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Country Report

Retail Tissue in

Retail Tissue in Italy

Mar 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Panic buying and home seclusion boost toilet paper sales

Overall sales of retail tissue were positively impacted by the COVID-19 outbreak in 2020, with toilet paper witnessing the strongest growth rates. Both recycled and non-recycled toilet paper saw a significant increase in growth compared to 2019.

Paper towels and facial tissues benefit from consumers’ greater attention to cleaning and hygiene

Thanks to COVID-19 and consumers cleaning and sanitising more frequently, sales of paper towels achieved the second strongest increase in 2020. At a time when trips to supermarkets are limited, consumers consider paper towels as being multifunctional, as they are used not only to mop up spills and wipe surfaces, but also to replace napkins or handkerchiefs when needed.

In-country production of toilet paper successfully meets demand

Unlike other countries in Europe, Italy did not face disruptions in the toilet paper supply chain. Since the beginning of the pandemic, the Lucca paper district has worked at full speed to keep up with the rising demand for disposable paper products.

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Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Italy market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Italy?
What are the major brands in Italy?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Italy - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Panic buying and home seclusion boost toilet paper sales

Paper towels and facial tissues benefit from consumers’ greater attention to cleaning and hygiene

In-country production of toilet paper successfully meets demand

RECOVERY AND OPPORTUNITIES

Retail tissue sales expected to level out following the spike caused by COVID-19

Sustainability concerns among consumers and players likely to grow in importance over the forecast period

E-commerce set to see wider use by both consumers and retailers

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2015-2020
Table 2 Retail Sales of Tissue by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Retail Tissue: % Value 2016-2020
Table 4 LBN Brand Shares of Retail Tissue: % Value 2017-2020
Table 5 Forecast Retail Sales of Tissue by Category: Value 2020-2025
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2020-2025

Tissue and Hygiene in Italy - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

Chart 1 Retail Tissue and Hygiene Value Sales Growth Scenarios: 2018-2025
Chart 2 Retail Tissue and Hygiene Impact of Drivers on Value Sales: 2018-2025

MARKET INDICATORS

Table 7 Birth Rates 2015-2020
Table 8 Infant Population 2015-2020
Table 9 Female Population by Age 2015-2020
Table 10 Total Population by Age 2015-2020
Table 11 Households 2015-2020
Table 12 Forecast Infant Population 2020-2025
Table 13 Forecast Female Population by Age 2020-2025
Table 14 Forecast Total Population by Age 2020-2025
Table 15 Forecast Households 2020-2025

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025

Megatrends

Country Report

Retail Tissue in Italy

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Panic buying and home seclusion boost toilet paper sales

Paper towels and facial tissues benefit from consumers’ greater attention to cleaning and hygiene

In-country production of toilet paper successfully meets demand

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Retail Tissue in Italy - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Panic buying and home seclusion boost toilet paper sales

Paper towels and facial tissues benefit from consumers’ greater attention to cleaning and hygiene

In-country production of toilet paper successfully meets demand

RECOVERY AND OPPORTUNITIES

Retail tissue sales expected to level out following the spike caused by COVID-19

Sustainability concerns among consumers and players likely to grow in importance over the forecast period

E-commerce set to see wider use by both consumers and retailers

CATEGORY DATA

Tissue and Hygiene in Italy - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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