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Country Report

Retail Tissue in

Retail Tissue in Peru

Jun 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Toilet paper experiences premiumisation and paper towels have multiple uses

Toilet paper remained the largest category within retail tissue in Peru in 2019. Single-ply is the most demanded format of toilet paper in Peru.

Elite is challenged by smaller, low-cost brands

Productos Tissue del Perú SA remained the dominant player in retail tissue in 2019, although it lost slight value share to Kimberly-Clark del Perú SA, private label and “others”. Its Elite brand continued to lead value and volume sales of retail tissue due to its complete portfolio that includes toilet paper, paper towels, facial tissues and paper tableware.

Kimberly-Clark del Perú focuses on extending its consumer base through innovation

Kimberly-Clark del Perú SA remained the second-placed player in retail tissue in 2019. The company is recognised for its high quality and a portfolio that includes brands such as Scott, which is focused on kitchen products, Suave in toilet paper, and Kleenex in facial tissues and, more recently, intimate wipes as a brand extension.

2020 AND BEYOND

COVID-19 impact

Sales of retail tissue are now expected to grow by 8% in 2019 constant value terms in 2020 overall in light of the impact of COVID-19. This compares to a 5% rise forecast in 2019 constant value terms in our 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).

Affected products within retail tissue

Toilet paper has seen a substantial increase in demand in 2020 being one of the first items consumers sought to stockpile at the outbreak of COVID-19 for fear of running out if supplies were possibly interrupted. As the frequency of surface cleaning has increased in key household spaces and after the initial panic and stockpiling, paper towels is expected to post higher than normal growth rates in 2020.

Recovery and opportunities

COVID-19 is not expected to have a long-term impact on retail tissue in Peru in the forecast period. After 2020, growth rates will normalise and be similar to those projected before the outbreak of the pandemic.

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Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Peru with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Peru market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Peru?
What are the major brands in Peru?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Peru - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Toilet paper experiences premiumisation and paper towels have multiple uses

Elite is challenged by smaller, low-cost brands

Kimberly-Clark del Perú focuses on extending its consumer base through innovation

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2014-2019
Table 2 Retail Sales of Tissue by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Retail Tissue: % Value 2015-2019
Table 4 LBN Brand Shares of Retail Tissue: % Value 2016-2019
Table 5 Forecast Retail Sales of Tissue by Category: Value 2019-2024
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2019-2024

Tissue and Hygiene in Peru - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Away-from-home tissue and hygiene grows rapidly but holds much greater potential

Leading multinational players focus on brand extensions to other categories

Forecast period holds prospects for the development of more specialist products

Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2017-2024
Chart 2 Tissue and Hygiene Impact of Soft Drivers on Value Sales: 2016-2024

MARKET INDICATORS

Table 7 Birth Rates 2014-2019
Table 8 Infant Population 2014-2019
Table 9 Female Population by Age 2014-2019
Table 10 Total Population by Age 2014-2019
Table 11 Households 2014-2019
Table 12 Forecast Infant Population 2019-2024
Table 13 Forecast Female Population by Age 2019-2024
Table 14 Forecast Total Population by Age 2019-2024
Table 15 Forecast Households 2019-2024

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

Megatrends

Country Report

Retail Tissue in Peru

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Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Toilet paper experiences premiumisation and paper towels have multiple uses

Elite is challenged by smaller, low-cost brands

Kimberly-Clark del Perú focuses on extending its consumer base through innovation

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Retail Tissue in Peru - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Toilet paper experiences premiumisation and paper towels have multiple uses

Elite is challenged by smaller, low-cost brands

Kimberly-Clark del Perú focuses on extending its consumer base through innovation

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Tissue and Hygiene in Peru - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Away-from-home tissue and hygiene grows rapidly but holds much greater potential

Leading multinational players focus on brand extensions to other categories

Forecast period holds prospects for the development of more specialist products

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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