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Country Report

Retail Tissue in

Retail Tissue in Singapore

Jun 2020

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Retail tissue benefits from premiumisation in 2019

Current value growth for retail tissue in 2019 was supported by increasing disposable incomes in Singapore, with many consumers looking for better products and seeking to increase their living standards. Hence manufacturers continued to look to innovation and invested in premiumisation in order to encourage consumers to increase their use of retail tissue.

Limited interest in recycled toilet paper and natural products in 2019

Toilet paper is a very mature category and is seen as a daily necessity that cannot be substituted by other products. However, recycled toilet paper is still unpopular among Singapore consumers.

Kimberly-Clark faces growing challenge in 2019 from premium private label and innovative Universal Sovereign Trading

Kimberly-Clark with its two brands, Kleenex and Scott, remained in top position in both volume and value terms in retail tissue in 2019. These have been leading brands in Singapore for many years and have a strong base of loyal consumers who will always use their products.

2020 AND BEYOND

COVID-19 impact

Sales of retail tissue are now expected to grow by 2% in 2019 constant value terms in 2020 overall in light of the impact of COVID-19. This is the same as the 2% rise forecast in 2019 constant value terms in our 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).

Affected products within retail tissue

Panic buying and product shortages in February and stronger demand from March to May 2020 mainly impacted toilet paper and facial tissues, with these both increasingly used at home. Paper towels also benefited from consumers eating and cooking at home, rather than eating out.

Recovery and opportunities

The COVID-19 pandemic is not expected to have a significant long-term impact on sales of retail tissue over the forecast period as a whole. This is a largely mature area and is expected to see only slow retail volume growth as a result, while current value growth will largely be driven by premiumisation.

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Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Singapore market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Singapore?
What are the major brands in Singapore?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Singapore - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Retail tissue benefits from premiumisation in 2019

Limited interest in recycled toilet paper and natural products in 2019

Kimberly-Clark faces growing challenge in 2019 from premium private label and innovative Universal Sovereign Trading

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2014-2019
Table 2 Retail Sales of Tissue by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Retail Tissue: % Value 2015-2019
Table 4 LBN Brand Shares of Retail Tissue: % Value 2016-2019
Table 5 Forecast Retail Sales of Tissue by Category: Value 2019-2024
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2019-2024

Tissue and Hygiene in Singapore - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Rising disposable incomes support premiumisation in 2019

Kimberly-Clark retains lead in 2019 thanks to established consumer trust and ongoing innovation, whilst e-commerce thrives due to convenience and free delivery

COVID-19 offers slight boost to forecast period sales, although maturity will pose challenges

Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2017-2024
Chart 2 Tissue and Hygiene Impact of Soft Drivers on Value Sales: 2016-2024

MARKET INDICATORS

Table 7 Birth Rates 2014-2019
Table 8 Infant Population 2014-2019
Table 9 Female Population by Age 2014-2019
Table 10 Total Population by Age 2014-2019
Table 11 Households 2014-2019
Table 12 Forecast Infant Population 2019-2024
Table 13 Forecast Female Population by Age 2019-2024
Table 14 Forecast Total Population by Age 2019-2024
Table 15 Forecast Households 2019-2024

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

Megatrends

Country Report

Retail Tissue in Singapore

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Executive Summary

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PRE-COVID-19 PERFORMANCE

Retail tissue benefits from premiumisation in 2019

Limited interest in recycled toilet paper and natural products in 2019

Kimberly-Clark faces growing challenge in 2019 from premium private label and innovative Universal Sovereign Trading

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Retail Tissue in Singapore - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Retail tissue benefits from premiumisation in 2019

Limited interest in recycled toilet paper and natural products in 2019

Kimberly-Clark faces growing challenge in 2019 from premium private label and innovative Universal Sovereign Trading

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Tissue and Hygiene in Singapore - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Rising disposable incomes support premiumisation in 2019

Kimberly-Clark retains lead in 2019 thanks to established consumer trust and ongoing innovation, whilst e-commerce thrives due to convenience and free delivery

COVID-19 offers slight boost to forecast period sales, although maturity will pose challenges

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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