Due to recurring waves of COVID-19, with an especially devastating period in the first half of 2021, most offices and schools remained closed for the majority of the year. Remote learning and working and the resultant restrictions on movement therefore kept at-home consumption of products higher than pre-COVID-19 levels.
Per household sales of retail tissue products in Asia Pacific are USD25.4, while in India this figure is USD0.
Due to the second wave of the pandemic in the first half of 2021, and therefore local restrictions on movement and consumers avoiding stepping out of their homes, online platforms were able to see continued higher traffic. The leading Origami brand claimed that its online sales increased by 30% since the pandemic started.
The COVID-19 situation is starting to normalise along with strong vaccination and the lower impact of the third wave in early 2022. This is leading to the reopening of schools and offices, and people are gradually returning to travelling for work and leisure.
Brand shares in retail tissue are characterised by a major share of sales coming from “others”. These include local and regional brands and unbranded products.
Across industries, sustainable and environmentally-friendly products are becoming more prominent. More brands are modifying their formulations and packaging to reduce their carbon footprint.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Retail Tissue research and analysis database.
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