Following the decline in volume sales seen in 2022, with consumers spending less time at home and price-hikes impacting sales, retail tissue is expected to show stable volume sales over the course of the forecast period.
A sustainable amount of private label players offer recycled toilet paper. At present, recycled toilet paper is performing well; however, in a period of price rises, a lot of consumers are going back to regular toilet paper.
It is expected that private label players will focus on retaining clients they gained during inflation. Therefore, many will continue to innovate, offering high levels of comfort whilst focusing on reducing the price.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Retail Tissue research and analysis database.
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