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Country Report

Retail Tissue in

Retail Tissue in Austria

Mar 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Different uses for tissue products ensure a positive performance

Retail tissue in Austria is rather mature, with the majority of households using at least one or two tissue products on a daily basis; most private households use toilet paper on a regular basis, which leaves little room for volume growth. Nevertheless, volume and value sales of retail tissue kept growing in 2018.

The growing product variety and added-value features contribute to growth

Other factors playing an increasingly important role in the decision-making process for the purchase of retail tissue products are the designs of the packaging and products, as well as added-value features. Many Austrian consumers value the packaging designs of boxed facial tissues, or buy paper towels with prints to match their interior design and décor, as well as the colours in their homes.

Eco-trends have a mixed impact in retail tissue

As many Austrian consumers are becoming increasingly concerned about environmental issues and waste reduction, retail tissue faces increasing challenges and threats to growth. Paper tablecloths recorded a further volume decline in 2018, with overall paper tableware expected to see a slowdown in growth over the forecast period.

COMPETITIVE LANDSCAPE

Innovation, comfort and design ensure Essity’s continued leadership

With highly recognised and widely available brands such as Tempo, Zewa, Feh, Cosy and Plenty, Essity managed to maintain its strong value lead in retail tissue in Austria in 2018. Following the current trend towards modern designs and appealing presentations in retail tissue, its seasonal launches for Feh and Plenty featured designs by fashion and costume designer Marina Hörmanseder.

Private label is gaining strength

However, with a continuously growing selection of high-quality private label lines and products, including bio and recycled lines of comparable quality, private label producers recorded the fastest value growth in 2018. The lines between branded and private label products continued to blur, which supported private label.

Changes have left many confused

Due to the increasing pressure on existing brands and products, many manufacturers continuously monitor and evaluate their portfolios and operations in Austria and across Europe. For some, profitability might not be high enough to maintain operations, as private label and the overall competition keep rising.

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Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Austria market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Austria?
What are the major brands in Austria?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Austria - Category analysis

HEADLINES

PROSPECTS

Different uses for tissue products ensure a positive performance

The growing product variety and added-value features contribute to growth

Eco-trends have a mixed impact in retail tissue

COMPETITIVE LANDSCAPE

Innovation, comfort and design ensure Essity’s continued leadership

Private label is gaining strength

Changes have left many confused

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2013-2018
Table 2 Retail Sales of Tissue by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Retail Tissue: % Value 2014-2018
Table 4 LBN Brand Shares of Retail Tissue: % Value 2015-2018
Table 5 Forecast Retail Sales of Tissue by Category: Value 2018-2023
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2018-2023

Tissue and Hygiene in Austria - Industry Overview

EXECUTIVE SUMMARY

The favourable economic situation continues to support growth

Products go greener

Intense competition – especially with private label

Internet retailing of tissue and hygiene products is yet to take off

Sustainability and individualisation are set to stimulate future growth

MARKET INDICATORS

Table 7 Birth Rates 2013-2018
Table 8 Infant Population 2013-2018
Table 9 Female Population by Age 2013-2018
Table 10 Total Population by Age 2013-2018
Table 11 Households 2013-2018
Table 12 Forecast Infant Population 2018-2023
Table 13 Forecast Female Population by Age 2018-2023
Table 14 Forecast Total Population by Age 2018-2023
Table 15 Forecast Households 2018-2023

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

Megatrends

Country Report

Retail Tissue in Austria

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Executive Summary

New Report Guarantee

PROSPECTS

Different uses for tissue products ensure a positive performance

The growing product variety and added-value features contribute to growth

Eco-trends have a mixed impact in retail tissue

COMPETITIVE LANDSCAPE

Innovation, comfort and design ensure Essity’s continued leadership

Private label is gaining strength

Changes have left many confused

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Retail Tissue in Austria - Category analysis

HEADLINES

PROSPECTS

Different uses for tissue products ensure a positive performance

The growing product variety and added-value features contribute to growth

Eco-trends have a mixed impact in retail tissue

COMPETITIVE LANDSCAPE

Innovation, comfort and design ensure Essity’s continued leadership

Private label is gaining strength

Changes have left many confused

CATEGORY DATA

Tissue and Hygiene in Austria - Industry Overview

EXECUTIVE SUMMARY

The favourable economic situation continues to support growth

Products go greener

Intense competition – especially with private label

Internet retailing of tissue and hygiene products is yet to take off

Sustainability and individualisation are set to stimulate future growth

MARKET INDICATORS

MARKET DATA

SOURCES

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