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Country Report

Retail Tissue in

Retail Tissue in Austria

Jun 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Continued increase thanks to multiple uses, but various factors hamper growth

Retail tissue continued growing in both retail volume and current value terms in 2019. One reason for this positive development was the diversification of uses for various tissue products.

Environmental issues have only a minor impact

Despite many Austrian consumers becoming increasingly concerned about environmental issues and waste reduction, they value the convenience of disposable products. Therefore, products made from recycled materials are seeing growing demand in some categories.

Private label and Essity dominate, with little room for other players

With highly recognised and trusted brands such as Tempo, Zewa and Plenty, Essity managed to maintain its strong value lead in retail tissue in Austria in 2019. Its high level of store penetration, frequent advertisements and new product launches, albeit often limited to new packaging designs or special editions/seasonal products, maintain high consumer awareness and drive sales.

2020 AND BEYOND

COVID-19 impact

Retail tissue is expected to grow by 9% in 2019 constant value terms in 2020 overall, in light of the impact of COVID-19. This is far higher than the negligible rise forecast in 2019 constant value terms in our 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).

Affected products within retail tissue

Although COVID-19 is expected to lead to a strong increase in demand in all retail tissue categories, facial tissues and toilet paper are expected to see the highest growth in 2020, from an already high base. These are considered the most essential retail tissue products, and as people are spending more time at home, sales are set to increase strongly.

Recovery and opportunities

Despite the strong growth in demand for retail tissue products due to COVID-19 in 2020, the impact is expected to be short-lived. 2021 is expected to see sales declines across the board as demand normalises, with normal growth patterns returning from 2022.

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Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Austria market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Austria?
What are the major brands in Austria?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Austria - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Continued increase thanks to multiple uses, but various factors hamper growth

Environmental issues have only a minor impact

Private label and Essity dominate, with little room for other players

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2014-2019
Table 2 Retail Sales of Tissue by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Retail Tissue: % Value 2015-2019
Table 4 LBN Brand Shares of Retail Tissue: % Value 2016-2019
Table 5 Forecast Retail Sales of Tissue by Category: Value 2019-2024
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2019-2024

Tissue and Hygiene in Austria - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Economic development contributes to growth, but environmental concerns limit the increase

Private label accounts for the highest sales, leading store-based retailing to dominate

Return to more normal rates of growth across the board from the middle of the forecast period

Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2017-2024
Chart 2 Tissue and Hygiene Impact of Soft Drivers on Value Sales: 2016-2024

MARKET INDICATORS

Table 7 Birth Rates 2014-2019
Table 8 Infant Population 2014-2019
Table 9 Female Population by Age 2014-2019
Table 10 Total Population by Age 2014-2019
Table 11 Households 2014-2019
Table 12 Forecast Infant Population 2019-2024
Table 13 Forecast Female Population by Age 2019-2024
Table 14 Forecast Total Population by Age 2019-2024
Table 15 Forecast Households 2019-2024

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

Megatrends

Country Report

Retail Tissue in Austria

New Report Guarantee

Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Continued increase thanks to multiple uses, but various factors hamper growth

Environmental issues have only a minor impact

Private label and Essity dominate, with little room for other players

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Retail Tissue in Austria - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Continued increase thanks to multiple uses, but various factors hamper growth

Environmental issues have only a minor impact

Private label and Essity dominate, with little room for other players

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Tissue and Hygiene in Austria - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Economic development contributes to growth, but environmental concerns limit the increase

Private label accounts for the highest sales, leading store-based retailing to dominate

Return to more normal rates of growth across the board from the middle of the forecast period

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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