Indian consumers are fairly price-sensitive when considering whether to purchase retail tissue due to its disposable nature, especially in rural and semi-urban homes. Therefore, some consumers are likely to continue to follow traditional methods of cleaning in the home using cloth.
Retail tissue in India is a highly fragmented competitive landscape with small local and regional players under “others” dominating sales. These products are often made from recycled pulp to keep prices low.
Retail e-commerce revolutionised the way that businesses operate, gaining sales during the pandemic when it was difficult for consumers to access physical stores to make regular purchases of essential goods. Consumers quickly developed a habit of having items delivered to their homes, appreciating the greater convenience this offers.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Retail Tissue research and analysis database.
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