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Country Report

Retail Tissue in

Retail Tissue in India

Jun 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Lack of tradition for retail tissue remains a barrier to growth in 2019

The use of retail tissue remains largely limited to urban consumers. Even among urban consumers, it is only the middle- and high-income groups who have incorporated these products into their homes.

Environmental concerns raise questions over the use of retail tissue in India

A further challenge to the development of retail tissue in India are mounting concerns over the environment, with education and awareness growing around issues of sustainability and climate change. According to Euromonitor International’s Lifestyle survey 2019, 41% of respondents agreed that they are worried about climate change and this is having an impact on their purchasing decisions.

Competitive landscape remains highly fragmented in 2019 due to a lack of brand awareness and loyalty

Retail tissue is a highly fragmented category in India with local and regional brands accounting for the lion’s share. With a lack of strong brand familiarity consumers are often unaware of the differences in quality when it comes to retail tissue with the decision therefore often based simply on achieving the lowest price.

2020 AND BEYOND

COVID-19 impact

Sales of retail tissue are now expected to grow by 6% in 2019 constant value terms in 2020 overall in light of the impact of COVID-19. This compares to an 8% rise forecast in 2019 constant value terms in our 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).

Affected products within retail tissue

Toilet paper is not widely used in India and therefore the stockpiling seen in other markets was not as prevalent here. With consumers being forced to remain at home there has also been less call for products such as pocket handkerchiefs with consumers instead often reverting to using reusable cloth handkerchiefs.

Recovery and opportunities

COVID-19 is expected to have a negative impact on the Indian economy which in turn is likely to negatively impact demand for discretionary items, which includes retail tissue. In the short-term at least some consumers are likely to either cut back on spending on retail tissue or purchase lower-priced brands or private label.

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Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in India market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in India?
What are the major brands in India?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in India - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Lack of tradition for retail tissue remains a barrier to growth in 2019

Environmental concerns raise questions over the use of retail tissue in India

Competitive landscape remains highly fragmented in 2019 due to a lack of brand awareness and loyalty

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2014-2019
Table 2 Retail Sales of Tissue by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Retail Tissue: % Value 2015-2019
Table 4 LBN Brand Shares of Retail Tissue: % Value 2016-2019
Table 5 Forecast Retail Sales of Tissue by Category: Value 2019-2024
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2019-2024

Tissue and Hygiene in India - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Price remains a key factor in the development of tissue and hygiene in 2019

E-commerce has strong potential with it offering a range of benefits

Tissue and hygiene retains potential despite the challenges it faces

Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2017-2024
Chart 2 Tissue and Hygiene Impact of Soft Drivers on Value Sales: 2016-2024

MARKET INDICATORS

Table 7 Birth Rates 2014-2019
Table 8 Infant Population 2014-2019
Table 9 Female Population by Age 2014-2019
Table 10 Total Population by Age 2014-2019
Table 11 Households 2014-2019
Table 12 Forecast Infant Population 2019-2024
Table 13 Forecast Female Population by Age 2019-2024
Table 14 Forecast Total Population by Age 2019-2024
Table 15 Forecast Households 2019-2024

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

Megatrends

Country Report

Retail Tissue in India

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Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Lack of tradition for retail tissue remains a barrier to growth in 2019

Environmental concerns raise questions over the use of retail tissue in India

Competitive landscape remains highly fragmented in 2019 due to a lack of brand awareness and loyalty

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Retail Tissue in India - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Lack of tradition for retail tissue remains a barrier to growth in 2019

Environmental concerns raise questions over the use of retail tissue in India

Competitive landscape remains highly fragmented in 2019 due to a lack of brand awareness and loyalty

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Tissue and Hygiene in India - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Price remains a key factor in the development of tissue and hygiene in 2019

E-commerce has strong potential with it offering a range of benefits

Tissue and hygiene retains potential despite the challenges it faces

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

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