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Country Report

Retail Tissue in

Retail Tissue in France

Jun 2020

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Mounting environmental concerns driving innovation in 2018/2019

Retail tissue is a relatively mature category in France with this being reflected in the modest retail volume growth seen in 2019. Manufacturers have already introduced new innovative products in terms of layering and softness, with there now being little scope for improvement in this area.

Consumers unwilling to compromise on comfort

While environmental concerns have grown, especially since the recent deforestation scandal in Scandinavia, comfort and softness is still seen to be a key factor in the purchasing decision when it comes to retail tissue. This was reflected in the stronger performance of non-recycled toilet paper than recycled toilet paper in 2019.

Private label retains dominance while Essity competes through new innovations

Private label has established a dominant position in retail tissue with retailers such as Auchan and Carrefour having established consumer trust in the quality of their products while still maintaining lower pricing than the leading brands. Essity remained the overall leading company in 2019 with its Lotus, Okay and Moltonel brands continuing to win share at the end of the review period.

2020 AND BEYOND

COVID-19 impact

Sales of retail tissue are now expected to grow by 5% in 2019 constant value terms in 2020 overall in light of the impact of COVID-19. This compares to a 1% rise forecast in 2019 constant value terms in our 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).

Affected products within retail tissue

Toilet paper has been one of the key beneficiaries of the pandemic in 2020. This was initially due to widespread stockpiling as consumers panicked about being left without supplies, but growth is expected to remain inflated during 2020 due to consumers spending more time at home.

Recovery and opportunities

The growth of retail tissue is expected to level out over the forecast period after a strong performance in 2020 as consumers return to work, with the category already being relatively mature. Nevertheless, with social distancing rules having raised awareness and concerns over the possible transmission of airborne germs there is expected to be slightly stronger growth in facial tissues than was seen over the review period.

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Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in France market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in France?
What are the major brands in France?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in France - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Mounting environmental concerns driving innovation in 2018/2019

Consumers unwilling to compromise on comfort

Private label retains dominance while Essity competes through new innovations

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2014-2019
Table 2 Retail Sales of Tissue by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Retail Tissue: % Value 2015-2019
Table 4 LBN Brand Shares of Retail Tissue: % Value 2016-2019
Table 5 Forecast Retail Sales of Tissue by Category: Value 2019-2024
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2019-2024

Tissue and Hygiene in France - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Manufacturers see innovation as the key to success in 2019

Essity forges ahead with ongoing investment in new product development

France’s ageing population set to influence sales of tissue and hygiene

Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2017-2024
Chart 2 Tissue and Hygiene Impact of Soft Drivers on Value Sales: 2016-2024

MARKET INDICATORS

Table 7 Birth Rates 2014-2019
Table 8 Infant Population 2014-2019
Table 9 Female Population by Age 2014-2019
Table 10 Total Population by Age 2014-2019
Table 11 Households 2014-2019
Table 12 Forecast Infant Population 2019-2024
Table 13 Forecast Female Population by Age 2019-2024
Table 14 Forecast Total Population by Age 2019-2024
Table 15 Forecast Households 2019-2024

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

Megatrends

Country Report

Retail Tissue in France

New Report Guarantee

Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Mounting environmental concerns driving innovation in 2018/2019

Consumers unwilling to compromise on comfort

Private label retains dominance while Essity competes through new innovations

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Retail Tissue in France - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Mounting environmental concerns driving innovation in 2018/2019

Consumers unwilling to compromise on comfort

Private label retains dominance while Essity competes through new innovations

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Tissue and Hygiene in France - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Manufacturers see innovation as the key to success in 2019

Essity forges ahead with ongoing investment in new product development

France’s ageing population set to influence sales of tissue and hygiene

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

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