There was a spate of panic buying and stockpiling seen after the Peruvian government announced the strict measures it would use to contain COVID-19, with toilet paper being one of the key products that consumers rushed to buy. This created some product shortages during the initial stages following the outbreak of COVID-19, with consumers turning to different retailers to secure supplies.
Restrictions on exports from Colombia affected the competitive landscape within retail tissue in 2020. In response to COVID-19, the Colombian government imposed restrictions on exports, which included some retail tissue products.
Consumers cooked more during 2020 due to home seclusion, with this generating increased demand for all products used in the kitchen, such as napkins and paper towels. From March 16th through June 30th all foodservice outlets were closed in Peru, with delivery and takeaway services also forbidden.
Sales of retail tissue are expected to stabilise in 2021, with there unlikely to be a repeat of the stockpiling seen in 2020. Nevertheless, it is still expected to be some time before the country returns to relative normality, with sales therefore likely to remain above those seen in 2019.
The offer of private label continues to expand in Peru as modern retailers continue to expand their footprint in the market. Offering a wide range of products including toilet paper, napkins and paper towels, consumers are becoming increasingly familiar with not only the attractive pricing of these products but also their comparable quality to those offered by the leading brands.
While the majority of toilet paper in Peru is made from recycled materials most consumers in Peru are largely unaware of this, and manufacturers do not typically advertise it. This is mainly because users often perceive recycled toilet paper to be inferior and even unhygienic.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Retail Tissue research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page