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Country Report

Retail Tissue in

Retail Tissue in Chile

17 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Categories are challenged by substitute cleaning items

In the case of paper towels, napkins and boxed facial tissues it is very easy for consumers to replace the products with any others that are available at the time. Paper towels competes directly with the use of kitchen cloth rags; however, there is still an opportunity for growth.

Smaller family groups and premiumisation transform toilet paper

Both small and larger packs of toilet paper are generating greater sales; however, sales of small packs are growing faster due to the optimisation of space in modern grocery retailers. As retail premises in cities become more expensive to occupy, supermarkets are transitioning to a smaller, neighbourhood-friendly format, where the reduced space demands smaller products.

Price is the ultimate sales driver

Since 2015, consumers have moved away from collusion-related brands by giving others an opportunity to grow. However, CMPC Tissue SA has used discounts and bulk promotions to win customers back.

COMPETITIVE LANDSCAPE

CMPC Tissue SA is the largest player despite setbacks

During 2015, CMPC had its image tainted owing to collusion with the SCA Group. Moreover, in the beginning of 2017, forest fires in the south of Chile affected nearly 4% of the company’s plantations.

Some brands have become synonymous with products

The traditionality of CMPC Tissue in Chile has rendered its brands synonymous with the products they represent. The Nova brand has had such acceptance in the country that the term "toalla nova" has replaced the word paper towel.

Smaller formats have a limited offering

The most popular channels for purchasing goods in Chile are hypermarkets and supermarkets, as they offer a wide variety of manufactured brands and private label. The case is different for smaller-format retail stores such as pharmacies or convenience stores.

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Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Chile with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Chile, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Chile market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Chile?
What are the major brands in Chile?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Chile - Category analysis

HEADLINES

PROSPECTS

Categories are challenged by substitute cleaning items

Smaller family groups and premiumisation transform toilet paper

Price is the ultimate sales driver

COMPETITIVE LANDSCAPE

CMPC Tissue SA is the largest player despite setbacks

Some brands have become synonymous with products

Smaller formats have a limited offering

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2012-2017
Table 2 Retail Sales of Tissue by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Tissue: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Tissue: % Value 2014-2017
Table 5 Forecast Retail Sales of Tissue by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2017-2022

Tissue and Hygiene in Chile - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene experiences moderate growth in 2017

The industry has both negative and positive demand factors

Although involved in collusion, CMPC Tissue SA continues to lead tissue and hygiene in 2017

Due to their ample space and variety, supermarkets and hypermarkets are the main distribution channels

Low growth rates are expected for the forecast period

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Retail Tissue in Chile

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Categories are challenged by substitute cleaning items

Smaller family groups and premiumisation transform toilet paper

Price is the ultimate sales driver

COMPETITIVE LANDSCAPE

CMPC Tissue SA is the largest player despite setbacks

Some brands have become synonymous with products

Smaller formats have a limited offering

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Retail Tissue in Chile - Category analysis

HEADLINES

PROSPECTS

Categories are challenged by substitute cleaning items

Smaller family groups and premiumisation transform toilet paper

Price is the ultimate sales driver

COMPETITIVE LANDSCAPE

CMPC Tissue SA is the largest player despite setbacks

Some brands have become synonymous with products

Smaller formats have a limited offering

CATEGORY DATA

Tissue and Hygiene in Chile - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene experiences moderate growth in 2017

The industry has both negative and positive demand factors

Although involved in collusion, CMPC Tissue SA continues to lead tissue and hygiene in 2017

Due to their ample space and variety, supermarkets and hypermarkets are the main distribution channels

Low growth rates are expected for the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

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