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Country Report

Retail Tissue in

Retail Tissue in Morocco

16 pages, Apr 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Retail tissue is expected to see strong growth

Retail tissue is expected to continue to grow in both volume terms and value terms at constant 2017 prices in the forecast period. This will chiefly be due to the development of new brands and the entry of new players.

Overall performance of retail tissue in 2017

Retail tissue recorded strong current value and volume growth in Morocco in 2017, although slightly slower than in the review period, because of the emergence of lower-priced brands. In 2017, the penetration of toilet paper in Moroccan households continued to increase.

Threats to sales

The unemployment rate in Morocco is still very high, especially in large cities. This pushes a large number of young adults to sell retail smuggled tissue products.

COMPETITIVE LANDSCAPE

Brior leads retail tissue

Brior was the largest company in retail tissue in 2017. The company has a strong share in toilet paper, in which it has the brands Bravo, Fancy, Perruche and Le Chat.

Local players lead retail tissue

The competitive landscape in retail tissue is dominated by domestic players. Local companies enjoy strong brand awareness thanks to domestic production, resulting in affordable retail prices.

Local production is expected to increase in Morocco

The domestic production of high-quality retail tissue products is increasing in Morocco, allowing local companies to access cheap but high-quality tissue products. Many factories produce high-quality retail tissue products which are ready to be packaged and sold.

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Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Morocco market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Morocco?
What are the major brands in Morocco?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Morocco - Category analysis

HEADLINES

PROSPECTS

Retail tissue is expected to see strong growth

Overall performance of retail tissue in 2017

Threats to sales

COMPETITIVE LANDSCAPE

Brior leads retail tissue

Local players lead retail tissue

Local production is expected to increase in Morocco

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2012-2017
Table 2 Retail Sales of Tissue by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Tissue: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Tissue: % Value 2014-2017
Table 5 Forecast Retail Sales of Tissue by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2017-2022

Tissue and Hygiene in Morocco - Industry Overview

EXECUTIVE SUMMARY

Positive performance for tissue and hygiene in Morocco in 2017

Economy brands lead in Morocco

Procter & Gamble Maroc leads tissue and hygiene in value terms

Modern retailers are gaining value share

Healthy, positive performance expected over the forecast period

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Retail Tissue in Morocco

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Retail tissue is expected to see strong growth

Overall performance of retail tissue in 2017

Threats to sales

COMPETITIVE LANDSCAPE

Brior leads retail tissue

Local players lead retail tissue

Local production is expected to increase in Morocco

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Retail Tissue in Morocco - Category analysis

HEADLINES

PROSPECTS

Retail tissue is expected to see strong growth

Overall performance of retail tissue in 2017

Threats to sales

COMPETITIVE LANDSCAPE

Brior leads retail tissue

Local players lead retail tissue

Local production is expected to increase in Morocco

CATEGORY DATA

Tissue and Hygiene in Morocco - Industry Overview

EXECUTIVE SUMMARY

Positive performance for tissue and hygiene in Morocco in 2017

Economy brands lead in Morocco

Procter & Gamble Maroc leads tissue and hygiene in value terms

Modern retailers are gaining value share

Healthy, positive performance expected over the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

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