Further innovations are expected in retail tissue over the forecast period, with several brands developing their ranges with added benefits. For example, we are seeing tissues enriched with decongestants such as natural eucalyptus and mint.
As seen across other categories, due to the economic and ecological crisis the planet is currently experiencing, many consumers are trying to change their purchasing habits to save money and reduce waste and/or replace products with more ecological ones. For example, paper towels can be replaced by fibre cloth tea towels, which are washable and reusable, thus creating both better value than seen with disposable options, along with being more environmentally friendly.
Private label is expected to gain a greater presence in retail tissue over the forecast period. In particular, branded toilet paper, facial tissues and kitchen towels are being threatened by private label alternatives.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Retail Tissue research and analysis database.
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