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Country Report

Retail Tissue in

Retail Tissue in Belgium

Jun 2020

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Maturity hindered sales in 2019 while environmentally-friendly options continued to face constraints

Retail tissue was under pressure in 2019, with declining volume and value sales, as the penetration rate is at its maximum and stable. Price competition also hindered current value growth, with even leading brands using heavy price promotion campaigns as they sought to regain share from private label.

Boxed facial tissues and paper towels benefited from widening range of uses

While overall retail tissue struggled in 2019, there were a couple of areas that maintained retail volume growth. The penetration of paper towels was not yet at its maximum and manufacturers sought to expand the consumer base for these products and encourage new consumption occasions and uses.

Private label dominates but leading players seek to compete through premium innovation

Private label products dominated retail tissue in retail value and volume terms in 2019. Private label players succeeded in achieving significant penetration at a time when consumers were not yet actively seeking premium products.

2020 AND BEYOND

COVID-19 impact

Sales of retail tissue are now expected to see a 2% constant 2019 value rise in 2020 in light of the impact of COVID-19. This compares to a 1% constant value 2019 fall forecast in our 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).

Affected products within retail tissue

Many product areas have been impacted by COVID-19, including toilet paper, boxed facial tissues, pocket handkerchiefs and paper towels. The home seclusion trend has seen many consumers spending the bulk of their time at home, which has increased their use of both recycled and non-recycled toilet paper.

Recovery and opportunities

While retail tissue has seen a slight temporary boost during the COVID-19 pandemic, it is unlikely that there will be any significant long-term impact on sales. A stronger focus on hygiene and preventative health is likely to persist and will benefit sales to an extent but this is already a mature product area.

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Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Belgium with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Belgium, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Belgium market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Belgium?
What are the major brands in Belgium?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Belgium - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Maturity hindered sales in 2019 while environmentally-friendly options continued to face constraints

Boxed facial tissues and paper towels benefited from widening range of uses

Private label dominates but leading players seek to compete through premium innovation

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2014-2019
Table 2 Retail Sales of Tissue by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Retail Tissue: % Value 2015-2019
Table 4 LBN Brand Shares of Retail Tissue: % Value 2016-2019
Table 5 Forecast Retail Sales of Tissue by Category: Value 2019-2024
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2019-2024

Tissue and Hygiene in Belgium - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Organic and natural products offer growth opportunities in 2019 despite overall maturity

Discounters and private label put heavy pressure on prices in 2019

Consumers to focus on preventative health post-COVID-19, but few opportunities for significant growth due to market maturity

Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2017-2024
Chart 2 Tissue and Hygiene Impact of Soft Drivers on Value Sales: 2016-2024

MARKET INDICATORS

Table 7 Birth Rates 2014-2019
Table 8 Infant Population 2014-2019
Table 9 Female Population by Age 2014-2019
Table 10 Total Population by Age 2014-2019
Table 11 Households 2014-2019
Table 12 Forecast Infant Population 2019-2024
Table 13 Forecast Female Population by Age 2019-2024
Table 14 Forecast Total Population by Age 2019-2024
Table 15 Forecast Households 2019-2024

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

Megatrends

Country Report

Retail Tissue in Belgium

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Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Maturity hindered sales in 2019 while environmentally-friendly options continued to face constraints

Boxed facial tissues and paper towels benefited from widening range of uses

Private label dominates but leading players seek to compete through premium innovation

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Retail Tissue in Belgium - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Maturity hindered sales in 2019 while environmentally-friendly options continued to face constraints

Boxed facial tissues and paper towels benefited from widening range of uses

Private label dominates but leading players seek to compete through premium innovation

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Tissue and Hygiene in Belgium - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Organic and natural products offer growth opportunities in 2019 despite overall maturity

Discounters and private label put heavy pressure on prices in 2019

Consumers to focus on preventative health post-COVID-19, but few opportunities for significant growth due to market maturity

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

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