Competitive Landscape
Sah Lilas Leverages Scale and Reach to Sustain Dominance
Retail tissue in Tunisia is highly concentrated, with SAH Lilas holding a substantial 74% share of retail value in 2025. Over the review period, the industry has remained consistently concentrated, with SAH Lilas’ share slightly declining from 75% in 2020, indicating little change in competitive structure.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Tunisia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Tissue in Tunisia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Tissue in Tunisia?
- Which are the leading brands in Retail Tissue in Tunisia?
- How are products distributed in Retail Tissue in Tunisia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Tissue products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Tissue in Tunisia - Category analysis
Key Data Insights
Cotex Fuels Expansion as Convenience Reshapes Buying Habits
Cotex Fuels Expansion as Convenience Reshapes Buying Habits
Affordability Battle Intensifies as Cotex Expands
Sah Lilas and Discounters Boost Tissue Sales as Incomes Rise
International Brands and Non-Grocery Outlets Reshape Competitive Dynamics
Sah Lilas Leverages Scale and Reach to Sustain Dominance
Supermarkets Sustain Leadership as Companies Prioritise In-Store Promotions
Tissue and Hygiene in Tunisia - Industry Overview
Carrefour Responds to Boycott with Aggressive Promotions to Drive Sales Recovery
Key Data Insights
Carrefour Responds to Boycott with Aggressive Promotions to Drive Sales Recovery
Paco Distribution Leverages Premium and Convenience to Capture Wellness-Conscious Parents
Convenience Transforms Consumer Expectations
Sah Lila, Sancella and Paco Distribution Expand Digital Engagement to Retain Value-Driven Shoppers
Paco Distribution and Rosy Prioritise Price-Led Growth as Birth Rates Fall
Aziza Discounters and Digital-First Promotions Drive Resilience Amid Inflation
Sah Lilas and Sancella Defend Leadership as Domestic Brands Remain Essential
Supermarkets Sustain Leadership with Promotions and Broad Product Range
Discounters and E-Commerce Gain Ground with Value and Speciality Offers
Country Reports Disclaimer
The following categories and subcategories are included:
Retail Tissue
- Paper Towels
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- Napkins
- Tablecloths
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- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Tissue research and analysis database.
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