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Country Report

Retail Tissue in

Retail Tissue in Italy

Mar 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Cellulose and utility costs rise

Tissue manufacturers in Italy are having to cope with increasing costs of basic raw materials, such as cellulose, and of utilities. Moreover, in Italy, the disposal of scrap materials is more expensive than in many other countries, and with the ongoing pressure to maintain low retail prices, margins have ended up shrinking.

Discounters and drugstores see strong growth

In recent years, discounters and drugstores have been seeing growth in Italy, with new outlets being opened and many consumers shifting their purchases from supermarkets and hypermarkets. Lower prices in discounters, and a broad segmented offer in drugstores have been instrumental in these channels’ success.

Environment sustainability remains at the core of brands’ strategy

All brands operating in tissue in Italy have a strong focus on environment sustainability, owing to the nature of products, which are made using natural resources, like wood. Reduction of carbon dioxide emissions is a key target, and the use of wooden pallet pooling systems contributes to this goal.

COMPETITIVE LANDSCAPE

Scottex is the most important brand for Kimberly-Clark Srl

Kimberly-Clark Srl operates in retail tissue under different brands; however, Scottex is the company’s key focus. Advertising and promotional activities take place regularly to support sales and foster brand recognition, like the co-marketing campaign with Tigotà to win gift cards to be spent at the drugstore retailer.

Soffass SpA increases environment sustainability actions

Soffass SpA, and its owner Sofidel Group, continue to implement strategies to ensure sustainable production. in 2018, the company established a collaboration with WaterAid to ensure sustainable water use, for which it won the Sodalitas award.

Share of private label remains significant

Private label has a strong presence in different industries in Italy, with consumers increasingly opting for premium quality products. Retailers like Coop or Conad are working at decreasing the share of sales driven purely by promotions, given that promotional activity that focuses only on reducing retail prices decreases margins.

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Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Italy market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Italy?
What are the major brands in Italy?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Italy - Category analysis

HEADLINES

PROSPECTS

Cellulose and utility costs rise

Discounters and drugstores see strong growth

Environment sustainability remains at the core of brands’ strategy

COMPETITIVE LANDSCAPE

Scottex is the most important brand for Kimberly-Clark Srl

Soffass SpA increases environment sustainability actions

Share of private label remains significant

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2013-2018
Table 2 Retail Sales of Tissue by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Retail Tissue: % Value 2014-2018
Table 4 LBN Brand Shares of Retail Tissue: % Value 2015-2018
Table 5 Forecast Retail Sales of Tissue by Category: Value 2018-2023
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2018-2023

Tissue and Hygiene in Italy - Industry Overview

EXECUTIVE SUMMARY

Demand for tissue and hygiene products increases in the retail channel

Increasing production costs restrict margins

Fater SpA proceeds with its recycling project for hygiene products

More consumers are buying online, so omnichannel strategies are needed

Retail tissue and hygiene will continue to grow, while AFH declines

MARKET INDICATORS

Table 7 Birth Rates 2013-2018
Table 8 Infant Population 2013-2018
Table 9 Female Population by Age 2013-2018
Table 10 Total Population by Age 2013-2018
Table 11 Households 2013-2018
Table 12 Forecast Infant Population 2018-2023
Table 13 Forecast Female Population by Age 2018-2023
Table 14 Forecast Total Population by Age 2018-2023
Table 15 Forecast Households 2018-2023

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

Megatrends

Country Report

Retail Tissue in Italy

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Executive Summary

New Report Guarantee

PROSPECTS

Cellulose and utility costs rise

Discounters and drugstores see strong growth

Environment sustainability remains at the core of brands’ strategy

COMPETITIVE LANDSCAPE

Scottex is the most important brand for Kimberly-Clark Srl

Soffass SpA increases environment sustainability actions

Share of private label remains significant

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Retail Tissue in Italy - Category analysis

HEADLINES

PROSPECTS

Cellulose and utility costs rise

Discounters and drugstores see strong growth

Environment sustainability remains at the core of brands’ strategy

COMPETITIVE LANDSCAPE

Scottex is the most important brand for Kimberly-Clark Srl

Soffass SpA increases environment sustainability actions

Share of private label remains significant

CATEGORY DATA

Tissue and Hygiene in Italy - Industry Overview

EXECUTIVE SUMMARY

Demand for tissue and hygiene products increases in the retail channel

Increasing production costs restrict margins

Fater SpA proceeds with its recycling project for hygiene products

More consumers are buying online, so omnichannel strategies are needed

Retail tissue and hygiene will continue to grow, while AFH declines

MARKET INDICATORS

MARKET DATA

SOURCES

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