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Country Report

Retail Tissue in

Retail Tissue in Belgium

Mar 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Retail tissue under pressure

Retail tissue was under pressure, with declining volume and value sales in 2018. Indeed, as the penetration rate is at its maximum and stable, it is unlikely that consumer demand for toilet paper will fluctuate to any great extent and players lowered selling prices in order to maintain or increase their shares.

Paper towels and boxed facial tissues opportunities

The penetration of paper towels is not yet at its maximum in Belgium and manufacturers are therefore looking forward to expanding their consumer base and are implementing a variety of strategies to achieve this. Firstly, new consumption occasions and new uses are being developed.

Green is not yet a priority

As ecology is impacting most fmcg products in Belgium, one would expect to see the green trend in retail tissues. If recycled toilet paper exists and is mainly distributed by private label, the perception of ecological or recycled paper remains the main obstacle for further development of green products.

COMPETITIVE LANDSCAPE

Private label leads

Private label products jointly led retail tissue in value terms in 2018. Indeed, private label players succeeded in achieving significant penetration at a time when Belgian consumers were not yet actively seeking premium products.

Brands have limited share

Sofidel Benelux is the leading brand owner with its Cosynel and Nalys ranges. Innovation allowed both brands to increase their shares in 2018.

Innovation to create value

Premiumisation is the major trend in Belgian retail tissue. In the role of category leaders, private label providers are joining the trend and offering products which, in some cases, are even more premium than certain branded offerings.

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Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Belgium with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Belgium, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Belgium market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Belgium?
What are the major brands in Belgium?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Belgium - Category analysis

HEADLINES

PROSPECTS

Retail tissue under pressure

Paper towels and boxed facial tissues opportunities

Green is not yet a priority

COMPETITIVE LANDSCAPE

Private label leads

Brands have limited share

Innovation to create value

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2013-2018
Table 2 Retail Sales of Tissue by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Retail Tissue: % Value 2014-2018
Table 4 LBN Brand Shares of Retail Tissue: % Value 2015-2018
Table 5 Forecast Retail Sales of Tissue by Category: Value 2018-2023
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2018-2023

Tissue and Hygiene in Belgium - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene under pressure

Premiumisation as a competitive tool

Leading brands often lag behind private label

Distribution channels expanding

Challenging outlook for tissue and hygiene

MARKET INDICATORS

Table 7 Birth Rates 2013-2018
Table 8 Infant Population 2013-2018
Table 9 Female Population by Age 2013-2018
Table 10 Total Population by Age 2013-2018
Table 11 Households 2013-2018
Table 12 Forecast Infant Population 2018-2023
Table 13 Forecast Female Population by Age 2018-2023
Table 14 Forecast Total Population by Age 2018-2023
Table 15 Forecast Households 2018-2023

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

Megatrends

Country Report

Retail Tissue in Belgium

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Retail tissue under pressure

Paper towels and boxed facial tissues opportunities

Green is not yet a priority

COMPETITIVE LANDSCAPE

Private label leads

Brands have limited share

Innovation to create value

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Retail Tissue in Belgium - Category analysis

HEADLINES

PROSPECTS

Retail tissue under pressure

Paper towels and boxed facial tissues opportunities

Green is not yet a priority

COMPETITIVE LANDSCAPE

Private label leads

Brands have limited share

Innovation to create value

CATEGORY DATA

Tissue and Hygiene in Belgium - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene under pressure

Premiumisation as a competitive tool

Leading brands often lag behind private label

Distribution channels expanding

Challenging outlook for tissue and hygiene

MARKET INDICATORS

MARKET DATA

SOURCES

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