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Country Report

Retail Tissue in

Retail Tissue in India

17 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Facial tissues account for highest share of retail tissue sales

Facial tissues are now popular among consumers across the country due to being both handy and practical for a number of uses. Facial tissues are generally used by consumers to keep their faces clean when outside the home owing to widespread pollution, particularly women.

Exposure to tissue products in the AFH channel encourages consumers to use them at home

With increasing exposure to tissue products in the AFH channel, consumers are becoming more aware of these products and have started using them at home, thus supporting retail value growth. For example, toilet paper is commonly found in shopping malls, restaurants and across the hospitality industry in India.

Retail tissue sales remain an urban phenomenon

The consumption of retail tissue is largely limited to urban areas. Tissue products are available mostly in modern grocery retailers such as supermarkets and hypermarkets, with sales led by local brands.

COMPETITIVE LANDSCAPE

Retail tissue remains highly fragmented due to the presence of strong regional players

Origami Tissues continued to lead retail tissue in India in 2017 thanks to a focus on strengthening its retail presence so as to improve the visibility of its products. Third-ranked Wintex Tissues, meanwhile, performed particularly well thanks to increasing its promotional activities.

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Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in India market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in India?
What are the major brands in India?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in India - Category analysis

HEADLINES

PROSPECTS

Facial tissues account for highest share of retail tissue sales

Exposure to tissue products in the AFH channel encourages consumers to use them at home

Retail tissue sales remain an urban phenomenon

COMPETITIVE LANDSCAPE

Retail tissue remains highly fragmented due to the presence of strong regional players

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2012-2017
Table 2 Retail Sales of Tissue by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Tissue: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Tissue: % Value 2014-2017
Table 5 Forecast Retail Sales of Tissue by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2017-2022

Tissue and Hygiene in India - Industry Overview

EXECUTIVE SUMMARY

Personal hygiene a priority for Indian consumers

Introduction of GST to support growth of organised tissue and hygiene

Product awareness, strong distribution networks and large portfolios the key differentiators

Independent small grocers and modern grocery retailers emerging as significant channels for tissue and hygiene products

Increasing per capita consumption the key to further growth

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Retail Tissue in India

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Executive Summary

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PROSPECTS

Facial tissues account for highest share of retail tissue sales

Exposure to tissue products in the AFH channel encourages consumers to use them at home

Retail tissue sales remain an urban phenomenon

COMPETITIVE LANDSCAPE

Retail tissue remains highly fragmented due to the presence of strong regional players

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Retail Tissue in India - Category analysis

HEADLINES

PROSPECTS

Facial tissues account for highest share of retail tissue sales

Exposure to tissue products in the AFH channel encourages consumers to use them at home

Retail tissue sales remain an urban phenomenon

COMPETITIVE LANDSCAPE

Retail tissue remains highly fragmented due to the presence of strong regional players

CATEGORY DATA

Tissue and Hygiene in India - Industry Overview

EXECUTIVE SUMMARY

Personal hygiene a priority for Indian consumers

Introduction of GST to support growth of organised tissue and hygiene

Product awareness, strong distribution networks and large portfolios the key differentiators

Independent small grocers and modern grocery retailers emerging as significant channels for tissue and hygiene products

Increasing per capita consumption the key to further growth

MARKET INDICATORS

MARKET DATA

SOURCES

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