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Country Report

Retail Tissue in

Retail Tissue in South Africa

17 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Pricing remains competitive as consumers seek value-for-money offerings

As South Africa continues to struggle economically, many consumers are seeking value-for-money offerings in order to protect themselves against inflationary pressure. Consumers who face these challenges the most tend to fall into the lower middle and lower income brackets.

Consumers willing to trade down if they deem the price to be relevant

In paper towels, consumers are not necessarily loyal to leading brands, instead they are willing to trade down to value alternatives if they deem the price to be relevant. Supermarkets, for example, are taking stock of this as they continually place their private label lines alongside leading brands.

Competition increasing from private label alternatives

Boxed facial tissues continues to remain popular amongst consumers with assortments of products such as gender-specific, scented and those aimed at children. Boxed facial tissues are not the only format; tissues packaged in flexible plastic are available in private label ranges from Pick ‘n Pay and leading brand Twinsaver.

COMPETITIVE LANDSCAPE

Twinsaver’s multimillion rand investment cements its dominant position

Twinsaver Group proved to be the most prominent player within retail tissue as it was prevalent in all categories, managing the majority of shares in boxed facial tissues and toilet paper. Pick ‘n Pay Retailers also managed to hold a respectable value share in paper towels and napkins.

Packaging being used as a key differentiator

There is an increased presence of no-thrills packaging for economy priced toilet paper, especially from private label offerings. The packaging displays minimal information and is of relatively low quality.

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Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in South Africa market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in South Africa?
What are the major brands in South Africa?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in South Africa - Category analysis

HEADLINES

PROSPECTS

Pricing remains competitive as consumers seek value-for-money offerings

Consumers willing to trade down if they deem the price to be relevant

Competition increasing from private label alternatives

COMPETITIVE LANDSCAPE

Twinsaver’s multimillion rand investment cements its dominant position

Packaging being used as a key differentiator

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2012-2017
Table 2 Retail Sales of Tissue by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Tissue: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Tissue: % Value 2014-2017
Table 5 Forecast Retail Sales of Tissue by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2017-2022

Tissue and Hygiene in South Africa - Industry Overview

EXECUTIVE SUMMARY

Consumers continue to demand value offerings

Increased private label alternatives, price promotions and economical pack sizes

SCA Hygiene Products splits, Twinsaver Group acquires Validus Medical and Sylko

Traditional bricks-and-mortar stores dominate

Consumer price inflation influences volume growth

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Retail Tissue in South Africa

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Pricing remains competitive as consumers seek value-for-money offerings

Consumers willing to trade down if they deem the price to be relevant

Competition increasing from private label alternatives

COMPETITIVE LANDSCAPE

Twinsaver’s multimillion rand investment cements its dominant position

Packaging being used as a key differentiator

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Retail Tissue in South Africa - Category analysis

HEADLINES

PROSPECTS

Pricing remains competitive as consumers seek value-for-money offerings

Consumers willing to trade down if they deem the price to be relevant

Competition increasing from private label alternatives

COMPETITIVE LANDSCAPE

Twinsaver’s multimillion rand investment cements its dominant position

Packaging being used as a key differentiator

CATEGORY DATA

Tissue and Hygiene in South Africa - Industry Overview

EXECUTIVE SUMMARY

Consumers continue to demand value offerings

Increased private label alternatives, price promotions and economical pack sizes

SCA Hygiene Products splits, Twinsaver Group acquires Validus Medical and Sylko

Traditional bricks-and-mortar stores dominate

Consumer price inflation influences volume growth

MARKET INDICATORS

MARKET DATA

SOURCES

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