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Learn moreJun 2020
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The use of retail tissue remains largely limited to urban consumers. Even among urban consumers, it is only the middle- and high-income groups who have incorporated these products into their homes.
A further challenge to the development of retail tissue in India are mounting concerns over the environment, with education and awareness growing around issues of sustainability and climate change. According to Euromonitor International’s Lifestyle survey 2019, 41% of respondents agreed that they are worried about climate change and this is having an impact on their purchasing decisions.
Retail tissue is a highly fragmented category in India with local and regional brands accounting for the lion’s share. With a lack of strong brand familiarity consumers are often unaware of the differences in quality when it comes to retail tissue with the decision therefore often based simply on achieving the lowest price.
Sales of retail tissue are now expected to grow by 6% in 2019 constant value terms in 2020 overall in light of the impact of COVID-19. This compares to an 8% rise forecast in 2019 constant value terms in our 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).
Toilet paper is not widely used in India and therefore the stockpiling seen in other markets was not as prevalent here. With consumers being forced to remain at home there has also been less call for products such as pocket handkerchiefs with consumers instead often reverting to using reusable cloth handkerchiefs.
COVID-19 is expected to have a negative impact on the Indian economy which in turn is likely to negatively impact demand for discretionary items, which includes retail tissue. In the short-term at least some consumers are likely to either cut back on spending on retail tissue or purchase lower-priced brands or private label.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in India with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Retail Tissue industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.
The Retail Tissue in India market research report includes:
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Why buy this report?
This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.