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Country Report

Retail Tissue in

Retail Tissue in India

Mar 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Urbanites remain the primary consumer base

The use of retail tissue remains limited to urban consumers. Even among urban consumers, it is the middle- and high-income groups who have incorporated these products in their homes.

Toilet paper is not particularly suitable for Indian households

The use of toilet paper is not quite widespread in India. As is the case with retail tissue in general, toilet paper is perceived as a Western lifestyle concept and people see no significant incentive in spending extra money by purchasing toilet paper.

Competitive prices and routine adoption to drive future growth

GDP per capita is an important macroeconomic indicator and is one of the top three drivers for the sales growth of retail tissue. Disposable income in turn is a huge factor in influencing the purchasing of these items.

COMPETITIVE LANDSCAPE

Retail tissue is quite fragmented with a large presence of local and regional brands

The majority of sales in retail tissue are accounted for by small local brands. Local and regional domestic manufacturers continue to gain considerable ground in the category.

Major brands and private label players target high-end consumers

In order to capture sales among urban and premium users, producers of more mass brands and private label are investing in thicker and softer high-grade retail tissue products. For example, premium, 4-ply, soft and super-absorbent product ranges are being introduced, particularly among modern retail channels.

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Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in India market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in India?
What are the major brands in India?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in India - Category analysis

HEADLINES

PROSPECTS

Urbanites remain the primary consumer base

Toilet paper is not particularly suitable for Indian households

Competitive prices and routine adoption to drive future growth

COMPETITIVE LANDSCAPE

Retail tissue is quite fragmented with a large presence of local and regional brands

Major brands and private label players target high-end consumers

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2013-2018
Table 2 Retail Sales of Tissue by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Retail Tissue: % Value 2014-2018
Table 4 LBN Brand Shares of Retail Tissue: % Value 2015-2018
Table 5 Forecast Retail Sales of Tissue by Category: Value 2018-2023
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2018-2023

Tissue and Hygiene in India - Industry Overview

EXECUTIVE SUMMARY

Retail hygiene drives growth of tissue and hygiene sales

Goods and Services Tax (GST) elicits mixed responses from industry

International companies dominate sales

Consumers are increasingly attracted by the convenience and wide product offerings provided by internet retailing

Rising awareness and routine adoption to drive future growth of tissue and hygiene

MARKET INDICATORS

Table 7 Birth Rates 2013-2018
Table 8 Infant Population 2013-2018
Table 9 Female Population by Age 2013-2018
Table 10 Total Population by Age 2013-2018
Table 11 Households 2013-2018
Table 12 Forecast Infant Population 2018-2023
Table 13 Forecast Female Population by Age 2018-2023
Table 14 Forecast Total Population by Age 2018-2023
Table 15 Forecast Households 2018-2023

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

Megatrends

Country Report

Retail Tissue in India

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Urbanites remain the primary consumer base

Toilet paper is not particularly suitable for Indian households

Competitive prices and routine adoption to drive future growth

COMPETITIVE LANDSCAPE

Retail tissue is quite fragmented with a large presence of local and regional brands

Major brands and private label players target high-end consumers

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Retail Tissue in India - Category analysis

HEADLINES

PROSPECTS

Urbanites remain the primary consumer base

Toilet paper is not particularly suitable for Indian households

Competitive prices and routine adoption to drive future growth

COMPETITIVE LANDSCAPE

Retail tissue is quite fragmented with a large presence of local and regional brands

Major brands and private label players target high-end consumers

CATEGORY DATA

Tissue and Hygiene in India - Industry Overview

EXECUTIVE SUMMARY

Retail hygiene drives growth of tissue and hygiene sales

Goods and Services Tax (GST) elicits mixed responses from industry

International companies dominate sales

Consumers are increasingly attracted by the convenience and wide product offerings provided by internet retailing

Rising awareness and routine adoption to drive future growth of tissue and hygiene

MARKET INDICATORS

MARKET DATA

SOURCES

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