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Country Report

Retail Tissue in

Retail Tissue in France

Mar 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Launch of innovative environmentally friendly products

Retail tissue is a staple product in France and thus unlikely to be impacted by economic or demographic trends.

Consumer awareness of retail tissue impacting environment

Consumer awareness of the impact of retail tissue on the environment is growing, especially since the recent deforestation scandal in Scandinavia. In response, most players are now FSC approved and are trying to improve their image through communication via their websites and packaging.

National brands successfully competing with private label operators

National brands are trying to justify their higher prices by communicating the superior quality of their products and their stance on environmental issues via the promotion of an eco-conscious image. Private label players continue to focus on offering competitive prices in order to fuel volume sales, with this trend set to continue over the coming years.

COMPETITIVE LANDSCAPE

National brands gaining ground at expense of private label players

During 2018, national brands invested in a number of different strategies in order to attract consumers, especially within toilet paper and paper towels. As the cost of cellulose and therefore paper production rises further, national brands are looking to push their eco conscious image to differentiate themselves from competitors.

Kimberly-Clark remains strongly positioned in facial tissues

Kimberly-Clark continues to perform well in facial tissue due to the popularity of its Kleenex brand, which enjoys a high level of awareness among consumers. During 2018, sales among French consumers were boosted by the impact of a bad winter and the popularity of the company’s Family range.

Lotus continues to lead brand value sales

Lotus’s leading position in retail tissue is supported by competitive pricing and successful positioning. The company’s toilet paper rolls and Okay paper towels are often sold via multipack promotions and other aggressive cost-cutting initiatives, supported by unequalled marketing campaigns.

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Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in France market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in France?
What are the major brands in France?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in France - Category analysis

HEADLINES

PROSPECTS

Launch of innovative environmentally friendly products

Consumer awareness of retail tissue impacting environment

National brands successfully competing with private label operators

COMPETITIVE LANDSCAPE

National brands gaining ground at expense of private label players

Kimberly-Clark remains strongly positioned in facial tissues

Lotus continues to lead brand value sales

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2013-2018
Table 2 Retail Sales of Tissue by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Retail Tissue: % Value 2014-2018
Table 4 LBN Brand Shares of Retail Tissue: % Value 2015-2018
Table 5 Forecast Retail Sales of Tissue by Category: Value 2018-2023
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2018-2023

Tissue and Hygiene in France - Industry Overview

EXECUTIVE SUMMARY

Demand for tissue and hygiene continues rising in France

Producers responding to consumer doubts over product safety

Essity consolidates leading position

Rapid rise in internet retailing sales continues

Slow value growth projected for coming years

MARKET INDICATORS

Table 7 Birth Rates 2013-2018
Table 8 Infant Population 2013-2018
Table 9 Female Population by Age 2013-2018
Table 10 Total Population by Age 2013-2018
Table 11 Households 2013-2018
Table 12 Forecast Infant Population 2018-2023
Table 13 Forecast Female Population by Age 2018-2023
Table 14 Forecast Total Population by Age 2018-2023
Table 15 Forecast Households 2018-2023

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

Megatrends

Country Report

Retail Tissue in France

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Launch of innovative environmentally friendly products

Consumer awareness of retail tissue impacting environment

National brands successfully competing with private label operators

COMPETITIVE LANDSCAPE

National brands gaining ground at expense of private label players

Kimberly-Clark remains strongly positioned in facial tissues

Lotus continues to lead brand value sales

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Retail Tissue in France - Category analysis

HEADLINES

PROSPECTS

Launch of innovative environmentally friendly products

Consumer awareness of retail tissue impacting environment

National brands successfully competing with private label operators

COMPETITIVE LANDSCAPE

National brands gaining ground at expense of private label players

Kimberly-Clark remains strongly positioned in facial tissues

Lotus continues to lead brand value sales

CATEGORY DATA

Tissue and Hygiene in France - Industry Overview

EXECUTIVE SUMMARY

Demand for tissue and hygiene continues rising in France

Producers responding to consumer doubts over product safety

Essity consolidates leading position

Rapid rise in internet retailing sales continues

Slow value growth projected for coming years

MARKET INDICATORS

MARKET DATA

SOURCES

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