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Country Report

Retail Tissue in

Retail Tissue in Belgium

Mar 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Mature retail tissue receives boost during pandemic due to stockpiling of essential household products

The pandemic gave a much needed boost to the mature retail tissue in 2020, with demand across the category notably up from 2019 with the exception of paper tableware due to limited entertaining opportunities at home. Overall increased demand however, was due to the home seclusion trend, and the fact that the announcement of the lockdown earlier in the year resulted in panic buying of basic essential household items which led to stock shortages across many major retailers.

Sustainability concerns already emerging prior to pandemic in Belgium

One major factor impacting the weaker performance of retail tissue prior to the pandemic in Belgium involved concerns regarding sustainability. Therefore, a greater focus by players on using environmentally-friendly and sustainable materials could bring value to the category.

Private label retains overall dominance while smaller eco brands continue to attract consumers

Private label continued to dominate retail tissue in retail value and volume terms in 2020. Private label players such as Etn Franz Colruyt, Delhaize 'Le Lion', Carrefour and Aldi continue to appeal to price-sensitive consumers who are searching for affordable prices for basic, essential household products.

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Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Belgium with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Belgium, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Belgium market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Belgium?
What are the major brands in Belgium?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Belgium - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Mature retail tissue receives boost during pandemic due to stockpiling of essential household products

Sustainability concerns already emerging prior to pandemic in Belgium

Private label retains overall dominance while smaller eco brands continue to attract consumers

RECOVERY AND OPPORTUNITIES

Drop in demand in 2021 following stockpiling but overall volume sales will remain higher than pre-pandemic levels

Sustainability issues likely to return to the fore, influencing consumers’ purchasing decisions

Brands likely to further innovate in order to differentiate from private label

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2015-2020
Table 2 Retail Sales of Tissue by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Retail Tissue: % Value 2016-2020
Table 4 LBN Brand Shares of Retail Tissue: % Value 2017-2020
Table 5 Forecast Retail Sales of Tissue by Category: Value 2020-2025
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2020-2025

Tissue and Hygiene in Belgium - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2018-2025
Chart 2 Tissue and Hygiene Impact of Drivers on Value Sales: 2018-2025

MARKET INDICATORS

Table 7 Birth Rates 2015-2020
Table 8 Infant Population 2015-2020
Table 9 Female Population by Age 2015-2020
Table 10 Total Population by Age 2015-2020
Table 11 Households 2015-2020
Table 12 Forecast Infant Population 2020-2025
Table 13 Forecast Female Population by Age 2020-2025
Table 14 Forecast Total Population by Age 2020-2025
Table 15 Forecast Households 2020-2025

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025

Megatrends

Country Report

Retail Tissue in Belgium

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Mature retail tissue receives boost during pandemic due to stockpiling of essential household products

Sustainability concerns already emerging prior to pandemic in Belgium

Private label retains overall dominance while smaller eco brands continue to attract consumers

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Retail Tissue in Belgium - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Mature retail tissue receives boost during pandemic due to stockpiling of essential household products

Sustainability concerns already emerging prior to pandemic in Belgium

Private label retains overall dominance while smaller eco brands continue to attract consumers

RECOVERY AND OPPORTUNITIES

Drop in demand in 2021 following stockpiling but overall volume sales will remain higher than pre-pandemic levels

Sustainability issues likely to return to the fore, influencing consumers’ purchasing decisions

Brands likely to further innovate in order to differentiate from private label

CATEGORY DATA

Tissue and Hygiene in Belgium - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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