Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

Country Report

Retail Tissue in

Retail Tissue in South Africa

Mar 2019

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Regulation ensures quality and control as consumers aspire to two-ply formats

Regulation plays a large role in in the success of retail tissue in South Africa, a feature that is lacking in the away-from-home space. Regulatory bodies ensure the quality of one-ply and two-ply tissue is upheld.

Oversupply as a number of small players enter retail tissue

A number of new, smaller players gained share in retail tissue over the review period. This resulted in a major oversupply of tissue paper.

Paper towels performs well

Paper towels recorded good growth over the review period. An increasing number of consumers are using these products for a range of household cleaning needs, as well as outside of the house.

COMPETITIVE LANDSCAPE

No-frills packaging remains popular for economy brands

No-frills packaging became increasingly popular over the review period, most notably for economy brands as a cost saving measure for manufacturers. Leading retailers also benefit from no-frills packaging on their private label toilet paper for example, as products from Pick ’n’ Pay Retailers and Shoprite are already popular among consumers.

Twinsaver maintains its strong position thanks to continued innovation and investment

Twinsaver remains a leading player in retail tissue as its products are prominent in all categories, whilst the brand leads boxed facial tissues and is second in toilet paper. Pick ‘n’ Pay Retailers, a leading retailer with private label offerings also managed to hold respectable value shares in paper towels and napkins.

Private label remains popular

The main attraction of private label remains the relative affordability of these products and their wide availability across retail channels. Private label products from Pick & Pay Retailers, a leading supermarket, and Clicks, a leading parapharmacy, for example, are priced more economically, whereas leading brands from Twinsaver are more premium as their average unit prices are higher.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in South Africa market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in South Africa?
What are the major brands in South Africa?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Want to find out more about this report?

Request more information

Retail Tissue in South Africa - Category analysis

HEADLINES

PROSPECTS

Regulation ensures quality and control as consumers aspire to two-ply formats

Oversupply as a number of small players enter retail tissue

Paper towels performs well

COMPETITIVE LANDSCAPE

No-frills packaging remains popular for economy brands

Twinsaver maintains its strong position thanks to continued innovation and investment

Private label remains popular

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2013-2018
Table 2 Retail Sales of Tissue by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Retail Tissue: % Value 2014-2018
Table 4 LBN Brand Shares of Retail Tissue: % Value 2015-2018
Table 5 Forecast Retail Sales of Tissue by Category: Value 2018-2023
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2018-2023

Tissue and Hygiene in South Africa - Industry Overview

EXECUTIVE SUMMARY

Despite challenges and declining consumer spending, tissue and hygiene performs reasonably well

Announcement of VAT exemption on sanitary protection products warmly received after years of lobbying

Product diversification, expansion and investment by domestic players bodes well for competition

Store-based retailing remains the main channel for the majority of South African consumers

Players to continue with price promotions and product diversification in the face of constrained economic growth

MARKET INDICATORS

Table 7 Birth Rates 2013-2018
Table 8 Infant Population 2013-2018
Table 9 Female Population by Age 2013-2018
Table 10 Total Population by Age 2013-2018
Table 11 Households 2013-2018
Table 12 Forecast Infant Population 2018-2023
Table 13 Forecast Female Population by Age 2018-2023
Table 14 Forecast Total Population by Age 2018-2023
Table 15 Forecast Households 2018-2023

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

Megatrends

Country Report

Retail Tissue in South Africa

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Regulation ensures quality and control as consumers aspire to two-ply formats

Oversupply as a number of small players enter retail tissue

Paper towels performs well

COMPETITIVE LANDSCAPE

No-frills packaging remains popular for economy brands

Twinsaver maintains its strong position thanks to continued innovation and investment

Private label remains popular

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Retail Tissue in South Africa - Category analysis

HEADLINES

PROSPECTS

Regulation ensures quality and control as consumers aspire to two-ply formats

Oversupply as a number of small players enter retail tissue

Paper towels performs well

COMPETITIVE LANDSCAPE

No-frills packaging remains popular for economy brands

Twinsaver maintains its strong position thanks to continued innovation and investment

Private label remains popular

CATEGORY DATA

Tissue and Hygiene in South Africa - Industry Overview

EXECUTIVE SUMMARY

Despite challenges and declining consumer spending, tissue and hygiene performs reasonably well

Announcement of VAT exemption on sanitary protection products warmly received after years of lobbying

Product diversification, expansion and investment by domestic players bodes well for competition

Store-based retailing remains the main channel for the majority of South African consumers

Players to continue with price promotions and product diversification in the face of constrained economic growth

MARKET INDICATORS

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Recently Viewed

Complete Catalogue

Country Reports