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Country Report

Retail Tissue in

Retail Tissue in Austria

16 pages, Apr 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Solid outlook

Despite maturity, retail tissue saw a good year in Austria in 2017, with stronger growth than seen in the review period. Value growth was significantly stronger than volume growth due to price increases, particularly in private label, along with good demand for premium brands.

Individual categories have different projections

Facial tissues is expected to see the best value growth in the forecast period at constant 2017 prices, mainly due to growing demand for boxed facial tissues, which have a relatively high unit price. These were used in more Austrian households for various purposes during the review period.

Price campaigns shape retail tissue

Promotional sales will remain extremely important for brands in retail tissue in Austria, to maintain consumers’ interest against cheaper private label lines. Price campaigns are frequent in Austria, and strongly affect actual purchasing prices.

COMPETITIVE LANDSCAPE

Essity leads retail tissue

Essity led retail tissue in Austria in 2017, thanks to brands including Zewa, Cosy, Plenty and Tempo. The company leads toilet paper, paper towels and facial tissues.

The continued growth of private label

Private label gained share in the review period, and this is expected to continue in the forecast period. Its share is particularly high in toilet paper and paper towels, and smaller in facial tissues and paper tableware.

Manufacturers invest in innovation

Manufacturers of leading brands are trying to compete against cheaper private label lines by offering added-value and advanced functionality through brand extensions and limited editions. In 2017, Delisoft launched Regina Softis Aktiv in pocket handkerchiefs, to avoid skin redness and address allergic rhinitis.

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Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Austria market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Austria?
What are the major brands in Austria?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Austria - Category analysis

HEADLINES

PROSPECTS

Solid outlook

Individual categories have different projections

Price campaigns shape retail tissue

COMPETITIVE LANDSCAPE

Essity leads retail tissue

The continued growth of private label

Manufacturers invest in innovation

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2012-2017
Table 2 Retail Sales of Tissue by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Tissue: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Tissue: % Value 2014-2017
Table 5 Forecast Retail Sales of Tissue by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2017-2022

Tissue and Hygiene in Austria - Industry Overview

EXECUTIVE SUMMARY

A good year for tissue and hygiene, despite maturity

Private label plays a strong role, as price is a major selling point

Essity leads tissue and hygiene with a broad portfolio of popular brands

Grocery retailers remains the leading distribution channel

Growing demand will not necessarily translate into equivalent value growth

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Retail Tissue in Austria

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Solid outlook

Individual categories have different projections

Price campaigns shape retail tissue

COMPETITIVE LANDSCAPE

Essity leads retail tissue

The continued growth of private label

Manufacturers invest in innovation

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Retail Tissue in Austria - Category analysis

HEADLINES

PROSPECTS

Solid outlook

Individual categories have different projections

Price campaigns shape retail tissue

COMPETITIVE LANDSCAPE

Essity leads retail tissue

The continued growth of private label

Manufacturers invest in innovation

CATEGORY DATA

Tissue and Hygiene in Austria - Industry Overview

EXECUTIVE SUMMARY

A good year for tissue and hygiene, despite maturity

Private label plays a strong role, as price is a major selling point

Essity leads tissue and hygiene with a broad portfolio of popular brands

Grocery retailers remains the leading distribution channel

Growing demand will not necessarily translate into equivalent value growth

MARKET INDICATORS

MARKET DATA

SOURCES

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