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Country Report

Retail Tissue in

Retail Tissue in Morocco

Jun 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Positive growth registered as a retail tissue continues to develop

Retail tissue continued to record positive sales growth in Morocco over the course of 2019. This can be largely attributed to the stable demand for a wider range of retail tissue products in many different parts of the country.

Novatis Group maintains its position as the leading player in retail tissue

At the end of the review period, local company Novatis Group remained the leading player in retail tissue in Morocco. The company’s success in the category is thanks largely to the popularity of its Dalaa brand, which has an especially good reputation in toilet paper.

Low price and wide availability remain key to success in the category

Economy and standard brands continue to dominate sales of retail tissue in Morocco. Less expensive local brands such as Dalaa have a major advantage as they are affordable to a far wider consumers than more expensive imported brands.

2020 AND BEYOND

COVID-19 impact

Sales of retail tissue are now expected to grow by 5% in 2019 constant value terms in 2020 overall in light of the impact of COVID-19. This is an improvement on the 3% rise forecast in 2019 constant value terms in our 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).

Affected products within retail tissue

As mentioned above, toilet paper is not seen as essential in Moroccan homes to the extent that it is in Western countries. Thus, it is likely that much of the accelerated sales growth seen in retail tissue over the course of 2020 due to COVID-19 has been accounted for by tissues and paper towels.

Recovery and opportunities

Demand for retail tissue is expected to have returned to normal by 2021. Pre-COVID-19, the category was recording strong positive growth and it is expected that this will be seen during the forecast period as well.

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Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Morocco market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Morocco?
What are the major brands in Morocco?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Morocco - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Positive growth registered as a retail tissue continues to develop

Novatis Group maintains its position as the leading player in retail tissue

Low price and wide availability remain key to success in the category

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2014-2019
Table 2 Retail Sales of Tissue by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Retail Tissue: % Value 2015-2019
Table 4 LBN Brand Shares of Retail Tissue: % Value 2016-2019
Table 5 Forecast Retail Sales of Tissue by Category: Value 2019-2024
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2019-2024

Tissue and Hygiene in Morocco - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Sales remain strong as demand shifts towards higher quality value-added products

Strong local players compete on an even footing with major multinationals

The strong performances being recorded across the industry likely to continue

Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2017-2024
Chart 2 Tissue and Hygiene Impact of Soft Drivers on Value Sales: 2016-2024

MARKET INDICATORS

Table 7 Birth Rates 2014-2019
Table 8 Infant Population 2014-2019
Table 9 Female Population by Age 2014-2019
Table 10 Total Population by Age 2014-2019
Table 11 Households 2014-2019
Table 12 Forecast Infant Population 2019-2024
Table 13 Forecast Female Population by Age 2019-2024
Table 14 Forecast Total Population by Age 2019-2024
Table 15 Forecast Households 2019-2024

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

Megatrends

Country Report

Retail Tissue in Morocco

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Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Positive growth registered as a retail tissue continues to develop

Novatis Group maintains its position as the leading player in retail tissue

Low price and wide availability remain key to success in the category

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Retail Tissue in Morocco - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Positive growth registered as a retail tissue continues to develop

Novatis Group maintains its position as the leading player in retail tissue

Low price and wide availability remain key to success in the category

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Tissue and Hygiene in Morocco - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Sales remain strong as demand shifts towards higher quality value-added products

Strong local players compete on an even footing with major multinationals

The strong performances being recorded across the industry likely to continue

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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