Demand for retail tissue is set to stabilise over the course of the forecast period, with 2023 expected to be a year of economic uncertainty, especially as financial assistance offered by the government during the pandemic is likely to be withdrawn or reduced. Additionally, 2023 is likely to be a year of political instability that can potentially slow the country's economic growth.
2022 reinforced trends in the local market, including demand for more sustainable products, with increasingly educated consumers likely to focus on quality and service. In an attempt to meet customer service objectives, players which offer an attractive shopping experience will be in a better position to compete.
There was increasing premiumisation within retail tissue over the review period, as Chilean consumers started to show a greater willingness to pay more for products perceived as offering higher quality, particularly for toilet paper. This encouraged players such as Kimberly-Clark to develop products aimed at a slightly more premium market, with the latter launching a new triple-sheet product with improvements in texture; in the case of Chile, the percentage of consumers who purchase premium retail tissue is gradually increasing despite rising price sensitivity among the wider population.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Retail Tissue research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!