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Country Report

Retail Tissue in

Retail Tissue in Australia

Mar 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Initial stockpiling and home seclusion trend drive stronger demand for retail tissue in 2020

The pandemic resulted in social distancing measures and lockdowns being imposed in Australia in order to prevent the spread of infection, with this resulting in stockpiling due to concerns over product availability for retail tissue, while seeing greater use of these products at home due to remote working and learning. This scenario drove greater demand for retail tissue across the category in 2020.

Consumers expand their search for essentials such as toilet paper in 2020, benefiting smaller distribution channels

Despite the average unit price of toilet paper remaining fairly stable in 2020 due to the notable presence of private label and the wide range offered by the dominant distribution channel of supermarkets, a spike in prices was noted during the initial stages of panic buying which resulted in some price gauging by smaller channels such as convenience stores and independent e-commerce sites, as consumers rushed to purchase their toilet paper wherever they could find it for fear of product shortages. However, overall strong pricing strategies continue to influence the category and were seen by the likes of Solaris Paper Pty Ltd which took over the local distribution of Sorbent for Essity from Asaleo Care Ltd, where frequency of promotion activity has increased ever since the acquisition creating a tougher pricing market.

Fairly consolidated competitive landscape but newer entrants gain share due to supply chain issues for some leading players

Retail tissue in Australia remained a fairly consolidated competitive landscape amongst three leading players in 2020; ABC Tissue Products Pty Ltd, Kimberly-Clark Australia, and Solaris Paper Pty Ltd. ABC Tissue Products relies on its brand Quilton as its main growth driver whilst benefiting from wide brand awareness and customer loyalty.

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Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Australia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Australia?
What are the major brands in Australia?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Australia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Initial stockpiling and home seclusion trend drive stronger demand for retail tissue in 2020

Consumers expand their search for essentials such as toilet paper in 2020, benefiting smaller distribution channels

Fairly consolidated competitive landscape but newer entrants gain share due to supply chain issues for some leading players

RECOVERY AND OPPORTUNITIES

Greater levels of normalisation set from 2021 onwards as restrictions gradually relax

Future of recycled toilet paper pessimistic despite sustainability concerns amongst Australians

Expansion of domestic supply chain likely following product shortages in 2020

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2015-2020
Table 2 Retail Sales of Tissue by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Retail Tissue: % Value 2016-2020
Table 4 LBN Brand Shares of Retail Tissue: % Value 2017-2020
Table 5 Forecast Retail Sales of Tissue by Category: Value 2020-2025
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2020-2025

Tissue and Hygiene in Australia - Industry Overview

CATEGORY DATA

Tissue and Hygiene in Australia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2018-2025
Chart 2 Tissue and Hygiene Impact of Drivers on Value Sales: 2018-2025

MARKET INDICATORS

Table 7 Birth Rates 2015-2020
Table 8 Infant Population 2015-2020
Table 9 Female Population by Age 2015-2020
Table 10 Total Population by Age 2015-2020
Table 11 Households 2015-2020
Table 12 Forecast Infant Population 2020-2025
Table 13 Forecast Female Population by Age 2020-2025
Table 14 Forecast Total Population by Age 2020-2025
Table 15 Forecast Households 2020-2025

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025

Megatrends

Country Report

Retail Tissue in Australia

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Executive Summary

New Report Guarantee

2020 IMPACT

Initial stockpiling and home seclusion trend drive stronger demand for retail tissue in 2020

Consumers expand their search for essentials such as toilet paper in 2020, benefiting smaller distribution channels

Fairly consolidated competitive landscape but newer entrants gain share due to supply chain issues for some leading players

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Retail Tissue in Australia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Initial stockpiling and home seclusion trend drive stronger demand for retail tissue in 2020

Consumers expand their search for essentials such as toilet paper in 2020, benefiting smaller distribution channels

Fairly consolidated competitive landscape but newer entrants gain share due to supply chain issues for some leading players

RECOVERY AND OPPORTUNITIES

Greater levels of normalisation set from 2021 onwards as restrictions gradually relax

Future of recycled toilet paper pessimistic despite sustainability concerns amongst Australians

Expansion of domestic supply chain likely following product shortages in 2020

CATEGORY DATA

Tissue and Hygiene in Australia - Industry Overview

CATEGORY DATA

Tissue and Hygiene in Australia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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