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Country Report

Retail Tissue in

Retail Tissue in Peru

15 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Retail tissue remains most important category in tissue and hygiene

Despite the fastest growth experienced by nappies/diapers/pants over the review period, retail tissue continues to be the largest category in tissue and hygiene in value terms. The massive presence of toilet paper across all income segments and regions, and the perception of the product as a basic requirement, contributes to this positioning.

Hectic lifestyle fuel sales of paper towels in 2017

Paper towels saw fast growth in 2017, favoured by Peruvians’ interest in products that are quick and convenient to use. As a consequence of economic growth, Peruvians’ lifestyles have become increasingly hectic, especially in cities, motivating consumers to look for products that solve their needs with less effort.

Peru is slowly moving towards higher size toilet paper rolls

The Peruvian market has usually been populated with small size paper rolls of 11-22m in length. In other countries it is easy to find rolls of as much as 50m.

COMPETITIVE LANDSCAPE

Strong price competition impacts retail tissue in 2017

This year has presented a challenge to the industry due to heavy price competition between the main players. In this context companies have not been able to increase their prices beyond inflation.

Productos Tissue del Peru focused on developing economy segment

Traditionally, Productos Tissue del Peru focused on developing the brand Elite, which targeted mid- to upper-income segments, and had strong penetration of the Peruvian market. As economic growth slowed the company decided to launch Higienol and Nova in 2017, both brands successful at international level.

CMPC inaugurates new plant in Peru

CMPC’s Peruvian subsidiary, Productos Tissue del Peru, officially inaugurated its new plant in Cañete, near Lima, with investment of USD140 million. This plant, the company’s most modern in Latin America, will have an annual production capacity of 54,000 tonnes of tissue paper.

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Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Peru with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Peru market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Peru?
What are the major brands in Peru?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Peru - Category analysis

HEADLINES

PROSPECTS

Retail tissue remains most important category in tissue and hygiene

Hectic lifestyle fuel sales of paper towels in 2017

Peru is slowly moving towards higher size toilet paper rolls

COMPETITIVE LANDSCAPE

Strong price competition impacts retail tissue in 2017

Productos Tissue del Peru focused on developing economy segment

CMPC inaugurates new plant in Peru

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2012-2017
Table 2 Retail Sales of Tissue by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Tissue: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Tissue: % Value 2014-2017
Table 5 Forecast Retail Sales of Tissue by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2017-2022

Tissue and Hygiene in Peru - Industry Overview

EXECUTIVE SUMMARY

Retail tissue remains most important category in Peru

Heavy price competition impacts retail tissue and hygiene value sales in 2017

Two companies dominate tissue and hygiene in Peru in 2017

Traditional grocery retailers remain most relevant for tissue and hygiene in Peru

Tissue and hygiene expected to see moderate growth over forecast period

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2016
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Retail Tissue in Peru

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Executive Summary

New Report Guarantee

PROSPECTS

Retail tissue remains most important category in tissue and hygiene

Hectic lifestyle fuel sales of paper towels in 2017

Peru is slowly moving towards higher size toilet paper rolls

COMPETITIVE LANDSCAPE

Strong price competition impacts retail tissue in 2017

Productos Tissue del Peru focused on developing economy segment

CMPC inaugurates new plant in Peru

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Retail Tissue in Peru - Category analysis

HEADLINES

PROSPECTS

Retail tissue remains most important category in tissue and hygiene

Hectic lifestyle fuel sales of paper towels in 2017

Peru is slowly moving towards higher size toilet paper rolls

COMPETITIVE LANDSCAPE

Strong price competition impacts retail tissue in 2017

Productos Tissue del Peru focused on developing economy segment

CMPC inaugurates new plant in Peru

CATEGORY DATA

Tissue and Hygiene in Peru - Industry Overview

EXECUTIVE SUMMARY

Retail tissue remains most important category in Peru

Heavy price competition impacts retail tissue and hygiene value sales in 2017

Two companies dominate tissue and hygiene in Peru in 2017

Traditional grocery retailers remain most relevant for tissue and hygiene in Peru

Tissue and hygiene expected to see moderate growth over forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

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