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Country Report

Retail Tissue in

Retail Tissue in Belgium

16 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Premiumisation is the leading trend within retail tissue

The biggest trend in retail tissue is premiumisation. Indeed, Belgian consumers are looking to upgrade their experience and opting for more comfort.

Facial tissues drives value sales

Facial tissues is the main value and volume sales driver for retail tissue. Indeed, while the penetration rate is still surprisingly low, at 50% for boxed facial tissues and 40% for pocket handkerchiefs, Belgian consumers are increasing their purchasing of facial tissues.

No Green trend is apparent in retail tissue

Quite surprisingly, the trend that is crossing almost every fmcg category in Belgium has no real impact on retail tissue. Indeed, the average Belgian consumer is not yet asking for organic recycled retail tissue.

COMPETITIVE LANDSCAPE

Private label leads the category

Collectively, private label products led retail tissue in value sales terms in 2017. Indeed, private label players succeeded in achieving great penetration at a time when Belgian consumers were not yet asking for premium products.

Premiumisation is evident in every category

Premiumisation is the major trend in Belgian retail tissue. As the sales leaders, private label providers are joining the trend and offering some products that are even more premium than some branded offerings.

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Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Belgium with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Belgium, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Belgium market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Belgium?
What are the major brands in Belgium?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Belgium - Category analysis

HEADLINES

PROSPECTS

Premiumisation is the leading trend within retail tissue

Facial tissues drives value sales

No Green trend is apparent in retail tissue

COMPETITIVE LANDSCAPE

Private label leads the category

Premiumisation is evident in every category

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2012-2017
Table 2 Retail Sales of Tissue by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Tissue: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Tissue: % Value 2014-2017
Table 5 Forecast Retail Sales of Tissue by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2017-2022

Tissue and Hygiene in Belgium - Industry Overview

EXECUTIVE SUMMARY

Overall tissue and hygiene sales are stable

Premiumisation is evident in retail tissue

Private label is big but decreasing

Sales are generated through diverse channels

A decline in value sales is expected over the forecast period

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Retail Tissue in Belgium

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Executive Summary

New Report Guarantee

PROSPECTS

Premiumisation is the leading trend within retail tissue

Facial tissues drives value sales

No Green trend is apparent in retail tissue

COMPETITIVE LANDSCAPE

Private label leads the category

Premiumisation is evident in every category

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Retail Tissue in Belgium - Category analysis

HEADLINES

PROSPECTS

Premiumisation is the leading trend within retail tissue

Facial tissues drives value sales

No Green trend is apparent in retail tissue

COMPETITIVE LANDSCAPE

Private label leads the category

Premiumisation is evident in every category

CATEGORY DATA

Tissue and Hygiene in Belgium - Industry Overview

EXECUTIVE SUMMARY

Overall tissue and hygiene sales are stable

Premiumisation is evident in retail tissue

Private label is big but decreasing

Sales are generated through diverse channels

A decline in value sales is expected over the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

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