COVID-19 increased consumer awareness of the importance of hygiene, and the use of retail tissue products has become a staple in more households as a result. Thus, the increased use of retail tissue in the wake of the COVID-19 pandemic, as consumers adhered to stricter hygiene standards, is expected to continue over the forecast period.
Positive retail volume growth rates are expected in light of population increases and a growing focus on hygiene and convenience in burgeoning cities. The ongoing urbanisation trend is predicted to stimulate further demand for retail tissue products.
Imported brands have been almost absent from retail tissue, with the exception of some brands from Algeria and Morocco. However, these imports accounted for a very low retail value share in 2022.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Retail Tissue research and analysis database.
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