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Country Report

Retail Tissue in

Retail Tissue in South Africa

Mar 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Stockpiling and the increasing interest in hygiene boosts sales in 2020

Retail tissues recorded a value increase of 8% in 2020, compared to 3% growth in 2019. This uplift in sales was driven by the outbreak of COVID-19, with sales boosted by consumers stockpiling toilet paper.

Facial tissues and pocket handkerchiefs decline as consumers substitute non-essential items

Facial tissues continued its year-on-year decline in 2020 due to its non-essential nature. This was especially the case during 2020 when incomes were down, and consumers took to substituting facial tissues with other products, such as toilet paper.

Private label continues to gain ground, offering no-frill options during COVID-19

Kimberly-Clark Southern Africa and Twinsaver Group Ltd continued to lead the competitive landscape in 2020, with Kimberly-Clark offering the popular product Baby Soft, to shelves. Both players benefited from a strong brand presence and wide product distribution, with their goods available across various retailers.

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Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in South Africa market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in South Africa?
What are the major brands in South Africa?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in South Africa - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Stockpiling and the increasing interest in hygiene boosts sales in 2020

Facial tissues and pocket handkerchiefs decline as consumers substitute non-essential items

Private label continues to gain ground, offering no-frill options during COVID-19

RECOVERY AND OPPORTUNITIES

Sales remain positive as toilet paper continues to drive strong growth

Players run campaigns and promotions aligned to the rising interest in health and hygiene

Regulatory bodies ensure quality and standards are upheld

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2015-2020
Table 2 Retail Sales of Tissue by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Retail Tissue: % Value 2016-2020
Table 4 LBN Brand Shares of Retail Tissue: % Value 2017-2020
Table 5 Forecast Retail Sales of Tissue by Category: Value 2020-2025
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2020-2025

Tissue and Hygiene in South Africa - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

Chart 1 Retail Tissue and Hygiene Value Sales Growth Scenarios: 2018-2025
Chart 2 Retail Tissue and Hygiene Impact of Drivers on Value Sales: 2018-2025

MARKET INDICATORS

Table 7 Birth Rates 2015-2020
Table 8 Infant Population 2015-2020
Table 9 Female Population by Age 2015-2020
Table 10 Total Population by Age 2015-2020
Table 11 Households 2015-2020
Table 12 Forecast Infant Population 2020-2025
Table 13 Forecast Female Population by Age 2020-2025
Table 14 Forecast Total Population by Age 2020-2025
Table 15 Forecast Households 2020-2025

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025

Megatrends

Country Report

Retail Tissue in South Africa

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Stockpiling and the increasing interest in hygiene boosts sales in 2020

Facial tissues and pocket handkerchiefs decline as consumers substitute non-essential items

Private label continues to gain ground, offering no-frill options during COVID-19

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Retail Tissue in South Africa - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Stockpiling and the increasing interest in hygiene boosts sales in 2020

Facial tissues and pocket handkerchiefs decline as consumers substitute non-essential items

Private label continues to gain ground, offering no-frill options during COVID-19

RECOVERY AND OPPORTUNITIES

Sales remain positive as toilet paper continues to drive strong growth

Players run campaigns and promotions aligned to the rising interest in health and hygiene

Regulatory bodies ensure quality and standards are upheld

CATEGORY DATA

Tissue and Hygiene in South Africa - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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