefs, paper towels and napkins stagnated in 2017 due to factors including the availability of substitutes and changing consumer lifestyles in Singapore. For example, pocket handkerchiefs products are increasingly substituted by general purpose wipes as they are more effective.

COMPETITIVE LANDSCAPE

Kimberly-Clark maintains a narrow lead

Kimberly-Clark led retail tissue in 2017 with its Kleenex and Scott brands across a wide range of product categories. With Kleenex it targets premium users with its high quality 3-ply products that are present throughout high volume categories such as facial tissues and toilet paper, while it targets mass consumers through Scott’s mid-range pricing across all categories including paper towels and napkins.

Producers of economy brands and private label to target wealthier consumers

In order to capture sales among premium users, producers of more mass brands and private label invest in thicker products. For example, a premium 4-ply Ichiryu product range was launched under Beautex and private label FairPrice Gold Silky Soft 4-ply Bathroom Tissues.

Green brand producers seek to emphasise additional benefits to consumers

Producers of bamboo brands such as Cloversoft and NooTrees aim to communicate the health and safety benefits of bamboo, with eco-friendliness being an additional appeal to a niche group of consumers who are environmentally-conscious. Bamboo retail tissue products are considered eco-friendly and sustainable as they take significantly less time to grow compared to wood pulp from trees.

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Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Singapore market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Singapore?
What are the major brands in Singapore?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Singapore - Category analysis

HEADLINES

PROSPECTS

Rise of eco-friendliness and paper alternatives due to consumer concerns

Increasing thickness supports volume growth of otherwise saturated retail tissue

Non-essential categories face gloomy outlook

COMPETITIVE LANDSCAPE

Kimberly-Clark maintains a narrow lead

Producers of economy brands and private label to target wealthier consumers

Green brand producers seek to emphasise additional benefits to consumers

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2012-2017
Table 2 Retail Sales of Tissue by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Tissue: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Tissue: % Value 2014-2017
Table 5 Forecast Retail Sales of Tissue by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2017-2022

Tissue and Hygiene in Singapore - Industry Overview

EXECUTIVE SUMMARY

Changes in population structure result in trade-offs for different product categories

Environmentally-friendly options are slow to catch on in Singapore

International players continue to lead with strong brand reputation and trust

Supermarkets remains most popular channel despite competition

Expected growth driven by premiumisation and additional features in products

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Retail Tissue in Singapore

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Executive Summary

New Report Guarantee

PROSPECTS

Rise of eco-friendliness and paper alternatives due to consumer concerns

Increasing thickness supports volume growth of otherwise saturated retail tissue

Non-essential categories face gloomy outlook

COMPETITIVE LANDSCAPE

Kimberly-Clark maintains a narrow lead

Producers of economy brands and private label to target wealthier consumers

Green brand producers seek to emphasise additional benefits to consumers

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Retail Tissue in Singapore - Category analysis

HEADLINES

PROSPECTS

Rise of eco-friendliness and paper alternatives due to consumer concerns

Increasing thickness supports volume growth of otherwise saturated retail tissue

Non-essential categories face gloomy outlook

COMPETITIVE LANDSCAPE

Kimberly-Clark maintains a narrow lead

Producers of economy brands and private label to target wealthier consumers

Green brand producers seek to emphasise additional benefits to consumers

CATEGORY DATA

Tissue and Hygiene in Singapore - Industry Overview

EXECUTIVE SUMMARY

Changes in population structure result in trade-offs for different product categories

Environmentally-friendly options are slow to catch on in Singapore

International players continue to lead with strong brand reputation and trust

Supermarkets remains most popular channel despite competition

Expected growth driven by premiumisation and additional features in products

MARKET INDICATORS

MARKET DATA

SOURCES

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