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Country Report

Retail Tissue in

Retail Tissue in Morocco

Apr 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Retail tissue expected to record strong growth

Over the forecast period, retail tissue is expected to see strong growth in Morocco. This is mainly because the penetration rate of retail tissue in the country is still very low compared to Europe and neighbouring countries such as Algeria and Tunisia.

Scope for growing urbanisation to boost growth

The growing rate of urbanisation, as more people move towards large cities looking for jobs and better life opportunities, is expected to boost both value and volume growth in retail tissue over the forecast period. In addition, rising awareness in rural areas will expand the consumer base for such products.

Toilet paper to dominate retail tissue

Toilet paper in Morocco is expected to remain the most dominant and best performing retail tissue product in Morocco over the forecast period. The rising number of new and modern buildings in the country with flush toilets will contribute strongly to this trend.

COMPETITIVE LANDSCAPE

Dalaa remains leading brand in toilet paper

Novatis Group’s popular Dalaa range continues to lead volume sales in toilet paper in Morocco, with the brand offering a good price to quality ratio, along with a very strong distribution strategy. The company sells its products across various distribution channels throughout the country and always responds to consumers’ needs and preferences.

Novatis Group in pole position

Novatis Group is the leading retail tissue producer in Morocco in terms of value and volume sales, with the company offering a very diversified portfolio of products across various retail tissue areas. Additionally, the company relies on strong advertising and distribution, along with innovation, to stay ahead of competitors.

Domestic players lead retail tissue sales

The changing competitive landscape in the country and growing restrictions on imports, along with changing quality standards to ensure consumer comfort and safety, have supported local companies. Retail tissue production in Morocco has also increased, with many companies such as Novatis Group using very advanced technology, along with safe ingredients, to produce their products.

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Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Morocco market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Morocco?
What are the major brands in Morocco?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Morocco - Category analysis

HEADLINES

PROSPECTS

Retail tissue expected to record strong growth

Scope for growing urbanisation to boost growth

Toilet paper to dominate retail tissue

COMPETITIVE LANDSCAPE

Dalaa remains leading brand in toilet paper

Novatis Group in pole position

Domestic players lead retail tissue sales

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2013-2018
Table 2 Retail Sales of Tissue by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Retail Tissue: % Value 2014-2018
Table 4 LBN Brand Shares of Retail Tissue: % Value 2015-2018
Table 5 Forecast Retail Sales of Tissue by Category: Value 2018-2023
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2018-2023

Tissue and Hygiene in Morocco - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene records healthy growth in Morocco

Emergence of ultra-soft/maximum comfort products

Novatis Group continues to lead value sales

Modern retailers continue to gain value share

Tissue and hygiene set to record strong growth

MARKET INDICATORS

Table 7 Birth Rates 2013-2018
Table 8 Infant Population 2013-2018
Table 9 Female Population by Age 2013-2018
Table 10 Total Population by Age 2013-2018
Table 11 Households 2013-2018
Table 12 Forecast Infant Population 2018-2023
Table 13 Forecast Female Population by Age 2018-2023
Table 14 Forecast Total Population by Age 2018-2023
Table 15 Forecast Households 2018-2023

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

Megatrends

Country Report

Retail Tissue in Morocco

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Executive Summary

New Report Guarantee

PROSPECTS

Retail tissue expected to record strong growth

Scope for growing urbanisation to boost growth

Toilet paper to dominate retail tissue

COMPETITIVE LANDSCAPE

Dalaa remains leading brand in toilet paper

Novatis Group in pole position

Domestic players lead retail tissue sales

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Retail Tissue in Morocco - Category analysis

HEADLINES

PROSPECTS

Retail tissue expected to record strong growth

Scope for growing urbanisation to boost growth

Toilet paper to dominate retail tissue

COMPETITIVE LANDSCAPE

Dalaa remains leading brand in toilet paper

Novatis Group in pole position

Domestic players lead retail tissue sales

CATEGORY DATA

Tissue and Hygiene in Morocco - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene records healthy growth in Morocco

Emergence of ultra-soft/maximum comfort products

Novatis Group continues to lead value sales

Modern retailers continue to gain value share

Tissue and hygiene set to record strong growth

MARKET INDICATORS

MARKET DATA

SOURCES

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