Retail tissue saw slightly higher retail volume and current value growth in 2020 than in any other year of the review period. Stockpiling was seen at the beginning of both the first and second COVID-19 lockdowns, particularly within toilet paper, due to its essential and non-perishable nature and consumers being concerned about shortages and how long the lockdowns would last.
Recent innovations in retail tissue are contributing to the sustained sales in 2021. For example, Okay’s new ‘paper towels in a box’ product was voted product of the year in 2020.
Private label has established a dominant position in retail tissue in both retail volume and current value terms. Retailers such as Carrefour and Auchan are leading the category, having established consumer trust in the quality of their products whilst maintaining lower prices than the top branded products.
Retail tissue is set to resume more normalised sales results over the forecast period, reaching stability. Given the strong take up of the vaccination roll out, COVID-19 is having less impact.
Retail tissue is a relatively mature category in France. Manufacturers have already introduced various innovative soft products with multiple layers, therefore there is now less scope for development.
Facial tissues is set to see the strongest retail volume growth in the forecast period, with boxed facial tissues performing particularly well. However, this is also a mature category, and growth is expected to be minimal.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Retail Tissue industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Retail Tissue research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!