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Country Report

Retail Tissue in

Retail Tissue in Italy

Jun 2020

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Environment sustainability and the prevention of deforestation remain critical strategies of tissue players in 2019

In 2019, all players operating in tissue in Italy had a strong focus on environmental sustainability, owing to the nature of the products, which are made using natural resources, like wood. Reduction of carbon dioxide emissions is a key target, and the use of wooden pallet pooling systems contributes to this goal.

Growth is seen from discounters and drugstores in 2019, as these outlets benefit from low price points and attractive deals

In 2019, discounters and drugstores continued to record high levels of growth in Italy, with new outlets being opened and many consumers shifting their purchases from supermarkets and hypermarkets. Lower prices in discounters and a broad range of offerings in drugstores have been instrumental in these retailer’s success.

Kimberly-Clark Srl sees a decline in sales, as Soffas SpA focuses on its environmental strategies to boost its brand reputation

Kimberly-Clark Srl operates retained its lead of the tissue landscape in 2019, followed by Soffass SpA. Kimberly-Clark reduced its promotional investments in 2019, leading to a decline in value sales for Scottex.

2020 AND BEYOND

COVID-19 impact

Sales of retail tissue are now expected to grow by 3% in 2019 constant value terms in 2020 overall in light of the impact of COVID-19. This compares to a 1% rise forecast in 2019 constant value terms in our 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).

Affected products within retail tissue

Facial tissues, toilet paper and paper towels are all expected to benefit the most from the outbreak of COVID-19, with recycled toilet paper and non-recycled toilet paper both seeing a significant increase in growth compared to 2019.

Recovery and opportunities

The boost in sales aligned to COVID-19 in retail tissue is predicted to continue positively impacting figures in both 2020 and 2021. However, purchasing levels in retail tissues are then expected to flatten out over the forecast period, with many areas returning back to a decline in growth, similar to results in 2019.

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Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Italy market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Italy?
What are the major brands in Italy?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Italy - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Environment sustainability and the prevention of deforestation remain critical strategies of tissue players in 2019

Growth is seen from discounters and drugstores in 2019, as these outlets benefit from low price points and attractive deals

Kimberly-Clark Srl sees a decline in sales, as Soffas SpA focuses on its environmental strategies to boost its brand reputation

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2014-2019
Table 2 Retail Sales of Tissue by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Retail Tissue: % Value 2015-2019
Table 4 LBN Brand Shares of Retail Tissue: % Value 2016-2019
Table 5 Forecast Retail Sales of Tissue by Category: Value 2019-2024
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2019-2024

Tissue and Hygiene in Italy - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Growth is limited in 2019, as both margins and expenditure decrease, with eco- friendly concerns shaping the landscape

Fater SpA retains its lead in 2019, offering well-established brands while focusing on deals and discounts as it expands its e-commerce presence

Growth for retail tissue and hygiene remains positive during the forecast period, however, away-from-home tissue and hygiene experiences a decline in growth

Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2017-2024
Chart 2 Tissue and Hygiene Impact of Soft Drivers on Value Sales: 2016-2024

MARKET INDICATORS

Table 7 Birth Rates 2014-2019
Table 8 Infant Population 2014-2019
Table 9 Female Population by Age 2014-2019
Table 10 Total Population by Age 2014-2019
Table 11 Households 2014-2019
Table 12 Forecast Infant Population 2019-2024
Table 13 Forecast Female Population by Age 2019-2024
Table 14 Forecast Total Population by Age 2019-2024
Table 15 Forecast Households 2019-2024

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

Megatrends

Country Report

Retail Tissue in Italy

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Executive Summary

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PRE-COVID-19 PERFORMANCE

Environment sustainability and the prevention of deforestation remain critical strategies of tissue players in 2019

Growth is seen from discounters and drugstores in 2019, as these outlets benefit from low price points and attractive deals

Kimberly-Clark Srl sees a decline in sales, as Soffas SpA focuses on its environmental strategies to boost its brand reputation

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Retail Tissue in Italy - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Environment sustainability and the prevention of deforestation remain critical strategies of tissue players in 2019

Growth is seen from discounters and drugstores in 2019, as these outlets benefit from low price points and attractive deals

Kimberly-Clark Srl sees a decline in sales, as Soffas SpA focuses on its environmental strategies to boost its brand reputation

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Tissue and Hygiene in Italy - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Growth is limited in 2019, as both margins and expenditure decrease, with eco- friendly concerns shaping the landscape

Fater SpA retains its lead in 2019, offering well-established brands while focusing on deals and discounts as it expands its e-commerce presence

Growth for retail tissue and hygiene remains positive during the forecast period, however, away-from-home tissue and hygiene experiences a decline in growth

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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