Napkins are very popular product in Tunisia, especially during summer, when Tunisians celebrate weddings, engagement and other family celebrations. With certain restrictions still in place in 2021, and the virus still circulating, events such as weddings were more low key than normal.
Paper towels continued to account for the most value sales in retail tissue and also registered the highest current value growth. Paper towels in Tunisia are used for numerous functions, not only in the kitchen.
Domestic players continued to lead the retail tissue environment in Tunisia in 2021. Local companies enjoy strong brand awareness thanks to domestic production, resulting in affordable retail prices.
Healthy growth rates are expected in light of population increases and the focus on hygiene and convenience in burgeoning cities. Ongoing urbanisation is predicted to stimulate further demand for retail tissue.
As consumers travel more over the forecast period, there is likely to be increased demand for products in convenient pack sizes, suitable for on-the-go use. In addition, benefits such as products with antibacterial properties are also likely to appeal to more affluent consumers, who can afford such added-value properties.
Retail tissue registered a spike in sales in volume during the pandemic and the at-home consumption of toilet paper, paper tableware, paper towels and facial tissues rose. Sales increases are expected to be sufficiently important to have a positive impact on growth over the forecast period.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This report originates from Passport, our Retail Tissue research and analysis database.
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