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Country Report

Retail Tissue in

Retail Tissue in South Africa

Jun 2020

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Growth is boosted by toilet paper in 2019, as many low-income consumers use the product for multi-purposes, instead of investing in facial tissues

In 2019, positive results in retail tissue is driven by strong growth for pocket handkerchiefs and toilet paper. Toilet paper continues to experience positive growth, given the level of necessity in most homes.

In 2019, regulation ensures quality and control, however, smaller, cheaper imports do not always meet these standards

Regulation plays a significant role in in the success of retail tissue in South Africa, a feature that is lacking in the away-from-home space. In 2019, regulatory bodies continued to ensure the quality of one-ply and two-ply tissue was upheld.

Major players lead in 2019, however, private label continues to gain ground, offering no-frill options to lower-income consumers

In 2019, Kimberly-Clark Southern Africa and Twinsaver Group Ltd continued to lead the competitive landscape, with Kimberly-Clark offering the popular product, Baby Soft, to shelves. Both players benefited from strong brand presence and wide product distribution, with their goods available across various retailers.

2020 AND BEYOND

COVID-19 impact

Sales of retail tissue are now expected to record an increase of 5% in 2019 constant value terms in 2020 overall in light of the impact of COVID-19. This compares to a decline of 1% forecast in 2019 constant value terms in our 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).

Affected products within retail tissue

All products within retail tissue have seen significant growth in 2020, with all products apart from pocket handkerchiefs moving from negative constant growth in 2019, to an increase in constant value growth in 2020.

Recovery and opportunities

The stockpiling behaviour evident at the start of 2020 will reduce over the rest of the year, with purchasing levels returning to normal. However, growth in retail tissue is set to continue over the forecast period in South Africa, albeit at a lower level than the significant growth seen in 2020, due to COVID-19.

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Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in South Africa market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in South Africa?
What are the major brands in South Africa?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in South Africa - Category analysis

HEADLINES

PROSPECTS

Growth is boosted by toilet paper in 2019, as many low-income consumers use the product for multi-purposes, instead of investing in facial tissues

In 2019, regulation ensures quality and control, however, smaller, cheaper imports do not always meet these standards

Major players lead in 2019, however, private label continues to gain ground, offering no-frill options to lower-income consumers

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2014-2019
Table 2 Retail Sales of Tissue by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Retail Tissue: % Value 2015-2019
Table 4 LBN Brand Shares of Retail Tissue: % Value 2016-2019
Table 5 Forecast Retail Sales of Tissue by Category: Value 2019-2024
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2019-2024

Tissue and Hygiene in South Africa - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Spending power is limited in 2019, as most consumers focus on essential items at affordable prices, with effectiveness and comfort being key sales points

In 2019, Kimberly-Clark and Procter & Gamble lead with global-established products, whereas Twinsaver boosts its performance through investments in production

Due to the impact of COVID-19, the forecast period will record steady growth for retail tissue and hygiene, with a gradual recovery for away-from-home tissue

Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2017-2024
Chart 2 Tissue and Hygiene Impact of Soft Drivers on Value Sales: 2016-2024

MARKET INDICATORS

Table 7 Birth Rates 2014-2019
Table 8 Infant Population 2014-2019
Table 9 Female Population by Age 2014-2019
Table 10 Total Population by Age 2014-2019
Table 11 Households 2014-2019
Table 12 Forecast Infant Population 2019-2024
Table 13 Forecast Female Population by Age 2019-2024
Table 14 Forecast Total Population by Age 2019-2024
Table 15 Forecast Households 2019-2024

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

Megatrends

Country Report

Retail Tissue in South Africa

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Executive Summary

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PROSPECTS

Growth is boosted by toilet paper in 2019, as many low-income consumers use the product for multi-purposes, instead of investing in facial tissues

In 2019, regulation ensures quality and control, however, smaller, cheaper imports do not always meet these standards

Major players lead in 2019, however, private label continues to gain ground, offering no-frill options to lower-income consumers

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Retail Tissue in South Africa - Category analysis

HEADLINES

PROSPECTS

Growth is boosted by toilet paper in 2019, as many low-income consumers use the product for multi-purposes, instead of investing in facial tissues

In 2019, regulation ensures quality and control, however, smaller, cheaper imports do not always meet these standards

Major players lead in 2019, however, private label continues to gain ground, offering no-frill options to lower-income consumers

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Tissue and Hygiene in South Africa - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Spending power is limited in 2019, as most consumers focus on essential items at affordable prices, with effectiveness and comfort being key sales points

In 2019, Kimberly-Clark and Procter & Gamble lead with global-established products, whereas Twinsaver boosts its performance through investments in production

Due to the impact of COVID-19, the forecast period will record steady growth for retail tissue and hygiene, with a gradual recovery for away-from-home tissue

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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