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Country Report

Retail Tissue in

Retail Tissue in Australia

Mar 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Paper towels records strong retail value growth

Although overall retail tissue continued to reach saturation and witnessed limited growth in 2018, paper towels witnessed another year of strong retail value growth. Product innovation around packaging sizes, softness and absorption continued to encourage consumers to test new products, particularly as consumers are cooking more at home, supporting growth in paper towels.

Recycled toilet paper continues to struggle in Australia

Recycled toilet paper continued to underperform in supermarkets and registered another year of declines in 2018. Australians have not embraced the concept of recycled toilet paper and the category has therefore missed out on sales and product awareness.

COMPETITIVE LANDSCAPE

Retailers resist price increases by manufacturers

Price discounting continued to make trading difficult in outlets such as supermarkets. Established brands attempted price increases in a number of categories, although supermarkets such as Coles and Woolworths did not accept price increases in many cases and this in consequence affected promotional activity.

The leaders lose share

As a result, the leading players in retail tissue lost sales and share in 2018. Pressure from private label retail tissue products remains an issue, particularly as consumers become more willing to consider them for their daily purchases.

ABC Tissue Products continues to lead retail tissue

ABC Tissue Products maintained its lead in retail tissue in 2018 after overtaking Kimberley-Clark Australia and Asaleo Care in 2016 with its Quilton and other brands. Although the brand manufacturer has not received particularly good reviews recently on product review platforms, its brand awareness and consumer loyalty supported sales.

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Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Australia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Australia?
What are the major brands in Australia?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Australia - Category analysis

HEADLINES

PROSPECTS

Paper towels records strong retail value growth

Recycled toilet paper continues to struggle in Australia

COMPETITIVE LANDSCAPE

Retailers resist price increases by manufacturers

The leaders lose share

ABC Tissue Products continues to lead retail tissue

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2013-2018
Table 2 Retail Sales of Tissue by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Retail Tissue: % Value 2014-2018
Table 4 LBN Brand Shares of Retail Tissue: % Value 2015-2018
Table 5 Forecast Retail Sales of Tissue by Category: Value 2018-2023
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2018-2023

Tissue and Hygiene in Australia - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene continues to grow

Changes in government regulations announced

Price competition remains a challenge for brand manufacturers

Retail tissue categories witness the effects of saturation

Environmentally conscious consumers to play a greater role

MARKET INDICATORS

Table 7 Birth Rates 2013-2018
Table 8 Infant Population 2013-2018
Table 9 Female Population by Age 2013-2018
Table 10 Total Population by Age 2013-2018
Table 11 Households 2013-2018
Table 12 Forecast Infant Population 2018-2023
Table 13 Forecast Female Population by Age 2018-2023
Table 14 Forecast Total Population by Age 2018-2023
Table 15 Forecast Households 2018-2023

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

Megatrends

Country Report

Retail Tissue in Australia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Paper towels records strong retail value growth

Recycled toilet paper continues to struggle in Australia

COMPETITIVE LANDSCAPE

Retailers resist price increases by manufacturers

The leaders lose share

ABC Tissue Products continues to lead retail tissue

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Retail Tissue in Australia - Category analysis

HEADLINES

PROSPECTS

Paper towels records strong retail value growth

Recycled toilet paper continues to struggle in Australia

COMPETITIVE LANDSCAPE

Retailers resist price increases by manufacturers

The leaders lose share

ABC Tissue Products continues to lead retail tissue

CATEGORY DATA

Tissue and Hygiene in Australia - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene continues to grow

Changes in government regulations announced

Price competition remains a challenge for brand manufacturers

Retail tissue categories witness the effects of saturation

Environmentally conscious consumers to play a greater role

MARKET INDICATORS

MARKET DATA

SOURCES

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