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Country Report

Retail Tissue in

Retail Tissue in Morocco

Mar 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Stable demand for retail tissue during pandemic

General demand for retail tissue during the pandemic remained stable with no obvious signs of stockpiling. The home seclusion trend as a result of the lockdown introduced in March saw consumers working remotely wherever possible and the closure of schools, which resulted in entire households spending longer periods of time in the home.

Good value/quality ratio remains important to Moroccans

The value/quality ratio and competitive pricing remain important considerations for many Moroccans when purchasing retail tissue, as international brands are perceived to be expensive, which means that domestic products can compete more effectively; this explains the lower current value growth rate compared to volume. If the Moroccan economy is slow to recover post-pandemic, it could place further pressure on international brands and lead to opportunities for lower-priced local players.

Consolidated competitive landscape dominated by domestic players

The competitive landscape of retail tissue remained fairly consolidated in value share terms in 2020 where Tenerif SA (Trebol, Nicky) maintained its lead ahead of Novatis Group, and Narjiss SA Lotus with the latter gaining ground with its brand Lotus. Nevertheless, Novatis is the leading player in volume terms through its popular brand Dalaa, which is has a strong reputation in toilet paper.

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Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Morocco market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Morocco?
What are the major brands in Morocco?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Morocco - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Stable demand for retail tissue during pandemic

Good value/quality ratio remains important to Moroccans

Consolidated competitive landscape dominated by domestic players

RECOVERY AND OPPORTUNITIES

Positive but slowing demand for retail tissue in 2021 due to weak consumer sentiment

Rising urbanisation to support toilet paper’s further expansion

Volume to continue outperforming value growth due to preference for affordable domestic retail tissue

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2015-2020
Table 2 Retail Sales of Tissue by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Retail Tissue: % Value 2016-2020
Table 4 LBN Brand Shares of Retail Tissue: % Value 2017-2020
Table 5 Forecast Retail Sales of Tissue by Category: Value 2020-2025
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2020-2025

Tissue and Hygiene in Morocco - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2018-2025
Chart 2 Tissue and Hygiene Impact of Drivers on Value Sales: 2018-2025

MARKET INDICATORS

Table 7 Birth Rates 2015-2020
Table 8 Infant Population 2015-2020
Table 9 Female Population by Age 2015-2020
Table 10 Total Population by Age 2015-2020
Table 11 Households 2015-2020
Table 12 Forecast Infant Population 2020-2025
Table 13 Forecast Female Population by Age 2020-2025
Table 14 Forecast Total Population by Age 2020-2025
Table 15 Forecast Households 2020-2025

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025

Megatrends

Country Report

Retail Tissue in Morocco

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Stable demand for retail tissue during pandemic

Good value/quality ratio remains important to Moroccans

Consolidated competitive landscape dominated by domestic players

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Retail Tissue in Morocco - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Stable demand for retail tissue during pandemic

Good value/quality ratio remains important to Moroccans

Consolidated competitive landscape dominated by domestic players

RECOVERY AND OPPORTUNITIES

Positive but slowing demand for retail tissue in 2021 due to weak consumer sentiment

Rising urbanisation to support toilet paper’s further expansion

Volume to continue outperforming value growth due to preference for affordable domestic retail tissue

CATEGORY DATA

Tissue and Hygiene in Morocco - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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